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Compliance Updates

CEGO to bring online casino games to UK market

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CEGO to bring online casino games to UK market
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Operator will build on success with Spilnu and Lyckost brands as part of its international expansion plans
 
CEGO, operator of online casino brands Spilnu and Lyckost, is continuing its expansion into more regulated markets after being granted a license to operate in Great Britain by the Gambling Commission.

This means CEGO will now be able to offer its premier online casino games in three jurisdictions, as CEGO already operates in Denmark and Sweden.

CEGO will continue with its strategy of providing games ideally suited to recreational players. This has been a key theme of slot game releases this year, including Diamond Express, Golden Pyramid and Safari.

The content can be adapted to make sure it is the perfect fit for the target market in each jurisdiction. With 80% of its content being provided in-house, CEGO takes an organic approach to its offering, and with minimal reliance on third-party software, CEGO can provide the best possible playing experience with bespoke, exciting games.

A majority of Spilnu’s revenue is generated from in-house games, with more than 80% of GGR accounted for by proprietary content. This has allowed Spilnu to be extremely successful in the Danish market since its launch in 2012. Lyckost has been operating in the Swedish market since 2019 and has benefitted from implementing the same concept and foundation as Spilnu.

Allan Auning-Hansen, Chief Executive Officer at CEGO, said: “We are very excited to be able to expand into a new market; especially one as significant in online gaming as Great Britain.

“At CEGO, we have a proven concept and approach to player acquisition and retention. We look forward to taking this experience into the UK market and continuing to provide fun, high-quality gaming to players.”

Compliance Updates

Aspire Global continues its expansion and gains betting licence in Denmark

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Aspire Global continues its expansion and gains betting licence in Denmark
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Aspire Global, a leading iGaming supplier, has been awarded a betting licence by the Danish Gambling Authority (DGA). Recently its subsidiary BtoBet’s platform was certified according to the DGA requirements. Aspire Global will now offer betting to Danish players in addition to its current casino offering, using BtoBet’s sportsbook.

Aspire Global has been operating in Denmark within the casino vertical since 2012. With its Danish betting licence, it will now add sports to its offering. BtoBet and its proprietary sportsbook was acquired in October 2020 and operators in Denmark will now be able to take advantage of BtoBet’s renowned player-centric sports technology and features.

Aspire Global runs a successful iGaming operation, operating in 30 regulated markets spanning Europe, America and Africa, including countries like the US, UK, Denmark, Portugal, Spain, Ireland, Nigeria, Colombia and Mexico. BtoBet has a strong foundation in especially Latin America and Africa and is expanding its business with particular emphasis on the US and European markets.

Tsachi Maimon, CEO at Aspire Global, said: “Our offering has been considerably bolstered up by the acquisition of BtoBet and its proprietary sportsbook. We see significant growth opportunities by offering both existing partners and new customers across the world a leading comprehensive gaming offering covering the technology platform, sportsbook, games, games aggregation and managed services.”

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Compliance Updates

GiG extends partnership with Avento Group for GiG Comply

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GiG extends partnership with Avento Group for GiG Comply
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Gaming Innovation Group Inc. (GiG) has extended its agreement with Malta based Avento Group for the provision of its automated marketing compliance tool, GiG Comply, for a further two years.

GiG’s automated marketing compliance solution allows operators to scan web pages for content, links and iGaming code red words. The rules engine based software analyses snapshots from advertising campaigns, providing operators with reports of the content, which is being used to promote their brands.

Today, the excitement of more markets becoming regulated combined with the excelled need for a strong digital presence fuels the requirement for operators to invest in compliance software like GiG Comply, to ensure they are fully compliant in multiple jurisdictions with the ever-changing regulatory landscape.

Avento Group places responsible gaming at the heart of its business. Extending the partnership with GiG, allows the operator to make sure the business remains in control of its marketing compliance by ensuring affiliates are fully aligned with the brand guidelines and responsible gaming requirements.

Jonas Warrer, CMO at GiG, said: “It makes us very happy to start the new year re-signing our existing agreement with Avento Group. As new markets continue to regulate, there is an increased need for operators to ensure they comply with the ever-changing regulations in all jurisdictions they operate. It makes us very proud to have a young and innovative partner like the Avento group, which values the importance of creating a safer and more sustainable gaming environment and continues to place trust in GiG Comply.

Avento Group Compliance Team said : “We are super delighted to continue our agreement with GiG Comply. This shall continue to ensure our commitment at being a fully compliant company within the industry thanks to GiG Comply. ”

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Australia

Australia Regulator Expands Money Laundering Probe at Casino Firm Star

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Australia’s financial crime regulator said on Friday it had broadened its ongoing investigation of the country’s second-biggest casino operator Star Entertainment Group over possible breaches of anti-money laundering and counter-terrorism laws at its casinos.

The sector has been plagued by a slew of regulatory inquiries in Australia and the development highlights casino firms’ shortcomings in managing strict oversight of alleged money laundering at their gambling hotspots.

The Australian Transaction Reports and Analysis Centre (AUSTRAC) launched a probe in June into Star’s casino in Sydney amid concerns over ongoing customer due diligence and compliance with laws.

Local media later reported on a confidential review that accused Star of failure to curb fraud and money laundering at its two resorts.

The investigation into Star will now include multiple entities under the company, AUSTRAC said on Friday, declining to comment further as the probe was ongoing.

The company said earlier in the day that it would fully co-operate with AUSTRAC’s investigation.

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