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FSB further bolsters US team with two major hires

Zoltan Tundik

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Image by Aksel Lian from Pixabay
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Larry Pelzer joins as VP of Sales for North America and Mike Van Ermen as Vice President of Pre-Sales 

London: 06 January 2021 – FSB, the award-winning sports betting and iGaming technology supplier continues to build out its senior management team ahead of its imminent entry into the US market with the appointments of Larry Pelzer and Mike Van Ermen.

Pelzer, who joins as VP of Sales for North America, has huge experience in the gambling industry having held senior sales roles at a range of organizations over a distinguished 17-year career.

Prior to joining FSB, he worked for real-money mobile gaming platform start-up Playport Gaming and spent two years at Scientific Games.

Pelzer will be US based and over the next few months will be responsible for driving brand awareness and introducing the provider’s full range of retail and online betting products and services to operators in North America.

Van Ermen joins as Vice President of Pre-Sales and will be charged with identifying potential partners by leveraging his strong operational experience. Before joining FSB, Van Ermen was the Strategic Operations Manager at Circa Sports.

Dave McDowell, CEO of FSB, said: “I am delighted to welcome Larry and Mike to the team and for them to play a central role in our plans to enter the North American market. This is a big year for FSB and our in-house talent continues to get stronger. “

Larry Pelzer, Vice President of Sales, North America, said: “I am honoured to be joining FSB at what is an incredibly exciting and pivotal time for the business as it gets ready to enter the North American market.

Mike Van Ermen, Vice President of Pre-Sales at FSB, said: “I would not have left my previous job if I didn’t see the massive potential and opportunity presented by FSB. From top to bottom, this company has what it takes to be a true market disrupter.

The recruitment  of Larry Pelzer and Mike Van Ermen at FSB comes just weeks after the appointment of ex-Kambi CCO Ian Freeman as Chief Revenue Officer and former Resorts Digital Gaming director  Bob Akeret as Vice President of Operations, North America.

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SoftSwiss updates Pay N Play by Trustly for online casino projects

George Miller

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SoftSwiss updates Pay N Play by Trustly for online casino projects
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SoftSwiss has recently introduced new technical updates for the Pay N Play payment method by payments service provider Trustly. 

The new developments will enable SoftSwiss online casino clients to activate all currently available markets seamlessly and hassle-free at once.

SoftSwiss Online Casino Platform future and prospective clients can now activate all available payment markets. The new add-ons will boost the productivity of the Platform as well as increase its player retention and conversion rates. The Pay N Play by Trustly is being offered to the operators running brands on the SoftSwiss Online Casino Platform since the beginning of 2020. Since then, it has proved itself to be a major time-saving tool, eliminating time-consuming player verification procedures.

Pay N Play is a technology developed by the payments service provider Trustly that allows players to deposit almost immediately after arriving at your online casino. In short, everything the player has to do is log in to the casino by securely using their own bank ID. The game starts instantly and effortlessly.

Vadim Drozd, PSP Team Lead at SoftSwiss noted: “SoftSwiss’s motto is to always strive to provide our clients with up-to-date technological solutions that will help them to have a positive impact on their business development. The new Pay N Play update will help our clients to save precious time as well as build and increase player loyalty”.

 

About SoftSwiss

SoftSwiss is an international tech brand supplying widely acclaimed, certified software solutions for managing iGaming operations. SoftSwiss holds a number of gaming licenses, providing a “one-stop-shop” white label solution by taking care of all technical, legal, and financial processes on behalf of its customers. The company has a vast product portfolio, which includes an Online Casino Platform, Game Aggregator with thousands of casino games, an affiliate platform, and a recently launched sportsbook platform. In 2013 SoftSwiss was the first in the world to introduce a bitcoin-optimized online casino solution. The company has thus been regarded as the leading technical expert when it comes to the use of cryptocurrencies in online gaming.

