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EveryMatrix Press Releases

EveryMatrix launches second generation of bonus system with the new version of PlayFrank.com

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EveryMatrix is thrilled to have launched its second generation of bonus system (Unified Bonus System) with PlayFrank.com website, another important milestone in our continuous commitment to strive for premium services.

The second instalment of the Unified Bonus System (UBS) is a modular bonus system to create, manage and report on bonusing for casino and sports products that helps operators to combine bonus programs and promotional packages that are activated by various triggers.

Apart from offering generous welcome packages, PlayFrank.com has been determined since inception to create the perfect gaming environment where players can come back and be rewarded for their trust. To maintain and always develop their success even further, PlayFrank casino places its bets on gamification and builds on players’ loyalty with tailored bonuses or rewards.

To maximize retention, PlayFrank introduces a unique levelling system in which players decide when and how they get their rewards by acquiring experience as they play and level up the custom Reward Tracks. Tracks are designed to give all players the choice over which rewards are right for them. It is as easy as it is exciting, as well as tailor-made for all players.

Sam Smit, PlayFrank Head of Marketing: “We recently launched our new gamification features based on UBS. UBS provides us with innovative tools which we use to reward players based on their gameplay. The innovative technology and flexibility contribute to tremendous Bonus possibilities. With easy API triggers, we can instantly reward our players while playing their favourite games and extend their gameplay.”

This is where EveryMatrix’s Unified Bonus System versatility comes in handy, which, among many new functionalities, is being able to support multi-lingual and multi-currency bonus programs.

Ebbe Groes, EveryMatrix CEO, commented on the launch: “At EveryMatrix, clients are always at the centre of everything we do. Seeing our latest developments through their experience, offers us a new perspective of the services that we offer. The launching of the Unified Bonus System solidifies and enhances our position in the industry, by providing our clients, like PlayFrank, a very comfortable service encounter in order to serve it further to their audience.“

The Unified Bonus System is a stand-alone and product neutral bonus system, which allows for cross-product bonuses that can be wagered on both casino and sports. CasinoEngine, the world’s largest casino content aggregator, providing PlayFrank with casino games, now benefits from EveryMatrix’s second generation bonus tool that brings unprecedented flexibility.

UBS allows operators to stay in control by managing campaign costs, grant counts, maximum bonus release amount and define a permitted bet amount range for each and every bonus program, and configure how breaching bets should be handled. UBS also offers sports bonuses and free bets with deep configuration of the sports, leagues and even specific events that the player can bet on.

Advanced recurrence settings enable operators to arrange how often a bonus can be granted to an eligible player, including a set number of bonuses per defined period. Should a bonus be available once every week, or four times a month? The choice is yours.

About PlayFrank

Website: https://www.playfrank.com

 

About EveryMatrix

EveryMatrix is a multi-award winning iGaming software provider delivering a full product suite, including a fully managed sportsbook, the largest casino content aggregator in the world, a newly launched payment processing product, a flexible gaming platform, and a multi-brand affiliate/agent management system.

For more information, please contact us at [email protected]

Website: https://everymatrix.com

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EveryMatrix Press Releases

Bang Bang Games joins SlotMatrix RGS

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Bang Bang Games joins SlotMatrix RGS
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B2B iGaming platform provider EveryMatrix has announced a new SlotMatrix RGS partnership with boutique games studio Bang Bang Games.

Bang Bang Games joins the growing roster of SlotMatrix Exclusive Partners, adding its portfolio of unique slot content to the world’s largest collection of real money games.

Founded in 2020 by a trio of experienced and passionate industry experts Bang Bang Games is known for its easy to play, adrenaline-fuelled action, focus on strong mechanics and math with supercharged bonus features and maximum win potential.

Ashley Bloor, Head of Operations RGS Games at EveryMatrix, said: “Bang Bang Games is a studio with distinctive content that players love and with huge potential to create even more smash hits in the future. Our partners will have access to all this content providing them an even more diverse range of titles exclusively available via SlotMatrix.”

Frank McPolin, Managing Director, Bang Bang Games, added: “We’re delighted to join forces with the EveryMatrix team which will provide us with a fantastic route to market and provide the world’s leading brands with access to our content.

