Connect with us

Latest News

Marketers Beware: Ad Fraud’s Sneaky Tactics Threaten Sportsbook Success

Published

on

Marketers Beware: Ad Fraud's Sneaky Tactics Threaten Sportsbook Success
Reading Time: 2 minutes

 

Written by Mathew Ratty, CEO & Founder TrafficGuard.

In an era where the stakes are high and the competition fierce, sportsbooks face a daunting challenge: staying ahead in a cutthroat market while battling the relentless onslaught of fraudsters.

With revenue projections soaring to £36.5 billion by 2024 and an estimated 180.8 million users globally expected by 2029, the online sports betting industry is a lucrative playground for both legitimate businesses and nefarious actors alike.

The European market, in particular, stands as a battleground where sportsbooks must not only secure profits but also safeguard audience loyalty to maintain their competitive edge. However, lurking beneath the surface lies a shadowy underworld of fraud, where bad actors exploit vulnerabilities to siphon profits and disrupt marketing efforts.

One of the primary weapons wielded by fraudsters is Invalid Traffic (IVT), a stealthy adversary that wreaks havoc on advertising budgets and undermines the effectiveness of campaigns.

Pay-per-click (PPC) campaigns, a popular choice for marketers seeking to drive traffic, have become prime targets for fraudsters who capitalize on automated bots to generate fake clicks, draining resources and diluting returns on investment.

 

Fraudsters Follow the Money

But why does ad fraud thrive in the sports betting industry? The answer lies in the pursuit of profit. Free bonuses serve as bait to lure in new customers, yet they also attract fraudsters who exploit loopholes to abuse these incentives.

From creating fake accounts en masse to deploying sophisticated bots across millions of IPs, fraudsters operate with impunity, leaving sportsbooks grappling with the consequences.

Inefficiency in advertising is another driver of huge losses for sportsbooks. When returning customers are using ads to access betting websites, companies are losing new customer attraction and ad campaign budgets.

 

Taking Out the Competition

To outmanoeuvre the competition and safeguard their bottom line, sportsbooks must adopt a proactive stance against ad fraud. By implementing robust verification measures and setting custom rules to detect and mitigate IVT, companies can reclaim control over their advertising budgets and drive sustainable growth.

Transparency and visibility are paramount, allowing marketers to identify fraudulent activity and allocate resources effectively.

The battle against ad fraud is not merely a defensive manoeuvre; it’s a strategic imperative for sportsbooks seeking to secure their place in a fiercely contested market. By arming themselves with data-driven insights and tailored solutions, companies can navigate the treacherous waters of online advertising with confidence, ensuring that every campaign is a resounding success.

 

Game, Set, Match, Win.

In conclusion, staying ahead in the sports betting industry requires more than just luck; it demands vigilance, innovation, and a steadfast commitment to combating ad fraud.

With the right strategies in place, sportsbooks can emerge victorious, delivering winning campaigns that resonate with audiences and safeguarding their budgets from the clutches of fraudsters.

 

Latest News

XSOLLA SET TO LAUNCH THE XSOLLA STARNEST ACADEMY AND INCUBATOR PROGRAM ​ IN BAKU

Published

on

Reading Time: 2 minutes

Xsolla, a global video game commerce company, has announced a strategic partnership with StarNest and Azerbaijan’s Innovation and Digital Development Agency (IDDA) to establish the Xsolla StarNest Academy and Incubator Program. This transformative collaboration was unveiled at the region’s largest gaming festival, Gamesummit Winter Edition 2024, in Baku, Azerbaijan.

Gamesummit Winter Edition 2024 spotlighted the growth of the gaming industry in Azerbaijan, featuring discussions on trends, global best practices, and presentations of locally developed games. At the festival, IDDA and Xsolla revealed plans to empower local developers, game designers, and studios with cutting-edge training, incubation and accelerator programs, and access to financial and technological resources. This partnership will redefine Azerbaijan’s role in the global gaming industry while fostering local talent and innovation.

“This collaboration opens up extensive opportunities for implementing joint projects that will drive the development of Azerbaijan’s gaming sector,” said Yevgeniya Bikmurzina, Head of IDDA’s Innovation Ecosystem Department. “Azerbaijani game studios will have access to the tools and resources needed to make a mark in the global market.”

