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Exclusive Interview with Elvis Dzombic (Head of Business Development at Sportingtech)

Zoltan Tundik

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Reading Time: 4 minutes

The year 2017 has seen the launch of many new business and we’ve seen this especially in the B2B sector. Such is the case of Sportingtech. I have managed to catch up with Elvis Dzombic, who is the Head of Business Development at the company to get an overview about what drives these companies to enter the gambling industry.

We have studied your resume and found that you have help establish many successful businesses. Could you give us some insights into some of the industry brand you have helped create and consolidate?

Elvis: In my previous experience, I have managed to help various companies through different services and products to establish or improve the operations in different markets. It is very important to mention that industry, as we know today, don’t depend on individual performances and that successful accomplishments come as a result of joint work at all levels. Having an opportunity to work in such dynamic and creative environments, with partners and clients, generates the additional value that is usually the key to success.

Right now, as Head of Business Development of Sportingtech, I have the chance to get involved in a complete project, which has a platform that combines sports, technology and betting into robust gaming business suite. Pulse is a  multi-management platform packed with risk, content and sportsbook management, with in-depth reporting, powerful CRM and CMS, complete modularity and flexibility in business, design and integrations.

Acting as Head of Business Development at such an interesting company must be demanding, especially reaching from web to retail. What are the main challenges you are facing when working with companies that are entering the online sector and have a land-based background?

Elvis: We are faced with many challenges in today’s iGaming market, in the field of development of technological solutions, as well as on performance optimization for these solutions, customer satisfaction, regulatory requirements and many other areas. Identifying all these challenges helps us to continuously develop our platform and adapt it for a worldwide usage.

User experience acquired throughout years in the retail environment is way different from the one that punters get online. Dynamics and accelerations in development of today’s industry generally reached new levels of data and content distribution. We at Sportingtech help the clients by using our Multichannel Platform – Pulse and all its components, to have full transparency and flexibility in maintaining that distribution through all the channels.

There are basic differences in the operational process between land-based and online operations and we help to overcome these differences, with an emphasis on the advantages and minimising the potential risks by applying different models within the product itself and accompanied services included in our portfolio. Main distinctions are hidden in significantly different and reduced operating costs when it comes to migration or expansion from land-based to online operations, higher availability and market size, better control of business processes within the entire online network, using the most advanced tools through integration or in-house development. It was completely natural to expect that the development of technology will greatly contribute to the fact that Sports Betting and gaming in general, will find their way to the users at any time and anywhere. We strive to be at the forefront of this progress with the ultimate goal of providing the satisfaction to all the users within the distribution chain.

As a new company in the industry, created by a team with a long-standing proven experience, could you explain what are the key services your company provides for clients and partners?

Elvis: Sportingtech is the new brand in online gaming platform providers for worldwide operations that is gathering many years of international manpower experience. Combining the best common knowledge, experience and practices, I can say that company has a really great potential to take its clients and partners to the next level.

I would outline our core product, Pulse Platform that is a very powerful system which brings great stability, high performances, possibilities for customizations, great tools for managing all the operational activities for bookmakers, casino operators, and a lot more.

Sportsbook and all its modules integrated within Pulse will help operators to successfully trade by providing the most attractive odds on the most attractive and also less attractive Sports events and using the great trading and risk management tools.

If you would have access to crystal ball that project the future, what would the future of the company look like in 1 or 2 years?

Elvis: If we are looking at the near future, I have to tell that we have set the path and strategy for Sportingtech to become the key technology partner for the operators worldwide. It will not be that easy as it sounds and we are happy to face all the challenges on that way. It is important that we have the development focus on constant platform improvements, on its capabilities for easy adaption and usage in all continents while complying with different regulations. Also, integrating the most attractive sports betting content and games of chance is the part of the same plan. Having such a large offering and flexibility will definitely help us and our partners to achieve our targets while expanding our presence in regulated markets. One thing is clear, we are bringing the innovations that will definitely improve this game.

Contact Information
Stephanie Coccoluto Pestana – Sportingtech
Press Relations & Communication Manager
s.coccoluto@sportingtech.com
+351 916 229 594
About Sportingtech
Sportingtech is a gaming platform provider with unrivalled back office for successful online operation. It is a new player on the market established in 2017 with betting industry veterans and experts behind it.

The company, with offices in Portugal, Malta, UK and Uruguay, has world wide operations with access to regulated markets.

For more information, please visit our site or follow us on LinkedIn, Facebook and Twitter.

After starting out as an affiliate in 2009 and developing some recognized review portals, I have moved deeper into journalism and media. My experience has lead me to move into the B2B sector and write about compliance updates and report around the happenings of the online and land based gaming sector.

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Interviews

Exclusive Interview with Andy Harris, UK CEO of DWG

George Miller

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Exclusive Interview with Andy Harris, UK CEO of DWG
Reading Time: 3 minutes

 

DWG’s background is in land-based and social gaming, but you are now going to launch RMG in the UK. How will you utilise your experience to become successful in this new vertical?

