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The All India Gaming Federation reinforces its resolve towards responsible gaming

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The All India Gaming Federation reinforces its resolve towards responsible gaming
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  • AIGF strengthens its advisory panel with the induction of three new experts including Justice Vikramajit Sen, Fatema Agarkar & Jhulan Goswami
  • The gaming industry fueled by technology is the biggest past-time globally and India is the next frontier
  • As millions of players get on gaming platforms, AIGF emphasizes on Player Protection & Responsible Gaming

 The COVID-19 outbreak and the nationwide lockdown have had a pronounced impact across industries. Besides stalling economic activity and lowering consumption, the pandemic has also led to behavioral and lifestyle changes in people.

The time as well as the average spends per user (ARPUs) for online gaming is rising significantly making gaming the biggest past-time globally as quoted by top economist Ruchir Sharma from Morgan Stanley, in January this year. The online transaction based skill gaming industry in India grew at a robust rate of 30% while the ARPUs went up by a whopping 41% in 2019, as per the FICCI Frames 2020 report compiled by Ernst & Young. In view of these trends the importance for self-regulation for this Industry cannot be emphasized enough.

Mr. Roland Landers, CEO, All India Gaming Federation states, “Since its inception over four years ago, the objective of AIGF was centered around bringing recognition to the sunrise sector of transaction based online skill gaming. One of the key deliverables for us was to set up a robust self-regulation mechanism that would serve the needs of the Industry by means of good governance”.

Speaking on the initiative, Mr. Landers mentions,AIGF skill games charter was released in 2018 and was based on the four foundations of integrity, legality, global best practices and good governance. The charter focusses entirely on player protection, responsible gaming including guidelines for advertising.”  Through the adoption of principles and the disciplinary process, the AIGF seeks to build a self-regulatory community and facilitative ecosystem for the offer of online transactional games of skill in a transparent and fair manner, with due regard for consumer and stakeholder interests.

With the surge in the transactional based online skill ecosystem and the addition of newer business verticals like digital eSports, the AIGF felt the need to strengthen its Advisory Board and has onboarded eminent experts from diverse backgrounds of the judiciary, education and sports.

On welcoming the new advisory Board members, Mr. Landers professes, “We are privileged to have strengthened our advisory panel at AIGF and are very honored to have eminent Justice Vikramajit Sen, a Former Judge of the Supreme Court & Ex – Chief Justice of the Karnataka High Court, Ms. Fatema Agarkar, leading educationist & Founder of the Agarkar Centre of Excellence (ACE) combing sports and education, and Ms. Jhulan Goswami, Indian International Cricketer and the former captain of the Indian National women’s cricket team join us and offer their expert guidance to us and the industry.”

Justice Vikramajit Sen states, “As online transaction based gaming has grown by 30% over last year, self-regulation for this ever expanding Industry is extremely important. To overcome the blurred lines, the AIGF Skill Games Charter provides the very foundation for responsible gaming, user integrity, player protection, and best practices for member operators to ensure ethical practices to safeguard the consumer interest.

To further contribute to the process, I am excited to be on the advisory panel of the AIGF, which has vetted the charter and play a role in guiding the Industry body and its stakeholders forward as the sector grows.”

Elaborating on the importance of Digital sports gaming, Ms. Fatema Agarkar states “I am glad to be a part of AIGF’s advisory panel and for me, the sheer potential that e-sports enjoys lies in its reach, bringing communities together, enabling an alternative to physical sports, working with key life skills such as decision making, critical thinking and logic not to mention attitudes of discipline, responsible digital citizenship!”

“There’s cognitive development and participation avenues that open up given its tech base and therefore obvious reach beyond the four walls, and when structured with science and responsible protocols, the sheer scale of possibilities it opens up cannot be emphasized enough. With AIGF’s well-structured Responsible Gaming Charter, we will put the right checks in place and treat it with the respect it deserves!” Ms. Agarkar further added.

Elated to be part of AIGF’s advisory board, Ms. Jhulan Goswami said, “It is heartening to see that millions of gamers are participating in online formats including cricket and that this ecosystem is growing rapidly. It is an honor to be on the board alongside such eminent people

And makes me extremely happy to see the industry come together to adopt the guidelines of the AIGF charter to ensure best practices and player protection for the online Skill Gaming Industry.”

 

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Planet Sport makes India debut with B2B push

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Planet Sport makes India debut with B2B push
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The sports media specialist is offering a range of development and content services to operators, suppliers and affiliates targeting the high-growth region

Planet Sport, the B2C and B2B sports media specialist, has made its debut in the fast-growing Indian market where it will be offering a full suite of products and services to operators, suppliers and affiliates targeting the region.

This includes website and app design and development, plus the delivery of editorial content in both English and Hindi. Content will be written by native speakers based on the ground in India who have a knowledge of both sports and betting.

Content will initially be offered on key sports such as cricket, major football leagues and competitions, tennis, esports, hockey and badminton with more to follow. Planet Sport will also be offering its proprietary Live Score Centre to deliver up to date information on any sport with ultra-low latency.

The company has already signed its first client in India and is in late stage talks with others as it prepares to make a significant push into the market with its B2B services.

Dean RaysonHead of Sales for B2B Betting at Planet Sport, said: “This is a major milestone for Planet Sport as we see the Indian market as having tremendous potential and one where our B2B products and services can help a wide range of stakeholders leverage the opportunity on the table.

