Thanks to its high technology and the innovative advantages it delivers to both, operators’ and players’ experiences, BtoBet has been shortlisted for the Global Gaming Awards and for the CEEGC Budapest 2017 – Central and Eastern European Gaming Conference and Awards.

Nowadays, the consumer is turning more tech-savvy and ever more demanding, surrounded by technology in every aspect of his life. Gambling is part of it and the power of Artificial Intelligence, and what it brings to the consumer experience, is marking a huge step forward in online gambling.

Experts in technology and marketing confirm the key role of an effective igaming platform is to provide operators with deep data analytics, automation and personalization of offers while creating meaningful experiences for users that attract them to play.

BtoBet’s farsighted technology is collecting the success it deserves, allowing operators to anticipate the player’s needs and to increase player lifetime values.  How? By being a trusted technology partner and not just a software provider, providing operators with advanced tools to analyse players’ preferences and data. Through its sophisticated and forward-thinking software, BtoBet is allowing licensees to drive unprecedented tactics of retention for the ever-evolving tech-users, with infinite personalised marketing campaigns, boosting players’ confidence.

The achievement of BtoBet comes from being a pioneer in new technologies for the gambling industry and continues by constant analysis and research to understand deeply – and in advance – the requirements of the market, anticipating the operator’s needs. In this perspective, the company’s unconventional vision allied with a willingness to test fresh and innovative concepts, sets a new point of view of the customer, from a 2D to a 3D vision.  In multiple sources of data, BtoBet’s cutting-edge platform, based on Artificial Intelligence, combines its technological capacity to reconcile data emanating from different devices. It enables an increasingly rich view of the players, moving from today’s still largely two-dimensional view to one that is more fully formed and contextually relevant.

Alessandro Fried, BtoBet’s chairman highlighted: “In the gambling market, there are different companies using products based on Artificial Intelligence, but what differentiates BtoBet from the others is the deep experience in the subject and the fact of being a B2B provider – and not a B2C operator that just opted to work in the B2B space. We are very proud to consider ourselves as technology partners, supporting our clients in their day by day evolution in the best way possible, and not as just a software provider for the gambling industry.”

This leading company is staying ahead in the gambling industry thanks to its development team – always skillfully developing and maintaining the technological software and the learning algorithms to the very highest standard. Commenting on the success of the company, Fried concluded:

“To reach this aim, BtoBet’s IT team has worked on its advanced platform to enable the system to evolve whilst staying focused on the future development of the software.”

About BtoBet

BtoBet is a pioneer in new technologies for iGaming operators and the betting industry by using technological intelligence as its main base for its products. It offers unique, customisable, secure and flexible cloud based systems delivering unprecedented capabilities to drive sportsbook and iGaming business. BtoBet has offices in Macedonia, Italy and Malta.  The Technical team of the company is in Skopje and has an ever-growing team of developers. BtoBet’s dynamic Sportsbook team operates from Rome, whilst Malta hosts the commercial and marketing centre.