Industry News
Double game release announced by Microgaming
![Microgaming announces double game release](https://europeangaming.eu/portal/wp-content/uploads/2017/11/2-new-slots-by-Microgaming.jpg)
Microgaming will launch two new slot games King Tusk and Lucky Links later this month, alongside its theatrical The Phantom of the Opera online slot.
Inspired by the beautiful plains of Africa, King Tusk will take players on a wild adventure in this five-reel, 25 payline online slot.
The safari-themed game includes majestic elephants and exciting wild features, realised through artwork that transports players on an expedition to big rewards.
The slot features a mystery wild in the base game which can be triggered randomly when the elephant within the King Tusk logo makes his call.
A herd of elephants will stampede onto the reels, turning a random symbol wild or a wild symbol into a vertical wild reel â unleashing the potential for gigantic wins.
Landing three King Tusk symbols will award 10 free spins and activate the opportunity for players to choose from three different free spin games: Dance, Stampede or Gone Wild.
Each spin in the Dance feature will add a wild onto the reels, with each wild sticking for five spins to increase the chances of winning big.
During the Stampede feature elephants will charge across the game to randomly turn two reels wild, while the Gone Wild feature can turn all elephant symbols wild. All bonus features can retrigger 10 additional free spins.
With wins of up to 62,000 credits, players can stampede to huge rewards in King Tusk which launches to Microgaming and Quickfire operators on Wednesday 22 November.
Lucky Links brings the bright lights and the exciting casino atmosphere to players in this five-reel, 20 payline online slot created by Just For The Win, exclusive to Microgaming and Quickfire.Â
Combining classical good luck charms with a sparkling light show brought to life by vibrant graphics, this striking slot will have playersâ pulses racing in a game that pays both ways.
At the heart of the game is the Lucky Links feature which adds stacks of linking symbols on the reels that lock into place. The re-spin feature is triggered when a cluster of Lucky Links symbols land on the reels.
If additional Lucky Links symbols lock in place during the re-spin, players are awarded additional re-spins to increase the potential for even bigger wins.
During the feature, the power bar pulsates to build anticipation, while the music and synchronized lights intensify, creating an exhilarating environment as players build up to big rewards.
Lucky Links goes live with Microgaming and Quickfire operators on Today, 15 November.
Microgaming games publisher David Reynolds said: âOn top of our latest branded slot The Phantom of the Opera, weâre releasing two more games this November, each bringing exciting new features and thrilling gameplay.
âPlayer choice is at the heart of King Tusk, a graphically rich slot inspired by the majestic creatures that roam the African plains. This game has a wide range of free spins variations for players to choose from, each with its own unique take on wilds to bring players amazing new ways to win!
âDelivering a âwin both waysâ experience, Lucky Links is a striking game created by Just For The Win, the studio who brought players Goldwynâ Fairies earlier this year. The game brings the casino environment to players, combining captivating visuals with stacked symbols, Linking Reels and re-spins that will ensure players are entertained throughout.â
Industry News
Playtech Live Launches Exclusive Bespoke Game with Kaizen Gaming
![Playtech Live Launches Exclusive Bespoke Game with Kaizen Gaming](https://europeangaming.eu/portal/wp-content/uploads/2024/07/pig-champions-live.jpg)
Playtech announced the launch of a new bespoke game, Pig Champions, developed exclusively for Kaizen Gaming, one of the biggest GameTech companies in the world. This launch marks the first Live Casino bespoke title for the leading sports betting & gaming operator and strengthens the strategic partnership between the two companies.
The game, designed to appeal to all audience types and player types across all markets, is a sporty animated universe in a Money Wheel Game show format, where 3 Pig Champions characters compete with each other to reach the highest multipliers within 3 exciting Bonus rounds. The studio is located in Playtechâs Romanian facility (PTR), offering a unique, immersive, animated experience made with fresh Unreal engine technology, featuring unique gameplay built from the ground up using advanced real-time animation.
Kevin Kilminster, Chief Product Innovation Officer at Playtech Live:Â âWe are delighted to partner with one of the leading sports betting & gaming operators in the world to launch their bespoke Live Game Show, Pig Champions to their extensive player base. After being selected by Kaizen Gaming as the leading developer of bespoke live content, collaborating on Pig Champions has enabled the team to showcase their passion and experience by exploring new innovative ways of bringing live casino games to life that offer a fresh, safe gaming experience for players. Our partnership with Kaizen Gaming continues to evolve and we look forward to our next collaboration in bringing further exciting games to market.â
Christos Mavridis, Head of Live Casino of Kaizen Gaming:Â âOur content offering is some of the most exciting on the market and working with an established partner like Playtech will assist in enhancing our current portfolio even more. Pig Champions stands as evidence of Playtechâs expertise and extensive experience, elevating our live casino offering and emphasising our commitment to creating top-quality innovative game experiences for our players.â
Industry News
Amusnet Ranks Among Italyâs Top Casino Providers
![](https://europeangaming.eu/portal/wp-content/uploads/2024/07/8-11.jpg)
Amusnet Italy is the fourth-best casino provider in the country for June 2024, according to iGaming Tracker. The company has made a significant leap in the rankings, advancing three positions to secure the fourth spot. The achievement is underscored by a 1.1% increase in market share, reflecting a substantial gain in visibility and preference among online casino operators and players. This rise reflects Amusnetâs growing influence and effectiveness in the Italian market, demonstrating the companyâs leading place among the industryâs top providers.
