Connect with us
SIS

eSports

BEYOND EPIC Presents MegaFon as “The Fastest Partner”

George Miller

Published

on

BEYOND EPIC Presents MegaFon as “The Fastest Partner”
Reading Time: 3 minutes

 

Russian mobile operator MegaFon support for esports tournament from Beyond The Summit and ESforce Holding: branding of the media space and the contest “Cosplay without overpayments”.

MegaFon became a partner of the international Dota 2 tournament BEYOND EPIC with $250.000 prize pool. The company has the unique status: “The Fastest Partner of BEYOND EPIC”. The tournament will be held from June 15 to 28. It will be held by the largest esports holding in Russia and Eastern Europe, ESforce Holding, together with the Beyond The Summit, North American Studio.

MegaFon will provide extensive support for the esports tournament’s integration into the media space (support will take place on the RuHub Studio channels on Twitch, in the RuHub and EPICENTER social networks), as well as an interactive section “Cosplay without overpayments”.

In addition to large-scale integration into the media space of the tournament, MegaFon will hold a competition “Cosplay without overpayments”, emphasizing the main idea and name of the operator’s new tariff line — #BezPereplat (#WithoutOverpayments in English). Fans of the game will be able to show how a creative approach allows you to recreate your favorite character at no great cost. Photos of contestants from all over Russia will be broadcast in RuHub Studio, during which the Studio’s star commentators will choose the finalists. The winner will be determined by a multi-thousand audience of BEYOND EPIC on the final day of the tournament in a Twitch chat. The contestant with the highest number of votes will receive the main prize — iPhone 11 Pro.

Ekaterina Goncharova, Head of Internet Marketing, MegaFon:”We are happy to open up new digital opportunities for our important audience — esports, who value technology and communication quality. Continuing our immersion in the world of esports, in which MegaFon was one of the pioneer brands, we strive to create spectacular moments for fans and surprise them with interesting activities-all this is waiting for the audience of BEYOND EPIC. Earlier, our company and ESforce Holding successfully held the MegaFon Winter Clash international tournament, organized a unique 5G esports tournament, and implemented the first multi-channel esports campaign in Russia — “Esports starts with you”. The project, which helped the brand build effective communication with the esports audience, was awarded a bronze award at the Effie Russia Awards 2019 and a gold at the MarSpo Awards 2019.”

Sergey Barkhudaryan, Commercial Director, ESforce Holding:”The esports community is very demanding about Internet speed and quality of communication, which is why MegaFon’s involvement in esports is so valuable. Our joint projects have already found a response in the hearts of esports fans and received prestigious awards from the expert community. We are excited to be writing a new collaborative chapter in the digital world of BEYOND EPIC!”

Beyond EPIC will be held in two divisions: Europe/CIS and China, with a total prize pool of $250,000. Ninjas in Pyjamas, Team Unique, Virtus.pro, OG, PSG.LGD, Vici Gaming, Royal Never Give Up and other famous teams will compete for the title of champion. The group stage for teams from Europe and the CIS will be held from 15 to 24 June, while teams from China will play from 21 to 25 June. The playoffs for teams from Europe and the CIS will be held from June 25 to 28, during which the prize pool of $200 thousand will be drawn. The Chinese division will compete for the championship from June 26 to 28, sharing $50 thousand of the prize pool.

The ESforce Holding tournament operator Epic Esports Events, known for its flagship EPICENTER tournaments, and RuHub Studio, whose Dota 2 broadcasts in 2019 became the most viewed worldwide, are responsible for organizing and broadcasting the tournament in Russian. The joint C Beyond the Summit tournament with the support of MegaFon is designed to combine the experience of three outstanding esports companies and present the audience with bright confrontations of the best teams of the CIS, Europe, and China.

 

eSports

Guild Esports appoints MediaCom S&E to support global partnerships strategy

George Miller

Published

on

Guild Esports appoints MediaCom S&E to support global partnerships strategy
Reading Time: 2 minutes

 

Guild Esports (Guild), the global esports business headquartered in London, today announces the appointment of MediaCom Sport & Entertainment (MediaCom S&E) as the Company’s first consultancy delivering Guild’s commercial partnerships strategy.

Guild’s appointment of the esports division of MediaCom, one of the world’s leading media agencies, will support the Company across all aspects of its commercial proposition, development, and global go-to-market strategy for its commercial partners.

Guild Esports, which is co-owned by David Beckham, is bridging the gap between sports and esports with an academy-powered model and a brand that celebrates and harnesses the diverse and tribal loyalty of esports enthusiasts on a global scale. The Company’s ambition is to build a culture of excellence around both its brand and digital presence and to develop a lifestyle cross-over brand suited to the fast-growing esports market. Globally esports is currently valued at US$1.1bn and is projected to grow by 42% to US$1.56bn by 2023.

Guild welcomes MediaCom S&E as an accomplished agency with a proven track record and a wealth of partnerships and esports expertise that will enhance and strengthen the appeal of Guild’s expanding business. Guild’s appointment of MediaCom S&E dovetails with the agency’s recent expansion of its gaming business following recent work with Tencent, one of the world’s largest investors into esports broadcasting and publishing, alongside Cartier, Piaget and Richemont.

Carleton Curtis, executive chairman at Guild, commented: “We are excited to be working with MediaCom to spearhead Guild’s partnerships strategy. Their wealth of experience within the tech sector and their understanding of our core channels makes them a perfect fit in supporting the growth and establishment of Guild as one of the leading players within esports.”

