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Sports betting records growth in Kenya

Niji Ng

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Photo credits: www.kenyatravelguide.co.ke
Reading Time: 1 minute

African betting markets continue to thrive, with Kenya registering the highest growth mainly because of its rising sports betting revenues and introduction of new technologies.

GeoPoll conducted a survey recently and found out that at least 54 per cent of the youth (aged 17–35) in Sub-Saharan Africa has tried some form of gambling. The study also revealed that younger gamblers are more inclined to sports betting, especially using smartphone apps.

Kenya registered the highest number of gambling or betting participants in the past at 76 per cent.  Uganda comes second with 57 per cent.

Ghana sits on the other end with the lowest number of young bettors at 42 per cent. In addition, while the rest of the countries studied has a bet frequency of once a month, Kenyans gamble once a week, especially in football matches over the weekends.

According to GeoPoll, most Kenyans use mobile phones to bet, with 75 per cent of all wagers made through smartphones. South Africa has the lowest usage of the mobile for gambling at 48 per cent despite having the highest rate of mobile penetration in the continent.

Source: focusgn.com

Niji has been in the writing industry for well over a decade or so. He prides himself as one of the few survivors left in the world who have actually mastered the impossible art of copy editing. Niji graduated in Physics and obtained his Master’s degree in Communication and Journalism. He has always interested in sports writing and travel writing. He has written for numerous websites and his in-depth analytical articles top sports magazines like Cricket Today and Sports Today. Besides reporting industry headlines from all around the globe, Niji is also head of the content management team at Impressions Content Management, based in Kerala, India, which offers writing and editing services to clients around the world.

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Africa

BtoBet announces first Certified White Label Partner

George Miller

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BtoBet announces first Certified White Label Partner
Reading Time: 2 minutes

 

Will be attending ICE Africa together with STM Gaming

After a process of thorough screening and due diligence, BtoBet has officialised STM Gaming as its first regional Certified Partner for Africa, with this new partnership being formally presented at ICE Africa, with both companies attending at Stand 1601.

Alessandro Pizzolotto, STM’s CEO, stated this consolidated partnership with BtoBet serves as a certification of the successful job that the company has done as an operator throughout the past years in the African market, gaining a wealth of knowledge of the elements that characterize the African market in the process, and now being in a position to assist other operators in starting their turnkey activities in Africa.

He further indicated that African licensees will surely benefit from this consolidated partnership, with STM Gaming not only providing a simplified version of BtoBet’s technological product, but also taking taking care of the management of their operations, namely player support, license processing, payment methods, gaming content and sportsbook offer. In BtoBet’s latest Industry Report, “Tackling Africa’s Limitations … Making Africa Accessible to the iGaming Industry”, STM’s CEO further stated that iGaming activities will surely benefit from the experience put at their disposal regarding all the challenges that constitute the African scenario.

“What countries are regulated? What licenses are available? What products can be offered to players? What are the main differences and aspects that characterize the different regions? These are all aspects that need to be tackled, and which make the journey towards success especially for small businesses a hazardous path. Many businesses have fallen short of being successful because they did not give true consideration to the local needs and challenges of the African market itself, both from a jurisdictional and a player’s preference perspective.”

In the meantime, in the relatively short time as BtoBet’s Certified Partner, STM Gaming has already finalised multiple agreements with other companies, and in the past days, with a very short time to market, has launched its first sportsbook and casino turnkey, Ugabet, with its website already up and running seamlessly without any hiccups in Uganda.

 

About BtoBet:
BtoBet is a multinational company and is part of a group with 20 years of experience in software development in IT, telecommunication, e-commerce and banking, strongly committed to technology and widely investing in technology research and development. The experience gained at the forefront in these advanced environments, compared with the more recent gambling industry, allows BtoBet to be visionary with a deep understanding of the requirements of the market, catching changing trends and anticipating bookmakers’ and operators’ needs. BtoBet is a true partner in technology, offering a standalone platform and services for the iGaming and Sports Betting industry. It counts on a very talented, continuously trained development team and day to day management support to clients. BtoBet allows licensees to be unique in the market, by giving them the opportunity to completely personalise their offers for Sports betting and iGaming business, online mobile and retail. BtoBet has technical branches with large ever-growing teams of developers in Skopje, Ohrid, Bitola, Belgrade, Nish, Tirana, and Rome. Malta hosts the commercial and marketing centre.

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Africa

South African Gambling Sector Looks Promising Despite Economy Cooling

George Miller

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South African Gambling Sector Looks Promising Despite Economy Cooling
Catalina Lukianenko, COO of BOSS. Gaming solutions
Reading Time: 2 minutes

 

Recent research by PricewaterhouseCoopers (PWC) shows that gross gambling revenues (GGR) in South Africa are forecast to exceed to R35 billion in 2021 (£1.85bn), a 5.1% compound annual increase. South African gambling taxes and levies will grow at a 5.2% compound annual rate to R3.5 billion in 2021. However, the slowdown in economic grows of the continent may challenge its gambling industry.

The predictions for Africa’s gambling will be thoroughly discussed during this year’s ICE Africa. The event will be held in Sandton, South Africa, on October 24-25 and will bring together under one roof gaming representatives from the whole continent and from across the world.. This is the first time when ICE has been hosted outside of the United Kingdom.

“Betting is one of the most promising branches of iGaming industry in South Africa”, says Catalina Lukianenko, COO of BOSS. Gaming solutions. “The betting share of Gross Gambling Turnover in Africa increased by more than 40% during 2016 – 2018, and, according to H2 projections, is going to rise by 7% in 2023 in comparison with 2018 figures.”

Since betting is the second most popular gaming activity in Africa, BOSS. Gaming solutions will arrive at ICE Africa and present their SIMPLE BET product which allows to launch and manage a betting company from scratch. It is available as Sportsbook and a ready-made solution for land-based betting shops operators.

Also, BOSS. Gaming will exhibit with a stand where visitors can explore the BOSS. Platform, SIMPLE GAMES, SIMPLE BET, AGames, and BOSS. Affiliates Platform.

“The African gambling is somewhat challenging now; however, it influences the continent’s economy by expanding the revenues and creating new workplaces for locals. We should take into account sports betting which gains the widest popularity in Africa”, says Catalina Lukianenko. “We believe, SIMPLE BET by BOSS. Gaming will help to develop this gambling niche and boost the continent’s economy.”

 

About BOSS. Gaming solutions:

BOSS. is an independent world-class software developer and provider of high class online and land-based gaming solutions. Core company’s products and solutions are gaming platform, sportsbook and betting services, landbased casino software, affiliate system, payment solutions, own online casino slots and White label solutions.

BOSS. Gaming provides consulting services and helps to get license, develop strategies, manage purchased online casino, offers technical and operational support and assists clients with getting business results.

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Africa

NSoft participates at ICE Africa 2018

George Miller

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NSoft participates at ICE Africa 2018
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NSoft will be attending ICE Africa 2018, a 2-day event taking place from October 24 – 25 in Johannesburg, South Africa. This is the first time that ICE is leaving its hometown London in order to meet the emerging industry sectors – NSoft will certainly not miss the chance to be there and showcase its solutions.

Clarion Gaming’s ICE Africa will provide an ideal staging for NSoft to meet the local and international operators in order to present the versatility of its offer. The NSoft’s sportsbook offer and gaming platforms perfectly fit the African market, offering stable and region specific solutions aimed to increase business generating possibilities.

Operators willing to discover the NSoft’s Sportsbook, Virtual games and the iGaming platform are most welcome to book a meeting with our sales team at sales@nsoft​.com​.

It’s time to meet in Africa!

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