Several notable accomplishments have bolstered Amusnet Italyâs presence in the country. The companyâs commitment to excellence was recognised with the prestigious Gold Award for Casino Content Supplier 2023 from EGR Italy last November. Furthermore, Amusnet has added six new partnerships with operators since January, bringing the total number to over 30, and has maintained a robust portfolio with over 100 certified games. Additionally, Amusnet Italy has released 14 new games since the beginning of the year, with more games planned for release by the end of 2024.
Polina Nedyalkova, Director at Amusnet Italy, said: âWe are incredibly proud of our progress and the milestones we have reached. This ranking highlights our leading position in the industry and our dedication to delivering high-quality, engaging gaming experiences to local players. Our advancement to the top position underscores our growing influence and effectiveness in the Italian market, and we look forward to continuing this momentum and bringing even more top-notch games to our audience.â
Affiliate Industry
Getting Sticky with It: Why Affiliate Traffic Should be About Quality Not Quantity
![Getting Sticky with It: Why Affiliate Traffic Should be About Quality Not Quantity](https://europeangaming.eu/portal/wp-content/uploads/2024/07/Fraser-INT.jpg)
In a highly competitive âbonus blitzingâ affiliate market, the only real winner is the bonus hunter. These affiliates may be sending traffic through to their partners in volume, but many of their users are just looking to play through a good deal, never to return.
At Slots Temple, we believe the âstack âem high, watch âem flyâ approach to aggressive bonus-driven traffic no longer flies. We wanted to focus on improving the quality of the traffic and that meant doing things differently.
We began life as a site that offered free demo games and slots tournaments, and this helped to build a highly engaged base of players that genuinely loved playing slots. But we wanted to take this to the next level.
When we were awarded a UKGC gambling license in 2022, it meant we could offer cash prizes for our free tournaments. And then the next logical step was real-money tournaments in the UK with juiced-up prize pools, and ultimately real-money slots.
To create better quality traffic, you need to engage with your customers to better understand them and foster loyalty. It helps if you have a unique value proposition to increase the stickiness of your brand and engage audiences more effectively.
Our real money tournaments are a real UVP and are proving wildly popular with our users. The stakes we offer are low. You can play a slots tournament for as little as 1p, and the free-play model remains a large part of what we do â exclusively so outside the UK.
Ultimately, we want to be a safe place for players, which is why offering low stakes games is important. Itâs about fostering a player base that trusts us and feels comfortable playing with us.
Yes, weâre blurring the lines between affiliate and operator, but our players know weâre not just chasing profits at the expense of everything else. Ultimately, our players see us primarily as a destination for fun play and prizes, and itâs important that we maintain that balance. If they thought we were simply out to rinse them, weâd lose their trust, and they wouldnât come back.
Instead, itâs about offering more choice and increasing that stickiness. It also helps us better understand what games our players like to play so that we can offer more personalized recommendations.
And this is how real-money slots tournaments can really increase the quality of traffic. If a player has been playing a certain slot in a real-money tournament, for example, and wants to play at a partner site, we can guarantee that we are referring a player who is already highly engaged with the game and is ready to transition to higher stakes.
Of course, within the framework of real-money tournaments, itâs important to continue diversifying offerings by devising new formats. We have turbo tournaments, risk tournaments — a multitude of formats and price points so everyone can play the way they want to.
Our real-money tournaments are further enhanced by what was always a highly gamified platform. So, we have leaderboards, Xpoints, rewards chests, and challenges.
Continuous challenges, incentives and rewards keep users engaged over the long term. These elements can appeal to usersâ competitive nature and desire for achievement, as they play for bragging rights. This enhances social elements and encourages them to engage frequently with the product
Adding fun and playful elements enhances the user experience beyond the tournaments themselves. Regular rewards and recognition prevent burnout and keep users motivated. And engaged and motivated players are more likely to become passionate about the brand.
Creating a player base that produces true value to your affiliate partners requires a number of the right ingredients, plus a lot of care and attention. But the affiliate landscape is changing, and affiliates need to get creative to get sticky.
Author: Fraser Linkleter, CEO at Slots Temple
-
Eastern Europe5 days ago
7777 gaming is now available on WINBET Romania
-
Gambling in the USA5 days ago
Gaming Americas Weekly Roundup â July 15-21
-
Gaming5 days ago
MainStreaming Announces Appointment of Nicola Micali as Chief Customer Officer
-
Industry News5 days ago
Safer Gambling Tools Use Hits Record High in 2023 â New Report from EGBA
-
Australia5 days ago
Australian eSports Star Joins Team Liquid
-
eSports5 days ago
INSPIRED LAUNCHES RE-PLAY ESPORTS⢠FEATURING CS:GO IN PARTNERSHIP WITH KAIZEN GAMING
-
eSports5 days ago
NODWIN(R) Gaming ropes in Android as title partner for BGMS Season 3; to be powered by Garnier Men
-
Latest News5 days ago
Spinomenal shines again with Super Wild Fruits release