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SportCaller in position for enhanced engagement with Off The Ball

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SportCaller in position for enhanced engagement with Off The Ball
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Popular Irish sports broadcaster enlists FTP specialist for a fun series of rapid-fire “live” quizzes to improve the viewer experience

SportCaller, the leading free-to-play (FTP) sports-game provider, has joined forces with Off The Ball, Ireland’s popular sports news and analysis show, to drive audience engagement during the current sporting shutdown with a series of entertaining “live broadcast” quizzes.

The deal is the first of its kind with a multi-platform sports media company, demonstrating SportCaller’s growing reach outside its typical sports betting arena, connecting with more mainstream audiences and responsibly introducing them to the value and highly social nature of free-to-play products.

These rapid-fire tests of trivia track a topical schedule of flagship events that would traditionally capture players’ interests and imaginations around this time of year, while also incorporating a steady diet of general knowledge questions around all major sports.

SportCaller’s live-quiz configurations run off a last-man-standing mechanic, whereby players must submit each answer before a clock-count winds down, with correct answers progressing to the next question. Ultimately, a €1,000 prize is either won or shared between any participant(s) who can post a perfect score across the entire quiz.

This seasonal series showcases SportCaller’s flexibility and capacity to deliver softer marketing functions with which to responsibly maintain customer engagement and digital dwell-time. While these fresh formats have been naturally adapted to the present pandemic, their manifest utility for broader retention has also carved out a long-term future as part of a progressive product set and marketing strategy for both media partners and operators.

These quizzes are fronted by a rota of familiar personalities from Off The Ball, whose main host Ger Gilroy is regularly joined by household names including Brian O’Driscoll and Kevin Kilbane. The show is sponsored by Paddy Power, who first launched SportCaller’s signature Beat The Drop game to universal acclaim back at the 2018 World Cup. The free-to-play specialist has since gone on to bolster this strong relationship at group level for Flutter Entertainment, whose mega-merger with The Stars Group was completed at the beginning of May.

Cillian Barry, MD at SportCaller, said: “We’re thrilled to be breaking new ground with Off The Ball via these new Live Broadcast quizzes, showing that now is the time to be pushing fresh concepts and products for our increasingly diverse range of clients. They say that personality goes a long way and OTB has it in spades. As a result, the SportCaller platform is another conduit by which OTB can express the content of that character to a loyal, sports-mad audience looking for some light relief.

“Clearly, you’re never going to replicate the same levels of engagement until all live sports can reliably find a way back. However, we can still offer fun, thematic content with these simple FTP games which build brand loyalty and an audience which returns to watch, listen and play. I believe this represents another key proving ground outside our original sportsbook domain, with these quizzes helping to fashion a wider and improved marketing mix.”

Ger Gilroy, Managing Director of Off The Ball, added: “It’s imperative that we keep our viewers and listeners entertained across our live radio and podcast channels, despite many of their favourite major sports still being unavailable. Happily, SportCaller’s innovative quizzes are allowing us to open up another outlet of competitive fun and social enjoyment for our enthusiastic audience.

“Their games fit neatly into our programming schedule and check all the boxes for responsible engagement. We’re always looking for new experiences to better connect our viewers to the sports they love, and SportCaller’s creative-content ideation and swift tech integration set them apart.”

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LiveScore Group Announces Internal Restructuring as Part of Sustainable Growth Strategy

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LiveScore Group has announced an internal restructuring process, expected to impact more than 100 existing roles across multiple business locations, including London.

The changes are seen as a difficult yet important step for LiveScore Group, streamlining the business to create improved structures and a pathway to long-term sustainable growth. All impacted employees have been informed and are now subject to a confidential consultation process.

Sam Sadi, CEO of LiveScore Group, said: “On behalf of all Directors of LiveScore Group, and the relevant subsidiary companies, we are saddened by the difficult decision to commence an internal restructure of the business, a process which impacts a significant number of our people.

“Whilst we celebrate our recent period of significant and exciting growth, we must now future-proof the organisation and ensure our internal structures allow us to achieve long-term and sustainable success.

