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Rising Player Engagement: SOFTSWISS Jackpot Aggregator Case Study

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The SOFTSWISS Jackpot Aggregator, a versatile solution designed to enhance player engagement in online casinos, has unveiled the results of a recent jackpot campaign launched for one of its clients. According to the case study, the average number of active players surged by 40% within just one month of the campaign’s launch.

To assess the impact of jackpot campaigns on key casino metrics and gauge their effectiveness, the team behind the SOFTSWISS Jackpot Aggregator analysed the data derived from their esteemed client, LevelUp. Established in 2020 and licensed in Curacao, this online casino has already garnered a highly loyal audience spanning across Europe, Canada, and Oceania. Boasting a collection of over 7,000 games, the operator consistently offers diverse bonuses and rewards to its players. Introducing the Mystery Progressive Jackpot to LevelUp’s offerings marked a pivotal moment for elevating player loyalty and enhancing key casino metrics. 

When comparing the figures prior to the launch of the jackpot campaign with the figures from one month later, a noticeable upward trend was observed across all major metrics. In addition to the 40% surge in Average Active Players, the monthly Average Bet Count also witnessed a 30% upswing. Furthermore, the LevelUp team observed heightened player engagement after reward wins. The LevelUp team shared: “One of the players who hit the biggest jackpot during the campaign subsequently redeposited the amount won. This signifies genuine player interest and loyalty as they return to our casino to try their luck in jackpot games.”

Besides the metrics mentioned, the experts have also measured the Average Turnover, Average Real Players, Average Deposit & Bet, as well as a range of other indicators. All these measurements collectively illustrate the efficacy of the jackpot campaigns orchestrated by the SOFTSWISS Jackpot Aggregator. More detailed insights are provided in the case study

Aliaksei Douhin, Head of SOFTSWISS Jackpot Aggregator, remains fervently enthusiastic about the launched promotional campaign. He notes: “Placing our clients’ success at the forefront, we transcend conventional solutions and provide a versatile service, expertise, and support throughout every stage of a jackpot campaign. The LevelUp case study demonstrates that remarkable results can be achieved within a mere month of launch – an outcome facilitated by the collaborative partnership between our team and the client.”

The LevelUp team shares: “We are keen to deliver the best offers to our players and provide access to the widest range of opportunities available in the market. The integration with the SOFTSWISS Jackpot Aggregator marked a significant stride forward, expertly addressing the escalating desire among players for engaging incentives. The integration process was seamless and expeditious, yielding tangible results swiftly, as evidenced by the rising key metrics. We extend our gratitude to the SOFTSWISS team for their consummate professionalism!”

The Jackpot Aggregator is preparing to take its place at the upcoming SBC Summit Barcelona 2023, where it will be showcased alongside other innovative SOFTSWISS products. At stand CG58, operators will have a unique opportunity to explore the multifaceted attributes of jackpots.

About SOFTSWISS 

SOFTSWISS is an international iGaming company supplying ISO 27001-certified software solutions for managing gambling operations. The expert team, which counts 1,400 employees, is based in Malta, Poland, Georgia, and Belarus.  SOFTSWISS holds a number of gaming licences and provides one-stop-shop iGaming software solutions. The company has a vast product portfolio, including the Online Casino Platform, the Game Aggregator with thousands of casino games, the Affilka affiliate platform, the Sportsbook Platform and the Jackpot Aggregator. In 2013, SOFTSWISS was the first in the world to introduce a Bitcoin-optimised online casino solution.

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Kambi Group plc repurchase of shares during 8 April – 12 April 2024

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Kambi Group plc (“Kambi”) has during the period 8 April to 12 April 2024 (the “Buyback Period”) repurchased a total of 50,000 ordinary B shares (ISIN: MT0000780107) as part of the share buyback programme, within the mandate approved at the Extraordinary General Meeting on 19 June 2023 (the “Programme”).

The objective of the Programme is to achieve added value for Kambi´s shareholders and to give the Board increased flexibility with Kambi´s capital structure by reducing the capital. The Programme is being carried out in accordance with the Maltese Companies Act, the EU Market Abuse Regulation No 596/2014 (“MAR”), Commission Delegated Regulation (EU) No 2016/1052 (“Safe Harbour Regulation”) and other applicable rules.

