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Swifty Global (Dear Cashmere Holding Company), Confirms the Award of its UK Gambling License

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Swifty Global (Dear Cashmere Holding Company), Confirms the Award of its UK Gambling License
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Dear Cashmere Holding Company, known as Swifty Global (Swifty), is a technology company focused on creating ground-breaking solutions in the Financial and Sports Betting Sectors. The company has developed two disruptive mobile applications (apps) for sports predictions and a digital wallet which encompasses Artificial Intelligence (AI) and Cryptocurrency/Blockchain Transactions.

Following its award of the Curacao license in November 2021, Swifty is now pleased to announce that it has successfully obtained its UK gambling license. The coveted UK license is the “Gold Standard” and one of the most difficult gambling licenses in the world to obtain. Its award now allows Swifty to upload its eagerly anticipated Swifty Predictions application to the UK Apple and Android stores, allowing users in the UK to download the app and register their account. In addition, Swifty has completed their 3rdparty security audit and is now adding the relevant payment providers. This couldn’t take place until the UK license was approved. Once the payment gateway is live, the software will be submitted for certification which, once obtained, will be made available in the licensed regions. Swifty’s in-house development team are working overtime to ensure that the product goes live as quickly as possible. The commercial team is simultaneously working on obtaining several further gambling licences, including for certain states in the USA.

To grow its user base in the licensed regions, Swifty is preparing to roll out its aggressive marketing plan, with the initial focus being to capture as many users as quickly as possible. From this point, the highly interactive Swifty predictions app brings a new form of engaged betting to users which Swifty is confident will stimulate a substantial amount of viral marketing.

After the successful “soft launch” of its Digital Wallet during the month of March, where several thousand users downloaded and used Swifty’s pre-configured digital currency wallet, the official launch of both the Swifty Wallet and Swifty Predictions app will take place in May. The official launch functions are expected to encompass several celebrity endorsements.

The Swifty Wallet will offer a referral scheme within the wallet itself. This will allow users to refer the app to other users, thereby earning credits which will be cashed in against the Swifty Token. The Swifty Token is scheduled to be launched once Swifty’s user base has reached a critical mass. The company anticipates this being in Autumn 2022. Referral vouchers will also double up to enter referrers into weekly prize draws.

Swifty will aggressively target the UK market to rapidly gain a lucrative share of the existing market whilst also creating a new category of gambling with its proprietary “swipe” technology for micro betting. This will create a new market of users who enjoy a more social, fun, and engaging form of gambling. According to the UK Gambling Commissioner, the UK’s online sports betting and casino gambling market was worth 6.9 billion pounds between March 2020 and April 2021. This was up 18.4% from the previous year. Despite the size of the UK market, there are only 287 companies that have a remote betting operating license and 469 companies that have a gambling software development license in the UK.

Swifty Global CEO, James Gibbons, commented, “We are ecstatic to have finally obtained this license following months of processes to demonstrate our compliance. We were always confident of obtaining the license since, in addition to our compliance, our technology, AML, and KYC capability is both next generation and world leading. However, it is a process that we had to go through, and we are very pleased to now finally be in the game within one of the world’s most active and lucrative gambling markets. We are excited to launch the Swifty Predictions app, especially since it’s within a few weeks of the successful launch of our Swifty Wallet. I am extremely proud of what we have accomplished and incredibly optimistic about our next quarter of business and beyond.”

Australia

Drake Inquiry into Greyhound Racing NSW extended

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Due to the high volume of submissions and issues so far raised, the timeframe for the Drake Inquiry into Greyhound Racing NSW (GRNSW) to report to the Minister for Gaming and Racing, David Harris, has been extended until 30 April 2025.

This will ensure Acting Commissioner, the Hon Lea Drake, has adequate time and resources to thoroughly consider the substantial and complex information including evidence from additional witnesses, with planned hearing dates running until the end of December.

Mr Harris approved the extension following a request from Ms Drake.

The Minister has also agreed to Ms Drake’s request to expand the Inquiry’s Terms of Reference to allow for a stronger focus on GRNSW’s financial management.

The second Term of Reference now requires the Acting Commissioner to “inquire into, report on and make findings and recommendations in relation to”:

2. GRNSW processes and management, including financial management, procurement and recruitment practices, and concerns regarding any alleged or identified conflicts of interest and the management of conflicts of interest.

The Inquiry’s next hearings are listed for 1pm to 7pm on 15 and 16 October in the Fair Work Commission hearing rooms at 80 William Street, East Sydney.

Further hearings will be held from 21 October, and additional dates will be confirmed for November and December and posted on the Drake Inquiry website.

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Compliance Updates

How payments can drive iGaming operators’ growth as they navigate an evolving regulatory landscape

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How payments can drive iGaming operators’ growth as they navigate an evolving regulatory landscape
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With iGaming regulation changing in multiple European and Latin American markets, Paysafe’s Rory Howard considers the invaluable role of payments

By Rory Howard, GM of iGaming for EMEA, Paysafe

After enacting new gambling legislation at end-2023, Brazil is expected to launch its iGaming market on January 1st. With 215m people, Latin America’s most populated country is almost certain to rapidly become a major global jurisdiction. Annual gaming revenue is forecast to grow to $4.9bn within five years, according to Vixio.

