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Competition and Market Authority (CMA) warns running ‘unfair’ online promotions

Niji Narayan

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Reading Time: 2 minutes

The UK’s Competition and Market Authority (CMA) demanded gambling firms to stop running “unfair online promotions that trap players’ money”. Following an investigation that the CMA carried out to see to it that the sector was not violating consumer protection law and that players are viable to withdraw their own money when they play as part of a bonus promotion.

In a scrutiny carried out in collaboration with the Gambling Commission, the CMA found certain terms in online promotions were unlikely to be ‘fair’ and had the potential to deceive customers. A concern also was raised whether the people would be forced to play for longer than they wanted before being able to withdraw their money.

Consequently, Ladbrokes, William Hill, and PT Entertainment have formally committed to change the way they offer bonus promotions to ensure players can always access and release their own money. The operators have also agreed to be more upfront and clear in the terms and conditions of their bonus promotions.

This implies players will not be required to play numerous times before they can withdraw their money, while firms must ensure restrictions on gameplay are made clear to players, as well as not oblige players to take part in publicity. The Gambling Commission has moved on determined to build on the initial uptake of the three operators by stating that all firms across the sector must now adopt similar changes to be spared from facing regulatory actions.

George Lusty, the Project Director at the CMA, said: “Gambling always carries a risk, but players should never face unfair restrictions that prevent them from getting at their money. Firms mustn’t stack the odds against players, by putting unfair obstacles in their way, or make it difficult for them to stop gambling when they want to.”

Sarah Gardner, the Executive Director of the Gambling Commission, added: “We expect all Gambling Commission licensed businesses to immediately review the promotions and sign up deals they offer customers and take whatever steps they need to take, to the same timescales agreed by the three operators, to ensure they comply. Operators should be very aware that we will continue to work closely with the CMA to ensure customers are getting a fair deal across the gambling industry.”

Niji Narayan has been in the writing industry for well over a decade or so. He prides himself as one of the few survivors left in the world who have actually mastered the impossible art of copy editing. Niji graduated in Physics and obtained his Master’s degree in Communication and Journalism. He has always interested in sports writing and travel writing. He has written for numerous websites and his in-depth analytical articles top sports magazines like Cricket Today and Sports Today. He reports gaming industry headlines from all around the globe.

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Week 42 slot games releases

George Miller

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Week 42/2019 slot games releases
Reading Time: 4 minutes

 

Let’s have a look at this week’s latest slot game releases

NetEnt has expanded its selection of Asia-inspired slots with the launch of the highly energetic Sweety Honey FruityTM. The low-medium volatility game is a five-reel, 15-bet line video slot that combines an Oriental backdrop and traditional music with an exotic fruit theme. Dragon fruit, star fruit and juicy melons are among the tasty treats bursting onto the reels and combining to activate wild substitutions and free spins. Sweety Honey Fruity is NetEnt’s latest Asian-focused title, following last month’s release of Twin HappinessTM.

NetEnt - Sweety Honey Fruity

 

Microgaming has launched the latest slot game Deco Diamonds Deluxe, developed by Just For The Win. Deco Diamonds Deluxe is a vibrant five-reel, nine-payline, high-volatility online slot gleaming with diamond-encrusted reels, glitzy symbols and a swinging soundtrack. Offering a unique slice of 20s nostalgia, Deco Diamonds Deluxe is now available exclusively to Microgaming operators.

Microgaming - Deco Diamonds Deluxe

 

Endemol Shine Gaming has launched its new video slot Monster Meltdown, which introduces a brand new mechanic, Scatterways. Monster Meltdown is set in an industrial laboratory where robots work to rear radioactive monsters to use for scatterways wins. The robots can also trigger features with the levers to help maximise the wins.

Endemol Shine Gaming Launches Monster Meltdown Video Slot

 

The fascinating Volcano Wealth video slot from EGT Interactive has the awesome 100 fixed pay lines, so you get the max number of winning chances on each spin, 4 reel positions and 5 reels. The smooth graphic is in the hot theme with variety of fairy symbols. “Volcano” symbol is Wild and appears on all reels. It substitutes for all symbols on the same reel except Scatters. One of the main bonus features is a four-level mystery jackpot cards. Three or more Scatters trigger the other main, bonus feature – FREE SPINS. Available both on desktop and mobile.

Volcano Wealth. New video slot proposal from EGT Interactive

 

Tom Horn Gaming’s new slot game, Hot’n’Fruity, promises to satisfy any craving for a feature-packed, visually attractive gaming entertainment. In recent months the provider has upped its game, releasing more engaging titles with new innovative features, while still keeping classic player experience alive. This well-balanced combination of new ideas, presented in the form of game mechanics, and a tried and tested game concept, theme or visual is reflected also in Hot’n’Fruity.

