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Yggdrasil signs distribution agreement with Slotbox

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Yggdrasil, the leading publisher of online gambling content, has signed a deal with Slotbox that will see the supplier significantly boost the reach of its games portfolio.

Through the partnership, Slotbox will gain access to Yggdrasil’s full library of core games as well as titles developed through the supplier’s content curation initiative YG Masters.

Hit titles featuring Yggdrasil’s successful Game Engagement Mechanics (GEM) will be made available to the operator’s customers as well as all recent releases.

Slotbox is the online brand of Coastline, the leading gaming and casino operator in Ireland with eight locations across the country. The company’s online arm was launched in 2020, powered by Gaming Innovation Group’s (GiG) platform, and now has a global presence.

The partnership will see Yggdrasil further expand the reach of its content to new audiences around the world.

Andrew Pegler, Director of Commercial Operations at Yggdrasil, said: “This alliance with Slotbox will see us enhance our presence globally and it’s fantastic to work with such a renowned and established operator with a strong land-based history.

“We continue to strike important strategic partnerships and grow our global presence, taking our fantastic slot collection to even more players.”

A spokesperson for Slotbox said: “Our online brand is going from strength to strength and we are thrilled to further bolster our offering with Yggdrasil’s premium slots.

“We aim to offer our customers engaging and entertaining experiences and Yggdrasil’s slots have proven longevity and a big fan-following.”

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Astralis Capital lauds success of PlayAIO as its first incubation investment

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PlayAIO announces its landmark partnership with Astralis Capital and an investment from Astralis Fund I LP (together “Astralis”). This marks a first for Astralis as PlayAIO becomes part of a newly created gaming incubation strategy.

“With Astralis Capital, it has been a truly synergistic partnership, I couldn’t think of a better way to start a business. With Astralis on board, we have continued to see rapid growth as we grow to be a market leader within the industry” said Josh Gibbs, CEO of PlayAIO.

“It’s been great working with both Evan and Tisno. They, along with PlayAIO, continue to see the untapped potential data brings to any organization.”

PlayAIO was founded in 2023 by Josh Gibbs, formerly of Kambi and Strive Gaming in customer data leadership roles. It has quickly grown an established contracted customer base and having gone live in May 2024. The launches have been smooth and well received by their customers.

Steven Farrugia, an iGaming data veteran who built models for ComeOn Group among others, recently joined PlayAIO as CTO, and the company has bolstered the team with staff members for their bases in the UK and Malta over the past months.

PlayAIO is a data and AI business that focuses on simplicity through understanding, aiming to aid businesses to unlock the power of their biggest asset: their data. This is all done through PlayAIO’s proprietary PlayAIO Engine. The PlayAIO Engine provides an always-on strategic insights and recommendations tool.

On a real-time basis, users are guided on where action is required and where focus should be placed, recommending AI models that will provide the highest impact to customers and their revenues, be it LTVs, game recommendations, responsible gaming, and a plethora of other models that are being leveraged by customers.

Astralis’ incubation strategy is incredibly helpful to new and experienced founders alike because, alongside investment, the firm provides dedicated strategic and operational support to founders including go to market and partnership guidance.

Astralis Capital, has invested in a number of iGaming and sports startups, including the leading daily fantasy operator PrizePicks, sports/betting micro-influencer aggregator SGG Media, sports social media platform Takes, Inc. and the leading US PAM startup Strive Gaming. Astralis has developed a reputation for astute iGaming investments supported by providing expert advice to founders to help accelerate company growth.

On PlayAIO, Evan Meyer, Co-Managing Partner, Astralis Capital, said:

“What Josh and Steven are driving at PlayAIO falls exactly within the scope of startup successes we’ve seen before. They have a clear vision, execution plan and technical product know-how in a developing iGaming and online sports betting market that is quickly becoming more sophisticated and understanding of the value of effective usage of Machine Learning and data analytics. We’ve been incredibly impressed by the pipeline of potential client discussions, new customer uptake and smooth launches thus far.”

Fellow Co-Managing Partner Tisno Onggara of Astralis Capital added: “The mission of PlayAIO is ultimately the reason we decided to partner and help incubate PlayAIO. We see growing trends within the industry surrounding AI, but very few companies have the internal technology and ability to act on this. We believe PlayAIO will be one of a select group of trusted partners to the industry and will continue to competitively strengthen over time given their models and a positive market outlook. The data market is an area within gaming that will change rapidly in the next few years, and we are excited to be on that journey with PlayAIO.”