Michelle Tierney, Director of Commercial Partnerships at Guild, said: “We are at a pivotal moment with Guild poised for accelerated growth. This is an exciting time to welcome MediaCom S&E who can build on the momentum of our launch, foster partnerships and bring Guild to new audiences across the globe.”

Misha Sher, global VP of MediaCom S&E, said: “We are delighted to be partnering with Guild at the beginning of their exciting journey. The popularity and appeal of esports as a cultural phenomenon continues to grow and Guild are perfectly positioned to capitalize on the momentum. Operating at the intersection of media, technology and culture, we know what’s required to attract commercial partners in a new, digitally led world. We thank Guild for their trust and look forward to helping them build one of the industry’s leading organisations.”

Guild’s inaugural teams for EA FIFA Esports and Rocket League debuted earlier this year and the Company will continue to scale into various esports disciplines over the course of the 2020/21 season. Guild’s professional athletes can also expect to compete in the popular title Fortnite.

Continue Reading

eSports

Enthusiast Gaming Announces Q2 2020 Financial Results

Niji Narayan

Published

on

Enthusiast Gaming Announces Q2 2020 Financial Results
Reading Time: 2 minutes

 

Enthusiast Gaming Holdings Inc. has announced its financial results for the second quarter of 2020. All financial information is presented in Canadian dollars unless otherwise indicated.

Q2 2020 total revenue was $7.0 million, compared to $7.1 million for the three months ended March 31, 2020. Q2 revenue exceeded management’s expectations, driven by the Company’s media division outperforming amidst the COVID-19 pandemic. Annualised revenue per viewer in Q2 2020 was $0.12 increasing from $0.10 in Q1 2020.

Q2 2020 gross margin was 46%, compared to 46% in Q1 2020 and 34% in Q4 2019. The increase in gross margin in the current year as compared to Q4 2019 is attributable to the growth of higher margin revenue streams including direct sales and subscriptions, which are expected to continue to grow. Viewer engagement increased 35% to 3.1 billion page views across the media platform, as compared to 2.3 billion page views during Q1 2020.

Net loss in Q2 2020 was $5.2 million and net loss per share was $0.07. Net loss includes $1.4 million of interest and accretion, $1.1 million of amortisation and depreciation, $0.3 million of share-based compensation and a deferred income tax recovery of $0.4 million. The Company ended Q2 2020 with a strong cash position of $8.4 million.

“I am pleased with our strong Q2 performance, even against the backdrop of a global pandemic which negatively affected advertising rates across the board. It was exciting to see our direct sales team emerge as a valuable contributor to both revenue and margin, as well as our Pocket Gamer events successfully move online. Our media revenue growth was further strengthened by a surge in subscriptions and an increase in ads served, and this momentum in our different revenue streams continues into Q3,” Adrian Montgomery, CEO of Enthusiast Gaming, said.

“Our Q2 results follow the transformational acquisition of Omnia Media announced last week. Acquiring Omnia will not only change the entire landscape of our business, but will also add immediate value both operationally and financially across every aspect of our platform, which will start to be reflected next quarter. The combination is highly complementary with our key priorities, and we look forward to working with Omnia’s experienced team as we integrate the businesses,” he added.

Continue Reading

eSports

Portuguese Esports Federation Becomes Member of ESIC

Niji Narayan

Published

on

Portuguese Esports Federation Becomes Member of ESIC
Reading Time: < 1 minute

 

The Portuguese Esports Federation has become a member of the Esports Integrity Commission (ESIC).

This agreement will guarantee the compliance of the Portuguese Esports Federation with ESIC’s Code of Ethics, as well as of all future competitions to be organised or licensed by the Portuguese Esports Federation with ESIC’s Anti-Corruption Code, Player Code of Conduct and Anti-Doping Code.

“This is yet another step that we are doing in order to fulfil our mission of developing the Portuguese Esports Ecosystem, in accordance with a proper sports spirit, educational and cultural values and principles of active citizenship,” Tiago Fernandes, President of Portuguese Esports Federation, said.

Tiago Fernandes added that, as the Portuguese Esports Federation is establishing a National Competitive Esports Calendar, in a multitude of different game titles, “this allows our country’s players, coaches, referees and clubs to be assured that they will be participating in competitions that are fair and transparent and where integrity and loyalty are omnipresent, as well as true sportsmanship. This will also reassure the confidence of our commercial partners in investing in said competitions.”

Ian Smith, Commissioner of ESIC, said, “It is such a pleasure to welcome the PESF into ESIC Membership. Their commitment to the development of a vibrant grass roots scene in Portugal with integrity at the heart of it is very encouraging. We look forward to working with the team to embed our Codes into their rules and regulations and supporting them with their education initiatives to ensure the next generation has all the tools it needs to succeed fairly and with sportsmanship.”

Continue Reading
Advertisement
NSoft

Global Gaming Industry Newsletter – Weekly Digest (sent every Wednesday)

Please select all the ways you would like to hear from European Gaming Media and Events:

You can unsubscribe at any time by clicking the link in the footer of our emails. For information about our privacy practices, please visit our website.

We use Mailchimp as our marketing platform. By clicking below to subscribe, you acknowledge that your information will be transferred to Mailchimp for processing. Learn more about Mailchimp's privacy practices here. Read more about European Gaming Media and Event's Privacy Policy and Terms of Service.

Subscribe to our News via Email

Enter your email address to subscribe to our news and receive notifications of new posts by email.

Trending

Notice for AdBlock users

We are constantly showing banners about important news regarding events and product launches. Please turn AdBlock off in order to see these areas.