Tom Horn’s Hot’n’Fruity promises classic entertainment with huge winning potential

 

Scary critters are lurking in the darkness of Greentube’s Home of Games with the arrival of the brand-new spooky slot, Bat Stax™. This hauntingly exciting new title is now available for all B2B partners – if they dare! Those who embrace the darkness in the 5-reel slot Bat Stax™ chance generous wins if the creatures of the night land in their favour. The thrilling gameplay requires players to be at their bravest as they head into the deepest, darkest caves in search of treasure.

Greentube's Latest Slot Release - Spooky Times Ahead In Bat Stax™

 

Yggdrasil, the innovative online gaming solutions provider, has released its darkest slot yet in time for Halloween, Blood Moon Wilds. The 3×5 game, set in the spooky bayou surrounding New Orleans, sees humans transform into treasure-seeking Werewolves under the light of the full moon. The title, which has been designed exclusively for GVC, is packed full of innovative features which can generate massive win potential. The lunar calendar appears on a dial above the game screen and turns with every spin. When the full moon lands in the base game the high pay symbol villagers are transformed into Werewolf Wilds.

Yggdrasil - Blood Moon Wilds

 

Play’n Go have provided the industry with more new content today, with the release of their new slot Cash Pump. Another innovative offering from the slot supplier, Cash Pump’s takes the novel approach of combining FOUR classic slot machines into one game! This gives players 4 different 3×3 reel play areas to win on with every spin. The game brings the 4 slots together with its creative in-game features. Firstly, the Free Spin mode is activated by landing Scatters on each slot, and landing a strip of Wilds on the middle reel of any play area duplicates across all four slots.

Play’n GO hit the Road with Latest Slot Release

 

Microgaming travels deep into the jungles of Africa with 9 Masks of Fire™, the latest online slot developed exclusively by Gameburger Studios, creators of the hit debut slot, Break da Bank Again Respin. 9 Masks of Fire is the second title from Gameburger Studios, a new independent game studio serving up exclusive, mouth-watering content to Microgaming. Ignited with glowing visuals, this fiery African-themed, 20-payline slot takes players on a search for coveted masks of fire across five red-hot reels fuelled by powerful gameplay features, including free spins, Mask Pays, and the Free Spin Wheel.

Microgaming sets the reels ablaze in 9 Masks of Fire™

 

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eSports

Puma Partners with Cloud9

Niji Narayan

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Puma Partners with Cloud9
Reading Time: 1 minute

 

Puma has announced a multiyear partnership with esports brand Cloud9 to create an apparel collection for gamers.

“Tapping into the world of esports, and its broad, dynamic consumer audience, is critical to our marketing strategy moving forward,” Adam Petrick, global director of brand and marketing at Puma said.

“Being able to transcend esports and elevate our brand within a broader global audience is the natural evolution of the growth of Cloud9,” Jordan Udko, executive vice president, commercial partnerships for Cloud9 said.

The effort to capture consumers interested in esports to buy sneakers and apparel may be difficult for Puma and others, according to Matt Powell, a senior industry analyst for market researcher NPD Group.

“It’s really going to be interesting to see if anyone can monetize it. There is an opportunity for a connection. Players want to identify themselves as players. If this is how they choose to do it, there is a monetary opportunity. Whether the esports player is focused on that as much as the real sports player remains to be seen,” Powell said.

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Latest News

GambleAware Receives £5.4m in Donations

Niji Narayan

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GambleAware Receives £5.4m in Donations
Reading Time: 1 minute

 

UK charity GambleAware has received £5.4m in donations during the period of six months upto September 30, 2019.

GVC remains the top donor with £1.46m. It is the same amount that the gambling operator donated during the previous fiscal. William Hill donated £1m, the same as last year. While Bet365 has donated £868k, Rank Group, through its Grosvenor Casinos and Mecca Bingo brands, has so far donated £284,500.

Earlier in the year, GambleAware announced that it would be funding an additional £3.9m for the treatment of problem gambling. Of the total £3.9m, £2.35m will go towards expanding infrastructure for in-person gambling addiction treatment in the UK and £705,000 will go to the National Gambling Helpline.

Another £435,000 would be spent on making computerised Cognitive Behavioural Therapy accessible to people. The remaining £438,000 will go towards developing a peer-to-peer gambling addiction treatment programme.

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