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FSB further bolsters US team with two major hires

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Image by Aksel Lian from Pixabay
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Larry Pelzer joins as VP of Sales for North America and Mike Van Ermen as Vice President of Pre-Sales 

London: 06 January 2021 – FSB, the award-winning sports betting and iGaming technology supplier continues to build out its senior management team ahead of its imminent entry into the US market with the appointments of Larry Pelzer and Mike Van Ermen.

Pelzer, who joins as VP of Sales for North America, has huge experience in the gambling industry having held senior sales roles at a range of organizations over a distinguished 17-year career.

Prior to joining FSB, he worked for real-money mobile gaming platform start-up Playport Gaming and spent two years at Scientific Games.

Pelzer will be US based and over the next few months will be responsible for driving brand awareness and introducing the provider’s full range of retail and online betting products and services to operators in North America.

Van Ermen joins as Vice President of Pre-Sales and will be charged with identifying potential partners by leveraging his strong operational experience. Before joining FSB, Van Ermen was the Strategic Operations Manager at Circa Sports.

Dave McDowell, CEO of FSB, said: “I am delighted to welcome Larry and Mike to the team and for them to play a central role in our plans to enter the North American market. This is a big year for FSB and our in-house talent continues to get stronger. “

Larry Pelzer, Vice President of Sales, North America, said: “I am honoured to be joining FSB at what is an incredibly exciting and pivotal time for the business as it gets ready to enter the North American market.

Mike Van Ermen, Vice President of Pre-Sales at FSB, said: “I would not have left my previous job if I didn’t see the massive potential and opportunity presented by FSB. From top to bottom, this company has what it takes to be a true market disrupter.

The recruitment  of Larry Pelzer and Mike Van Ermen at FSB comes just weeks after the appointment of ex-Kambi CCO Ian Freeman as Chief Revenue Officer and former Resorts Digital Gaming director  Bob Akeret as Vice President of Operations, North America.

Gaming

Jagex announces partnership with indie studio Games by Malcs to publish Melvor Idle, a RuneScape-inspired idle game

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Jagex announces partnership with indie studio Games by Malcs to publish Melvor Idle, a RuneScape-inspired idle game
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Leading British video game publisher and developer Jagex, creator of the iconic living game RuneScape franchise, today announced that it will be working with indie developer Brendan Malcolm to publish Melvor Idle under the Jagex Partners banner. Currently in Early Access, Melvor Idle is a game heavily inspired by Jagex’s renowned RuneScape franchise and has already been downloaded more than 600,000 times across Steam, App Store and Google Play.

The brainchild of Australian solo developer Brendan Malcolm, a player of RuneScape since his youth, Melvor Idle was devised as a means of reimagining the core components of the RuneScape franchise in a way that they could be enjoyed casually, fitting around the busy schedule of his adult life. Taking inspiration from the setting, skills, combat and mechanics of RuneScape, he distilled the core components down into an idle game in the same vein as games such as Clicker Heroes and Egg Inc.

Jagex first became aware of Melvor Idle in early 2020, and was hugely impressed with the game, realising there was a significant opportunity to help support the game’s future development, and to reward a fan-made passion project and bring it to the attention of RuneScape players around the world. The game will come out of Early Access and release officially this November.

Chris Pfeiffer, Director of Product Management for Jagex Partners, said: “We are incredibly excited to be publishing Melvor Idle. Every once in a while, we come across a game and a developer that is so well aligned with our core values that it seems a natural fit for Jagex Partners. With so many of our staff being fans of the game, and seeing what Brendan has been able to achieve as a solo developer inspired by the games we have been developing for 20 years is truly magical. We very much look forward to using the skills and experience we have at Jagex Partners to support the future development of Melvor Idle, leveraging our marketing, communications and localisation resources to make sure the game reaches the widest possible audience and its full potential.”

Brendan Malcolm, Games by Malcs founder and the creator of Melvor Idle, said: “Being able to work with Jagex directly on this has been a dream come true. I never would have imagined when I started development on Melvor Idle back in 2018 that I would eventually receive the support of the very studio that inspired me in the first place. The support this partnership has provided me will not only enable me to reach even more players with Melvor Idle, but will help me really establish Games by Malcs as an up-and-coming studio with an office in Perth, Australia. I can’t wait to work with Jagex on making Melvor Idle an even bigger success than I had hoped for.”

