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National Gambling Education and Support Programme Launched for the UK

George Miller

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National Gambling Education and Support Programme Launched for the UK
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GamCare and YGAM will be working together to provide a new national gambling education and support programme for young people aged 11-19 across the UK.

The initiative will equip a generation of young people to better understand the risks associated with gambling and engage with gambling products and environments in an informed way.

The programme is part of a package of BGC Safer Gambling Commitments announced in November 2019. It will involve direct provision of education to 120,000 young people, in addition to the training of over 100,000 professionals who deliver education to young people – including teachers, youth workers, community mental health practitioners, police and community sports trusts.

GamCare and YGAM have set out the following shared aspirations for gambling education in the UK:

All 11-19-year-olds in England, Wales and Northern Ireland receive at least one session of gambling awareness education during their secondary/further education (provision in Scotland is delivered through Fast Forward)

All teachers, youth workers and other professionals working with young people should have access to information about the risks of gambling, how to identify gambling related harm in young people and where help can be sought.

All parents and families should have access to information about young people’s gambling, how to keep young people safe, and where they can be referred for help and support.

All young people (aged 18 and under) who are ‘at risk’ of or have developed a problem with gambling, or are affected by the gambling of someone close to them (e.g. a parent), should have access to age-appropriate treatment

The evidence-led, evaluated, and accredited education programmes extend beyond the individuals they reach directly by equipping people with the skills and confidence to talk to others about gambling harms and identify harmful behaviour in those close to them.

 

Anna Hemmings, CEO of GamCare, says:

“GamCare have been working with young people and youth facing professionals to deliver gambling education for many years. What we see in the classroom tends to be polarised views on gambling, and a lack of clear understanding about its potential risks. We are delighted to be working with YGAM and extending this much needed programme. We believe that gambling education should have parity with education around other risky behaviours and the extension of this programme will help us take a significant step towards achieving that aim.”

 

Lee Willows, founder and CEO of YGAM, says:

“Building upon our five-year track record of training professionals who have influence over young people’s learning, we are delighted to be working with GamCare, the Betting & Gaming Council and their members and our various external evaluation partners to scale our geographical reach to deliver this ambitious programme. Raising awareness and harm-prevention education is an important component to reduce gambling-related harms. By training professionals who have influence over young people’s learning, we will equip these professionals with the skills, knowledge and confidence to not only deliver the programme but also highlight the age-appropriate support available from GamCare.”

The education programme will be supported by a range of high-quality materials developed in accordance with PSHE Association, City and Guilds and Pearson quality standards.

To ensure the programme is delivered throughout the COVID-19 lockdown, resources will be further enriched by quality video and digital content reflective of the spaces in which young people consume information.

Those identified as being impacted by gambling-related harm through the programme will be able to receive seamless access to help and support from the GamCare team and via our youth facing website: www.BigDeal.org.uk

The Betting and Gaming Council is providing funds for the programme to the Charities Aid Foundation, which will disperse the funds to GamCare and YGAM in accordance with the grant. The programme will be overseen by an independent evaluator who will report regularly on progress against key target objectives.

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Danske Spil and Shape Games land EGR Awards hat-trick

George Miller

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Danske Spil and Shape Games land EGR Awards hat-trick
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Danske Spil’s mobile sports betting app, provided by leading digital product studio Shape Games, has been named ‘Best Native App’ at the EGR Marketing and Innovation Awards for the third year in a row, while also picking up the award for best ‘Best Omni-channel Solution’.

The fully native app, live in Denmark under the Oddset brand, won big once again at the prestigious awards, having previously been recognised in 2018 and 2019.

During 2019, Oddset saw a 20 percent increase in monthly revenue, while rolling out its ‘Loyalty Suite’ layer, adding personalised insights and social mechanisms to the app.

Danske Spil’s strong mobile sportsbook offering, provided by Shape Games, also won the ‘Best Omni-channel Solution’ award and was nominated for the ‘Innovation in Sports Betting’ category.

