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Playtech launches digital sportsbook with Mansion

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ITP enters partnership with Playtech to deliver expansive F2P and DFS portfolio to its customers
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Playtech, the world’s leading gambling technology company, announces the signing of an agreement to provide online gambling giant, Mansion, with its digital sportsbook product for their flagship brand, Casino.com.

The agreement further strengthens the long-term relationship between Playtech and Mansion, following the five-year partnership extension agreed in January. This will see Mansion add Playtech’s sportsbook product to its successful gaming portfolio, as well as Playtech’s innovative Virtual Sports offering, which features 3D animation for popular ball and racing sports.

The second phase of the launch will see the sportsbook product extended to the MansionCasino brand later in the year.

Shimon Akad, Chief Operating Officer at Playtech, said: “We are delighted to continue to support Mansion in their position as market leaders. This is a further step in the evolution of our strong long-term partnership, and we are excited to be part of their growth. Together, we can support them in delivering an even more personalised, responsible player experience, and look forward to seeing continued success across markets in the coming years.”

Karel Manasco, Chief Executive Officer at Mansion, said: “We are very excited to grow our long-standing partnership with Playtech, their proven expertise enables us to offer the ultimate experience for our players. The addition of their digital sportsbook will provide our customers with a seamless, multi-gaming platform; the very best in online gaming, all under one roof.

Industry Awards

Double Win For Kaizen Gaming at 2024 EGR Marketing & Innovation Awards

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Double Win For Kaizen Gaming at 2024 EGR Marketing & Innovation Awards
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Kaizen Gaming wins ‘Best Native App’ and ‘Responsible Gambling Marketing Campaign’

Kaizen Gaming, one of the world’s largest GameTech companies, has achieved another significant milestone, securing two prestigious wins at the EGR Marketing & Innovation Awards held in London earlier this month. Recognised for ‘Best Native App’ and ‘Responsible Gambling Marketing Campaign’, the double win reaffirms Kaizen Gaming’s steadfast commitment to delivering unparalleled, safe and secure betting experiences for its customers.

The ‘Best Native App’ award is given to the operator that has developed a market-leading native app over the past 12 months. The award highlights the remarkable success of Kaizen Gaming’s and its premium brand’s, Betano, highly engaging mobile-first strategy, resulting from a commitment to ever-improving game play, elevated experiences and a laser sharp focus on customer centricity.

Kaizen Gaming was also celebrated at the awards for its impactful promotion of responsible gambling. The campaign for Stoiximan, the sports betting and gaming brand Kaizen Gaming operates in Greece and Cyprus, featuring top Stoiximan Super League (Super League Greece)  footballers and the tagline “If you’re always in the game, then it’s not a game anymore,” garnered over one million views on YouTube and extensive media coverage, amplifying its significant success in raising awareness.

Pablo Puertas, Marketing Director of Kaizen Gaming, commented: “Winning twice at this year’s EGR Marketing and Innovation Awards is a fantastic recognition of the hard work and dedication of every single person at Kaizen Gaming. With an exciting summer of sports ahead and a growing number of fans embracing mobile-first entertainment, our team continues to set new standards in delivering the most trusted and exceptional sportsbook experiences available worldwide. Crucially, ensuring strict adherence to regulation and customer access to essential support and tools for responsible gambling will always be our top priority. Working with top sports stars in our awareness campaigns helps us to effectively communicate the importance of participating responsibly in betting activities.”

The EGR Marketing & Innovation Awards honour the most innovative and creative companies in the online gaming industry. Celebrating commercial success, game-changing innovation, exemplary customer service and marketing prowess, the awards highlight companies and individuals who have excelled in the last year.

Kaizen Gaming’s double win at this year’s awards builds on the company reaching new heights in the world of sport with it also becoming the first bookmaker to gain approved partner status for both UEFA EURO 2024™️, and CONMEBOL Copa America™️ 2024. The company also recently joined the English Premier League, with Betano becoming Aston Villa FC’s principal and front-of-shirt sponsor.

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Endorphina Press Releases

Endorphina Launches Brand-new Game Tools: E-drops and Tournaments

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Endorphina Launches Brand-new Game Tools: E-drops and Tournaments
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The top casino software provider, Endorphina, has just announced the launch of its two intriguing promotional tools, E-drops, and Tournaments.

The company explained E-drops as tools that inject excitement into the players’ gaming experience, functioning through dynamic Prize Drop actions, where random cash prizes will be unpredictably distributed from a diverse prize pool.

Endorphina laid out a few key benefits of this new tool, including additional excitement for players, instant gratification through immediate rewards, player retention, differentiation, and the attraction of new players to the online gaming platform.

Furthermore, Endorphina describes the tournament tool as structured competitive events allowing players to display their competitive side and use it to their advantage to win attractive prizes. With tournaments, players will compete against each other to achieve the highest score by playing selected slot games at a set time.

According to Endorphina, this tool brings many benefits, including increased engagement, revenue, and retention rates, promotion of new games, enhanced customer loyalty, and a competitive edge over the competition. However, the provider disclosed that Tournaments and E-drops availability may vary depending on the applicable jurisdiction.

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Latest News

Coming in Hot! Hacksaw Gaming and Newgioco Toast to New Beginnings!

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Coming in Hot! Hacksaw Gaming and Newgioco Toast to New Beginnings!
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As summer heats up, so does the partnership between Hacksaw Gaming and Newgioco, marking an exciting new chapter in the Italian iGaming scene. Some of Hacksaw’s best and brightest are now available on Newgioco’s platform in Italy, predicting for players an exciting and fresh gaming experience.

Newgioco is a premium leisure betting technology company, providing regulated online and land-based gaming and sports betting throughout Italy. “The Newgioco casino adds Hacksaw Gaming as a new partnership, with which we are sure we can aim together for excellent results in terms of satisfaction from our users” stated A. Merola, CEO of Newgioco Srl. “Extending the offer with high-profile suppliers represents another step in our strategy aimed at making the widest range of innovative and safe entertainment products available to Newgioco users. Welcome to Hacksaw Gaming in the Newgioco stable!”

Players can expect to see star titles such as Wanted Dead or a Wild, Le Bandit, Hand of Anubis, Chaos Crew II and more. Whilst being known for our visually stunning art styles, Hacksaw games also showcase a wide range of features that are innovative to say the least.

Hacksaw Gaming CEO, Marcus Cordes, is thrilled about this new partnership. “Another new client and another successful launch under our belts! We’re avid to see how Newgioco players enjoy our content, and equally as eager to solidify this new collaboration.”

Together, Hacksaw Gaming and Newgioco are set to elevate the gaming experience, delivering exceptional entertainment to players across Italy.

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