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Stake F1 Team unveils a new identity for 2024 and 2025 to create Formula One’s freshest brand

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There will be a new, fresh brand on the grid as Stake F1 Team makes its debut at the beginning of the 2024 season. Stake, the world’s leading betting, entertainment and lifestyle brand, will become the team’s exclusive Title Partner for the 2024 and 2025 seasons, taking over the exclusive naming rights of the team and establishing a first-of-a-kind brand presence in Formula One.
The unprecedented move is a continuation of the successful partnership established in 2023 and will outline new beginnings for the F1 Team, which will compete in this new identity in 2024 and 2025. The partnership’s fan-centric focus will also be complemented by Stake’s takeover of the team’s social media handles as @stakef1team, reflecting the squad’s new branding.
Stake F1 Team will mark the beginning of a brand new, dynamic and exciting era – one that breaks away from conventional concepts of sports and entertainment sponsorship. It aims to redefine marketing activations in an exciting manner, leaving no tradition untouched and challenging the status quo. In this innovative approach, excitement is the new currency for what promises to be the one of the most engaging teams on the grid. StakeF1 Team is crafted with the aim of keeping the fans front and centre– by bringing a fresh perspective on the intersection of sports and entertainment.
Founded in 2017 by a group of technology and betting industry entrepreneurs, Stake has established itself as a leading presence in the world of sports and entertainment ever since. The stepping up of Stake’s involvement in the world of Formula One further strengthens the brand’s diverse roster of partners which also includes the likes of Canadian superstar Drake, Everton Football Club, the UFC; and many more.
In 2023, the brand’s inaugural year in the Formula One ecosystem, Stake already made its mark via a series of unique activations which have focused on cross collaboration with its other existing brand partnerships. Having successfully reached a broad demographic that extends well beyond the traditional Formula One fan base in its debut year, Stake is planning a series of high-profile experiences to take place during the 2024 F1 calendar – starting with the eagerly awaited launch of the new C44, in February.
Alessandro Alunni Bravi, Team Representative: “Last season represented the start of Stake’s journey in FormulaOne, and the brand’s new role headlining Stake F1 Team represents the natural and exciting next step on this path. Stake not only successfully tapped into Formula One’s growing fan base to enhance its own community; but also introduced a completely new audience to the sport, something that benefitted not only our team but also everyone else in F1. We had the opportunity to participate in some incredible activations with some of Stake’s ambassadors, including Argentine football legend, Sergio Aguero and Indian-Canadian rapper Karan Aujla. 2024 will be a new page and the chance to do more, better, and reach even farther: we are looking forward to an even more exciting calendar of events in this new season.”
Edward Craven, Co-Founder of Stake: “We are thrilled with the opportunity to bring an electrifying and brand-new identity into our Formula One team, kickstarting the F1 season with a bold team name, Stake F1 Team. Fuelled by deep passion for speed, innovation, and pushing boundaries, we are now ideally positioned to take the team to unprecedented heights from 2024 and beyond. The upcoming years will be a thrilling ride with some mind-blowing activations planned that will redefine excitement on and off the track. So, brace yourselves and stay tuned, as Stake F1 Team accelerates towards an exciting future!”
Akhil Sarin, Chief Marketing Officer of Stake: “The past season has been a testament to the marketing and media value that Stake has brought to the F1 team, especially within the digital landscape. The first phase of this partnership has succeeded in increasing global brand awareness for all stakeholders. At Stake, we are prepared to take the team’s reach, fanbase and visibility to unprecedented levels. Our strategy will be focused on delivering unforgettable experiences that highlight our unwavering commitment and dedication to innovation, entertainment, and global connectivity.”
Fans are encouraged to follow Stake F1 Team on https://www.instagram.com/stakef1team/ for the latest updates and https://kick.com/stakef1team for exclusive behind-the-scenes content.

eSports

ESIC Announces Establishment of Global Esports Industry Advisory Board

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ESIC Announces Establishment of Global Esports Industry Advisory Board
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The Esports Integrity Commission (ESIC) is pleased to announce the establishment of its Global Esports Industry Advisory Board, designed to enhance integrity and ethical practices across the esports landscape. The Advisory Board will serve a pivotal role by providing expert advice to ESIC’s Chief Executive Officer on a range of critical industry issues. 

The primary function of the Advisory Board is to create a robust framework for integrity and fairness, setting a global benchmark for ethical conduct and fair competition in esports. The board will offer strategic insights, help shape policies governing fair play, liaise with key industry stakeholders, and act as ambassadors advocating for ethical practices. 

