Affilka by SOFTSWISS, an affiliate platform developed by the leading iGaming tech provider, was named the Best Affiliate Marketing Solution at the recent Asia Gaming Awards. The ceremony was held in the Philippine capital Manila on 21 March 2023. This is the second major trophy brought by the affiliate management platform from Asia this spring.

Affilka’s winning streak began in 2022 when the affiliate management platform’s merits were recognised at the SiGMA Balkans & CIS Awards. In 2023, the geography of wins was expanded, with the platform making great strides in the eastern part of the Eurasian continent – Affilka secured its leadership positions at the Asia Gaming Awards and the SiGMA Eurasia Awards.

Currently, Affilka by SOFTSWISS supports over 200 online casinos, sportsbooks and poker brands. In 2022, the total affiliate GGR increased by 60% year-on-year, while affiliates brought 10 million new players to operators. As a result, total affiliate payments increased by 46% against 2021.

Angelika Antonova, Head of Sales at Affilka by SOFTSWISS, says: “We are honoured to have won two prestigious awards in a row. In 2023, we will present new innovative product updates to the market, working on our ambition to make affiliate marketing management even more advanced and efficient. And, of course, we will continue to grow our presence in the Asian region, offering our technically sustainable and reliable affiliate platform backed up with top-level service and deep market expertise. ”

In addition to Affilka’s notable achievements, other products in the SOFTSWISS portfolio also get recognition through various accolades, such as ‘Game Aggregator of the Year’ at the EGR B2B Awards 2022 and Starlet Awards 2022, and ‘Crypto Company of the Year’ at the International Gaming Awards 2023.

About SOFTSWISS 

SOFTSWISS is an international iGaming company supplying certified software solutions for managing gambling operations. The expert team, which counts 1,400 employees, is based in Malta, Poland, Georgia, and Belarus.  SOFTSWISS holds a number of gaming licences and provides one-stop-shop iGaming software solutions. The company has a vast product portfolio, including the Online Casino Platform, the Game Aggregator with thousands of casino games, the Affilka affiliate platform, the Sportsbook Platform and the Jackpot Aggregator. In 2013, SOFTSWISS was the first in the world to introduce a bitcoin-optimised online casino solution.

SOFTSWISS, a leading tech provider with 10 years of iGaming expertise, has added a new trophy to its award portfolio. Affilka by SOFTSWISS was recognised as the Affiliate Tracking Software of the Year at the recent SiGMA Eurasia Awards ceremony held on 14 March 2023. 

The good tradition of winning awards every year started in 2022 when Affilka by SOFTSWISS bagged the Best Affiliate Tracking Software Award at the SiGMA Balkans & CIS. 2023 began on a high note for the lauded iGaming affiliate software and promises to be no less rewarding as the team never rests on its laurels. 

Since its launch five years ago, Affilka by SOFTSWISS has been providing reliable support to over 200 live brands. Last year, 56,000 new affiliate accounts were registered on the platform through which 10 million new players were brought to operators. As a result, the total affiliate GGR increased by 60% and total player deposits  – by 53% YoY.

In addition to the rapid growth of its metrics, last year Affilka by SOFTSWISS onboarded a number of progressive enhancements such as a CPL commission model, Reports API tool and cryptocurrency affiliate cashout option.

Alpha Affiliates comments: “Having scrutinised the platform capabilities, team performance and feedback from partners, we migrated to Affilka by SOFTSWISS at the end of 2022. Our team noted such advantages associated with the affiliate platform software as professional support, an intuitive interface, extended customisation options, and quick payments to partners. Of course, there are certain points for further growth, and we see that Affilka is moving step by step in the right direction, addressing and solving complex issues.”

Anastasia Borovaya, Head of Affilka by SOFTSWISS, says: “We are absolutely delighted that our product, Affilka by SOFTSWISS, received yet another award. 2022 has been our biggest year since we went live five years ago, and the growth we have seen across all parts of the business is truly incredible. With two awards won, we are now more motivated than ever to continue our developments to unlock new horizons for Affilka by SOFTSWISS.”

Alongside Affilka’s string of successes, SOFTSWISS has also been at the forefront of innovation over the past 12 months, with its products and solutions being named Rising Star in Sports Betting at the SBC Awards Latinoamerica, Game Aggregator of the Year at the EGR B2B Awards 2022 and Starlet Awards and Crypto Company of the Year at the International Gaming Awards.

About SOFTSWISS 

SOFTSWISS is an international iGaming company supplying certified software solutions for managing gambling operations. The expert team, which counts 1,400 employees, is based in Malta, Poland, Georgia, and Belarus.  SOFTSWISS holds a number of gaming licences and provides one-stop-shop iGaming software solutions. The company has a vast product portfolio, including the Online Casino Platform, the Game Aggregator with thousands of casino games, the Affilka affiliate platform, the Sportsbook Platform and the Jackpot Aggregator. In 2013, SOFTSWISS was the first in the world to introduce a bitcoin-optimised online casino solution.

Mr. Gamble, an award-winning online casino comparison platform, has recently announced the appointment of Paul Puolakka as its new Chief Marketing Officer. Puolakka, who brings close to a decade of experience in the iGaming industry, has already started in his new role to help the company boost its reach.

Mr. Gamble’s co-founder Jonas Kyllönen congratulated Paul on his appointment, stating that his extensive knowledge and expertise would help the company continue its impressive growth trajectory.

Puolakka himself expressed excitement at joining the team: “I am thrilled to join such a dynamic and talented team. The company has already earned a reputation as a leader in the online gambling industry, and I look forward to helping drive this success forward.”

As the new CMO, Puolakka will be responsible for overseeing all aspects of Mr. Gamble’s marketing efforts, including branding, acquisition, and retention. He will work closely with both the marketing and sales teams to develop and implement new strategies for driving growth and revenue.

As a leading informational hub for casino comparisons and reviews, Mr. Gamble has earned multiple accolades for its informative content and commitment to transparency. Most recently, the Mr. Gamble team’s coverage of the best online casino bonuses won them the title of the Best Bonus Comparison Affiliate of 2022.

The platform also aims to provide unbiased information about online casinos, bonuses, and payment methods, making it a valuable resource for online gamblers.

Having tapped Puolakka for the CMO role, Mr. Gamble is poised to solidify its position in the industry, with leadership expressing enthusiasm over the upcoming changes.