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H2 Adds IBIA Betting Integrity Alert Data To Its Global Betting Summary Dataset

George Miller

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H2 Adds IBIA Betting Integrity Alert Data To Its Global Betting Summary Dataset
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As part of our exclusive data partnership with the International Betting Integrity Association (IBIA), H2 is extending its Global Betting Summary Dataset market data coverage to now include the number of suspicious betting alerts reported by IBIA, which is the leading global authority in its field.

The new dataset tracks back historically to 2017 when 266 alerts were logged, to the 183 reported last year. Breakdown coverage is updated quarterly and provided by continent, country and sport. Tennis and football are currently the most targeted sports by match-fixers making up around 80% of all IBIA cases, albeit there have been alerts reported on 15 sports in total during 2017-19.

The IBIA Monitoring & Alert Platform gathers detailed intelligence on suspicious betting patterns identified across IBIA members’ sports betting markets globally. The association’s members include many of the largest operators in the world, with around 50 retail and online sports betting brands feeding data into the association’s unique customer-based alert platform 24/7.

All suspicious activity is reported to sport governing bodies and regulators by IBIA and by the member(s) whose market is concerned. The alert system has resulted in numerous convictions across a range of sports and enhanced the integrity of sporting events worldwide, whilst protecting IBIA members’ businesses and saving substantial amounts of otherwise fraudulently lost income.

IBIA CEO Khalid Ali said “The association is delighted to extend its ongoing collaboration with H2 and to be able to add its suspicious betting alert data to H2’s leading market analysis and intelligence. As membership of the association continues to grow, so does its global market coverage, with IBIA data representing the most accurate picture of the impact of corruption on regulated betting markets. I hope that all H2 subscribers engaged in sports and/or the betting arena will find this data of interest.”

David Henwood, Director at H2, added: “We are committed to providing the best independent data and market commentary there is within the sector. We also want to highlight best practice where we see it particularly when it comes to developing a safe betting environment in both sport and gambling regulation. IBIA is world leading its work and a quality data provider in its own right so showcasing these numbers to our H2 Subscribers is a natural extension of our partnership going forward.”

H2 is the Official Data Partner of the International Betting Integrity Association – more details here https://ibia.bet.

Latest News

RubyPlay® launches new video slot Sun of Ra

George Miller

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RubyPlay® launches new video slot Sun of Ra
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After huge success of its exclusive launch of the Sun of Ra slot with GVC, RubyPlay® now announces its general release

RubyPlay® has today announced the general release of a new slot called Sun of Ra, having been exclusively released with GVC last week. The game invites players to bask in the power of the Egyptian sun as Ra, the Sun god and king of the Egyptian gods. Ra was revered as the creator of everything and now is your opportunity to discover the mystical secrets and treasures of ancient Egypt as you spin the reels.

The Sun of Ra slot is filled with features. Any Wild symbol can open the door to impressive payouts with the Jackpot Pick feature, where matching 3 coins awards a guaranteed jackpot. The Sunlight Spins’ hold and spin feature is triggered by 6+ coins, while 3+ scatters can activate Sunlight Spins or award free games with added wilds.

Ittai Zur, Chief Operating Officer at RubyPlay® said: “We at RubyPlay are very excited about the launch of Sun of Ra, and we believe it is potentially the biggest game we have released to date. We’re particularly proud of the Sunlight Spins feature which gives players a chance to win the €20,000 GRAND jackpot.”

Obdulio Bacarese, Director of Commercial Management at GVC said: “We launched Sun of Ra to our players last week and the response has been amazing, with consistent good levels of wagering from day 1, it’s been a huge hit.”

For more information on the Sun of Ra slot, go to: https://rubyplay.com/games/sun-of-ra/

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Affiliate Industry

PartnerMatrix joins forces with Affiliate Guard Dog and AffPapa

George Miller

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PartnerMatrix joins forces with Affiliate Guard Dog and AffPapa
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PartnerMatrix is pleased to announce the inking of two new partnerships with affiliate media platforms Affiliate Guard Dog and AffPapa. The collaboration aims to increase user engagement, content reach for affiliate audiences and help build a trustworthy business environment.

Levon Nikoghosyan, PartnerMatrix CEO, comments: “Affiliate Guard Dog is one of the pioneers of the iGaming affiliate industry. They proved their efficiency in bringing a strong iGaming community, and by helping companies solve certification and other issues easier and faster.

“AffPapa is a newer and very promising platform that has already united hundreds of affiliates and operators. To be represented on such platforms means building new connections and reaching a more targeted audience.”

Josh Chan, Affiliate Guard Dog owner, says: “Our platform is all about providing support, knowledge and connecting iGaming affiliates with tools, resources and like-minded individuals. We believe PartnerMatrix is a good fit as it provides a useful management system to help boost user acquisition and efficiently manage affiliate campaigns and reporting.”

Lisa Stainfield, AffPapa Head, also shares that this partnership will bring value to both projects by benefiting the clients on all sides: “AffPapa is thrilled to be collaborating with PartnerMatrix – a system that makes affiliates’ lives easier to manage. We are looking forward to a multi beneficiary partnership, where we can aid PartnerMatrix operators by linking up with valid affiliates offering high-quality traffic from any location.”

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Latest News

SBOTOP Becomes Principal Sponsor of Leed United

George Miller

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SBOTOP Becomes Principal Sponsor of Leed United
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Leeds United and SBOTOP have entered into a multi-year partnership which will see the global sports betting brand become principal sponsor of the club.

The deal will see the SBOTOP logo feature on the front of our famous white shirt from the start of the 2020/21 season.

The sponsorship represents the largest commercial deal in the club’s history.

SBOTOP, part of the Celton Manx Group, are held in high regard across the global betting industry.

Leeds United Executive Director Paul Bell said: “Today’s announcement with SBOTOP represents a landmark day for Leeds United’s commercial strategy as we attract new global brands to our official partners programme”

“We have been in discussions with Bill Mummery and his team at SBOTOP/Celton Manx for some time, looking at various ways to work together and I’ve been very impressed by their experience and the proactive way in which they have looked to engage with the club.

“Now that we have returned to the Premier League, we are in a position to work with SBOTOP on a truly global platform as we both look to achieve our goals.”

Bill Mummery, Executive Director at Celton Manx/SBOTOP added: “We are thrilled to enter into a relationship with Leeds United, a club with rich heritage and an enormous fan base.

“We have experience of working in the Premier League and this strategic partnership allows us to work closely with the club as they enter into this next phase of their history, back in the top flight.

“These are exciting times for all concerned and we can’t wait to get started.”

The SBOTOP logo will feature on the front of our new adidas kit, due to launch later this month, as well as appearing as a sponsor on the club’s official training wear.

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