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Spain’s online gambling market kept rising in Q4, even poker

George Miller

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Spain’s online gambling market kept rising in Q4
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Spain’s regulated online gambling market reported gains across all major verticals – yes, even poker – in the final quarter of 2017.

Figures released Monday by Spanish gaming regulator Dirección General de Ordenación del Juego (DGOJ) show Spanish-licensed online operators generated revenue of €173.3m in the three months ending December 31, 2017. The figure represents a 38% improvement over Q4 2016 and is 23.5% higher than Q3 2017’s total.

Active customer ranks improved nearly 12% year-on-year to over 676k, while customer deposits soared by 53.2% to €495.5m. These gains came despite operators cutting their Q4 advertising spending by 1.4% to €31.3m. However, bonus offers to customers were up 13.1% year-on-year to €21m, while affiliate marketing expenses jumped 38.6% to €7.5m and sponsorship expenses more than doubled to €3.15m.

The online casino vertical handily usurped the online turnover crown from sports betting in Q4. Casino spending topped €1.77b in Q4, a year-on-year improvement of nearly 48%, which gave the casino vertical a 49.9% share of all turnover, while sports betting’s €1.34b (+5.2%) relegated it to second place with a 37.7% share.

However, sports betting dominated the revenue chart with €103.6m, up 48.5% year-on-year, while casino revenue topped out at €49.4m, representing a still-respectable 37.4% improvement.

Live betting accounted for 68.4% of Q4’s sports betting turnover but only 51% of betting revenue. Roulette (combined live and conventional) was the dominant casino product, accounting for 45.8% of spending and 35.4% of revenue. Slots ranked second on the casino spending chart with 39.5% but claimed 52% of casino revenue.

Total online poker spending improved 15.5% to €411.6m while poker revenue was up 5% to €15.5m. The gains were entirely due to tournament fees improving 2.2%, as cash game stakes slipped 2.6% from Q4 2016.

Spain’s poker operators will hope for signs of a cash games revival following the launch of shared liquidity with France’s regulated market. The Stars Group’s PokerStars got the ball rolling last month and French operator Winamax is expected to join in the fun once its DGOJ-issued Spanish license arrives.

Rounding out the Q4 charts were bingo, which saw turnover rise more than one-third to €25.5m and revenue jump 30% to €3.25m. The contests vertical proved the lone outlier, with declines in both turnover (€2.2m, -25%) and revenue (€1.6m, -27.6%).

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Australia

Queensland Tourism Officials to Meet with Macau and Las Vegas Casino Companies

George Miller

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Queensland Tourism Officials to Meet with Macau and Las Vegas Casino Companies
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A team of Queensland Tourism delegates will be travelling to Macau and Las Vegas to meet with casino companies in order to attract operators to the northern Australian state.

Local media outlets reported that the team will be led by Kate Jones, Tourism Minister. Jones is about to conduct talks with the likes of Caesars Entertainment and MGM Resorts International as the Australian state seeks to boost their tourism.
The state is Queensland is presently considering issuing two new casino licenses on the Gold Coast and in Cairns.

Star Entertainment Group currently holds a monopoly on the traditional Gold Coast holiday region where it is in the process of an AU$850 million redevelopment of The Star Gold Coast.

Our strategy is all based around attracting more visitors who stay longer and spend more in Queensland to create jobs for locals,” Jones told Channel 9.

I have been approached by some of the world’s most successful entertainment companies keen to invest in Queensland but we’re working to make sure we get the balance right for Queenslanders.

 

Source: asgam.com

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eSports

Esports v Sports – Is the Future of Sport Online?

George Miller

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Esports v Sports – Is the Future of Sport Online?
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A recent downturn in the viewership of major sporting championships such as the NFL, Premier League and the Winter Olympics has shown that the popularity of traditional sports may be on the decline. In fact, a recent survey conducted by Limelight revealed that more young men now prefer to watch esports than traditional sports, with esports being their second most preferred media source, only behind movies.

Recognising this upturn in esports viewership and popularity, major brands have began to take notice, with tech and media companies alike starting to invest in this new and exciting industry. In 2015, Amazon announced that it had successfully acquired Twitch for $970m and has fervently promoted esports as the main stable of its platform ever since. Reports have highlighted that by 2020, esports will overtake the NBA’s 400m fans, reaching closer to 500m. Around 11bn hours will be spent by fans watching esports, with more than 70m enthusiasts watching major finals through online streaming platforms such as Twitch. That’s more than the MLB and NBA finals.

With this increased exposure and popularity comes increased revenue, as advertisers take advantage of this new platform. According to reports, it won’t be long until esports eclipses traditional sports when it comes to yearly revenue. It is believed that revenue generated from esports will hit £1.2bn by 2020, with viewing figures totalling around 600 million.

The growth of esports really began in the early 90’s, as many games began to benefit from increased internet connectivity and online play. Also, around this time, another sport was beginning to develop, the UFC. Both esports and UFC are two of the most exciting and fastest growing sports today, but do you earn more playing video games or getting punched in the face competitively? We took the 10 highest overall earning competitors from each sport, and created their average yearly earnings based on how long they had been in the sport and the prize money they have won. The figures show that gamers dominate the list when it comes to average yearly earnings, with the gamer Miracle, who is only second on the list behind Conor McGregor, earning just over $1m per year since he began his journey in esports. There are 8 professional gamers who have earned an average of over $600,000 per year since they began in the sport, with only 2 fighters in the UFC earning this same amount.

Not only is the overall revenue of esports already substantial when compared to other traditional sporting organisations such as the Major League Soccer and Cricket’s Indian Premier League, the same can be said for prize pools on offer to competitors. The recent Dota 2: The International 2017 event boasted an overall prize pool of $17.5m, making it the highest ever offered in the history of esports. Although this trend of increasingly lucrative prize money on offer to professional gamers is set to rise, due to brand investment into the sport and consumer interest, the figure of $17.5m already far outweighs the combined prize pool of other major sporting events, such as the Tour de France, Cricket World Cup and The Open.

Betway believes 2018 is set to be another exciting year for esports.

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Asia

500 .com signs Hunan agreement for its sports lottery competitions

George Miller

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500.com signs Hunan agreement for its sports lottery competitions
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China’s sports lottery firm 500.com has supposedly signed a three-year deal with the Sports Lottery Administration Center of the Hunan Provincial Sports Bureau to develop land-based sales channels for its competitions.

Asia Gaming Brief reported on Sunday on the agreement of 500.com’s Shenzhen E-Sun Sky Network Technology Company Limited will see the subsidiary work with the provincial authority for China’s seventh most populated province to grow the customer base for sports lotteries by making ticket purchases more convenient.

The news outlet also reported that the companies are positive about accomplishing this target by the optimization of the user experience and opening more land-based outlets in the province.

500.com’s spokerperson also mentioned that the present agreement is to see its subordinate run the new land-based outlets ‘in accordance with local development plans for the sports lottery business’ while assisting the state-run authority with all associated marketing activities.

 

 

Source: WorldCasinoDirectory

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