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BETBY TO POWER LEADING ASIAN BRAND FUN88 IN LATAM EXPANSION

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Betby, an innovative sports betting provider, has expanded its footprint in Latin America by going live with the Fun88 brand in a new long-term partnership.

One of Asia’s leading betting and gaming sites, earlier this year Fun88 solidified its ties with Premier League football club Newcastle United as the club’s official Asian betting partner for the 2023/2024 season and beyond.

Fun88 carried out a thorough search for a sportsbook partner that would provide it with the level of freedom required for the operator to innovate and develop unique sports betting experiences in the LatAm landscape.

With a proven track record, Betby’s cutting-edge and flexible technology, coupled with official data feeds and advanced suite of APIs will enable the brand to achieve its differentiation goals. The operator will also be able to leverage its access to the Betby.Games AI-generated content module and feed to drive its growth strategy in the region through unique content.

Betby anticipates that this partnership will contribute substantial satisfactions for both parties in alignment with the regulatory updates stemming from the highly dynamic Latin American region.

Chris Nikolopoulos, COO at Betby, expressed optimism about the partnership, stating: “Fun88 has established itself as a leading brand in the Asian market. With an experienced leadership team, and an ambitious growth strategy, Fun88 has all the ingredients Betby looks for in an operator.

A spokesperson at Fun88 said: “We are excited about our partnership with Betby and look forward to bringing our passion and expertise for sports and betting to the Latin-American market. The overall quality and flexibility of Betby along with their dedicated team support makes us confident in this collaboration.”

Latin America

Hub88 launches content with Betano in Buenos Aires, Argentina

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Platform provider Hub88 has rolled out a selection of its content offering with Betano in the Buenos Aires region, further boosting its ecosystem of partners and expanding its growth across LatAm.

Kaizen Gaming, Betano’s parent company and one of the biggest GameTech companies in the world, can now offer its Argentinian customers titles from OneTouch and Bombay Live, providing a wide range of slots and luxury live casino experiences.

 The partnership sees Hub88 strengthen its position as a leading platform provider in LatAm, with a wealth of local knowledge and content proven popular with regional audiences.  

 Hub88 welcomes the premium Betano brand into its ecosystem, which consists of content from over 100 suppliers as well as a wallet and services from top notch providers with a proven track record of helping gaming industry companies.

 Maximiliano Majo, Head of LATAM for Hub88, said: “This partnership represents the ambitious start we’ve made to the new year, and our commitment to grow in LatAm, a key region for Hub88 in 2024.

“We are investing to be a leading provider in the continent, offering a next generation casino aggregation platform with the largest content library in the industry and a powerful back office, and together with Kaizen Gaming, the global GameTech powerhouse, we significantly cement our presence and reach new audiences.”

 Christos Mavridis, Head of Live Casino at Kaizen Gaming, stated: “Hub88’s offering is a great addition to our online casino and will provide luxury live experiences and unique slots to our customers. As we grow the Betano brand in LatAm Hub88 will be a great partner and we look forward to a successful collaboration that will inspire Argentinian punters.”

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GR8 ICE London Highlights: 3 New Clients & LatAm Expansion Plans

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GR8 Tech’s edition of the last ICE in London, with over 300 meetings held, marked a successful start to the business year, bringing the company several new clients and laying the groundwork for its expansion into the Latin American region.

“While the latest ICE in London was not primarily focused on generating new leads, it proved to be an invaluable platform for reconnecting with industry peers and reigniting old conversations. GR8 Tech capitalized on this opportunity, finalizing discussions with several operators and thus adding three new clients to our growing portfolio. We look forward to the start of this cooperation and delivering results for our client,” said Evgen Belousov, GR8 Tech CEO.

GR8 Success Formula: Expanded Stand, Engaging Quiz, and Crisp Winning Mentality

Over the course of three action-packed days, GR8 Tech’s stand drew crowds with its dynamic and engaging setup. Among the highlights was a Formula 1 race car equipped with a cutting-edge VR experience, capturing the essence of GR8 Tech’s ‘top pit crew’ mentality and illustrating the company’s commitment to excellence. This feature proved to be a magnet for visitors, gathering non-stop traffic throughout the course of the event – over 60 participants every day.

Adding to the excitement, the GR8 Quiz was successfully held on the second day of the exhibition, gathering over 100 participants. The quiz concluded with one lucky quick thinker winning tickets to the F1 Dutch Grand Prix 2024.

All this happened against the backdrop of a GR8 exhibition centered around GR8 Tech’s high-performance Sportsbook platform, renowned for its unique margin management capabilities, reliability, and scalability. Denys Parkhomenko, GR8 Tech CPO and the key person behind the GR8 Tech platform shared his impressions from ICE, stating, “Along with other GR8 products, the platform attracted a lot of interest from operators and received excellent feedback after the demos. I’m excited to see that because it affirms GR8 Tech’s direction and strategy in the highly competitive iGaming market landscape.”

