Betsson has announced the renewal of its partnership with AEK Betsson BC for the fourth consecutive season, continuing as the team’s main sponsor.

This renewed agreement solidifies Betsson’s ongoing commitment to supporting AEK Betsson BC across both Greek and European competitions, actively contributing to its success and eagerly anticipating another exciting season filled with victories and achievements.

Thanos Marinos, Managing Director of Betsson Greece, said: “We are proud to continue our partnership with AEK Betsson BC for the fourth consecutive season and since the beginning, our primary goal has been to provide enduring support for both the team and its vision. The fact that we are entering our fourth year of collaboration reflects our deep trust in the team. At Betsson, one of our core values is Passion, and it truly drives everything we do, especially in sports. We are passionate not only about supporting AEK Betsson BC in their pursuit of success on the court but also in fostering a deeper connection with the fans and the community. We look forward to another exciting season where our shared passion will fuel even greater achievements.”

On September 26, a press conference was held at the “SUNEL Arena” to announce the renewal of Betsson’s partnership with AEK Betsson BC and to unveil the new jersey for the 2024-25 season.

The event opened with a video highlighting significant moments of their collaboration over the years. Notably, this included a €100,000 donation to earthquake victims in Turkey, which underlines the shared values of both organisations. The video also featured celebratory on-court moments, fan experiences traveling abroad with the team and heartfelt scenes with the athletes.

Among the attendees at the press conference were the major shareholder of AEK Betsson BC, Makis Angelopoulos; the Managing Director of Betsson Greece, Thanos Marinos; and the team’s legendary coach, Dragan Sakota.

Leading sportsbook provider enhances US sports portfolio with expanded markets and micro-betting features

Altenar, a leading sportsbook and iGaming software provider, has extended its partnership with Swish Analytics to significantly upgrade its baseball betting markets, further strengthening its focus on US sports.

The Major League Baseball upgrade builds on Altenar’s existing offering, which includes same-game parlays, player specials, and pitcher lines. Powered by its partnership with Swish Analytics, the supplier is adding fast markets and micro-betting options, allowing players to wager on outcomes such as the next pitch, number of runs or speed of next pitch.

Founded in 2014, Swish Analytics is a leader in the US sports analytics, betting and fantasy sports verticals, renowned for its next generation predictive data products across the core four US sports. The provider has built its top-tier reputation as an Authorized MLB Data Distributor in the States since 2019.

Looking ahead to the 2025 MLB season, Altenar will expand its platform with live same-game parlays and live player specials, giving operators even more tools to engage baseball bettors.

These enhancements will provide Altenar’s operator partners with a broader range of betting options and reinforces the provider’s commitment to delivering tailored and engaging solutions for the US market.

Dinos Doxiadis, Sportsbook Product Development Manager at Altenar, commented: “We have invested heavily to create a great US product. At Altenar we’ve already built a top-tier offering for American football, ice hockey, and basketball, and this baseball upgrade completes the final piece of the puzzle.

“These new features will secure a competitive edge for our partners in the US sports betting market, providing them with more dynamic and engaging options.”