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Bayes Esports Announces Multi-year Partnership Extension with BETER

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Bayes Esports, the leading supplier of official esports live data, services and products, has announced a multi-year partnership extension with BETER, leading betting content and data provider. Expanding on their previous deal, BETER gets access to Bayes Esports’ visualisation tools and adds a significant amount of premium coverage of CS2 and Dota 2 esports matches to its portfolio. Alongside the distribution deal, Bayes Esports is adding more BETER odds to its marketplace, providing its customers with more choice when selecting an odds provider.

Bayes Esports is providing BETER with enhanced visualisation tools powered by official live data. With a focus on delivering the best esports betting experience, BETER can now offer its customers Bayes Video for Bettors to further enhance platform engagement and boost user retention.

“We are pleased to extend our longstanding and reliable partnership with Bayes Esports. They have proven themselves as a dependable data partner, which is why we have taken the decision to extend our collaboration. Our partnership will enable both parties to continue offering top-quality odds and betting services, providing customers with more choice and flexibility. This partnership extension is the next step in BETER’s global strategy to utilize official data in order to provide customers with the highest uptime on the market and better engagement,” Evgeniy Bekker, Esports General Manager of BETER, said.

BETER gains access to Bayes Esports expanded coverage of over 1000 top tier matches including new content and game title additions. Extending this distribution partnership is a testament to Bayes Esports’ leading content ecosystem in esports data.

As part of the agreement, Bayes Esports will add BETER odds to its Live Odds marketplace. With just one integration, Bayes Esports’ Live Odds customers can access a multitude of odds providers, including those from BETER, offering flexibility when building a betting portfolio. Betting companies can also opt for BETER’s full turnkey solution which includes industry leading trading and risk management. The two products work in tandem to one another, so a company at any stage of their esports journey has a high quality solution.

“BETER are experts in their field of providing betting services, so we are thrilled to have them onboard as a strategic partner. Our offerings are complementary to one another, enabling us to provide enhanced esports solutions to the market. This collaboration reflects our joint commitment to elevating industry standards and strengthening the integrity of the esports ecosystem,” Amir Mirzaee, Co-CEO and Managing Director at Bayes Esports, said.

Bayes Esports partnership programme consists of BETER, Pinnacle and DATA.BET. The programme aims to highlight those companies boosting the integrity of esports.

eSports

BLAST and British Esports Team Up to Bolster UK’s Esports Industry During Landmark Year For the Industry

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BLAST, the global esports entertainment company, and British Esports, the national body for esports in the UK, have announced a strategic partnership during a landmark year for the UK industry.

This collaboration will focus BLAST and British Esports efforts on political lobbying, grassroots development, education, careers, and professional development. The partnership comes during a historic year for the UK esports industry, with a record number of tier one esports events taking place, helping to position the region as a global hub for esports and gaming.

With the UK holding an 6% share of the global esports market and the global sector expected to reach $1.6 billion by the end of this year, this partnership aims to capitalise on this momentum and foster further growth.
Robbie Douek, CEO of BLAST, said: “This partnership with British Esports is a pivotal step in our mission to support the esports ecosystem in the UK. By focusing on key pillars together, we aim to create a sustainable and inclusive environment that encourages growth and professional development at every level. This year alone, the world’s biggest game publishers are choosing the UK as a destination for their esports ecosystems and arena events, helping position the region as a global hub for esports and big-scale events.

This partnership with British Esports will allow us bridge the gap between tier one arena events and grassroots esports.”
Chester King, CEO of British Esports, said: “2024 is a landmark year for esports in the UK as we host some of the most iconic global esports events.

This is an incredible opportunity to leave a legacy from grassroots to professional that promotes the UK as a leading global destination for esports. That is why we were thrilled when Robbie and the team at BLAST visited our National Esports Performance Campus in Sunderland earlier this month to finalise our partnership. This collaboration between two leading British esports organisations will not only help to solidify the UK as a leading hub for esports but also ensure that we are nurturing the next generation of talent and providing them with the tools and opportunities they need to succeed.”

The partnership comes in a month where London is set to host two tier one esports arena events in consecutive weeks, with the BLAST Premier Spring Final taking place in Wembley Arena this week and the RLCS London Major in Copper Box Arena next week. These combined events will see more than 25,000 fans watch live esports events in-person in the United Kingdom in June alone.
To mark the launch of the partnership, Robbie Douek, CEO for BLAST, recently met Dave Martin, SVP for British Esports, for a tour of the National Esports Performance Campus in Sunderland.