“This is a hard time for all our people, as we say goodbye to colleagues who have played an important role in our journey across recent years.”

The announcement follows on from the recent news that LiveScore Malta Limited (part of LiveScore Group) is to withdraw its LiveScore Bet brand from the Netherlands following recent government tax increases in the market. The announcement includes those impacted by this. There will be no other customer impact in respect of any of the remaining LiveScore, LiveScore Bet or Virgin Bet sites globally.

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Pronet Gaming Appoints Alex Karaoulis as its New Commercial & Product Strategy Lead

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Pronet Gaming, an award-winning platform provider of full turnkey solutions, announced the appointment of Alexandros Karaoulis as its new Commercial & Product Strategy Lead.

With over 14 years of experience in the iGaming industry, Karaoulis brings a wealth of knowledge and expertise that will be instrumental in driving the company’s strategic initiatives forward.

Throughout his iGaming career, Karaoulis has held various senior roles with B2B sportsbook and casino providers, as well as with B2C operators. His extensive background in marketing and sales within the iGaming sector positions him as a true industry expert, ensuring that Pronet Gaming remains at the forefront of innovation in a rapidly evolving market.

“I am thrilled to join Pronet Gaming and excited to fulfill my role in developing and executing sales strategies to drive the company’s revenue growth in key markets,” Karaoulis said.

With a track record in commercial strategies and driving product excellence, Karaoulis’ appointment is invaluable as Pronet Gaming now seeks to expand its footprint to Asia. His vision and deep understanding of the iGaming landscape equip him to navigate the unique challenges and opportunities that the dynamic region presents.

“I want Pronet Gaming to lead the iGaming revolution by providing innovative, culturally tailored solutions that cater to the diverse and rapidly growing demands of the region. Through strategic partnerships, cutting-edge technology, and a deep understanding of local markets, we aim to empower operators to offer world-class gaming experiences that engage players and drive sustainable growth,” he added.

According to Karaoulis, Pronet Gaming is poised to make a splash in Asia by leveraging its advanced technology, flexible platform solutions and deep market expertise while adapting to the unique characteristics of the region.

“The key differentiation point of Pronet Gaming is that we have B2C experience, which greatly aids in understanding the needs of operators and helping them to improve and execute their strategy according to the market. I have worked in B2C roles for more than seven years in my iGaming Career and managed campaigns across various channels, optimised conversion funnels, and learned to use data to improve player acquisition and retention,” said Karaoulis.

Karaoulis acknowledges that the marketing skills he has acquired from B2C experience are valuable in every B2B environment. As he dives into his new role at Pronet Gaming, Karaoulis aims to guide his operator clients on how to better market their own sites, including providing them with advice on effective acquisition strategies, content marketing and campaign structures that appeal to iGaming audiences.

“I also focus heavily on engagement strategies, loyalty programs, bonuses, and personalised offers to keep players active and returning. In my new B2B role, I will advise clients on best practices for player engagement, helping them adopt effective loyalty programs, personalised marketing, and retention tactics that drive player lifetime value to improve the end-player experience for our clients’ sites,” Karaoulis added.

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Vbet Wins Best Online Casino Operator 2024 at SiGMA Europe 2024

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Vbet has been crowned the Best Online Casino Operator 2024 at the highly coveted SiGMA Europe event, cementing its position as a leader in the online gaming industry.

This achievement highlights Vbet’s commitment to providing an exceptional user experience by combining cutting-edge technology with a vast range of options and a secure process. The dedication to creating a responsible, enjoyable environment for players was recognised with this award, making this accolade even more significant. As Vbet continue to expand into new markets, the list of strategic partnerships grows alongside our constant drive to expand its offering. This award serves as a stepping stone on its path to reach more players and set new standards in the industry.

Arman Khachatryan, VBET’s Managing Director, said: “We are incredibly proud to receive the Best Online Casino Operator award at SiGMA Europe 2024. This recognition is a testament to the hard work, passion, and effort of our entire team. Our mission has always been to deliver the highest quality experience in the safest environment possible to our users. This award not only recognizes our dedication to this mission but also motivates us to continue expanding into new markets and territories.”

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