For a number of years now, we have produced a considerable array of successful land-based titles for the likes of IGT, Novomatic, Aristocrat and Konami. That success, and the significant growth we’ve seen in our social casinos, gives us the confidence to take what we’ve learned from those verticals and apply it to RMG.

As with any entry to a new vertical, having excellent content is vital. We can use the data and performance insight that we have from our land-based and social games, to ensure that we turn only our most successful titles into RMG games. Knowing that we can offer titles that already have validated success in strongly related channels is a massive benefit that operators can’t get from many other suppliers.

The UK is a very crowded marketplace with lots of active operators and suppliers. Whilst the former is attractive is the latter not a bit disconcerting? How will you look to differentiate your offering?

Having plenty of competition is never a bad thing, as it means you must consistently produce top-quality content and can’t afford to rest on your laurels. As our offering has the benefit of being tested in a number of different verticals before hitting the RMG channel we can identify what works with different demographics.

Similarly, we have a comprehensive suite of promotional tools which enhances our offering. Gamification is becoming increasingly important, and our set of gamification features is something we are very proud of.

Finally, our offering is different from the majority of the market by virtue of just what it is. With a history of developing content for land-based and social casinos, our games differ from many of the games that are commonplace in Europe today. With an intense focus on innovative math models and easy-to-understand features and bonuses, our titles have more of a classic Las Vegas feel to them.

You have developed your retention and engagement tools based on your experience from social gaming, what makes them different from other tools?

We feel that our years of experience in social gaming has given us an advantage in designing and developing extremely engaging promotional tools. Our tools deliver customisable and flexible incentives and rewards, with a much wider appeal across the market.

These tools include quests, tournaments, leader boards, promotional wheels, daily gifts, mini games, and scratchcards. A major differentiator of our tools is that the toolkit will be available as a separate offering, one that can be used in a ‘plug and play’ fashion across an operator’s entire offering. They also won’t be limited to just one vertical, but are available from bingo to sportsbook, and everything in between.

Last year you produced more than 110 titles, that’s an amazing amount of games, what’s the benefit of having this volume of content?

Whilst we produce a lot of games, not all of these games will become part of our RMG portfolio. Being able to create a large amount of titles is testament to our proprietary technology, processes and the incredible work of our development team and creates a lot of exciting opportunities.

An example of this is that we can offer exclusive content to operators that don’t traditionally get those opportunities from other suppliers. Also, our productivity allows us to try out new ideas and concepts, knowing that it’s not the end of the world if they don’t all work out.

Many of your slots have an American land-based look and feel to them, which is quite different to the slots that dominate the market in Europe. Will European players, starting with the UK, take to them?

Only time will tell. We have had a lot of success with our games in a diverse range of markets and ultimately slot players enjoy games for several reasons, including the theme, gameplay and the maths models used. Whilst the slots may be presented in a slightly different style to games that are more typically found in the European market, they are developed in great detail, by our product experts, to give the best possible experience to players, regardless of the market.

Our portfolio has been validated by millions of players across a number of different territories, demographics and verticals. We are driven by the data we collate and through this we can identify trends and themes that players like and can tweak that for the UK and European RMG markets.

There is always an element of uncertainty when entering a new territory, but we are eager to see how DWG’s slots are received in the UK. We are confident they will appeal to operators and players alike!

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Interviews

Exclusive interview with Piotr Szpoton, CEO at BeeFee

George Miller

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Exclusive interview with Piotr Szpoton, CEO at BeeFee
Reading Time: 2 minutes

 

You are a fairly new online games studio, but you have already built up an impressive portfolio of games, what makes you different from the other studios out there?

We focus on having a great variety of titles in terms of graphics, mathematics and themes. We have a good mixture of more traditional casino games such as Hot Classic and Lucky Tropics which are modern takes on the fruit machine, as well as our more advanced new titles Bonnie & Clyde, Aztec Adventure 3D and Magic Hunter that have proven to become very popular. Bonnie & Clyde became our second top performing games just one month after it launched in April which is a major achievement for our development team. This new line of games portfolio will continue to grow, and we will launch some exciting new games in the near future.

As well as developing online slots you have experience from retail gaming in several countries, how do you use that experience to better your offering online?

The main benefit of operating across different verticals and in different jurisdictions is that we have learnt a lot of what players want. Knowing your players is crucial in this industry. We believe in creating high-quality games that are localised to specific markets. In some markets, players prefer simple graphic and high volatility over more complex mathematics, and graphics and in other markets, it’s the other way around. Being able to analyse this behaviour across verticals is hugely beneficial for us.

Do you think the online slot market is becoming too crowded with new studios continuing to crop up?

