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WA.Africa Market Expansion: WA.Technology’s Vision Unfolds at SiGMA Africa

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WA.Technology proudly confirms its attendance at the upcoming SiGMA Africa 2024 iGaming event. WA.Technology is enhancing its footprint across Africa via fresh iGaming experiences tailored for the African audience with its newly upgraded WA.Platform and African-specific WA.Africa omnichannel platform.

WA.Technology will present its full spectrum of B2B iGaming solutions at Booth 04S at the second edition of SiGMA Africa.

It takes place 11 ā€“ 13 March at the Sun Exhibits – GrandWest Casino and Entertainment World, in the heart of Cape Town, South Africa. Thousands of visitors can explore the latest trends in African iGaming and network over three days and enjoy insightful panels alongside the SiGMA Africa Awards.

Central to WA.Technologyā€™s showcase will be the WA.Africa platform, specifically engineered to address the unique needs and preferences of the African market. WA.Africa emphasises omnichannel flexibility, seamlessly integrating mobile, retail, and online gaming experiences enhanced with AI-driven customisation and gamification powered by a knowledgeable regional team.

WA.Africa is part of a joint venture with respected African iGaming experts NE Group. NE Group has an established presence in Africa and has substantial expertise in creating successful platforms explicitly designed for the African market.

WA.Africa incorporates various versatile and captivating features to drive traffic for increased acquisition, engagement and retention while offering enjoyable tailored experiences for players, including:

  • Retail and online functions applied to land-based operations.
  • Mobile-first responsive design.
  • Data-driven BI reporting and dashboard tools.
  • Real-time performance tracking engine.
  • Certified live feed and odds feed integration.
  • Intelligent and flexible PAM.
  • Reactive CMS and CRM capabilities.
  • Auto and manual bonus management system.
  • Risk and trading management through Sportradar MTS
  • Wide range of adaptable betting features.
  • Automated KYC, fraud, and responsible gaming system.
  • Multi-affiliate system.

WA.Africa’s flexibility makes it ideal for operators looking to enter or expand within the region. Thanks to WA.Africaā€™s market specialists, the platform ensures operators can offer their customers a rich and engaging experience for African players and positions WA.Technology as a key player in the continent.

Visitors will also discover the updated WA.Platform, now more engaging and rewarding after significant enhancements. Highlighted at ICE London 2024, it introduces player-centric innovations such as a Casino AI tailored to individual behaviours, an AI-powered, localised CMS, and extensive customisation for brands and players. With improved back office support, advanced reporting, a versatile dashboard, a user-friendly site editor, upgraded security, and a contemporary design, WA.Platform ensures a personalised, secure, and immersive gaming experience for all users.

WA.Technology continuously seeks betterment, as demonstrated by new game options from WA.Fantasy and WA.Lottery ā€“ two of WA.Technologyā€™s fastest-growing verticals ā€“ that proved popular hits at ICE London 2024 in an exciting fantasy and lottery free prize giveaway. Explore these innovative gaming solutions firsthand at SiGMA Africa Booth 04S.

At the recent SBC Summit Rio, poker enthusiasts enjoyed a unique, free-to-enter tournament hosted by WA.Technology that served as an ideal prelude to the Brazilian event.

WA.Technologyā€™s fully optimised sports betting vertical WA.Sports will attract significant attention. WA.Sports provides an extensive range of betting options on global sports events, 500,000 pre-match and 360,000 live events,
complemented by the latest features such as live betting, cashout options, and tailored demographic marketing for African audiences.

Attendees can also learn more about WA.Casino, the ultimate end-to-end solution for launching a bespoke, feature-rich online casino that provides access to 6800+ games and 70+ top providers through a single API integration. Its complete customisation, rapid go-live capabilities, and extensive managed services ensure superior client satisfaction and player experience.

SiGMA Africa celebrates the continentā€™s immense growth potential and WA.Technology is eager to highlight its diverse range of unique, bespoke and client-centric products and services that meet the specific needs of African operators and players.

For more information about WA.Technology and its full spectrum of iGaming solutions, arrange to meet the team at Booth 04S during SiGMA Africa.

 

 

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Africa

Kiron Interactive strengthens Ethiopian performance with Hulu Sport deal

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Kiron Interactive strengthens Ethiopian performance with Hulu Sport deal
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Kiron Interactive, a leading provider of virtual sports and numbers games, has announced the expansion of its partnership with Hulu Sport, a tier-one operator in Ethiopia, with the launch of its innovative Mobile Lite Football Leagues product.

