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BtoBet Press Releases

International iGaming Awards praising companies, like BtoBet, which invest in innovation and farsighted technology

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Thanks to its high technology and the innovative advantages it delivers to both, operators’ and players’ experiences, BtoBet has been shortlisted for the Global Gaming Awards and for the CEEGC Budapest 2017 – Central and Eastern European Gaming Conference and Awards.

Nowadays, the consumer is turning more tech-savvy and ever more demanding, surrounded by technology in every aspect of his life. Gambling is part of it and the power of Artificial Intelligence, and what it brings to the consumer experience, is marking a huge step forward in online gambling.

Experts in technology and marketing confirm the key role of an effective igaming platform is to provide operators with deep data analytics, automation and personalization of offers while creating meaningful experiences for users that attract them to play.

BtoBet’s farsighted technology is collecting the success it deserves, allowing operators to anticipate the player’s needs and to increase player lifetime values.  How? By being a trusted technology partner and not just a software provider, providing operators with advanced tools to analyse players’ preferences and data. Through its sophisticated and forward-thinking software, BtoBet is allowing licensees to drive unprecedented tactics of retention for the ever-evolving tech-users, with infinite personalised marketing campaigns, boosting players’ confidence.

The achievement of BtoBet comes from being a pioneer in new technologies for the gambling industry and continues by constant analysis and research to understand deeply – and in advance – the requirements of the market, anticipating the operator’s needs. In this perspective, the company’s unconventional vision allied with a willingness to test fresh and innovative concepts, sets a new point of view of the customer, from a 2D to a 3D vision.  In multiple sources of data, BtoBet’s cutting-edge platform, based on Artificial Intelligence, combines its technological capacity to reconcile data emanating from different devices. It enables an increasingly rich view of the players, moving from today’s still largely two-dimensional view to one that is more fully formed and contextually relevant.

Alessandro Fried, BtoBet’s chairman highlighted: “In the gambling market, there are different companies using products based on Artificial Intelligence, but what differentiates BtoBet from the others is the deep experience in the subject and the fact of being a B2B provider – and not a B2C operator that just opted to work in the B2B space. We are very proud to consider ourselves as technology partners, supporting our clients in their day by day evolution in the best way possible, and not as just a software provider for the gambling industry.”

This leading company is staying ahead in the gambling industry thanks to its development team – always skillfully developing and maintaining the technological software and the learning algorithms to the very highest standard. Commenting on the success of the company, Fried concluded:

“To reach this aim, BtoBet’s IT team has worked on its advanced platform to enable the system to evolve whilst staying focused on the future development of the software.”

 

About BtoBet

BtoBet is a pioneer in new technologies for iGaming operators and the betting industry by using technological intelligence as its main base for its products. It offers unique, customisable, secure and flexible cloud based systems delivering unprecedented capabilities to drive sportsbook and iGaming business. BtoBet has offices in Macedonia, Italy and Malta.  The Technical team of the company is in Skopje and has an ever-growing team of developers. BtoBet’s dynamic Sportsbook team operates from Rome, whilst Malta hosts the commercial and marketing centre.

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BtoBet Press Releases

BtoBet’s latest iGaming report highlights Greek market online potential

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BtoBet's latest iGaming report highlights Greek market online potential
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BtoBet, a leading provider of sportsbook services, has released its latest Industry Report as part of its betting focus series. The report examines how the market has undergone significant changes and regulatory reforms, shaping the landscape for both operators and players, whilst also delving in the several factors contributing to its promising outlook.

BtoBet’s Greek Betting Focus analyses the market’s trends, highlighting the significant shift towards the online channel that has been observed over the years. It discusses various key aspects, including:

• the consistent growth of Greece’s iGaming market,
• an overview of the legislative landscape,
• market share analysis across different verticals, and
• an exploration of the technological landscape.

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BtoBet Press Releases

EUROPE FOCUSED SPORTS BETTING REPORT HIGHLIGHTS STRONG ONLINE GROWTH

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EUROPE FOCUSED SPORTS BETTING REPORT HIGHLIGHTS STRONG ONLINE GROWTH
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Leading sportsbook supplier BtoBet has published its latest Industry Report in the betting focus series, with the latest edition focusing on the highly mature European market.

The Industry Report analyses the strong shift towards local regulatory frameworks that has characterised the European betting and gambling market as governments sought to regulate the online marker and leverage tax revenue from an increasingly booming industry.

With operators continuing to face increasing burdens in relation to duties and taxes as more grey markets adopt local regulatory frameworks and tax increases in more established markets show no sign of slowing down, the report delves into the data of the more established continental markets, and analyses the growth of the online channel.

The report focuses particularly on the betting data of:

  • The United Kingdom
  • Denmark
  • France
  • Italy
  • The Netherlands
  • Portugal
  • Poland, and
  • Spain
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BtoBet Press Releases

BTOBET TAPS MALTE HEGELER TO LEAD AS VP OF PRODUCT

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BTOBET TAPS MALTE HEGELER TO LEAD AS VP OF PRODUCT
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NeoGames S.A subsidiary Btobet, a leading sports betting supplier, continues to grow and diversify its senior management team appointing Malte Hegeler as Vice President of Product. Hegeler, a consummate professional with over 15 years of experience in the sports betting industry, joins BtoBet from EveryMatrix, where he served until recently as Interim Chief Executive Officer and Head of Product Development for the company’s sports data platform OddsMatrix, contributing significantly to the growth of their sportsbook solutions. His appointment has been made public days after the appointment of Freddie Bowring as VP of Sales having joined BtoBet from IMG Arena.

In his new role, Hegeler will be leading the Product team, where he will be overseeing the product strategy, roadmap and development in order to drive BtoBet’s delivery of world-class sportsbook solution and service offerings to leading bookmakers.

Dima Reiderman, BtoBet’s Managing Director said: “We are thrilled to add Malte to our senior management team. As we continue to evolve and deliver our superior sportsbook product to even more global partners, it’s important that we have strong product vision and leadership. His expertise and proven ability to evolve sportsbook products will be invaluable as we continue establishing ourselves at the forefront of the sportsbook industry.”

Malte Hegeler, Vice President of Product, added: “BtoBet has been meeting the requests of very demanding partners in the sports betting industry with its unique ability to create market-leading solutions. Coupled with BtoBet’s commitment to deliver flexible and superior sportsbook solutions and services, I’m thrilled to join this talented team and build on their momentum.”

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