We have basically two worlds when it comes to gambling in the US: traditional land-based operators like those famous in Vegas, and Atlantic City and abroad in places like Macau, for example, and online operators.

Traditional casinos have a more steady form of business model, and comparing the evolution of these enterprises across time is easier as there’s more data available.

The online world is a bit more complicated, as online casinos have only been recently legalized in many American states.

Let’s have a look at the recent market share figures of both forms of casino betting in the US.

Understanding how Sports Betting and Casinos are Entangled Business-wise

Some operations are exclusively focused on sports betting, while some online sportsbooks have a casino section, for example, and we also have land-based sportsbooks at large physical casinos too. Therefore, depending on the figures we analyze, it may be a bit hard to separate the two verticals, but mobileuscasinos.com and other sites that are specialists in the topic do a good job of providing interesting insights.

iGaming is a term used to describe both forms of gambling, and depending on the region, poker online betting too. In the US, the term is usually related to sports betting, casino, and occasionally, horse racing betting.

Figures from October 2022 indicate that 3 brands dominate the iGaming world in the US: BetMGM and DraftKings have 52.6% of the North American online casino market, while FanDuel has 16.1%. Almost ¾ of the market is concentrated in 3 brands, but as mentioned, Draft Kings and FanDuel also have a strong presence in the sports betting scenario.

Traditionally, in markets that are more mature online such as Europe, casino preferences of the consumers are spread across several brands, as the only big difference between the houses use to be the current bonus promotions, and sometimes, an outstanding VIP program or customer service, but the vertical is marked by a lack of major product differences between operators.

More variables are usually seen with sports betting. When a bookie sponsors a specific NFL  team, an entire city or state may become more inclined to bet with that specific brand due to local activations, and the simple notion that a specific brand is a ‘partner’ of a beloved club.

Land-based US market share of Casinos

National competition between land-based operators (that sometimes also have online operations like MGM), is always a fierce battle. Let’s analize by region.

The top 10 market protagonists as of February 2023 are as follows, sorted by their revenue in the last quarter ranked according to their in-person winnings at table games, slot machines and at-the-counter sports betting, but excluded online sports betting and internet casino games.

• the Las Vegas Strip ($8.2 billion);
• Atlantic City ($2.8 billion)
• Baltimore-Washington D.C. ($2.2 billion)
• Chicago region spanning parts of Illinois and Indiana ($2.1 billion)
• the Mississippi Gulf coast ($1.6 billion);
• New York City ($1.5 billion);
• Philadelphia ($1.4 billion);
• Detroit ($1.3 billion);
• the St. Louis market spanning parts of Missouri and Illinois ($1.1 billion);
• the Boulder Strip in Nevada ($966 million).

As we can see, the traditional regions with land-based casinos remain the market leaders after the pandemic.

Biggest Casino Brands by Market Share: Is America Leading the Casino World?

In terms of global market share, the US is responsible for the biggest holding by market cap, and the 5^th, 6^th, 7^th and 8^th most valuable casino parent companies in the world. We’re talking about Las Vegas Sands, worth $42B (1^st), MGM Resorts, worth $14.2B as well as GLPI, worth virtually the same, and Wynn Resorts, worth $11B as of May 31^st.  Draft Kings is listed at the 8^th post worth 10.4B.

As we can see, the US remains extremely relevant when it comes to being the home of 5 out of the 8 biggest holdings of the sector globally.

Even ‘rival regions’ like Macau count on several brands that have their HQs in America, which shows us that the US remains a reference for casino gambling, although some commercial lessons are being imported from Europe when it comes to online betting, as that region has had legal gambling online for a longer time.

In 2020, the professional esports competition Counter-Strike: Global Offensive (CS: GO) was watched by about 568,000 viewers. It was the season 12 finale, and the fan base has remained unchanged. So, last year’s finals of the 15th and 16th seasons saw the maximum audience — 413,000 and 509,000 people, respectively.

The exact value of the esports market can be challenging to quantify, although it is projected to reach $5.74 billion by 2030.

Interesting is the fact that until now, despite the insane popularity of esports tournaments and content, there are certain stereotypes in the industry:

●       Some people continue to believe that esports represent some threat and exert an antisocial influence.
●       Many audiences think that only children or teenagers can be interested in esports.

Such judgments hinder the full development of the industry. But in most cases, stereotypes disappear when a quality product appears on the market, generating interest from tournament organizers and consumers of esports content.

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Casinos are in many countries around the world. Spurred on by online offerings, it is an industry that is more popular than ever. Bingo, a similar concept, has a different perspective. It is growing in popularity online, and certain countries are filled with bustling halls and vibrant venues. Others have few physical spaces at all. Below, we look at areas which could be the emerging bingo markets of the future.

Eastern Europe

The United Kingdom has around 350 bingo clubs, with the US deeming them equally as popular. Yet in other countries and provinces, bingo halls are less prevalent, despite the games following online. Add to this that most countries have at least one variation of bingo, and it seems like halls should be a lucrative attraction.

The best tactic when entering these markets would be to combine online sites with physical establishments. Online sites offer convenience, while physical halls make going out to bingo an event. Bingo companies in the UK have been doing this for some time. While many countries have physical locations, they often lack the investment and attraction that the halls of the UK and the US do.

One particular area they could be developed in is Eastern Europe. Southern states such as Romania already have a thriving scene, though even here clubs are small affairs, void of the comfort, glitz and glamour you may find in ones elsewhere. Bingo Chez Gabi, found in the capital Bucharest, epitomises bingo in the country: Home-grown affairs, with a restaurant and pub attached.

Other countries like Hungary show promise due to their developing economies in capitals such as Budapest. However, there are strict regulations for physical establishments and even very few casinos. Any halls would have to be carefully placed and have local backing.

South America

Bingo is huge in South America, and you can find major operators across the biggest countries. Argentina has over 45 bingo halls with other large countries like Brazil having over 600. Even in countries such as Columbia, there’s a bingo hall in most major shopping centres.

Where the true emerging markets are in the smaller states. This popularity is always bound to spill over, into growing economies like Chile, Peru and even smaller states like Ecuador. In Mexico, the game is also wildly popular so it makes sense that states situated between them, like Panama and Costa Rica, would be targets for companies already operating close by.

Japan

Japan itself has a large following for bingo, which is almost exclusively played online. This is because no bingo halls exist in the country, meaning the only way to play is through a mobile device.

Japan does have its fabled pachinko parlours, where tokens are won, and exchanged offsite for prizes. His could be a model that any prospective bingo companies making inroads into the country could use. However, they have to compete with the popularity of the much-loved parlours.

There are plenty of other countries and markets that will come and go. With so many different bingo variations, even without large halls, you should be able to find a game in most parts of the world.