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Lady Luck Games partners with Future Anthem to unlock never-before-seen views of players

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Amplifier AI will allow innovative studio to understand game behavior and build more data-driven products

Lady Luck Games, developers of digital slot machines to gaming operators who maintain a strong focus on the gameplay experience and sticky design, has signed up to the Performance Optimisation module of Future Anthem’s game-changing Amplifier AI.

Performance Optimisation is one of three components offered by Amplifier AI, the all-in-one product built to personalize the player experience for everyone. Casino operators and game studios also use Amplifier AI to personalize player experiences in real-time (Personalisation) and enhance the overall customer experience in gaming (Customer Experience).

Founded in 2019, Lady Luck Games is part of a new breed of disruptive slots suppliers combining creative forces, high-end technology skills, and solid business knowledge.

Amplifier AI will provide Lady Luck Games with an in-depth analysis of every bet players make on their innovative games and products, for the first time allowing it to:

  • Visualize player and game behaviors — to provide a clear view of the most impactful behaviors that underpin game design
  • Conduct extensive game analysis — to take learnings from their diverse games portfolio across operators to implement improvements
  • Optimize game launches — review and assess new game launches across player groups, countries, and brands
  • Undertake data-driven game design — continue to build engaging games for targeted player types
  • Utilize AI to grow faster — take advantage of machine learning to implement recommendations across games, gameplay and game launches

Vadim Fedorov, co-founder, and CTO of Lady Luck Games says: “AI-powered data analytics is a crucial tool to have for any modern product, in any modern industry. What Future Anthem offers is unique within igaming and we are looking forward to working with their team and utilizing Amplifier AI to get better insights from our data.”

Leigh Nissim, CEO of Future Anthem, adds: “Lady Luck Games has big ambitions and is focused on building engaging games for their players – we’re excited to help them on the next step in their journey. Amplifier AI will enable them to take advantage of the latest generation of AI to build data-driven titles that improve the player experience while optimizing performance across their operator customers.”

Powered by Anthemetrics, the industry’s first game data science platform, Amplifier AI interprets player behaviors at scale to deliver intelligence, predictions, and actions that can be applied to portfolio decisions, product design, and player safety when gambling.

Lady Luck Games joins the group of innovating studios that have partnered with Amplifier AI, including – most recently – RAW iGaming. Future Anthem is also trusted by the likes of Betfred, Big Time Gaming, Blueprint Gaming, DGC, Gamesys, a Bally’s Corporation Company, and Paddy Power Betfair.

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SOFTSWISS Jackpot Aggregator Announced New Campaign with Spinago

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Online jackpot campaigns are becoming extremely popular in the iGaming community as a powerful tool to attract and retain players and improve overall brand performance. This trend is all the more reinforced by the SOFTSWISS Jackpot Aggregator’s new cooperation with Spinago, as the two partners launch a worldwide jackpot campaign.

Spinago has been operating under a Curacao license since 2020, managing a varied game and sports betting portfolio. The operator accepts deposits in fiat and cryptocurrencies and provides 24/7 player support.  

In partnership with the Jackpot Aggregator, Spinago has launched its first jackpot campaign with three independent levels: Standart, Mega, and Grand. Each level offers unique progressive money prizes, with a maximum reward of 80,000 AUD to a lucky player. The jackpot campaign has no wager. Players might bet in slots and live games with a minimum bet of 1.5 AUD. There are no restrictions on the number of bets, same as there are no limits on raffled hits. 

Besides setting up the promotional campaign, the SOFTSWISS Jackpot Aggregator provides end-to-end support to ensure a smooth and seamless user experience. 

Reflecting on the collaboration, the Spinago team notes: “We appreciate working with the software provider who offers not only a flexibly configurable product but also reliable support. The team behind the Jackpot Aggregator managed to quickly set up the campaign and settle all the details with us, taking into account our goals and requirements.”

Aliaskei Douhin, Head of SOFTSWISS Jackpot Aggregator, shares his thoughts about the partnership: “We are proud to see an increasing number of iGaming operators who elect to use our product as a driver of growth and scaling. The Jackpot Aggregator team is grateful to Spinago for the trust and opportunity to show how this jackpot campaign will attract new players and reactivate existing ones.”

The SOFTSWISS Jackpot Aggregator offers a unique, multi-purpose Jackpot as a Service (JaaS) business model to strengthen brand performance and boost player acquisition and retention. 

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Compliance Updates

The annual VIXIO GamblingCompliance Global Regulatory Awards recognise the best in the industry

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Yesterday VIXIO GamblingCompliance announced the winners of its Global Regulatory Awards (GRAs). We were delighted to host more than 350 guests at the De Vere Grand Connaught Rooms in London. The prestigious GRAs recognise and reward individuals and teams who work tirelessly to set new standards in compliance and responsibility within the gambling industry.

Comedian Hugh Dennis was the night’s host and helped present the 20 categories, along withspecial guests. Highlights from the night include wins by Christine Gallo at GLI, David Webb from BetConstruct and Beth Jones at Genting Casinos, all of whom walked away with one of our special individual awards. Meanwhile, Flutter Entertainment had a night to remember, receiving three Global Regulatory Awards including Compliance Team of the Year. We concluded the ceremony with our annual Compliance Lifetime Achievement Special Award, which was awarded to Paul Burns, the CEO of the Canadian Gaming Association.

The full list of 2022 award winners can be found here.

Since its launch in 2017, the independently adjudicated GRAs has become the biggest of its kind, and continues to grow as the industry moves towards a stronger culture of compliance.

VIXIO would like to thank this year’s awards sponsors: Bally’s Interactive, BetConstruct, Docaposte, DraftKings, Fortuna Entertainment Group, GiG Comply, Playtech and San Manuel Tribal Gaming Commission, as well as our charity partner YGAM. Without the continued support from our sponsors and partners, the Global Regulatory Awards would not have been the success that it continues to be.


Mike Woolfrey, CEO of VIXIO, said: “Congratulations to all our winners. This year the standard was exceptionally high, so winning an award really is a clear demonstration of a dedication towards regulatory compliance and safer gambling. VIXIO is proud to provide a platform to showcase the great work going on within the industry. We were delighted to see that guests from across the globe joined us last night, a true testament to the industry’s recovery following the pandemic.”

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partnerships

POPOK GAMING HAS A BRAND NEW PARTNERSHIP WITH MONOTECH!

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Providing games to hundreds of online casinos around the world, PopOK Gaming is dedicated to building strong long-term partnerships. The proof of it is our new collaboration with a state-of-the-art platform like Monotech, which provides advanced betting solutions and offers an innovative approach to the online gaming industry.

From now on, Monotech’s numerous operators can offer their players high-quality iGaming entertainment with PopOK Gaming’s various slots, thrill live casino games and attractive instant games.

Head of Account Management at Monotech Joachim Eltz commented, “We are happy to build synergies and win-win cooperation with PopOK Gaming. We have reignited our game aggregator portfolio with the PopOK brand. The integration process finished quickly with the help of the PopOK Team”.

PopOK Gaming is confident that its products will complete Monotech’s game arsenal, as they are made with close attention to all the details, from features and payout structure to animation and sound effects.

Business development executive at PopOK Gaming Luiza Melikyan, on this partnership acquisition, “Our award-winning content will be an excellent addition to Monotech’s portfolio. Thanks to both our teams for their great work”.

So, as a result of this win-win partnership, countless gamers will have their happy-go-lucky and uninterrupted gaming experience, and the operators will reap their profits with high website traffic.

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