Melvor Idle is currently in Early Access on Steam (with 93% positive reviews*) and will be launched in November priced at $9.99 / £7.19 / €8.19. The game is also free to try on iOS (4.9/5 review score*) and Android (4.8/5 review score*) with in-app purchase for the full version.

Melvor Idle is the game announced by Jagex Partners, with Space Punks, developed by Flying Wild Hog, currently in Early Access on Epic Games Store.

Jeff Pabst, Vice-President of Third-Party & Partnerships, said: “Jagex Partners continues its focus on becoming the go-to publisher for living games developers around the world. However, great community-led games like Melvor Idle have inspired us to broaden our search for development partners to include games that represent the community-first ethos Jagex has always followed. We look forward to more announcements as we close out the year and push onwards to 2022 and beyond.”

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EveryMatrix Press Releases

EveryMatrix launches Managed Services

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EveryMatrix launches Managed Services
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EveryMatrix announces the official launch of its Managed Services unit. The new division was established earlier this year and is led by Tom Dyson. The team’s mission is to provide 360° support to iGaming operators, enabling them to capitalise on opportunities to improve brand performance.

Tom Dyson is a knowledgeable gaming industry professional with significant expertise in team leading and management roles, having worked for companies such as Gambling Compliance, ProgressPlay, and Gaming Realms.

Covering multiple operational areas, EveryMatrix’s Managed Services division provides extensive support to clients’ executive teams, from acquisition and retention marketing to product and payments management.

As a result, the services provide a comprehensive outsourced option for running your online casino or sportsbook, offering expertise in specific areas such as Marketing, Affiliate, CRM & VIP, Product Management, Payments and Fraud, Bonus Abuse Monitoring, and Customer Support.

Stian Hornsletten, Chief Commercial Officer & Co-founder of EveryMatrix, says: “Our company is constantly evolving and developing, and with the addition of the Managed Services solution, we reached another important milestone. I am sure Tom Dyson will do a great job leading the talented and brilliant team responsible for this project.”

Tom Dyson, Head of Managed Services, comments: “Marketing is among the largest costs for an iGaming operator so it’s vital that these businesses optimise the effectiveness of their marketing spend to achieve growth in one of the most competitive corners of the internet.

“Because of this, and the labyrinth of regulatory challenges presented to the modern operator, many traditional marketing agencies struggle to make the most of their client’s budgets. Our new team can solve this problem by combining our industry experience and unrivalled product expertise but most importantly through a shared measure of success with our clients.”

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eSports

Talents of the Russian-language broadcast of PGL Major Stockholm 2021 are announced

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Talents of the Russian-language broadcast of PGL Major Stockholm 2021 are announced
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Meet the host, commentators, and analysts who will bring you the spirit of the main CS:GO tournament of this year in Russian.

WePlay Esports is happy to announce the talent crew of the official Russian-language broadcast of the PGL Major Stockholm 2021. The team will be working from the WePlay Esports studio during all the tournament stages, from October 26 till November 7. The total prize pool of the competition is $2 million.

Talents of the Russian-language broadcast of the PGL Major Stockholm 2021:

Host:

  • Stepan “DonStepan” Shulga

Commentators:

  • Oleksii “yXo” Maletskyi
  • Aleksandr “Enkanis” Polishchuk
  • Yuriy “Strike” Tereshchenko
  • Igor “SL4M” Sopov
  • Taufik “Tafa” Khidri
  • Fedir “KvaN” Zakharov

Analysts:

  • Dauren “AdreN” Kystaubayev
  • Oleksandr “petr1k” Petryk
  • Mykhailo “kane” Blagin
  • Mikhail “Dosia” Stolyarov

“The PGL Major is an outstanding event in the world of CS:GO. It’s been two years since the last Major, and the community is really looking forward to such a big day. For me personally and for WePlay Esports as well, this is a very important event in which we play a key role — the role of the main broadcaster in the Russian-speaking region. I encourage the whole community to come to us for the broadcast. We have gathered great talents, we have a high-quality production, and the teams will provide a lot of interesting action,” says Oleksii Maletskyi, talent at WePlay Esports.

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