While the new Brazilian market offers an important opportunity for operators, licensing includes significant regulations to negotiate, including around payments. With other markets also enacting or considering more robust iGaming regulation, the operators that successfully navigate this new space can make change pay.

From Sao Paulo to Sweden via the UK

In April, Brazil published an Ordinance on operators’ payment requirements, preventing players from depositing using credit cards, cash, cheques, pay slips, bank slips and cryptocurrencies. Withdrawals of winnings will only be possible via electronic transfer between the operator and the player’s bank account, which must be a financial institution authorized by the Brazilian Central Bank.

Such restrictions, especially around credit cards, are part of a broader global trend to promote responsible gambling. In neighbouring Argentina, the Buenos Aires legislature is currently considering a bill to ban credit cards and social assistance debit cards for online betting in the capital region’s regulated market.

Over in the UK, operators have not been able to offer credit card deposits since the Gambling Commission restricted this in April 2020. More recently, the UK government’s Gambling Act Review white paper, which was released in April 2023, has resulted in more robust know your customer (KYC) checks for operators, including on affordability. From August all UK bettors depositing a net £500 needed to be checked, lowered to net deposits of £125 from February.

And UK operators are also facing marketing restrictions. From summer 2026, front-of-shirt Premier League football club sponsorships will no longer be an option following the association’s voluntary ban. In addition, the government is currently considering whether bonuses should be tightened, though it appears unlikely that the UK will go as far as Brazil’s complete ban on bonusing and free bets.

The UK isn’t the only European country strengthening its iGaming regulatory framework, with Sweden only allowing operators to offer players a single sign-up bonus following the Scandinavian country’s re-regulation of the market in 2019. More recently, the Swedish gambling regulator has come out in favour of the government’s proposed ban on credit cards for iGaming from April 2025.

Playing and paying it forward

With Sweden’s eastern neighbour, Finland, looking to liberalize its government monopoly with a licensing system for private operators by early 2027, the only constant when it comes to iGaming regulation is change. While regulatory change providers operators with opportunity, they need to have a solid strategy in place.

The global regulatory space is highly complex and diverse, so it’s essential for operators to develop a robust compliance framework that covers all the different legal requirements for each global market. Against the backdrop of the responsible gambling shift, KYC protocols have never needed to be more granular, requiring automation and specialised software for the highest accuracy and efficiency.

Payments are an indispensable element in negotiating the new regulatory landscape. Every market is unique, including when it comes to payments. If a jurisdiction restricts credit cards or other payment methods, operators’ cashiers need to include alternatives such as digital wallets, eCash or even pay-by-bank options to ensure players don’t abandon a brand before they become a customer.

With markets restricting bonuses and other marketing channels like sponsorships, operators need to ensure they are getting payments right. Payments – including quick payouts and deposits and the availability of preferred payment methods – are much more important factors in players’ selection of online sportsbooks than sign-up offers and sports sponsorships, according to Paysafe’s 2024 research.

More broadly, it’s also vital for operators to choose the right payment provider. Partnering with a payments company with global experience and which offers a comprehensive range of its own and third-party payment solutions, including local payment methods (LPMs) like Brazil’s Pix, will enable operators to effortlessly tailor their cashiers to a particular market.

Whether in Brazil, Argentina, the UK, Sweden or Finland, the global iGaming market is diversifying from a regulatory perspective. While the changing space poses significant challenges, it gives savvy operators an opportunity to ensure their brands and cashiers are not only compliant but have a completive edge that will ultimately pay out.

 

Rory Howard

As General Manager for iGaming in the EMEA region at Paysafe, Rory oversees the company’s online gambling business in the U.K. and continental Europe as well as neighbouring regional markets. He has close to 20 years’ experience in payments and fraud analysis, with a strong focus on the iGaming space. Rory’s previous roles include payment leadership positions at The Rank Group, Racing Stars, Gamesys, and Eyas Gaming.

 

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Compliance Updates

BetConstruct Acquires New Romanian Licence for Casino and Fixed-Odds Betting Activities

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BetConstruct Acquires New Romanian Licence for Casino and Fixed-Odds Betting Activities
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BetConstruct is eager to announce that the company has acquired the prestigious Romanian Remote Gambling B2C Licence.

This licence, granted  by ONJN (Romania National Gambling Office), enables BetConstruct to cater to Romanian users within the full scope of regulatory compliance, ensuring safe and secure gaming experiences.

Betconstruct’s team notes that this achievement marks the culmination of a rigorous and comprehensive process to meet the stringent regulatory standards set by Romanian authorities.

It underscores the company’s unwavering commitment to adhering to the highest industry standards, providing their Romanian customers with secure, dependable, and enjoyable gaming services. As BetConstruct celebrates this milestone, the company remains dedicated to promoting responsible gaming and is eager to expand into new markets in the future.

Obtaining the Romanian Remote Gambling B2C Licence is evidence of BetConsturct’s adherence to upholding responsible gaming policies and demonstrates how the company ensures that users can enjoy secure gaming experiences with the company’s innovative products and services.

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