ESIC has appointed two highly esteemed members to inaugurate this board: 

  • David Neichel, Senior Vice President of Public & International Affairs at ESL FACEIT Group (EFG), joins the Advisory Board with over fifteen years of experience in the video games industry, including significant roles at Activision-Blizzard and Electronic Arts. David’s profound impact on international and public affairs initiatives makes him an invaluable addition to the board. 
  • Robbie Douek, CEO of BLAST, also joins the Advisory Board, bringing a wealth of experience from his roles at Google and Disney, along with his leadership through major acquisitions. Robbie is celebrated for his strategic leadership and his instrumental role in elevating esports to a significant global entertainment platform. 

The formation of the Advisory Board is an engagement that underscores the commitment of its members to upholding and promoting the highest standards of integrity within the esports industry. The board will meet as required to address strategic challenges and ensure that ESIC’s initiatives effectively meet current and future industry needs. 

“Both David and Robbie bring a remarkable depth of knowledge and a passion for advancing the integrity of esports,” said Stephen Hanna, CEO of ESIC. “Their expertise will be crucial as we navigate the evolving landscape of esports and strive to maintain the integrity that our community expects and deserves.” 

Robbie Douek, CEO at BLAST, said: “I’m honoured to be given the opportunity to support the Global Esports Industry Advisory Board and ESIC in their ambition to create the best and fairest environment possible for players, teams and fans.” 

David Neichel, Senior Vice President of Public & International Affairs at ESL FACEIT Group (EFG) also commented: “It is a true honour to join the Global Esports Industry Advisory Board and support ESIC’s successful journey. Fairplay and integrity are at the core of esports. We owe it to the players and to the fans and for a better endemic industry governance” 

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eSports

How Team Vitality Utilises Abios Data to Create a Better Fan Experience

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Abios has partnered with leading eSports club Team Vitality to help fuel its fan engagement application V.Hive with eSports data. With access to coverage on more than five of the largest eSports titles from Abios, Team Vitality can ensure that fans can stay engaged and updated with results, schedules and statistics from its latest matches.

Abios, an enterprise eSports data and technology provider, has agreed to a long-term deal to supply its eSports data to Paris-based eSports organisation Team Vitality.

The major-winning eSports team will deploy Abios’ data to fuel its prediction tool, which allows fans to score points by successfully predicting how Team Vitality will perform in upcoming matches. The scores will be posted to a leaderboard where the best contenders can win prizes including merchandise and money-can’t-buy experiences with professional players.

Driven by Abios’ rich performance and scheduling data, the prediction tool is part of a wider effort by Team Vitality to create an immersive fan experience, following V.Hive app launch in November of 2022 jammed with features geared to building a digital community around the team with news, mini-games and custom avatars.

With rosters in several eSports titles, Team Vitality will use Abios’ extensive coverage to include data for matchups in the most popular eSports titles including League of Legends, Starcraft ll, Counter-Strike, Rocket League, EA Sports FC and Valorant.

The founder and Chief Executive Officer for Abios, Oskar Bonnevier Froberg, commented on the partnership: “Team Vitality is one of the oldest and most prestigious eSports teams in Europe and we’re proud to be able to supply it with top-tier eSports data.

“With high-performing rosters across many eSports disciplines, Team Vitality has millions of fans all over the world. It is fantastic to see its dedication to its fans and how it brings added value to its followers and we are excited to power Team Vitality with our extensive data and help it to deliver the next generation of eSports fan experiences.”

“Through Abios’ interfaces, we are able to provide our fans an immersive experience that goes beyond just watching matches,” the Brand and Revenue Diversification Director for Team Vitality, Amelie Canet, said. “Together, we’re creating an environment where fans can interact, predict outcomes and feel even closer to the eSports action. Its tech overlay allows us to engage our fans and offer them a more entertaining experience.”

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eSports

ESL One Birmingham powered by Intel®: Unstoppable Team Falcons Reign Supreme at Resorts World Arena

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ESL One Birmingham Powered by Intel® reached its peak tonight, with the unstoppable Team Falcons seizing the crown in a thrilling Grand Final clash at Resorts World Arena, Birmingham. Defeating fierce competitors, BetBoom Team, Team Falcons emerged victorious, etching their name in esports history.

Team Falcons had a near-flawless run to the trophy, finishing top of Group A without dropping a series. Despite a slight stumble against Tundra Esports in the Upper Bracket, they flew through the lower bracket, dispatching Team Liquid and OG, before getting their revenge on Tundra Esports in the Lower Bracket Final. With their incredible performance, Team Falcons took home $300,000, 6,400 of the all-valuable EPT Points and the coveted trophy.