PlayAIO Unlocks the Power of Your Data with AI-Driven Optimization.

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Sigma X SmartSoft Present: Malta IGathering

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Sigma X SmartSoft Present: Malta IGathering
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Mark your calendars for an exciting addition to the already packed autumn calendar. As a warm-up to Malta Week, before Grand Sigma Europe event, Sigma & Smartsoft will host an exclusive gathering for industry key representatives. This modest IGathering will bring together industry leaders and professionals for a chance to connect, exchange ideas, and discuss emerging trends.

Creating meaningful and valuable experiences for its partners remains a priority for SmartSoft, a commitment they stick to. This event is just another example of their ongoing effort to build long-lasting relationships. Such gatherings are important for getting to know industry representatives, deepening ties with partners, and who knows how many new ideas and collaborations will take start there?

The dinner event will take place on the 10th at Gracy’s Arts and Supper Club, nestled in the heart of Valletta. Set in a historic 17th-century Palazzo, this venue embodies the best of Maltese hospitality. This exclusive event promises to be a highlight for industry professionals seeking innovative partnerships and networking opportunities.

Guests are invited to embrace the fun theme, ‘A Touch of Red,’ by incorporating red into their attire. The evening will feature a live lottery, and plenty of surprises, and gifts, ensuring an unforgettable experience.

The iGathering is the perfect introduction to SiGMA Europe’s Malta Week event, celebrating 10 years of success in the gaming sector. The November event is set to take place at the Malta Maritime Hub, an operational shipyard accessible by both car and water taxi.

From the 11th to 14th, join us for expert-led conferences on online and offline gaming, AI, and blockchain, set against a well-curated expo floor. The event features two major award ceremonies for the B2B and B2C markets, several dinners in Malta’s stunning locations, and wraps up with a lively party featuring really fun entertainment lineup.

SmartSoft is the pioneer crash games provider that has been creating innovative games and operating on the B2B market since 2015. SmartSoft offers a diverse portfolio of non-traditional casino games, including the pioneering flying crash game, JetX. Along with the fact that for so many years SmartSoft has been shaping the igaming industry, creating groundbreaking and innovative games, SmartSoft made a significant stride last year by joining the prestigious Argentine National Team as their digital sponsor and became a proud member of World Champion’s family.

At SmartSoft, every game is created from scratch, featuring inventive design, a steadfast engine, and enhanced functionality. The games boast a variety of stories and features, ensuring an imaginative gaming experience. Every product offered by the company is compatible with all platforms and devices.

SmartSoft is just as committed to offering unforgettable experiences to its customers as it is to its partners. Because one is linked to another and represents company’s core values. Join the event, meet interesting people and fly even higher with SmartSoft.

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CryptoSlots Unveils Roaring New Dragon Fire Mega Matrix Slot

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CryptoSlots Unveils Roaring New Dragon Fire Mega Matrix Slot
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Welcome to the electrifying world of Dragon Fire, a blazing new fantasy-themed slot, now available at CryptoSlots, the exclusive crypto-only casino. Get in on the action with an 88% introductory bonus until July 31st.

Dragon Fire features powerful dragon creatures that dominate the skies, setting the reels ablaze with fiery wins in a 3×3 Mega Matrix game. This game offers 9 paylines that pay in both directions, along with Colossal Reels, Mystery wins, and Pick Me bonuses.

Are you ready to uncover the dragons’ treasure, face the beasts and conquer the reels? Look out for the Red Eye – the highest paying symbol – as three of them will pay 1000X the bet. Hitting 3 Pick Me scatter symbols triggers a Pick Me bonus game with huge instant coin prizes.

Players can bet from $.90 to $18 per payline, and the 88% introductory bonus is available to redeem once a day until July 31.

On top of that, players can receive a 50% bonus on all deposits and an 80% bonus for VIP players, which can be redeemed twice daily for deposits between $20 and $400 until the end of the month.

“Enter a realm of power and mystique with the entrancing Dragon Fire slot, found only on CryptoSlots. Celebrating its sixth birthday in May, CryptoSlots continues its commitment to delivering exceptional gaming experiences by adding over 20 new games to its library in the past year. Immerse yourself in the vivid graphics and unleash the power of the dragon as you spin your way to big wins! – Michael Hilary, CryptoSlots Manager.

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