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Hero Gaming integrates (Re)activation Cloud™ from Enteractive

George Miller

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Hero Gaming integrates (Re)activation Cloud™ from Enteractive
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CRM activity will be across Hero Gaming’s global multi-brand portfolio

Enteractive, the leader in player reactivation and retention, has announced a partnership with Hero Gaming where Enteractive’s (Re)Activation Cloud platform will be deployed across Hero Gaming’s global portfolio of Casino and Sports brands. The focus will be on both activating NRCs to NDCs and reactivating dormant player accounts.

The integration of (Re)activation Cloud will allow Enteractive’s agents to engage in one-on-one conversations with players over the phone, providing local expertise and unmatched customer engagement. By implementing Enteractive’s solution, Hero Gaming expects to drive more customer deposits and see a material boost to its P&L through re-activation of stalled registrations and lapsed player accounts.

Core to the activity will be Enteractive’s unmatched capability to engage with customers on a personal level, ensuring they are playing responsibly and adding value to their experience of the Hero Gaming brand.

In addition, Enteractive will offer its Retention-as-a-Service platform in both Finnish and German markets, where Hero Gaming has been a leading operator since 2013.  Enteractive’s tool will bolster Hero Gaming’s player retention rates while further strengthening the focus on responsible gambling already central to the existing player care activity.

Sam Brown, CCO of Hero Gaming, said, “We are excited about our new partnership with Enteractive and their (Re)Activation Cloud platform. We have already seen fantastic results in our core markets, and this is just the beginning of the journey. As well as the obvious value of increased player activity, their highly skilled agents are also providing our business with vital qualitative feedback, to enhance the products and services we offer to our increasingly loyal customers.”

Delivering a personalised, responsible approach, ease of integration and a solid ROI for clients has set Enteractive apart from other conversion or reactivation offerings, adding value to the players brand experience with each and every call.  Gaming groups across Europe are attracted to Enteractive’s ability to re-engage with inactive players in a scalable and personal way.

Mikael Hansson, Enteractive founder and CEO, said: “Hero Gaming is a massive operator, and we’re really excited to bring our customer engagement expertise to their multi-brand portfolio in various markets around the world.”

Pioneers in player (Re)Activation, Enteractive partners with operators to increase retention and player loyalty, by engaging with players in a one-to-one conversation. All (Re)Activation methods used are GDPR and G4 compliant, and all data processed is highly secured.

European Gaming News

Pariplay’s Portuguese Prominence Flourishes through Partnership with Casino Portugal

George Miller

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Pariplay’s Portuguese Prominence Flourishes through Partnership with Casino Portugal
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Portfolio of industry-leading casino content continues to take over Portugal with latest partnership

Pariplay Ltd., the No. 1 aggregator and content provider behind innovative products including the Fusion™ aggregation platform and the Ignite Studio development programme, has today announced it will be taking its presence in Portugal to new heights by partnering with the respected online casino and sports betting operator, Casino Portugal. Through the agreement, Pariplay’s wide breadth of high-quality games, which have already become major hits among Portuguese players, will extend even further by being made available at CasinoPortugal.pt, rounding off a hugely successful 2020 for Pariplay.

Consistent with Pariplay’s ongoing efforts to offer more games to more players in more markets across the globe, bolstering its presence in promising spaces such as Portugal is instrumental.

The agreement will see first-class content from Pariplay’s own propriety game library and the Fusion™ aggregation platform, which have been certified for Portugal and are already live in the market, made available on CasinoPortugal.pt. Hit titles, like Dragons Of The North Deluxe, Wolf Riches, King of The Tirdent Deluxe, Treasure Temple, and Rumble Rhino, all of which are hugely popular in regulated Europe, will complement CasinoPortugal.pt’s existing offering by giving its players access to a whole new assortment of state-of-the-art casino games.

António Laranjo, Co-CEO at Casino Portugal said: “We are happy to be collaborating with leading supplier Pariplay, who have demonstrated their dedication to growth and innovation since the beginning. Thanks to our partnership with them, we’ve enhanced our player offering significantly by introducing an interactive suite of their leading casino games, which have had so much success in this market already.”