Nicolas Linde, partner at Shape, said: “Fully native mobile applications are now an essential for any forward-looking operator, and we’ve been innovating in this field for several years now.

“It is an honour to be recognised by our industry peers at the EGR Marketing and Innovation Awards, and we will continue to find creative ways to develop an even stronger mobile product for our operator partners.”

Frederik Skov, Head of Sales and Loyalty at Danske Spil, said: “The collaboration between Danske Spil and Shape has turned out to be something akin to a fairy tale since we started this journey together. Winning these two awards will only spur us on for more.

“Over the past five years we have continuously improved the products, polished the existing features and added new ones as well. Winning tonight is one of the results of this joint team effort.

“We have known for a while that we are on the right path with our offerings. The customer reaction to our dynamic, modern and personalised user journey has been encouraging on every level.

“Winning the award for Best Omni-Channel Solution is something that makes we very happy personally. Omni-channel is difficult to get right, and we have been working on it for a long time but the results are clear for everyone to see. Our customers can access our services wherever they are; on the go, at home or in the store, and their response has been beyond positive.”

 

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eSports

AC Milan and Electronic Arts announce exclusive premium partnership

George Miller

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AC Milan and Electronic Arts announce exclusive premium partnership
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EA SPORTS FIFA develops long-term partnership with one of european football’s most decorated clubs

Today, Electronic Arts (EA) and AC Milan have announced a multi-year partnership which enables both brands to deliver innovative, world-class entertainment for their global audiences. For the first time in AC Milan’s history, only in EA SPORTS™ FIFA will players have the opportunity to compete as the Rossoneri in the iconic San Siro Stadium.

“This partnership with AC Milan is a testament to our commitment to bring more authentic interactive experiences to sports fans across the globe” said Nick Wlodyka, Vice President & GM, EA SPORTS FIFA. “As a highly decorated and iconic football club, we look forward to offering AC Milan fans many years of innovative and interactive FIFA experiences to come.”

Casper Stylsvig, Chief Revenue Officer of AC Milan said: “We are delighted to welcome EA SPORTS to the AC Milan family as a Premium Partner. This partnership is symbolic of our commitment to delivering world class interactive experiences to our fans all over the world. As a market leader in the world of gaming, in EA SPORTS we have the perfect partner to help us continue on our journey of engaging and exciting the next generation of Rossoneri fans.”

Through Rossoneri legends Kakà and Andriy Shevchenko, EA SPORTS FIFA and AC Milan have enjoyed a strong relationship on-and-off the field for years. AC Milan is currently one of the most popular clubs for in-game play.

 

 

 

 

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Latest News

Tom Horn Gaming shakes player experience to its foundations with its latest release 243 Crystal Fruits Reversed

George Miller

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Tom Horn Gaming shakes player experience to its foundations with its latest release 243 Crystal Fruits Reversed
Reading Time: < 1 minute

 

Amid scorching summer days and electric storms Tom Horn Gaming comes with a special treat for its players – a revamped version of its highly popular game 243 Crystal Fruits. In 243 Crystal Fruits Reversed the provider completely flips the old fruit video slot upside down and reverses mechanics of the original game, making the player experience a whole lot different.

Not only does the game reverse original features, it comes in with amazingly tweaked visuals that complement the thrilling gameplay that is again sure to keep every ardent player on the edge of their seats right from the moment of hitting the Spin button.

Any winning combination with the famous 243 Wild landing on reels 2, 3 or 4, triggers the 243 Reversed Respin feature, during which the number of win lines changes from 5 to 243 allowing for even more winning opportunities.

Unlike in its predecessor, in 243 Crystal Fruits Reversed winning symbols don’t explode but freeze in place leaving space for another respin with a higher multiplier to maximise winnings. The multiplier increases with each respin until it reaches 5xa, building on player excitement and anticipation of higher wins. The respin feature continues until a new win symbol occurs.

243 Crystal Fruits Reverse lives up to its name combining the excitement of a classic fruit slot with a new thrilling twist that can never be forgotten or replicated. Players can immerse themselves in this new juicy adventure from 3rd August when the game is released worldwide.

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