“In particular, we are proud to be able to offer editorial content en-masse in Hindi as we believe this sets us apart from others in the market. India really is the place to be, and this is the first in a number of exciting developments on the B2B side of the business.”

The news comes shortly after Planet Sport launched its innovative Planet Vision live casino cross-sell tool that allows operators to integrate video and live odds streams into the live casino environment to deliver continued engagement between each bet.

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Asia

OCA Signs Strategic Partnership Agreement with Tencent

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The Olympic Council of Asia (OCA) has signed a strategic partnership agreement with the Chinese internet and technology giant Tencent to promote the development of electronic sports in Asia with Asian Electronic Sports Federation through the Asian Electronic Esports Development Conference.

The signing of a Memorandum of Understanding took place during the Asian Electronic Sports Development Conference on Thursday, January 20 held jointly by the OCA and the Asian Electronic Sports Federation (AESF), which is the governing body for esports in the continent.

The conference and MOU signing ceremony, themed “Blooming in Asia”, was conducted online and attended by the OCA Director General, Husain Al-Musallam, AESF President Kenneth Fok, Tencent Senior Vice President Steven Ma and other officials from AESF and Tencent.

Esports will be appearing in the OCA’s 19th Asian Games in Hangzhou, China from September 10-25, 2022 for the first time as an official medal sport after being a demonstration sport at the 18th Asian Games in Indonesia in 2018.

The OCA Director General said: “The Olympic Council of Asia is delighted to build up a strategic cooperation with Tencent. We are sure that Tencent’s technology and innovation will help the OCA and the Asian Electronic Sports Federation create more exciting possibilities for the digital electronic sports industry in Asia.”

The parties discussed the development of esports and of traditional sports in Asia as well as the OCA-AESF “Road to Asian Games” continent-wide project already in place for Hangzhou 2022.

Tencent’s Steven Ma thanked the OCA for its trust and said Tencent would continue to support the OCA in promoting the long-term development of esports and traditional sports in general, and in preparing for the 19th Asian Games Hangzhou 2022. He promised that Tencent would work with Asian countries to jointly create an esports culture with Asian characteristics and promote the prosperity and development of the esports industry in Asia and around the world.

AESF President Kenneth Fok said: “The significance and progress of the Road to Asian Games will determine national team selection for Asian countries across various esports titles and mark an important step for the inclusion of esports in national level multisport competitions.”

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Asia

HOMEBOIS AND ESPL ENTHRONED THE 1ST MLBB ACADEMY CHAMPION

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HOMEBOIS AND ESPL ENTHRONED THE 1ST MLBB ACADEMY CHAMPION
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Online-Driven ESPL and Esports Titan HomeBois Finally Wraps Up In Search For The Next Professional MLBB Stars Among The Malaysian Grassroot Community

Esports Players League (ESPL), the global esports tournament and platform provider with main focus on amateur or grassroot esports community and HomeBois, a Malaysian esports business and production organisation recently announced On Air Esports as the winner of The Academy Championship MLBB 2021. Taking home the grand prize of RM800 in terms of monthly allowance, Sekyss (MVP) and teammates beat Team SKT T1 during the Grand Final to claim the Champion title and will go through a series of intensive coaching as well as once-in-a-lifetime opportunity to be trained in a gaming bootcamp under HomeBois’ guidance for upcoming major tournaments locally and globally.

The Academy Championship MLBB 2021 featured close to 512 registered teams from all over Malaysia battling it out in an intense qualifying round of matches, which took place on 13 to 16 December 2021. The top eight teams advanced to the League and Playoffs Stages from 20 December 2021 till 11 January 2022 with the Grand Finals happening on the next day where Team On Air Esports battled dauntlessly to emerge as the deserved champion beating team SKT T1 with a clean 3-0 sweep.

Muhd Haqqullah aka Sekyss, the MVP of this tournament mentions that, “I’m totally grateful for this wonderful achievement. I believe every single opponent worked really hard to win this tournament. As for The Academy, I believe this is a platform for me and my team to go further in this career. Thank you to On Air Pipol for their huge support, without them, me and my team can’t make it. This achievement is proof that Esports is not just about the game, but it defines who you are as a person. I do believe that without continual growth and progress, such words as improvement, achievement, and success have no meaning.”

“Homebois is now not only focusing on the competitive arena, but also venturing into the field of live streaming and producing new talents in the lifestyle and entertainment industry. The Academy is part of our initiative to develop new talents in the industry and we are extremely happy with the results that it brings till this day,” says Tuan Azrin Izzuddin “Avaaa” Tuan Abu Bakar, Project Director of HomeBois.

Stephanie Kuan, ESPL’s Head of Marketing & Community Development shares that “as HomeBois is already a big player in the Malaysian esports league, we are glad to be able to collaborate with them as well as contribute as much as possible in realising their vision to provide a comprehensive platform for the community, which already aligns with ours. It is an honour for us to be present in the rise of these new champions and at the same time are excited for future collaborations to bring more immersive experience among the grassroots esports community”.

This championship is a part of HomeBois’ talent acquisition and development programme in search for hidden talents among the esports community to join in The Academy. These talents will be trained in every aspect of becoming professional esports players with massive chances to represent HomeBois in big tournaments. This will also open up better career opportunities in the esports industry and educate the talents on digital broadcasting skills.

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