Industry News

AppLovin to Acquire Machine Zone to Expand Leadership Position in Mobile Gaming

Published

4 years ago

May 15, 2020

George Miller

AppLovin to Acquire Machine Zone to Expand Leadership Position in Mobile Gaming

Reading Time: 2 minutes

Combined entity brings strong game franchises and game technologies to players and developers around the world

AppLovin, a mobile games company that fuels many of the world’s most popular mobile games through its game studios and marketing technology, today announced it has agreed to acquire Machine Zone, best known as the developer of top-grossing mobile games including Game of War: Fire Age, Mobile Strike and Final Fantasy XV: A New Empire. Terms of the acquisition are subject to approvals and were not disclosed.

AppLovin will combine talent, games and technologies with Machine Zone to bring new immersive mobile games to the market while continuing to help game developers successfully market and monetize their games. Collaboration will begin now and will eventually include AppLovin moving its headquarters a mile away to the Machine Zone office in Palo Alto.

“We have been impressed with Machine Zone’s masterful storylines and strong community of engaged players and have seen first hand the depth of their talented team,” said Adam Foroughi, Chief Executive Officer and Co-Founder of AppLovin. “Machine Zone has amassed an enormous following for their games, and we are excited to bring together our two creative brands and market leading technology platforms to continue to entertain their millions of fans around the world.”

Machine Zone, the mobile gaming platform that pioneered bringing the free-to-play, massively multiplayer online (MMO) game genre to mobile, has a track record of delivering some of the world’s most successful mobile games. Machine Zone leverages its proprietary real-time engagement (RTE) engine to serve its diverse community of mobile gamers with highly engaging experiences.

“Machine Zone connects millions of people across the globe, providing them with a compelling gaming experience and engaged community,” said Kristen Dumont, Chief Executive Officer of Machine Zone. “Combining our expertise and unmatched success in midcore games with AppLovin’s impressively successful portfolio of casual games and leading mobile marketing platform is a win-win for both of our companies and will create an unmatched experience for players worldwide.”

The acquisition of Machine Zone represents a significant step forward for AppLovin as it continues to execute on its mission of being the leading mobile gaming company. AppLovin also recently announced a strategic investment in Redemption Games, which joined AppLovin’s global mobile gaming ecosystem of partner studios that includes PeopleFun, Belka Games, Clipwire Games, Firecraft Studios and Geewa, as well as its in-house studio, Lion Studios.

LionTree Advisors served as the exclusive financial advisor and Fenwick & West, LLP as the legal advisor for AppLovin.

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Casino Games

BetMGM is launched in the Netherlands, bringing an authentic Vegas experience to the Dutch market

Published

1 day ago

April 30, 2024

Peter Tolan

Reading Time: < 1 minute

The golden Vegas offerings and entertainment of BetMGM is coming to the Netherlands, following a successful launch in the UK. BetMGM will offer a best-in-class Las Vegas experience to deliver a new golden era of online casino and sports betting in the Netherlands. Leveraging LeoVegas Group’s proprietary technology and platform, the launch marks a significant step in the brand’s international expansion.

BetMGM, the entertainment and sports brand known for its golden offerings and authentic Vegas experience, is launching in the Netherlands. The new brand is set to provide customers with exciting new product features, including large-scale jackpots, loyalty rewards, exclusive slots, as well as unique and compelling sports promotions. Utilising LeoVegas Group’s proprietary technology and platform, this expansion into the Dutch market represents the second European launch, succeeding a well-received rollout in the United Kingdom.

Gary Fritz, President of MGM Resorts International Interactive, said “We are thrilled to launch BetMGM in the Netherlands and build on BetMGM’s successful expansion into global markets. The Dutch market offers an exciting opportunity and will be an important part of our international expansion efforts and strategy to become a global gaming leader.”

Gustaf Hagman, Group CEO at LeoVegas Group, said “Our launch in the UK was tremendously successful, and we eagerly anticipate bringing the golden Vegas experience to the Netherlands. This launch in the Dutch market is an important step in our international expansion, but we have much more in store.”

Industry News

“Royal Flash” Unveiled by PopOk Gaming – An Exciting Journey Back to Classic Slot Gaming!

Published

2 days ago

April 29, 2024

Peter Tolan

Reading Time: < 1 minute

PopOK Gaming, a trailblazer in the world of iGaming, is happy to announce the launch of their latest slot game, “Royal Flash.” This classic-style slot game takes players on a fruity escapade, promising an exhilarating journey filled with excitement and grand wins fit for royalty.

Drawing inspiration from traditional fruit machines, “Royal Flash” exudes classic charm with its timeless design and iconic symbols. Set across 5×3 reels and featuring 10 paylines, this game is adorned with familiar fruit symbols such as strawberries, cherries, grapes, and the illustrious Seven symbol.

But the real excitement lies in the gameplay – each Wild symbol that graces the reels expands to form a Wild reel, ramping up the intensity and offering thrilling win potential with every spin. Additionally, keep a keen eye out for the coveted gold bar symbol; landing three or more unlocks a prize from any position on the reels, adding an extra layer of thrill to your gaming experience.

Players can expect to bask in the glory of majestic wins, with the opportunity to claim up to 1,500 times their bet in this modernized twist on a retro-inspired classic. Whether you’re a seasoned slot enthusiast or a newcomer to the world of gaming, “Royal Flash” promises an unforgettable adventure filled with excitement, thrills, and the chance to win big!

Experience the Majesty of “Royal Flash” Today!

Industry News

NuxGame’s Aggregation Platform shortlisted in EGR B2B Awards

Published

3 days ago

April 29, 2024

George Miller

NuxGame’s Aggregation Platform shortlisted in EGR B2B Awards

Reading Time: < 1 minute

NuxGame, the experienced betting and casino software provider, has been recognised at this year’s EGR B2B Awards, receiving a nomination for its Aggregation Platform.

The EGR B2B Awards is one of the most esteemed events in the industry and this shortlisting solidifies NuxGame’s status as a leading casino software supplier and a one-stop shop for casino operators.

Winners are to be selected by a panel of industry experts ahead of the ceremony at The Roundhouse in London on 13^th June.

NuxGame’s aggregation platform boasts over 13,600 slots titles from 135 leading providers, which has recently been bolstered thanks to partnerships with the likes of 3 Oaks Gaming, Vivo Gaming and Hacksaw Gaming.

The nomination follows a strong year for the provider, which has made strides in player retention and acquisition tools for its aggregation platform customers with features such as free spins, network tournaments, live streamer promotions and custom thumbnails.

This latest development for NuxGame serves as a testament to its philosophy of staying ahead of the tech curve and harnessing the latest technologies to provide a bespoke and customer-centric service.

Denis Kosinsky, Chief Operating Officer at NuxGame, said: “The EGR B2B Awards is one of the most important dates in the iGaming calendar, so we are honoured that our leading casino aggregation platform has been shortlisted.

“It’s fantastic to be recognised in these prestigious awards, as we are dedicated to delivering the most innovative casino game aggregation platform for our customers.”