SoftSwiss has recently introduced new technical updates for the Pay N Play payment method by payments service provider Trustly. 

The new developments will enable SoftSwiss online casino clients to activate all currently available markets seamlessly and hassle-free at once.

SoftSwiss Online Casino Platform future and prospective clients can now activate all available payment markets. The new add-ons will boost the productivity of the Platform as well as increase its player retention and conversion rates. The Pay N Play by Trustly is being offered to the operators running brands on the SoftSwiss Online Casino Platform since the beginning of 2020. Since then, it has proved itself to be a major time-saving tool, eliminating time-consuming player verification procedures.

Pay N Play is a technology developed by the payments service provider Trustly that allows players to deposit almost immediately after arriving at your online casino. In short, everything the player has to do is log in to the casino by securely using their own bank ID. The game starts instantly and effortlessly.

Vadim Drozd, PSP Team Lead at SoftSwiss noted: “SoftSwiss’s motto is to always strive to provide our clients with up-to-date technological solutions that will help them to have a positive impact on their business development. The new Pay N Play update will help our clients to save precious time as well as build and increase player loyalty”.

About SoftSwiss

SoftSwiss is an international tech brand supplying widely acclaimed, certified software solutions for managing iGaming operations. SoftSwiss holds a number of gaming licenses, providing a “one-stop-shop” white label solution by taking care of all technical, legal, and financial processes on behalf of its customers. The company has a vast product portfolio, which includes an Online Casino Platform, Game Aggregator with thousands of casino games, an affiliate platform, and a recently launched sportsbook platform. In 2013 SoftSwiss was the first in the world to introduce a bitcoin-optimized online casino solution. The company has thus been regarded as the leading technical expert when it comes to the use of cryptocurrencies in online gaming.

GAMOMAT, one of the leading independent slot game developers, has been nominated in the ‘Brand Communication – Web & Mobile’ category at the German Brand Awards 2021. The ‘Excellence in Brand Strategy and Creation’ nomination is for the company’s outstanding website gamomat.berlin. “The German Brand Award is one of the most important brand awards in the German-speaking realm. Our nomination for the company website, within the ‘Excellence in Brand Strategy and Creation’ category is a fantastic achievement”, says Sabine Müller, Chief Design Officer of Berlin GAMOMAT Development GmbH.

Last year the Berlin-based agency Less Rain helped redesign the GAMOMAT website to incorporate a modern, clear brand identity which is both colourful and playful. The site takes inspiration from the very people, GAMOMATIES, who make GAMOMAT great. It reflects the world of GAMOMAT products and draws visitors into the site through expansive images, eye-catching colours and interactive animated headlines.

A series of in-depth produced podcasts form the heart of the website. Here GAMOMATIES openly talk to the audience about personal passions, cultural interests and what values inspire them. This window into company values and experiences shows GAMOMAT to be the professional, serious and value-oriented employer it strives to be.

The German Brand Award was launched by Germany’s design and brand authority and is judged upon by a top class panel of independent, interdisciplinary experts from companies, science, consulting, services and agencies. The awards receive 1,200 entries and submissions are evaluated according to the criteria of independence and brand typicity, brand distinctiveness, differentiation from the competition and target group relevance. Official results will be revealed in June 2021.

Sabine Müller continued: “The relaunch of the site was an intensive process of exploring company values and corporate identity. This German Brand Award recognition encourages us to continue our  brand management and effective brand communication together with our partner Less Rain.”

New Design Clinic invites developers to benchmark InGamePlay Brand Advertising monetization potential

AdInMo’s InGamePlay™ brand advertising SDK from is now available to all mobile game creators via the Unity Asset Store, the global marketplace where game developers source third party assets, tools and services.

Designed by game developers for game developers, AdInMo’s Unity SDK integration is a simple UNITY texture replacement that enables mobile game developers to earn incremental revenue placing InGamePlay brand advertising.

The lightweight SDK is 100% dedicated to mobile with Android and IOS features fully optimized for high and low-end handsets including caching and the ability to monetize in airplane mode. Crucially, developer A/B Testing consistently demonstrates no impact on game performance.

AdInMo’s SDK enables ad placements to seamlessly blend into gameplay without interrupting game flow or the player experience like other in-game formats. Brand advertising works for all game genres and has a positive impact on player retention because InGamePlay brand ads are click-free and do not force players to leave the game.

According to a recent study by Pocketgamer.biz over a quarter of developers are expected to trial monetizing with this new immersive ad category in H1 2021.

AdInMo’s recently released V1.0 of its Integration Guide to help mobile game developers designing for InGamePlay ad placements. Unity’s developers are also invited to participate in AdInMo’s free game design clinic to have their game reviewed by the in-house team in order to benchmark its monetization potential.

The guide features best practices for monetizing with InGamePlay brand ads based on game design theory to optimise implementation and the virtual design clinic offers tailored advice to developers how to earn incremental revenue.

CEO and Co-Founder Kristan Rivers said: “It’s fantastic that the AdInMo SDK is now available directly via Unity’s global game developer community. It comes right at the time when developers are actively seeking new monetization channels as part of developing post IDFA strategies and will help accelerate immersive InGamePlay brand advertising on mobile.

“The Unity launch coincides with the roll out of AdInMo’s Design Clinic. Integrating with our developer friendly SDK takes no time; the clinic run by our in-house design team has been set up to support developers learn more about how best to balance optimizing monetization and player immersion to earn incremental revenues from InGamePlay brand ads.”