“This partnership represents a significant milestone for Xsolla as we collaborate with Azerbaijani leaders to unlock the region’s potential,” said Rytis Joseph Jan, SVP of Global Strategic Partnerships at Xsolla.“By combining our global expertise with the visionary leadership of our partners, we aim to empower the next generation of talent in Azerbaijan and drive meaningful innovation with global impact.”

Xsolla Incubator & Accelerator in Azerbaijan

The Xsolla Incubator and Accelerator will support Azerbaijan’s game development community by providing tools, mentorship, and resources to turn ideas into successful projects. The Incubator will help early-stage developers refine concepts, gain technical expertise, and collaborate with international experts. The Accelerator will assist established studios in scaling their projects, offering access to funding, mentorship, and global industry connections. These programs aim to position Azerbaijan as a key player in the gaming industry, creating opportunities for local talent to succeed globally.

Xsolla StarNest Academy

The Xsolla StarNest Academy will provide 90 young individuals with specialized training in game development. Additionally, an incubation program will launch in 2025 to support local game studios, offering mentorship from international experts, access to financial resources, and opportunities to showcase games globally.

StarNest, an Azerbaijani telecommunications company, will lead efforts to secure a dedicated facility for the Academy, ensuring an environment conducive to growth and learning. IDDA will offer strategic oversight to align the initiative with Azerbaijan’s national goals for digital transformation.

Regional Headquarters

Xsolla is also exploring options to establish its regional headquarters for Central Asia in Baku to further support its commitment to the community and game developers in the region. Not only will it serve as a regional hub, but also a technology center for the leading edge development and support of its industry leading solutions.

With the Xsolla StarNest partnership this marks a new chapter for Azerbaijan’s gaming sector reflecting the shared vision to position the country as a regional game development and digital innovation leader.

This groundbreaking collaboration sets the stage for Azerbaijan to become a hub for gaming innovation and talent development.

Continue Reading

Latest News

Web3 Casino Bety.com Launches Crypto Games for Its Growing Community

Published

on

Reading Time: 2 minutes

The Bety platform, one of the top decentralized casinos, is launching a new set of crypto games for its community. The freshest arrival, Hash Banker Player, is a game set to attract Web3 fans.

Appealing winning rates and clear rules make Bety attractive for players from different parts of  the world. Among other perks, this website provides a VIP club where its members are subject to various privileges.

Bety Launches Exciting New Crypto Games for Web3 Fans

Bety, a leading online betting platform, has recently released an exciting new set of crypto games for its community.

The crypto games in Bety are not comparable to the rest of the available products in the market. Some of the most catchy game titles included in their website are Dragon Tiger, Hash Lottery, Hash Bull, and more. Each game is properly attached with a “Game rule” section that makes understanding the way to play easier for players.

In full transparency, Bety allows its players to access the hash history of each game. The platform lists all the latest bets and live updates to ensure the fairness and reliability of its system.

These innovative crypto games were independently developed by Bety, considering its growing web3 community users. No similar games have been offered on the market to date for players to enjoy this bespoke gaming experience.Hash Banker Player: The Latest Crypto Game to Launch on Bety.

Hash Banker Player is the most recent crypto game launched on Bety. It’s exciting to play and easy to understand. With the mix of blockchain and casino-like features, Hash Banker Player has a lot to offer to crypto enthusiasts.

Here are the game’s transfer limit rules:

– USDT transfers are limited to 10-10,000 USDT;

– TRX transfers are limited to 10-100,000 TRX.Transfers below or over the limit are invalid bets and will not be rewarded or refunded. The betting rules are also very clear. The last digit of the transfer amount determines the bet:

– Banker wins: Ends in 1 (e.g., 1001, 211);

– Player wins: Ends in 2 (e.g., 1002, 312);

– Tie: Ends in 3 (e.g., 2003, 503).

In terms of payouts, here is what can happen:

– Banker or player win: 1.95x;

– Tie: 8x.

Bets are rejected if the last digit is anything else, with a 0.1% fee deducted for reimbursement. If there’s a tie on banker or player bets, half of the capital is reimbursed.

