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Parimatch becomes Official Betting Partner of LaLiga in the CIS region

George Miller

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Parimatch becomes Official Betting Partner of LaLiga in the CIS region
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Two-year agreement covers 15 territories in CIS and features event,
broadcast and marketing visibility

Parimatch, the global betting and technology company, today announces a two-year agreement with LaLiga, the top professional league in Spanish football, which will see it become the league’s Official Betting Partner in the Commonwealth of Independent States (CIS).

Parimatch will be LaLiga’s official betting partner across 15 territories in the CIS region. All events organised by LaLiga in the region will feature Parimatch branding in line with local permissions, displayed through 3D carpets during match broadcasts while its marketing will feature in the away matches for Atletico Madrid, FC Barcelona and Real Madrid.

Parimatch will also gain access to all LaLiga logos, emblems, trademarks and image rights for seven active players, to use across marketing materials. Two LaLiga legends will also support Parimatch PR and marketing events and will appear in Parimatch TV advertising campaigns for broadcast in the CIS region. In the future Pariamtch will also have access to LaLiga match tickets, which it will be able to offer as prizes and incentives for its players.

This partnership, which also includes the possibility of a one-year extension, will consolidate Parimatch’s leading brand position in the CIS region where the company already has 20% market share. Parimatch is one of the fastest growing bookmakers, known for forging partnerships which excite and attract sports fans across the spectrum, whether it be football, esports or UFC.

The agreement covers the following regions: Afghanistan, Armenia, Azerbaijan, Belarus, Estonia, Kazakhstan, Kyrgyzstan, Latvia, Lithuania, Moldova, Russia, Tajikistan, Turkmenistan, Ukraine and Uzbekistan.

Dmitriy Sergeev, CEO Parimatch CIS said: “This collaboration is strategically important for Parimatch and represents an opportunity for us to reach the loyal fanbase of one of the most popular football leagues in the world, whose players are some of the most iconic names in football today. This agreement will see our brand awareness increase not only in our key markets across the CIS, but also on a global level. LaLiga shares our commitment to the fan experience, so this partnership is a fantastic fit for us.”

Tamara Babits, Business Development Director Parimatch CIS: “At Parimatch, we are driven by our passion for sport and entertainment, so what better partner than one of the world’s most popular football leagues. We are so excited that our brand will now share the playing field with some of the greatest players in the sport today. We will work hard to build our both brands’ presence across the CIS together.”

Oscar Mayo, director of business, marketing and international development at LaLigaadded: Strong local partnerships are key to making deeper connections with our fans and growing our global presence. In the CIS, our following has increased significantly in recent years creating an audience that is keen to get closer to our competition. Parimatch shares our ambition to create world-class entertainment and is an ideal partner with which to continue this growth across the region.

Baltics

Stakelogic Enters Estonian Market with Optibet

Niji Narayan

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Stakelogic Enters Estonian Market with Optibet
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Online slot developer Stakelogic has entered into the Estonian market with its new operator partner Optibet.

Players at Optibet in Estonia can now access Stakelogic’s biggest hits including Book of Cleopatra Super Stake, Book of Adventure Super Stake, Book of Anubis, Dragons and Magic, Black Gold Megaways and many more.

“We are excited to have entered the Baltic market with a prestigious operator partner, Optibet. Our slots have taken the industry by storm over the past 12 months and we believe they will prove to be just as popular in the Baltics. Optibet has already achieved great things and is one of the largest gambling brands in the market. The addition of our slot games means that it will be able to further distance itself from its rivals and deliver the best experience to players,” Salvatore Marino, Sales Director of Stakelogic, said.

“Integrating Stakelogic’s suite of games is a major coup for Optibet as its slots are in high demand among players in the country right now. To be the first to offer them marks us out as a true leader in the market,” Chris Davis, Chief Product Officer at Optibet, said.

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Asia

Caesars and Mohegan Face Delays in Korean IR Projects

Niji Narayan

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Caesars and Mohegan Face Delays in Korean IR Projects
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Caesars Entertainment Corp and Mohegan Gaming & Entertainment are facing significant delays in their Korean integrated resort projects due to the financing concerns caused by the COVID-19 pandemic.

According to South Korean news outlets, Caesars Korea – part of the expansive project called Midan City in Yeongjong Island – and Mohegan’s Inspire are having trouble securing the final capital needed to complete their projects.

The future of Caesars Korea has been in some doubt over the past year following the merger between Caesars Entertainment Corp and Eldorado Resorts, with Eldorado CEO Tom Reeg – now CEO of the merged Caesars entity – stating in June 2019 that the company’s international expansion opportunity would “have to be stupendous for us to be running in that direction.”

The company subsequently stated in August 2019 that it was capping the amount of additional cash it was willing to directly invest into Caesars Korea at US$60 million – having already contributed US$80 million to the US$700 million project – with the remainder to be provided by outside financing. However, the company has spoken little publicly about its Korea project since the US$17.3 billion merger with Eldorado was completed in June of this year.

Mohegan Gaming CEO Mario Kontomerkos stated as recently as July that his company’s Inspire Korea project remained on track for a 2022 launch, adding that Mohegan remained fully committed to its international expansion efforts.

“The pandemic has shown us that diversification into the international arena is important for our ability to stand for those generations, and so the project in South Korea, called Inspire, remains on track for launch in 2022,” he said.

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Latest News

Yggdrasil releases its new title Hades with unique Gigablox ™ mechanic

George Miller

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Yggdrasil releases its new title Hades with unique Gigablox ™ mechanic
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Yggdrasil, the leading worldwide publisher of online gambling content, has unlocked the doors to the underworld in its latest Gigablox™ title, Hades.

Featuring Yggdrasil’s unique mechanic, the 6×6 reel can see a Gigablox™ land on any spin with any symbol transforming into giant blocks that lead to big wins.

Set in the ghoulish underworld realm of the King of the Dead, Hades is packed with devilish delights, including the Wild Hunt feature, which sees the Lord of the Underworld dive into the reels turning symbols into wilds for even more opportunity to claim big prizes.

To trigger the Free Spins mode, players need to find five or more scatter symbols, with the biggest Gigablox™ symbols bringing up to 16 scatters in one go. Every spin triggers the Wild Hunt while Hades will also battle all high symbols. The more battles are won, the more the Cerberus Multiplier will increase, with up to 10x multiplier values available throughout the Bonus Feature.

Hades Gigablox™ is the second title utilising Yggdrasil’s unique new mechanic after player-favourite Lucky Neko, and joins the provider’s recent release Hyperburst among its growing proprietary slot offering. Yggdrasil’s portfolio is also complemented by titles from the burgeoning YG Masters program.

Jonas Strandman, Senior Games Strategist at Yggdrasil, said: “We’re delighted to launch our latest Gigablox™ title, Hades, as we invite players to enter the King of the Underworld’s realm and escape with the riches below.

“Our commitment to innovation has seen us develop a number of new mechanics this year and Gigablox™ turns every spin into one with huge win potential, appealing to all player types. The mechanic has already been a huge hit with players and we are thrilled to launch this second Gigablox™ title with its dark theme, fantastic graphics and engaging features.”

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