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Lady Luck Games partners with Future Anthem to unlock never-before-seen views of players

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Amplifier AI will allow innovative studio to understand game behavior and build more data-driven products

Lady Luck Games, developers of digital slot machines to gaming operators who maintain a strong focus on the gameplay experience and sticky design, has signed up to the Performance Optimisation module of Future Anthem’s game-changing Amplifier AI.

Performance Optimisation is one of three components offered by Amplifier AI, the all-in-one product built to personalize the player experience for everyone. Casino operators and game studios also use Amplifier AI to personalize player experiences in real-time (Personalisation) and enhance the overall customer experience in gaming (Customer Experience).

Founded in 2019, Lady Luck Games is part of a new breed of disruptive slots suppliers combining creative forces, high-end technology skills, and solid business knowledge.

Amplifier AI will provide Lady Luck Games with an in-depth analysis of every bet players make on their innovative games and products, for the first time allowing it to:

  • Visualize player and game behaviors — to provide a clear view of the most impactful behaviors that underpin game design
  • Conduct extensive game analysis — to take learnings from their diverse games portfolio across operators to implement improvements
  • Optimize game launches — review and assess new game launches across player groups, countries, and brands
  • Undertake data-driven game design — continue to build engaging games for targeted player types
  • Utilize AI to grow faster — take advantage of machine learning to implement recommendations across games, gameplay and game launches

Vadim Fedorov, co-founder, and CTO of Lady Luck Games says: “AI-powered data analytics is a crucial tool to have for any modern product, in any modern industry. What Future Anthem offers is unique within igaming and we are looking forward to working with their team and utilizing Amplifier AI to get better insights from our data.”

Leigh Nissim, CEO of Future Anthem, adds: “Lady Luck Games has big ambitions and is focused on building engaging games for their players – we’re excited to help them on the next step in their journey. Amplifier AI will enable them to take advantage of the latest generation of AI to build data-driven titles that improve the player experience while optimizing performance across their operator customers.”

Powered by Anthemetrics, the industry’s first game data science platform, Amplifier AI interprets player behaviors at scale to deliver intelligence, predictions, and actions that can be applied to portfolio decisions, product design, and player safety when gambling.

Lady Luck Games joins the group of innovating studios that have partnered with Amplifier AI, including – most recently – RAW iGaming. Future Anthem is also trusted by the likes of Betfred, Big Time Gaming, Blueprint Gaming, DGC, Gamesys, a Bally’s Corporation Company, and Paddy Power Betfair.

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Engage in an Enhanced iGaming Experience with iGATE at iGB L!VE 2024

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iGATE, a rapidly expanding iGaming platform, specialising in white-label casino solutions focused on driving customer success, is set to showcase its cutting-edge casino platform at iGB L!VE 2024 from July 17-18, 2024, at the Amsterdam RAI Exhibition and Convention Centre.

iGATE’s solutions specialise in merging high-end artistry with innovative functionality designed to optimise the gaming experience and enhance player engagement.

iGB L!VE 2024 is an essential gathering of iGaming professionals to explore the latest developments and connect with industry leaders.

The event is celebrated for its comprehensive coverage of gaming innovation and strategy.
John Foster, Managing Director at iGATE, commented, “iGB L!VE 2024 is a mainstay in the iGaming industry and an exciting opportunity for iGATE to demonstrate how our solutions not only captivate but also retain players through superior design and technology. We look forward to engaging with our peers and revealing how our developments can benefit operators and players alike.”

iGB L!VE 2024 participants are welcome to meet the iGATE team at Stand 12-J60 to explore the sophistication and functionality of our gaming solutions in person.

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ComeOn! signs Hollywood star Jeremy Piven to feature in exciting new campaign

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ComeOn! signs Hollywood star Jeremy Piven to feature in exciting new campaign
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ComeOn Group owned brand ComeOn! has launched an exciting new 30-second ad in Sweden featuring Hollywood actor and Golden Globe award winner Jeremy Piven. Piven is best known for his role as Ari Gold in the comedy series Entourage, for which he won a Golden Globe Award and three consecutive Emmy Awards.

The new campaign includes several creative outtakes and is another strategic step towards establishing ComeOn! as a preferred sports betting operator.

Efi Peleg, Chief Marketing Officer at ComeOn Group, said: “We are really excited to work with Jeremy Piven, who is the perfect match in delivering the story that we want to share. We are confident that our target audience will like the ad and all the exciting new additions to our product proposition”

ComeOn Group has invested strongly in its own proprietary sports betting platform and trading capability which was launched last year and is now making several additions to further enhance the sportsbook player experience with more markets to bet on, more personalisation features and an exciting new odds game called MILLEN, where players are guaranteed 1 million SEK if they get 9 betting questions correct.

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Daniela Forsgård returns to Paf as a Member of the board

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Daniela Forsgård returns to Paf as a Member of the board
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Daniela Forsgård joins Paf as a new Member of the board, succeeding Birgitta Eriksson who has held the position for many years. She joins Paf from Optinova, where she served as Chief Financial Officer (CFO), but she began her career at Paf as Group Controller in 2007. The following year she became Paf’s Head of Finance.

“It feels great to be back, it almost seems unreal,” says Daniela Forsgård, Member of the board.

She worked as Head of Finance at Paf for six years before being recruited by the Optinova Group. At Optinova, Daniela worked as CFO for nearly a decade before deciding to start her own business. Today, Daniela Forsgård works as a CFO consultant.

“Paf has changed and it is not the same company it was ten years ago, but the market is not the same either. It will be interesting to sit on the board and see how Paf operates today”

Paf’s strengths are clarity and honesty

With extensive experience from international companies, group management roles and finance, Daniela looks forward to tackling new challenges.

“It’s impressive to see how well prepared Paf has become to enter various markets. Paf’s strengths are clarity and honesty. It is an experienced company, and we will ensure that we are also financially prepared for a licensed Finnish market,” says Daniela Forsgård.

As CFO at Optinova, she also served as the board’s secretary and worked closely with Paf’s current Chairman of the Board, Jan-Mikael von Schantz, when he was chairman of Optinova.

“I appreciate Jan-Mikael’s approach of working on boards, so the decision was easy when I was asked if I was interested in a board position at Paf.”
“I look forward to meeting both new and familiar faces at Paf,” says Daniela Forsgård.

Paf’s board now consists of Chairman Jan-Mikael von Schantz and board members Denise Johansson, Gunnar Westerlund, Daniela Forsgård, and Roger Nordlund.

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