Christine Lewis, CCO & MD Malta at Pariplay said: “We are very pleased with how much we were able to broaden our presence throughout regulated markets this year, signing several deals with prominent European operators, including this latest one with Casino Portugal. It’s exciting to see our game studio extend in a country with as much potential as Portugal, and we’re confident that we will continue adding substantial value to the gaming experience for players in this market and many others, as we move forward and expand in 2021.”

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European Gaming News

Major European Gambling Brands Cut Advertising on IPR-infringing Sites

Niji Narayan

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Major European Gambling Brands Cut Advertising on IPR-infringing Sites
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A new report by the European Commission has found that an industry-led memorandum of understanding (MoU) on online advertising and intellectual property rights has led to a significant reduction in the unintentional placement of advertising from Europe’s major gambling brands on websites which infringe upon intellectual property rights.

The MoU, published in 2018, was established to limit advertising on websites, such as illegal sports streaming sites, and mobile applications that infringe copyright or disseminate counterfeit goods.

As part of its review of the effectiveness of the MoU, the Commission has presented a new report today which found that the MoU has created more awareness among brands that their advertising may end up on IPR-infringing websites. According to the report, the share of total advertising for European businesses on IPR-infringing websites was reduced by 12% since the introduction of the MoU, while gambling advertising from Europe’s major brands (including all EGBA members) decreased by 20%, from 62% to 50% during the reporting period.

The European Gaming and Betting Association (EGBA) welcomes the report’s conclusions and is pleased with the significant progress made by EGBA members and other major brands in reducing the unintentional placement of their advertising on IPR-infringing advertising channels.

“EGBA welcomes the progress made by EGBA members and other major gambling brands in significantly reducing the unintentional placement of their advertising on IPR-infringing websites and is pleased that major online gambling companies are playing a central role in EU efforts to crack down on IPR infringement. Most reputable companies do not intend to advertise on IPR-infringing websites, but it happens and is difficult to control, and EGBA acknowledges that remedial action is needed to prevent it. That is why we have been actively engaging with the European Commission and other stakeholders to take action and are pleased those efforts are beginning to bear fruit,” Maarten Haijer, Secretary-General of EGBA, said.

“EGBA is committed to promoting responsibility and driving standards in Europe’s online gambling sector and we encourage other companies to join us – and be part of the solution, not the problem – by adhering to responsibility initiatives such as the MoU. This initiative proves that greater cooperation at EU-level can benefit the sector and how it is able to respond to the challenges it faces, including on advertising,” Maarten Haijer added.

 

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European Gaming News

Zitro’s Video Slots Charm Players at Casino Di Venezia in Italy

George Miller

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Zitro’s Video Slots Charm Players at Casino Di Venezia in Italy
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Zitro announces a successful installation of its video slot games in Casino di Venezia of Italy. Players from one of the most renown casinos in Europe can now enjoy the thrill and fun of some of the most popular games of today.

Dott. Alessandro Cattarossi, Director of Casino Di Venezia said: “Our mission is to cater our customers with extraordinary experiences, and by adding games like ‘Link King’ and ‘88 Link Lucky Charms’ from Zitro to our game offerings, we are not only providing world-class entertainment to our distinguished clientele, but we are investing in performing products.”

Nadège Teyssedre, Commercial Director of Zitro for EMEA added: “We could not be more proud of being included in one of the top venues in Europe, and we are convinced that our games will add to Casino di Venezia’s overall success. I’d like to thank Casino di Venezia for their trust and we look forward to extending our cooperation converting it into a long-term friendship.”

‘Link King’, the multigame progressive link on the ultra-slim ‘Fusion’ cabinet that has caused a global hype in the gaming industry, and ‘88 Link Lucky Charms’, a multigame progressive bank that combines for the first time Zitro’s Link Bonus with a multiway game mechanic on the fascinating ‘Allure’ cabinet, are now available to play at Casino di Venezia in the elegant Italian city of Venice.

If you are looking to find recommendations for all existing Slot Machines in Italy and more, make sure to visit spikeslot.com

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