There is currently a huge number of suppliers and a plethora of games are released on a monthly basis, making the lifetime of a single game very short. There are only a couple of titles we could name that perform well for longer periods. What is important is to remember that quality should be prioritised over quantity despite the volume of games being pushed out.

What is BeeFee doing to ensure player engagement and loyalty in this highly competitive sector?

Most suppliers are now introducing tools to encourage player engagement and gamification has been the buzzword of the industry recently. As mentioned, we try to ensure our games appeal to players in the markets that we target. We also invest in research to ensure the experience for the player gets more entertaining and then implement features we think will be appreciated into our new games.

What is your plan for 2019/what can we expect for 2019?

As mentioned, we will continue to create exciting and innovative titles that we are certain will be a hit with players and operators alike. We will also announce some exciting deals with aggregators and other partners which will ensure our content is available for an even wider audience in more jurisdictions. One of our main ongoing strategies is to bring new quality into existing legacy gaming markets. And we look forward to doing for the remainder of 2019.

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Interviews

Parimatch advocates in-house approach to future-proof sports betting platforms

George Miller

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Parimatch advocates in-house approach to future-proof sports betting platforms
Reading Time: 3 minutes

 

As the global sports betting industry continues to expand with seemingly unabated possibilities, Konstantin Obraztsov, CTO at the online gaming business Parimatch, explores the pros and cons of in-house vs. outsourced sports betting platforms.

If you were starting out now, would you choose to develop a sports betting platform or use an external product?
It depends on what you would like to achieve. If you want to be a regular company that catches up with the rest of the market; then buy some existing products to run your business and that will be fine. However, if you would like to be a leader, if you want an agile business that can evolve and leverage your own expertise; then you really need to develop your own platform to acquire a unique selling proposition.

Are you sceptical of external products and what hides behind those platforms with regards to data, customers, etc?
Using other platforms is usually a suitable model if you are in a race to get to market. From my point of view using a third party solution is most beneficial in areas where your company does not have the relevant expertise. As an example, using Google analytics to know your customer or an affiliate system to manage them is entirely fine for us. An important part of using third party solutions is data protection. Some of them keep user sensitive data in their cloud, which can be potentially dangerous for us, mostly we welcome using our own hosting for integrated solutions.

Sports betting’s continued growth means more and more companies are coming on board, what’s the key to ensuring new ideas are brought to the table without overcrowding the marketplace?
New ideas for products can fail to successfully make it to the market place if they are using a third party platform because they are not flexible enough to allow refinements. Development on the product will take longer and will cost more if you partner with a third party solution.

In terms of developing unique platforms or using externally managed products, which provides higher levels of security for players and operators?
With GDPR and other security and responsible gaming initiatives, B2B developed solutions are certainly preferential than spending time developing it internally. These products are developed to ensure our platform comply to industry standards and regulation. It allows us to focus on more customer facing and experiential elements of our betting platform.

Moreover, in terms of responsible gambling, is there more scope for compliance with fewer platforms in the sector?
Responsible gaming and GDPR is an important but basic functionality that is currently offered by almost all B2B solution. It is essential to pay attention to the details, such as which market the platform is designed for, how they make sure data is appropriately protected and, very importantly, what changes we need to make it integrate it into our platform.

How do you see the platforms developing over the next few years, following on from the opening of the US market and in other regions globally, and where do you see the next big growth trend in sports betting?
I envisage many B2B platforms will be focusing on jumping into the US market as soon as possible, with new clients or old. I think in the next few years, platforms will be more focused on developing new user features, and, as new regulated markets appear support customers as fast as possible to be “the first” to launch them. In terms of trends in sports betting for us, it is all about the growth of eSports. We are seeing an exponential rise in interest in betting on eSports. Also, we can see trends where some new casino games are combined with RPG stories, for example; the Jade game series.

Do you feel using external platforms are mainly targeting the “low hanging fruit” customer segments within Sports Betting and if so, what can be done to broaden the scope?
I don’t think external platforms will help you become a market leader or give any unique advantages for customers unless you customize your trading feed or have an aggressive marketing plan. To extend our customer proposition, one needs to mix using b2b platform features and their own developed application programming interface (API) to create a unique proposition. There are always a lot of things that can be improved, such as adding personal achievements systems, per customer configurations, personal promotions etc.

Your company offers bets on more than 20 sports, 200 leagues, and 600 sporting events every day: what’s your advice to sports betting companies starting out at this point?
For a start, I suggest making solid foundation – a platform baseline. You need to think far into the future from the starting point to handle increasingly high-levels of traffic and new customers. When choosing your platform, choose wisely and choose a baseline with open API and functional migration capabilities – otherwise if the suit does not fit you in few years you will need to upgrade to a new outfit. For R&D, I think the maximum a viable platform solution can remain competitive is three to six years. Afterwards it’s hard to stay in touch with the latest technologies, and most likely you will need either to dramatically refactor your solution or move to a new technologically advanced one.

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