The new offering, known as the Hulu League, is an extension of Kiron’s existing partnership with Hulu Sport, which already includes the integration of Kiron’s products in the operator’s retail and online channels via its omnichannel Betman platform.

Mobile Lite Football Leagues is a tailored version of Kiron’s popular virtual football product, designed specifically for mobile devices in markets with limited bandwidth. The game offers an immersive and engaging virtual football experience, complete with a wide range of betting markets while requiring a fraction of the regular data consumption.

The Hulu League launch will significantly boost Hulu Sport’s mobile offering, providing its players with a unique, entertaining and data-light virtual football betting experience that Kiron Interactive is renowned for in the industry.

Steven Spartinos, Kiron Co-CEO, said: “We are honoured to extend our partnership with Hulu Sport, one of Ethiopiaā€™s leading operators. The launch of the Hulu League demonstrates our commitment to delivering innovative and tailored products that meet the specific needs of our partners and their players.

“We look forward to working closely with the Hulu Sport team to ensure the success of this new bespoke offering and to exploring further opportunities to enhance their product portfolio with our cutting-edge virtual sports content.”

Kibrom Gebremeskel, Deputy General Manager at Hulegeb Online Solution, said: “We are excited to expand our partnership with Kiron Interactive and bring the engaging Hulu League virtual football product to more players in Ethiopia. This innovative offering perfectly complements our existing sports betting portfolio and provides our customers with a unique and immersive gaming experience.

“Kiron’s Mobile Lite Football Leagues product has been tailored to meet the specific needs of our market, and we are confident that it will be a major hit with our players. We look forward to working closely with the Kiron team to maximise the potential of this new content and to further strengthen our position as a leading operator in the Ethiopian market.”

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Africa

Hub88 partners with LiveGames to enhance content offering

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Hub88 partners with LiveGames to enhance content offering
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Hub88 has partnered with live casino supplier LiveGames, further strengthening its product offering by adding a unique range of content to its platform.

LiveGames provides fully customisable online live dealer games and branded tables including the first vertical roulette table in the sector, along with crash games and the widely played Tombola.

The supplier delivers experiences with a player-focused design, easy to use mobile interface, and high-resolution broadcasts.

The partnership will support LiveGamesā€™ goal to further expand in international markets, including Africa, Asia, and Latin America where Hub88 has a strong presence.

The deal showcases Hub88ā€™s commitment to grow its ecosystem of partners, offering a diverse portfolio of products and content.

Ollie Castleman, Head of Hub88, said: ā€œWe’re thrilled to unveil this strategic partnership with LiveGames which sees us add a great provider to our platform, one that utilises modern technology to offer bespoke and personalised gaming experiences to players.

ā€œWe are looking forward to collaborating and strengthening our content library with their diverse games.ā€

The LiveGames Team said: ā€œOur journey started in a small studio and as a team, we are excited about now expanding to every corner of the world together with Hub88 and their extensive operator network.

ā€œWe are committed to promoting innovation in the industry and this partnership will support us on that mission.ā€

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Africa

NE Group powers 888bets launch in Angola

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NE Group powers 888bets launch in Angola
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NE Group, a leading B2B iGaming software supplier, has teamed up with online gambling operator 888 to launch 888bets for the Angolan market.

888Africa was originally set up to operate 888 brands in online betting and gaming markets across hand-picked regulated countries within Africa. Angolan sports bettors will now have seamless access to online sports betting through 888bets.co.ao

NE Group specialises in offering innovative, lightweight front-end solutions for best-in-class iGaming experiences. An extensive localised knowledge is the inspiration behind a platform that is renowned for flexibility and adaptation for unique African preferences. Together with 888, the platform delivers smooth gameplay across diverse data speed environments ā€“ essential for broad accessibility in Africa.

For the first time in the country, Angolan bettors will have the opportunity to experience the acclaimed Aviator crash-game on the platform. Additionally, the new site incorporates built-in features and tools for Responsible Gaming teams to monitor and support safe gaming practices

NE Group CEO Imran Bukhari said:Ā “Itā€™s brilliant to see the 888bets sportsbook launch in Angola to bring sports betting fans an experience they deserve. OurĀ specialised sports betting platform and lightweight frontend solution for Africa allows 888bets to quickly scale.ā€

888bets added:Ā ā€œAs a country with huge potential, we expect big things from our launch in Angola. Working with NE Group has enabled us to deliver an experience that sports bettors will love and that is enriched with engaging products.ā€

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