“Our games feature big, bold designs that focus on the mechanic and the math, and presentation that ramps up the adrenaline when the wins start flowing. At Bang Bang Games we make explosive games for serious players.”

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EveryMatrix Press Releases

Tor Skeie appointed new OddsMatrix CEO

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Tor Skeie appointed new OddsMatrix CEO
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Tor Skeie has been appointed CEO of OddsMatrix, EveryMatrix’s leading sportsbook division. 

Skeie will be responsible for the EveryMatrix sports business unit that has grown considerably in the last year, recording 28% Year-on-Year gross profit growth in 2022. 

OddsMatrix won several high-profile clients in 2022 including Bet-at-home that replaced its legacy platform with EveryMatrix technology and beating 25 competitors to win the tender for the Hungarian lottery, providing it with an end-to-end suite of advanced digital sports betting software solutions and services for its online brand TippmixPro.

OddsMatrix has specialist staff including 150 developers, traders, commercial team and a dedicated 24/7 support team.

The new OddsMatrix CEO has more than 20 years’ betting and gaming experience with a specific focus on technology development and delivery, founding several technology businesses including one of the industry’s first peer-to peer betting exchanges in 2001.  

In 2013 Skeie founded front-end solutions business TOTOIT, a Thailand-based development company that was acquired by EveryMatrix in October 2020. TOTOIT specialised in building bespoke websites, intranet/extranet design, and custom programming, using the latest technologies and frameworks.

The business has since been integrated within EveryMatrix’s front-end division that works with clients to build outstanding websites tailored to their unique value proposition with Skeie leading front-end product development since the acquisition.

The OddsMatrix Sports Betting Software Solutions features competitive sports and esports coverage, real-time and reliable betting data, unrivalled number of markets and industry-leading accuracy. From sportsbook platform to data feeds, customers can leverage the OddsMatrix solutions in full or select elements that best suit their requirements. 

Ebbe Groes, CEO, EveryMatrix, said: “Myself and many of the leadership team have known Tor for many years and he has been an excellent addition to the business since acquiring TOTOIT. As a result, we have better delilery on the sports front end today than we have ever had, happier clients and improved performance.

“Tor has played a big role in this, and his management, leadership and client interface skills will help us build further momentum and tier-1 client growth for OddsMatrix.”

Tor Skeie, CEO, OddsMatrix, said: “It’s a great thrill to lead the sports business unit and to continue to build on the brilliant work the team have done in making OddsMatrix one of the fastest growing and most reliable sportsbook platform solutions offerings in our industry.

“I look forward to continuing to deliver a second-to-none service for both new and existing clients, ensuring maximum stability and performance and delivering a roadmap of new, innovative features that will take us and our partners to the next level.”

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Affiliate Industry

Vahe Khalatyan steps up as PartnerMatrix CEO

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Vahe Khalatyan steps up as PartnerMatrix CEO
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PartnerMatrix, an award-winning affiliate software provider in the iGaming industry, is proud to announce the appointment of Vahe Khalatyan, previously PartnerMatrix Chief Technical Officer, as its new CEO.

Since day one, Vahe has played a crucial role in the development and success of PartnerMatrix in the last eight years, proving to be a key asset and leader within the team.

His appointment follows the recent departure of previous CEO and co-founder Levon Nikoghosyan who left the business to pursue his own personal projects.

Vahe Khalatyan, CEO of PartnerMatrix, said: “I am excited to take on this role and lead PartnerMatrix into the future. I have been with the company since day one and have developed a deep understanding of its operations and the market.

In 2023 we will continue to lead the way in iGaming affiliate marketing and focus on new tools and updates for affiliate security, providing a bespoke approach to every client.

Ebbe Groes, CEO of EveryMatrix, added: “Vahe takes over the position with a wealth of knowledge about the company and the industry and has some exciting, innovative ideas he will implement in the months to come.

This is a significant step, both for Vahe and PartnerMatrix, and I’m delighted he has stepped up. This is fully deserved and I’m confident his efforts, ideas, and skills will continue to bring great success to the company and the group.

PartnerMatrix was awarded Best Affiliate Software at the EGR B2B Awards 2022, demonstrating its commitment to providing the best solutions in the industry. Under Vahe’s leadership, the company will continue to innovate and provide exceptional services to its clients in the iGaming sector.

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