G2 Esports has partnered with Brandgenuity to strategically expand its global licensing efforts. Brandgenuity is a leading global independent brand licensing agency headquartered in New York.

“G2 is building a lifestyle and entertainment empire. We have designed and developed streetwear-inspired collections and merchandise that sell out almost instantly thanks to the #G2ARMY and we want to continue to bring our fans merchandise that makes them proud to rep G2. The Brandgenuity team demonstrated that they understood both our brand and our dedication to entertain at all costs and we know they will propel us forward in our global licensing efforts,” Carlos “ocelote” Rodriguez, Founder and CEO of G2 Esports, said.

“We are thrilled to be working with G2 Esports, who are one of the most dominant teams in the world, and the undisputed leaders in fan engagement and world-class entertainment. This brand has everything we look for to build a great licensing program; double-digit growth trajectory, a distinctive personality and truly passionate fans,” Teri Niadna, Managing Director of Brandgenuity Europe, said.

The Italian parliament has enacted a new temporary 0.5% turnover tax on betting and virtual sports wagers.

Publishing the state gazette last week confirmed that MPs had supported amendments introducing new turnover tax across all betting-related verticals – online, retail and virtual sports content.

The turnover tax is implemented as a set of first steps establishing the “Revival Decree” of the government, an initiative that aims to collect funds to help the Italian industry and society’s post-coronavirus recovery.

The temporary tax charge would allow PM Giuseppe Conte to set up a new “sports relief fund” aimed at raising €90 m by 2021, funded directly from Italy’s approved betting incumbents.

In response to additional tax burdens, betting leadership has questioned the rationale of the Conte government’s action plan to tax an industry that has been in complete lockdown since March and faces a tough reopening of retail outlets as of June 14. The consequences of lockdown saw Italian sports betting report a 72% drop in revenue between March and April.

In introducing the new temporary fee, Italy becomes one of the highest-taxed regulated sports betting markets in Europe, where incumbents now pay GGR betting duties of 20% for retail, 22% for virtual games and 24% for online betting.

Measures of the Revival Decree undergo their final Senate readings before being ratified federally. Betting leadership hangs on the hopes that the Senate will review changes to enforce the turnover tax as an additional GGR charge for an exhausted industry.

The Norwegian Parliament (Stortinget) has approved a legislative amendment aimed at preventing offshore gambling operators from advertising their services to consumers in the country via the internet.

The amendment grants the Norwegian Media Authority (Medietilsynet) the power to order internet service providers and media companies to prevent access to illegal marketing.

“This [amendment] will reduce the scope of gambling advertising, and may in turn help reduce the number of problem gamblers,” Abid Q. Raja, Minister of Culture and Gender Equality, said.

“[Previously] we have not had the necessary tools to enforce the advertising ban on foreign operators. But with this provision, the Media Authority is empowered to impose a duty on internet owners and distributors to prevent access to advertising for illegal gambling,” Raja added.