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Central Europe

GAMOMAT nominated for prestigious German Brand Award 2021

George Miller

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GAMOMAT nominated for prestigious German Brand Award 2021
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GAMOMAT, one of the leading independent slot game developers, has been nominated in the ‘Brand Communication – Web & Mobile’ category at the German Brand Awards 2021. The ‘Excellence in Brand Strategy and Creation’ nomination is for the company’s outstanding website gamomat.berlin. “The German Brand Award is one of the most important brand awards in the German-speaking realm. Our nomination for the company website, within the ‘Excellence in Brand Strategy and Creation’ category is a fantastic achievement”, says Sabine Müller, Chief Design Officer of Berlin GAMOMAT Development GmbH.

Last year the Berlin-based agency Less Rain helped redesign the GAMOMAT website to incorporate a modern, clear brand identity which is both colourful and playful. The site takes inspiration from the very people, GAMOMATIES, who make GAMOMAT great. It reflects the world of GAMOMAT products and draws visitors into the site through expansive images, eye-catching colours and interactive animated headlines.

A series of in-depth produced podcasts form the heart of the website. Here GAMOMATIES openly talk to the audience about personal passions, cultural interests and what values inspire them. This window into company values and experiences shows GAMOMAT to be the professional, serious and value-oriented employer it strives to be.

The German Brand Award was launched by Germany’s design and brand authority and is judged upon by a top class panel of independent, interdisciplinary experts from companies, science, consulting, services and agencies. The awards receive 1,200 entries and submissions are evaluated according to the criteria of independence and brand typicity, brand distinctiveness, differentiation from the competition and target group relevance. Official results will be revealed in June 2021.

Sabine Müller continued: “The relaunch of the site was an intensive process of exploring company values and corporate identity. This German Brand Award recognition encourages us to continue our  brand management and effective brand communication together with our partner Less Rain.”

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Latest News

AdInMo SDK launches on the Unity Asset Store

George Miller

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AdInMo SDK launches on the Unity Asset Store
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New Design Clinic invites developers to benchmark InGamePlay Brand Advertising monetization potential

AdInMo’s InGamePlay™ brand advertising SDK from is now available to all mobile game creators via the Unity Asset Store, the global marketplace where game developers source third party assets, tools and services.

Designed by game developers for game developers, AdInMo’s Unity SDK integration is a simple UNITY texture replacement that enables mobile game developers to earn incremental revenue placing InGamePlay brand advertising.

The lightweight SDK is 100% dedicated to mobile with Android and IOS features fully optimized for high and low-end handsets including caching and the ability to monetize in airplane mode. Crucially, developer A/B Testing consistently demonstrates no impact on game performance.

AdInMo’s SDK enables ad placements to seamlessly blend into gameplay without interrupting game flow or the player experience like other in-game formats. Brand advertising works for all game genres and has a positive impact on player retention because InGamePlay brand ads are click-free and do not force players to leave the game.

According to a recent study by Pocketgamer.biz over a quarter of developers are expected to trial monetizing with this new immersive ad category in H1 2021.

AdInMo’s recently released V1.0 of its Integration Guide to help mobile game developers designing for InGamePlay ad placements. Unity’s developers are also invited to participate in AdInMo’s free game design clinic to have their game reviewed by the in-house team in order to benchmark its monetization potential.

The guide features best practices for monetizing with InGamePlay brand ads based on game design theory to optimise implementation and the virtual design clinic offers tailored advice to developers how to earn incremental revenue.

CEO and Co-Founder Kristan Rivers said: “It’s fantastic that the AdInMo SDK is now available directly via Unity’s global game developer community. It comes right at the time when developers are actively seeking new monetization channels as part of developing post IDFA strategies and will help accelerate immersive InGamePlay brand advertising on mobile.

“The Unity launch coincides with the roll out of AdInMo’s Design Clinic. Integrating with our developer friendly SDK takes no time; the clinic run by our in-house design team has been set up to support developers learn more about how best to balance optimizing monetization and player immersion to earn incremental revenues from InGamePlay brand ads.”

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