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Sports betting records growth in Kenya

Niji Narayan

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Photo credits: www.kenyatravelguide.co.ke
Reading Time: 1 minute

African betting markets continue to thrive, with Kenya registering the highest growth mainly because of its rising sports betting revenues and introduction of new technologies.

GeoPoll conducted a survey recently and found out that at least 54 per cent of the youth (aged 17–35) in Sub-Saharan Africa has tried some form of gambling. The study also revealed that younger gamblers are more inclined to sports betting, especially using smartphone apps.

Kenya registered the highest number of gambling or betting participants in the past at 76 per cent.  Uganda comes second with 57 per cent.

Ghana sits on the other end with the lowest number of young bettors at 42 per cent. In addition, while the rest of the countries studied has a bet frequency of once a month, Kenyans gamble once a week, especially in football matches over the weekends.

According to GeoPoll, most Kenyans use mobile phones to bet, with 75 per cent of all wagers made through smartphones. South Africa has the lowest usage of the mobile for gambling at 48 per cent despite having the highest rate of mobile penetration in the continent.

Source: focusgn.com

Niji Narayan has been in the writing industry for well over a decade or so. He prides himself as one of the few survivors left in the world who have actually mastered the impossible art of copy editing. Niji graduated in Physics and obtained his Master’s degree in Communication and Journalism. He has always interested in sports writing and travel writing. He has written for numerous websites and his in-depth analytical articles top sports magazines like Cricket Today and Sports Today. He reports gaming industry headlines from all around the globe.

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Africa

Innobet Pens BtoBet Partnership

George Miller

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Innobet Pens BtoBet Partnership
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Leading iGaming technology provider BtoBet has furthered its presence in Africa, with its regional Certified Partner – STM Gaming – striking a partnership with Ugandan operator Innobet. This has been the latest of a series of partnerships to be announced in Africa, with this year seeing operators in Kenya, Nigeria, Tanzania, Chad, Guinea and Namibia amongst other countries already going live making use of BtoBet’s lite yet advanced version of its iGaming platforms.

Seeking to provide an optimal user experience, Innobet will provide its players with a range of betting activities based on a global level such as football, horse racing, tennis, cricket and a variety of other popular sports. The Ugandan licensee will also be diversifying its content offering with a comprehensive list of online casino games and jackpot offerings.

STM Gaming’s CEO, Alessandro Pizzolotto, said that BtoBet’s White Label Partnership Program is constantly gaining momentum with African White Label Operators seeking to enter the local market opting for an approach based on knowledge coupled with simplified yet advanced and highly adaptable technology. Further commenting on the African scenario, Pizzolotto stated that the continent’s iGaming industry is increasingly becoming more appealing, with a number of countries moving towards embracing a regulatory framework, and significant investments ameliorating the local internet and smartphone penetration and infrastructure.

BtoBet will be present at GEFA which is set to take place in Abidjan, Ivory Coast, from the 26th until the 28th June. It has also published a Francophone Handbook, detailing important information on all the countries in the region concerning internet and smartphone penetration, financial inclusion, and how operators can augment the player experience through dedicated content featuring innovative user interfaces. Download the Industry Report and schedule a meeting with our team of local experts by sending an email on sales@btobet.com.

 

About BtoBet:
BtoBet is a multinational company and is part of a group with 20 years of experience in software development in IT, telecommunication, e-commerce and banking, strongly committed to technology and widely investing in technology research and development. The experience gained at the forefront in these advanced environments, compared with the more recent gambling industry, allows BtoBet to be visionary with a deep understanding of the requirements of the market, catching changing trends and anticipating bookmakers’ and operators’ needs. BtoBet is a true partner in technology, offering a standalone platform and services for the iGaming and Sports Betting industry. It counts on a very talented, continuously trained development team and day to day management support to clients. BtoBet allows licensees to be unique in the market, by giving them the opportunity to completely personalise their offers for Sports betting and iGaming business, online mobile and retail.

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Africa

Nairobi High Court Suspends Ban on Gambling Ads

Niji Narayan

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Nairobi High Court Suspends Ban on Gambling Ads
Image Source: shutterstock.com
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Nairobi high court judge James Makau has suspended the ban on gambling ads after the musician Muriji Kamau Wanjohi complained that the ban robbed him of his right to make celebrity endorsements.

Wanjohi argued that the ban deprived him of income since he “earns a living thorough endorsement of products and services due to his influence and celebrity status”.

The government brought in a raft of new regulations earlier this month – including bans on such endorsements and advertising on social media – saying the rapidly growing industry was harming the young and the poor.

According to the interior ministry, the gaming industry in Kenya has grown substantially over the last five years, to 200 billion shillings ($1.98 billion) from 2 billion.

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Africa

BtoBet Launches Francophone Africa Handbook

George Miller

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BtoBet Launches Francophone Africa Handbook
Reading Time: 2 minutes

 

Provides a focus of the region’s evolving technological profile, and details how its tailored content augments the local players’ UX

 

As the African iGaming market continues to pick up speed, platform market leader BtoBet has launched an industry report with a deep focus on the Francophone African countries. The report “Francophone Handbook: Augmenting user experience through tailored content” provides operators with all the essential data and statistics for all the region’s 26 countries as regards to internet and smartphone penetration, mobile internet usage, the local population’s access to financial institutions and mobile money.

The report also provides insight on the tailored approach that operators ought to undertake in Africa from a technological and content perspective, whilst making reference to BtoBet’s tailored content portfolio for the local market, presenting offerings for bookmakers and online casino operators alike that have been optimized for the local context, striking a balance on the player preference and tech scenario shaping the region.

BtoBet’s Chief Marketing Officer, Sabrina Soldà, also explains how the local consumers are increasingly opting for offerings that combine an outstanding and personalised user experience with an intuitive interface. An evolution of the African player that the vast majority of the operators and platform providers are still not able to address, and thus continuously falling behind or even failing in terms of closing the gap to the high UX and UI that now set the standard in the more established markets.

BtoBet’s team of experts are travelling to Ivory Coast to attend the GEFA expo that is set to take place in Abidjan from the 26th until the 28th June to showcase the company’s highly customizable technological solutions which enable operators to take hold of the exponential growth of the African market. Those operators keen on entering or expanding their activities should either book a meeting or send an email on sales@btobet.com.

DOWNLOAD BtoBet’s latest Industry Report to have a deep insight regarding the evolving situation in Francophone Africa.

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