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AppLovin to Acquire Machine Zone to Expand Leadership Position in Mobile Gaming

George Miller

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AppLovin to Acquire Machine Zone to Expand Leadership Position in Mobile Gaming
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Combined entity brings strong game franchises and game technologies to players and developers around the world

AppLovin, a mobile games company that fuels many of the world’s most popular mobile games through its game studios and marketing technology, today announced it has agreed to acquire Machine Zone, best known as the developer of top-grossing mobile games including Game of War: Fire AgeMobile Strike and Final Fantasy XV: A New Empire. Terms of the acquisition are subject to approvals and were not disclosed.

 

AppLovin will combine talent, games and technologies with Machine Zone to bring new immersive mobile games to the market while continuing to help game developers successfully market and monetize their games. Collaboration will begin now and will eventually include AppLovin moving its headquarters a mile away to the Machine Zone office in Palo Alto.

“We have been impressed with Machine Zone’s masterful storylines and strong community of engaged players and have seen first hand the depth of their talented team,” said Adam Foroughi, Chief Executive Officer and Co-Founder of AppLovin. “Machine Zone has amassed an enormous following for their games, and we are excited to bring together our two creative brands and market leading technology platforms to continue to entertain their millions of fans around the world.”

Machine Zone, the mobile gaming platform that pioneered bringing the free-to-play, massively multiplayer online (MMO) game genre to mobile, has a track record of delivering some of the world’s most successful mobile games. Machine Zone leverages its proprietary real-time engagement (RTE) engine to serve its diverse community of mobile gamers with highly engaging experiences.

“Machine Zone connects millions of people across the globe, providing them with a compelling gaming experience and engaged community,” said Kristen Dumont, Chief Executive Officer of Machine Zone. “Combining our expertise and unmatched success in midcore games with AppLovin’s impressively successful portfolio of casual games and leading mobile marketing platform is a win-win for both of our companies and will create an unmatched experience for players worldwide.”

The acquisition of Machine Zone represents a significant step forward for AppLovin as it continues to execute on its mission of being the leading mobile gaming company. AppLovin also recently announced a strategic investment in Redemption Games, which joined AppLovin’s global mobile gaming ecosystem of partner studios that includes PeopleFun, Belka Games, Clipwire Games, Firecraft Studios and Geewa, as well as its in-house studio, Lion Studios.

LionTree Advisors served as the exclusive financial advisor and Fenwick & West, LLP as the legal advisor for AppLovin.

Industry News

Italy Extends Suspension of Gaming Activities Until April 6

Niji Narayan

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Italy Extends Suspension of Gaming Activities Until April 6
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Gaming activities in Italy will remain suspended until next month. The new decree of Prime Minister Mario Draghi has extended the suspension of gaming activities until April 6.

The decree said that all activities in arcades, betting rooms, bingo halls and casinos are suspended, along with those of theme parks.

The provisions come into force on March 6 when the effectiveness of the rules contained in the old decree by Giuseppe Conte will expire.

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Industry News

Overwolf Appoints Shahar Sorek as CMO

Niji Narayan

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Overwolf Appoints Shahar Sorek as CMO
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Overwolf, the all-in-one technology platform that enables creators to build, distribute and monetize in-game apps and mods, has appointed Shahar Sorek as its Chief Marketing Officer.

Before joining Overwolf, he was CMO at Spacemesh. He is having more than 12 years of experience in the games and technology industry. He has founded and managed leading startups including 7 Elements Studios, a game studio specialising in massive-multiplayer-online strategy games.

“A new era of the gaming revolution has begun, an inflection point in which the gamer/creator is emerging and will be a major force in shaping how current and future AAA games and economies will be experienced. Overwolf’s passion for games and technological savviness make it a key player in shaping the future of the industry for all stakeholders. For creators, Overwolf has created a new career – the in-game creator – where gamers can make an actual living from their creations. For publishers and game studios, Overwolf is enhancing the gameplay experience and increasing engagement. It’s a story of a generation – putting gaming experiences into the hands of gamers and I am thrilled to be a part of it,” Shahar Sorek said.

Shahar has also held advisory positions at Overwolf, Flytrex, GK8, and Treebute.io where he shaped the narrative and strategy of the venture with a focus on the go-to-market audience and the companies’ investors. In his past, he worked as a creative producer and actor in Hollywood and Israel and is a former five-time Israeli national champion in Taekwondo.

“While I’ve known of Shahar for a long time, I’ve had the immense pleasure of working with him closely as both an advisor to Overwolf and as a personal mentor for the last two years. I could not be more excited and grateful for him to join the Overwolf team as CMO. He is a wonderful addition to our team and will play an integral role in the growth of Overwolf as we work to make in-game creation a legit profession and accelerate the strategic adoption of user generated content by publishers and game developers,” Uri Marchand, CEO and Co-Founder of Overwolf, said.

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Industry News

Playtech Appoints Brian Mattingley as Chairman

Niji Narayan

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Playtech Appoints Brian Mattingley as Chairman
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Playtech has appointed Brian Mattingley as its new non-executive chairman, effective on June 1.

According to the official announcement, Mattingley will leave his position as Chairman of 888 Holdings where he served for nearly 5 years. Mattingley will replace Claire Milne as Chairman of Playtech, who has served as the Interim Chairman of the company since May 2020.

“I’m very pleased to be joining Playtech, at such an exciting time in the company’s development. Playtech is ideally placed to continue to build on its market leadership position, and I look forward to working with everyone at Playtech to drive forward its strategy and capitalize on the opportunities ahead,” Mattingley said.

“In selecting the new Chair, we wanted to appoint an individual with significant online gambling experience and a track record of delivering high levels of corporate governance and stakeholder engagement in a highly regulated and fast-growing industry. Over the course of the last 30 years, Brian has delivered strongly in these areas and has been at the forefront of the development of our industry. We are delighted that someone of Brian’s caliber is joining the Board and look forward to benefitting from his experience to support our continued progress and growth,” Interim Chairman Claire Milne said.

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