Africa
New Racing Service Launches In Africa
Racing World brings comprehensive live and virtual racing offering to Africa
London, February 6 2017 –Kiron Interactive and Phumelela Gaming and Leisure Limited have agreed a partnership to launch a fixed odds betting channel – including top-class live British, Irish and South African horse racing, and virtual racing – in betting shops throughout Africa.
The new satellite channel, named Racing World, will offer fixed odds betting on British and Irish racing (Jumps and Flat), South African racing (Flat) and Kiron’s virtual horse racing products.
The Racing World channel has recently launched, initially with Kings Sports Betting in Uganda, with plans to grow the channel’s reach via new operators in east and west Africa over the coming months.
Betting on the channel will be supplied either through a white label service, using the Press Association feed and integrated with each operator’s proprietary or third party betting platform, or via a dedicated race book solution supplied in collaboration with UK-based bet platform provider A Bet A.
Richard Brooke, Chairman of GBI Racing, which is responsible for the distribution of Great British and Irish racing into overseas betting outlets, said: “Great British and Irish racing is widely regarded as the best in the world and its unique history, levels of integrity and range of product make it a compelling offering for the wagering audience. We are delighted to be working with Kiron Interactive and Phumelela Gaming and Leisure Limited in ensuring Racing World is a success across Africa.”
John Stuart, International Sales Director for Phumelela Gaming and Leisure Limited, said: “This agreement is a real step forward for betting on racing in Africa. Enhancing the racing package that we are able to offer our African clients with Kiron Interactive and British and Irish racing is a priority for us.”
Steven Spartinos, CEO of Kiron Interactive, said: “We are always assessing new opportunities to expand our global reach, and this partnership represents a major milestone for us.”
Kiron Interactive, established in 2001, is a leading supplier of virtual games and gaming systems to the global gaming industry. Kiron’s virtual gaming products have been successfully deployed across a number of distribution platforms including the internet, mobile, satellite broadcast, and WAN/LAN networked environments and gaming machines. Using the latest animation and proven gaming systems, Kiron’s solutions have grown to be the leaders in their field.
Phumelela Gaming & Leisure was formed in 1997, and later listed on the Johannesburg Stock Exchange in June 2002. Phumelela Gaming and Leisure Limited operates horseracing in eight of South Africa’s nine provinces and is the country’s leading horseracing and sports betting company, offering both pools and fixed-odds wagering. Phumelela Gaming & Leisure owns the domestic and international broadcast and information rights to South African horseracing and sets fixtures for all South African racecourses. Phumelela Gaming & Leisure can distribute South African racing to almost any part of the world and currently has commercial relationships with more than 43 international jurisdictions across six continents. The live television picture of South African racing is exported to Phumelela’s international clients as an encrypted, live audio visual signal.
Africa
Hub88 partners with LiveGames to enhance content offering
Hub88 has partnered with live casino supplier LiveGames, further strengthening its product offering by adding a unique range of content to its platform.
LiveGames provides fully customisable online live dealer games and branded tables including the first vertical roulette table in the sector, along with crash games and the widely played Tombola.
The supplier delivers experiences with a player-focused design, easy to use mobile interface, and high-resolution broadcasts.
The partnership will support LiveGames’ goal to further expand in international markets, including Africa, Asia, and Latin America where Hub88 has a strong presence.
The deal showcases Hub88’s commitment to grow its ecosystem of partners, offering a diverse portfolio of products and content.
Ollie Castleman, Head of Hub88, said: “We’re thrilled to unveil this strategic partnership with LiveGames which sees us add a great provider to our platform, one that utilises modern technology to offer bespoke and personalised gaming experiences to players.
“We are looking forward to collaborating and strengthening our content library with their diverse games.”
The LiveGames Team said: “Our journey started in a small studio and as a team, we are excited about now expanding to every corner of the world together with Hub88 and their extensive operator network.
“We are committed to promoting innovation in the industry and this partnership will support us on that mission.”
Africa
NE Group powers 888bets launch in Angola
NE Group, a leading B2B iGaming software supplier, has teamed up with online gambling operator 888 to launch 888bets for the Angolan market.
888Africa was originally set up to operate 888 brands in online betting and gaming markets across hand-picked regulated countries within Africa. Angolan sports bettors will now have seamless access to online sports betting through 888bets.co.ao
NE Group specialises in offering innovative, lightweight front-end solutions for best-in-class iGaming experiences. An extensive localised knowledge is the inspiration behind a platform that is renowned for flexibility and adaptation for unique African preferences. Together with 888, the platform delivers smooth gameplay across diverse data speed environments – essential for broad accessibility in Africa.
For the first time in the country, Angolan bettors will have the opportunity to experience the acclaimed Aviator crash-game on the platform. Additionally, the new site incorporates built-in features and tools for Responsible Gaming teams to monitor and support safe gaming practices
NE Group CEO Imran Bukhari said: “It’s brilliant to see the 888bets sportsbook launch in Angola to bring sports betting fans an experience they deserve. Our specialised sports betting platform and lightweight frontend solution for Africa allows 888bets to quickly scale.”
888bets added: “As a country with huge potential, we expect big things from our launch in Angola. Working with NE Group has enabled us to deliver an experience that sports bettors will love and that is enriched with engaging products.”
Africa
KingMakers’ Nigerian operating business, BetKing, selects Genius Sports to power growth with in-play trading services
New partnership sees KingMakers’ BetKing business benefit from Genius Sports’ leading portfolio of in-play content in Nigeria, including football, tennis and basketball
Genius Sports Limited has today announced a new agreement to supply KingMakers, one of the fastest-growing group of betting operators in Africa, with a range of in-play trading services.
The deal sees BetKing power its live betting product with ultra-fast venue content for the Premier League, La Liga, Serie A, Ligue 1, Bundesliga, English Football League, FIBA basketball and every other major European and South American football league.
Genius Sports will also provide BetKing with its market-leading trading services which include modelled odds feeds for major football competitions.
With in-play sports betting growing rapidly across Africa, fast and accurate odds are vital to maximising revenues by increasing the availability of betting markets.
Tim Smeets, Trading Director at Kingmakers said “We’re thrilled to announce our new partnership with Genius Sports. Their trusted trading solutions, including low-latency in-play content on crucial football leagues like the Premier League, will enable us to offer market-leading betting experiences for BetKing users in Nigeria.”
Will Westcott, Head of Business Development at Genius Sports said “Every year, we continue to invest in delivering the highest-quality trading services for the African market. With the value of in-play betting growing across Africa, we’re excited to help BetKing execute its online sports betting vision in Nigeria, by providing it with the fastest, most reliable live content on the market for major sports.”
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