To win, the participant must:

– Take the block hash value of their transfer;

– Ignore the letters;

– Use the last 5 numbers as the result.

They should add the first three numbers for the banker’s points and the last three for the player’s. Letters are counted as 0, and the middle digit ranges from 0 to 9.

To give Hash Banker Player a try on Bety, anyone can sign up to the platform through some simple steps:

– The first step is to click “Sign up” on Bety;

– The user can choose to sign up with their email, phone number, or crypto wallet (such as MetaMask or Binance);

– Anyone must agree to the User Agreement and confirm that they are at least 18 years old.

After completing these steps, users can start playing Hash Banker Player and experience its thrilling gameplay for themselves.

Continue Reading

Asia

Vasista Esports Crowned Champions of Red Bull M.E.O. 2024 at Chennai Trade Centre

Published

on

Reading Time: 2 minutes

The Red Bull M.E.O. 2024 BGMI Grand Finals concluded in spectacular fashion at the Chennai Trade Centre, with Vasista Esports emerging as the champions. The team, which flew under the radar leading up to the finals, delivered a phenomenal performance to claim the coveted title.

Coming into the Grand Finals, Vasista Esports had placed 13th in the semifinals, raising doubts about their chances. However, the roster maintained consistency throughout the 18 matches in the grand finals, propelling them to the top of the standings table with 153 points.

The journey to victory wasn’t without challenges. While Vasista Esports took an early lead, they faced stiff resistance from formidable teams like Orangutan, Gods Reign, and Soul Esports during the intense L.AN finale.

In fact, Orangutan almost clinched the title in the penultimate game where they picked up 10 finishes and placed second. But, with Vasista Esports playing it safe to place second in that match, they maintained their position at the top. Orangutan ended as the runners-up with a mere 6 point difference to Vasista Esports.

With this victory, Vasista Esports not only earns the prestigious title but also an exclusive Red Bull F1 experience, where the team will travel to witness a live Formula 1 race in 2025.

In a post match interview, Vasista Esports Pukar said, “We are feeling really good. Honestly, we have been trying to win for the past two seasons and even finished second once. This time, we have won it all and can’t wait to watch the FI race live.”

On their consistency, the player added, “We approached each game with a fresh mindset, taking it one game at a time and leaving behind the results of the previous matches.”

The Red Bull M.E.O. 2024 featured open qualifiers with thousands of players from across India competing for a chance to shine on the big stage. Ultimately, 16 teams battled it out in the Grand Finals at the Chennai Trade Centre. The tournament achieved remarkable success, drawing ove 20fe concurrent viewers. Skyesports had executed the event.

Continue Reading
Advertisement
Alpha Affiliates
Advertisement

EveryMatrix

Advertisement

Launch your iGaming business swiftly and effortlessly with our comprehensive turnkey solutions

Trending (Top 7)

EuropeanGaming.eu is a premier online platform that serves as a leading information hub for the gaming and gambling industry. This industry-centric media outlet reaches over 200,000 readers monthly, providing them with compelling content, the latest news, and deep-dive insights.

Offering comprehensive coverage on all aspects of the gaming sector, EuropeanGaming.eu includes online and land-based gaming, betting, esports, regulatory and compliance updates, and technological advancements. Regular features encompass daily news articles, press releases, exclusive interviews, and insightful event reports.

The platform also hosts industry-relevant virtual meetups and conferences, and provides detailed reports, making it a one-stop resource for anyone seeking information about operators, suppliers, regulators, and professional services in the European gaming market. The portal's primary goal is to keep its extensive reader base updated on the latest happenings, trends, and developments within the gaming and gambling sector, with an emphasis on the European market while also covering pertinent global news. It's an indispensable resource for gaming professionals, operators, and enthusiasts alike.

Contact us: [email protected]

Editorial / PR Submissions: [email protected]

Copyright © 2015 - 2024 - European Gaming is part of HIPTHER. Registered in Romania under Proshirt SRL, Company number: 2134306, EU VAT ID: RO21343605. Office address: Blvd. 1 Decembrie 1918 nr.5, Targu Mures, Romania

We are constantly showing banners about important news regarding events and product launches. Please turn AdBlock off in order to see these areas.