During the Buyback Period, Kambi repurchased a total of 50,000 ordinary B shares at a volume-weighted average price of 90.27 SEK. From the beginning of the Programme, which started on 18 March, until and including 12 April 2024, Kambi has repurchased a total of 177,000 ordinary B shares at a volume-weighted average price of 92.77 SEK per share.

All acquisitions have been carried out on Nasdaq First North Growth Market in Stockholm by Carnegie Investment Bank AB on behalf of Kambi. Following the acquisitions and as of 12 April 2024, Kambi’s holding of its own shares amounted to 1,072,592 and the total number of issued shares in Kambi is 31,278,297 ordinary B shares. Under the Programme Kambi is authorised to repurchase a maximum of 3,127,830 ordinary B shares, up to a maximum amount of €4.0 million.

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Paddy Power launches new innovative Checkd Dev betting tool Mix ‘N Match

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Paddy Power launches new innovative Checkd Dev betting tool Mix ‘N Match
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Long-term partnership enhanced through product that allows same-game multiples to be packaged together

Sports betting technology specialist Checkd Dev, part of award-winning Checkd Group, has enhanced its long-term partnership with Flutter Entertainment brand Paddy Power by developing and successfully launching betting solution Mix ‘N Match.

Created as the supplier’s first bespoke product for Paddy Power in the UK, Mix ‘N Match enables users to build combination bets quickly by offering pre-configured betting opportunities. These can be personalised rapidly, with easy-to-use filters helping users build smarter multi-leg bets far more easily.

The successful launch builds on the success of Checkd Dev’s Smart Acca iFrame product, which is licensed for use to tier-one operators including William Hill and Sky Bet. The latest iteration of the API moves the proposition forward even further, by allowing for multiple single-event combinations to be packaged together in the same bet.

Markets on offer include 1×2, BTTS, fouls, shots, shots on target, goalscorer and cards, with data from all the major leagues and competitions. Mix ‘N Match also includes a Bet Shuffle function to randomly generate new betting opportunities on the go.

The product utilises official Opta data, with historical form intelligently interrogated to provide rapid-fire data visualisation insights that aid bet selection, ultimately driving improved conversion to bet placement for the operator.

Adam Patton, Checkd Dev Managing Director, said: “We are thrilled to have worked with Paddy Power on this innovative product. The collaborative approach taken with their internal team was a pleasure to witness too, both teams worked seamlessly together. We look forward to evolving the product even further as we begin to build a clearer picture of user behaviours.”

Rob Elliffe, Head of Product at Paddy Power, said: “Checkd Dev were great to work with throughout and despite being a complex product, delivery was on time. Mix ‘N Match is a truly innovative product and one that’s already proving popular with our customers, benefiting the user journey through the smart use of data to support betting decisions.”

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Playson celebrates further Portuguese growth in partnership with Lebull.pt

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Playson celebrates further Portuguese growth in partnership with Lebull.pt
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Award-winning game provider supports the online casino operator in establishing top-tier position

Playson, the fast-growing digital entertainment supplier, has continued to strengthen its position in Portugal after securing a new commercial agreement with sports betting and casino operator Lebull.pt.

As part of the agreement, Playson has integrated a selection of its top-performing slots, including Coin Strike: Hold and Win, Power Crown: Hold and Win, and Diamonds Power: Hold and Win, with Lebull.pt’s platform.

Lebull.pt first launched in the regulated Portuguese market in 2023 and recently announced Luis Figo, one of Portugal’s greatest professional football players, as its ambassador. Playson will continue to add more titles to the operator’s offering over the coming months, supporting the brands ambitious targets to further increase its market share in the regulated iGaming market.

This announcement adds to Playson’s recent success in Portugal and marks a significant progression in the supplier’s European growth strategy.

Blanka Homor, Sales Director at Playson, said: “We are pleased to gain further momentum in Portugal with Lebull.pt, adding some of our Hold and Win series to its portfolio.

“We have enjoyed a sustained period of growth in the thriving market as part of our expansion plans and we are delighted to help Lebull.pt strengthen its portfolio with our popular Hold and Win games.”

Tiago Pereira, Head of Portugal at Lebull, said: “Lebull.pt has enjoyed significant success since its launch last year and we are thrilled to add an esteemed provider like Playson to our list of partners.

“Playson is known for delivering high-quality entertainment to players and is a real asset to our portfolio.”

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