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Playtech Signs Compliance Deal with Righlander

Niji Narayan

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Playtech Signs Compliance Deal with Righlander
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Gaming technology company Playtech has signed a deal with Rightlander. As per the deal, Rightlander will offer its compliance solution to Playtech operators alongside the company’s IMS platform, alongside its technology.

The automated compliance monitor helps detect non-compliant content across geo-locations including the UK, Sweden, Denmark, Australia and the US. The control flags possible breaches such as insufficient terms and conditions, expired deals and inappropriate marketing properties.

“We are delighted to welcome Rightlander to our SaaS programme, designed to offer our customers access to specialist services from carefully selected third parties. At Playtech, a key part of our mission is to equip licensees with the tools they need to comply with the most stringent of regulatory requirements. Rightlander represents exactly what we are looking for in a SaaS partner, offering both an understanding of the unique demands of the gambling industry and the specialist technology to address one of its major compliance challenges,” Anthony Evans, VP of product strategy at Playtech, said.

“It’s great to see Playtech taking steps to help its operators be as compliant as possible when it comes to the often-challenging area of affiliate compliance. Our technology does much of the heavy lifting, allowing operators to clearly see the publishers linking to their brands and be notified of any violation events that occur. This is a commendable move from Playtech and we encourage other platform providers and operators to take additional steps to improve affiliate compliance,” Rightlander founder Ian Sims said.

Affiliate Industry

7StarsPartners Joins AffPapa

Niji Narayan

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7StarsPartners Joins AffPapa
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AffPapa, the directory that allows operators and affiliates to find each other, has announced that the multi-brand iGaming affiliate program 7StarsPartners has joined in its platform.

AffPapa has been growing with a rapid speed since launching the directory. The main aim of the platform is to connect affiliates and operators, in order to make the whole collaborative process smoother.

7StarsPartners is among the fastest-growing multi-brand iGaming affiliate programs. The casino vertical supports more than 2500+ games from 40+ leading providers accompanied by а wide selection of pre-match and live betting sporting events on competitive odds with high payouts.

“We are delighted to join AffPapa and work with such a great platform! We are looking forward to a long and productive relationship,” Alona, Affiliate Manager at 7StarsPartners, said.

“We see 7StarsPartners as a great compliment to our list of operators, offering their unmatched services, which speak for themselves, leaving no space for us to comment further,” Chris Chandler, CEO of AffPapa, said.

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Affiliate Industry

PartnerMatrix highly commended Affiliate Software at EGR B2B Awards

George Miller

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PartnerMatrix highly commended Affiliate Software at EGR B2B Awards
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Affiliate management software platform PartnerMatrix received the judges’ appreciation at EGR B2B Awards 2020 in the Affiliate Software Supplier category during the virtual ceremony held on 21st of July.

The complexity of the affiliate software and the recent commercial success earned PartnerMatrix the “Highly Commended” recognition from the judges.

As of today, over 100 operators are using PartnerMatrix as their main acquisition tool, including names like AsianLogic’s Dafabet, Nextbet, Gigapotti, MaxBet, ShangriLa, TotoGaming, JoAffs, Stake7, RioBet, PlayFrank and FortuneJack.

In the last 12 months, 24 new clients have joined PartnerMatrix, some migrating from traditional systems while others starting their affiliate channels from scratch with our teams’ support and guidance.

Levon Nikoghosyan, PartnerMatrix CEO, says: “We are very happy to be highlighted by the judges at EGR B2B Awards, the most prestigious awards in the iGaming industry. Our team has worked a lot to make our platform stand out in the past years and we are glad to be appreciated.

“Q1 2020 was record-breaking for us and we are keen to put in the effort of mainlining this growth trend in 2020. We managed to reach 60,000 affiliates, up to 50% compared with last year, and 7 million players, which was a big milestone. We are now serving between 6 to 7 million monthly clicks, and we expect to see this number grow exponentially in the next year.”

PartnerMatrix’s mission is to fulfil affiliate industry’s demands at the fullest. By providing not only software solutions, but brilliant service, the company aims to cover all the needs of affiliate marketing in iGaming with One System to Reach Millions.

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Affiliate Industry

Ellmount Gaming partners with Rightlander.com

George Miller

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Ellmount Gaming partners with Rightlander.com
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Tier-one operator continues its commitment to marketing compliance by partnering with the industry’s leading compliance platform

 Ellmount Gaming has signed a deal with Rightlander.com to improve affiliate compliance and boost their responsible gambling measures.

Under the deal, Rightlander.com will continue to offer its technology providing Ellmount access to a comprehensive range of affiliate compliance tools which include the Automated Compliance Monitor, PPC Monitor, Compliance Live and Affiliate Mapping Tools.

The Automated Compliance Monitor helps detect non-compliant content across geo-locations including the United Kingdom, Spain, Italy, Sweden and the USA. The monitor flags potential violations such as missing terms and conditions, outdated offers, incorrect marketing assets allowing Ellmount brands to remain compliant in different jurisdictions.

The innovative PPC Monitor identifies harmful ads to stop them from appearing on an operator’s branded keywords while the Affiliate Mapping Tool helps operators map previously undeclared affiliate sites to known affiliates.

Using Rightlander allows Ellmount to ensure that affiliates sending traffic to their websites are acting responsibly. Furthermore, it allows the operator to protect its brand online in a constantly changing environment.

Commenting on the partnership, Nicole Mitton, Head of Customer Success at Rightlander.com, said:  “Rightlander.com does the heavy lifting for operators and provides them with a clear view of the affiliates linking to their brands across geographies and whether they are doing so in a responsible manner.

We are thrilled to be working with Ellmount Gaming to help them improve their processes and better manage their affiliate partners.”

Miles Saacks, Head of Affiliates at Ellmount Gaming, said: “ Most affiliates and affiliate managers try to understand  the basics  of what is required in order to keep  their websites and business practices compliant according to what the relevant regulators require but sometimes it is very hard because of how complicated they  have made the laws.  This is where Rightlander have become an industry leader by helping operators translate these difficult to understand regulations into a very easy and simple to use platform.

“Everyone in our industry  should want to make sure that  players  are kept safe and that we are doing everything  we can to ensure that the messages we are showing them are not misleading or rule breaking and Rightlander gives us the tools necessary to investigate these issues and rectify them before they cause any harm”.

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