With this win, Team Falcons have now secured their spot at Riyadh Masters at the Esports World Cup in summer 2024.

Europe’s biggest Dota 2 esports event in six years, ESL One captivated audiences worldwide and saw a peak viewership of over 327,000*, with over 18,000 fans from across the world attending Resorts World Arena in Birmingham on the final three days of the tournament.

Group Stage

Making a triumphant return to Birmingham for the first time since 2018, the tournament commenced on April 22 with the Group Stage, where 12 world’s best teams were split into two groups of six.

DreamLeague Season 22 champions Team Falcons went unbeaten and topped Group A, with BetBoom Team finishing a close second. Team Liquid and G2.iG eked through in third and fourth place, respectively, with Team Liquid also unbeaten.

In Group B, local UK hero Matthew ‘Ari’ Walker and his OG side finished at the top of the group, with fellow UK team Tundra Esports finishing a narrow second. Xtreme Gaming and HEROIC qualified for the Lower Bracket.

Playoffs

In the first matches of the Upper Bracket, UK representatives Tundra Esports took the win against Team Falcons to secure their spot in the Upper Bracket Final against BetBoom Team, who knocked OG to the Lower Bracket.

The first day at Resorts World Arena saw Team Liquid take on HEROIC in a tense matchup which saw HEROIC become the first team to be eliminated from the Playoffs. Later in the afternoon, G2xiG battled their way through a tough Xtreme Gaming opposition, with one of the longest series in the competition, clocking in at nearly three hours of thrilling gameplay. In the final matchup of the day, Team Liquid’s momentum from their earlier win was quashed by Team Falcons, who took the match 2-1.

Hometown hero Ari returned to the stage in the first match on Saturday, as OG took on G2.iG, with OG advancing to the Lower Bracket Semi-Final in the first 2-0 sweep of the Playoff stage. BetBoom Team were back in action to take on Tundra Esports, facing off for a spot in the Grand Final and crushed their opposition to emphatically secure their place. Tundra’s Lower Bracket final opponents were decided in the next match, where OG, despite battling bravely, fell to a 2-1 against a rampant Team Falcons.

In the Lower Bracket Final, it was Team Falcons who brushed Tundra Esports aside with a 2-0 sweep, setting the stage for a blockbuster finale against BetBoom Team.

Grand Final

With both teams making short work of their previous-round opposition, both BetBoom Team and Team Falcons won a spot in the Grand Final, eliminating some world-class organisations on the way. The last time these teams faced off was in the Group Stage where the match finished in a 1-1 draw, but at DreamLeague Season 22 earlier this year, Team Falcons took a clean 3-0 sweep over BetBoom Team, leaving them hungry for revenge.

After a rocky start in the first game, Team Falcons managed to rally quickly to dispel BetBoom Team’s chances of opening the scoring in the Grand Final. Team Falcons continued this form into the second game, where, despite some early setbacks, they managed to overpower BetBoom Team to increase their lead to 2-0.

Almost directly replicating the DreamLeague Season 22 Final, Team Falcons resumed their dominance into the third game, sweeping BetBoom Team away to continue their almost flawless start to 2024.

“We’re super happy with this win, we’ve been working so hard this year and it’s really showing with our performances” said Wu ‘Sneyking’ Jingjun from Team Falcons. “The fans were brilliant, and we’re looking forward to seeing what else we can achieve this year with this great team”.

“It was absolutely brilliant to be back in Birmingham, where our journey in British Dota began six years ago,” said Shane Clarke, Director Game Ecosystems for Dota 2. “The community here is one of the most loyal, passionate, and committed to the scene. It’s always great to witness the historic moments and feel the electric energy of the crowd cheering on their favourite teams and players – it’s an experience like no other. Birmingham holds a special place in our hearts, and we are grateful to be a part of the Dota 2 esports legacy once again.”

Qiddiya Cosplay Showcase

Amidst the intense battles, ESL One Birmingham embraced the creative spirit of the community with the Qiddiya Cosplay Showcase. Enthusiastic cosplayers from around the globe brought beloved Dota 2 characters to life, adding an extra layer of excitement and spectacle to the event.

Dota 2 fans from around the globe can look forward to more high-level action as the ESL Pro Tour for Dota 2 will soon continue with DreamLeague Season 23 taking place online on May 20 – 26.

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