GR8 Trajectory: New Hires and LatAm Expansion Plans

In a strategic move to broaden its global footprint, GR8 Tech is to expand its presence in the Latin American region. This initiative was highlighted by the introduction of Thomas Carvalhaes, a known Brazilian iGaming executive with over 12 years of experience, who has joined GR8 Tech as a Senior Business Development Manager. Carvalhaes’ expertise in the LatAm iGaming landscape is expected to play a pivotal role in the company’s growth strategy.

“Thomas will lead GR8 Tech’s expansion into LatAm, an incredibly interesting region for us considering its explosive growth, bolstered by strong mobile Internet usage that feeds a high demand for streaming and esports along with traditional sports. With our deep market experience and a compelling product lineup, including our versatile high-performance GR8 Sportsbook tailored to local tastes and a robust casino offering for business monetization, we are ready to offer operators in the region—and globally—reliable, predictable, and profitable

solutions, fostering success in our lifetime partnerships,” highlighted Yevhen Krazhan, Head of Global Sales at GR8 Tech.

Looking ahead, GR8 Tech is set to delve deeper into the Latin American market with its participation in the upcoming SBC Summit Rio from March 5-7, 2024. Thomas Carvalhaes will take the stage as both a speaker and a moderator, engaging in discussions on Affiliate Leaders and Localized Marketing Approaches. The team aims to leverage these opportunities to gain insights into local trends and challenges, further strengthening their position in the region.

The momentum will continue with GR8 Tech’s presence at SiGMA Americas in April, where the company plans to showcase its products and solutions tailored to meet the specific needs of local operators. With a clear vision for the future and a solid plan in place, GR8 Tech is poised to continue its trajectory of growth and success in the iGaming industry.

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SOFTSWISS to Showcase Tech Expertise at SBC Summit Rio 2024

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SOFTSWISS, a leading tech company in the iGaming industry, is gearing up to participate in the first SBC Summit Rio, scheduled for 5-7 March 2024. With over 15 years of experience in the industry, SOFTSWISS is bringing its expertise and technology solutions to this promising event for Brazil’s growing market.

SBC Summit Rio officially marks Brazil’s first industry event since the introduction of new regulatory changes, signalling a pivotal moment in the nation’s iGaming sector.

SOFTSWISS invites expo visitors to stand D360 to explore its product ecosystem tailored to meet the evolving needs of the regulated iGaming market in LatAm. Leveraging its global expertise, SOFTSWISS unlocks new opportunities while ensuring compliance and driving innovation in this evolving landscape.

As Latin America, with a particular focus on Brazil, establishes itself as a pivotal hub for iGaming, SOFTSWISS strategically places itself to foster growth within the region. The company’s commitment to delivering exceptional service and cutting-edge solutions to the Latin American market is highlighted by recent initiatives, including enhancing its server infrastructure and assembling a local team of Regional Business Development Managers.  

In Brazil, where football is more than just a sport but a national passion, SOFTSWISS introduces its Sportsbook, aligned with the country’s football fervour. Beyond betting, SOFTSWISS presents a comprehensive suite encompassing the Casino Platform and the Game Aggregator, addressing the escalating demand for diverse online entertainment. The integration of the Jackpot Aggregator and advanced engagement tools not only enhances operators’ portfolios but improves the overall user experience.

“I am Brazilian and also the Regional Business Development Manager for SOFTSWISS in LatAm. I deeply appreciate the significance of a localized business strategy that respects our national identity. SOFTSWISS is keenly aware of Brazil’s fervent sports culture, especially football, and we’ve tailored our products to align with this passion. 

As the entertainment landscape evolves, SOFTSWISS stands ready to assist operators in seizing new opportunities and expanding their horizons. Our integrated solutions form an ecosystem designed to flourish in Brazil’s dynamic market, aiming to surpass the expectations of its enthusiastic players,” comments Carla Dualib, Regional Business Development Manager (Latin America)  at SOFTSWISS.

Last year, the SOFTSWISS Casino Platform obtained GLI-19 certification, streamlining the new market entry for operators interested in using the SOFTSWISS Turnkey Solution

Meetings with SOFTSWISS representatives can be scheduled through the official website.

 

About SOFTSWISS 

SOFTSWISS is an international tech company supplying software solutions for managing iGaming projects. The expert team, which counts over 2,000 employees, is based in Malta, Poland, and Georgia. SOFTSWISS holds a number of gaming licences and provides one-stop-shop iGaming software solutions. The company has a vast product portfolio, including the Online Casino Platform, the Game Aggregator with thousands of casino games, the Affilka affiliate platform, the Sportsbook Platform and the Jackpot Aggregator. In 2013, SOFTSWISS was the first in the world to introduce a Bitcoin-optimised online casino solution.

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