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eSports

Intel® Extreme Masters Cologne 2024: All 16 teams set to compete in the 10 year anniversary event

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From August 10 – 18, 16 top Counter-Strike (CS) teams will battle it out during Intel® Extreme Masters (IEM) Cologne 2024 for a share of the $1,000,000 prize pool, a win in the race to secure the Intel® Grand Slam V, and the coveted trophy. Today, we are thrilled to share with you the full lineup of teams competing in the celebratory event.

IEM tournaments are the pinnacle of esports competition for players worldwide and are at the heart of excitement for fans from around the globe. This year, we are celebrating our 10 year anniversary at the LANXESS arena as the final three days of IEM Cologne 2024 will once again take place in the iconic and packed-out arena in Cologne, Germany.

Also dubbed the Cathedral of Counter-Strike, the event’s significance lies in its long-lasting traditions and ability to consistently deliver legendary moments. This year, everyone is invited to go on a trip down memory lane and to experience the world’s best CS teams to-date playing CS2 for the first time on stage in Cologne.

The teams competing at IEM Cologne 2024 are:

  • Team Spirit (IEM Katowice 2024 winner)
  • FaZe Clan (IEM Chengdu 2024 winner)
  • MOUZ (ESL Pro League Season 19 winner)
  • G2 Esports (IEM Dallas 2024 winner)
  • Team Vitality (ESL World Ranking Global)
  • Natus Vincere (ESL World Ranking Global)
  • Astralis (ESL World Ranking Global)
  • Virtus.pro (ESL World Ranking Global)
  • ALTERNATE aTTaX (Online Qualifier Germany)
  • HEROIC (ESL World Ranking Europe)
  • Eternal Fire (ESL World Ranking Europe)
  • Team Falcons (ESL World Ranking Europe)
  • Complexity Gaming (ESL World Ranking North America)
  • 9z Globant (ESL World Ranking South America)
  • The MongolZ (ESL World Ranking Asia)
  • FlyQuest (ESL World Ranking Oceania)
  • Team Liquid (ESL World Ranking Global)
  • Imperial Esports (ESL World Ranking Global)
  • FURIA Esports (ESL World Ranking Global)
  • BIG (ESL World Ranking Global)
  • BetBoom Team (ESL World Ranking Global)
  • paiN Gaming (ESL World Ranking Global)
  • MIBR (ESL World Ranking Global)
  • SAW (ESL World Ranking Global)
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eSports

SIS strengthens bet365 partnership with global launch of eSoccer product

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SIS strengthens bet365 partnership with global launch of eSoccer product
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Operator significantly enhances content offering around the world

SIS (Sports Information Services), the leading content supplier of 24/7 live betting services, has agreed a landmark deal with long-term partner, bet365, to deliver its comprehensive eSoccer portfolio across all regulated markets and boost the renowned operator’s global offering.

The integration of the complete suite of H2H Global Gaming League™ eSoccer matches will see bet365 benefit from the increase in betting opportunities which are proven to maximise engagement and margin.

The agreement considerably strengthens SIS’ Competitive Gaming offering across the globe with eBasketball already live. The addition of eSoccer contests means more than 150,000 events will now be available on the world’s leading sports betting operator’s online platform.

Built specifically for sportsbooks, SIS’ H2H Global Gaming League™ is proven to deliver superior margins, adding as much as 10% in value to operators. Professional gamers take part in all eBasketball and eSoccer matches which are produced entirely in-house at SIS’s UK-based secure studios.

Competitive Gaming is the only product available on the market to have been awarded the Esports Integrity Commission’s (ESIC) Gold Standards. The highest possible accreditation created to set unmatched levels of integrity and safety in the industry, it has trained referees overseeing every contest.

Paul Witten, Managing Director EMEA at SIS, said: “We are very pleased to launch our eSoccer product as part of our long-term partnership with bet365.

“It is evident that customers have taken to our fast-paced, highly competitive short-form action and engage with the many available betting opportunities and we expect this to continue with the integration of our complete Competitive Gaming offering across regulated markets.”

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