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Parimatch signs international UFC deal

Niji Narayan

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Parimatch signs international UFC deal
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Parimatch, a top gaming operator in Russia and the CIS region having a user base of 1.7 million, has become the official UFC Betting Partner for the entire EMEA region, except for the UK and Ireland.

The first ever UFC event in Russia will take place at Moscow’s Olympic Stadium in September, which will have Parimatch as an “introducing partner.”

As per the company’s stats, 5% of its customers currently bet on UFC. The company planning to increase that to 10% within the year. This deal is expected to boost the customer base significantly.

CEO Sergey Portnov (pictured with UFC president Dana White) identified growth in mixed martial arts as the “No.1 priority for the company.”

He told iGamingBusiness.com: “UFC is the fastest growing kind of sports in the world after, I guess, cyber-sports. Everybody understands it’s a trend.”

“Parimatch is a trend company, and is aiming to become a leading company. When such an organisation like UFC enters the CIS market, we would like to be associated with the brand. We were the first to understand that UFC will need a partner and have built our partnership relations.”

Cyprus-headquartered Parimatch is already a sponsor of Ukraine’s national football team and partner of Ukrainian Premier League champion Shakhtar Donetsk, Russian Premier League side FC Rostov and Cypriot title-holder APOEL. It also holds partnerships with major hockey and basketball leagues in Ukraine. iGamingBusiness.com understands that esports team Virtus.pro will also soon be added to its portfolio.

As part of its partnership with UFC, Parimatch explained that its logo will be incorporated into athletes’ apparel and be displayed in the octagon and on the UFC.com website. Parimatch believes it can play a major role in building UFC’s presence in its own home region.

“This partnership is strategic and long-term. We aim to fix the MMA category for ourselves,” Portnov added.

“Passion drives our company, and we are ready to build a close and robust relationship with UFC and help them to develop this market. We are prepared to accustom the audience to such a great sport as MMA.”

 

Source: igamingbusiness.com

Industry News

Arrow&Square offers COVID 19 advice for iGaming B2B comms

George Miller

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Arrow&Square offers COVID 19 advice for iGaming B2B comms
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PR & content consultancy launches in Malta for iGaming sector

Arrow&Square, a B2B comms and content consultancy with a footprint in Malta and London, is offering free advice for iGaming companies whose marketing communications activity for 2020-2021 has been disrupted by the Coronavirus outbreak.

Jools Moore, director at Arrow&Square, commented, “Notwithstanding the global health crisis, this is a tricky time for businesses everywhere, but the show must go on.  We’re keen to support the iGaming community, and offering some free advice is a great way to introduce ourselves, no strings attached. In the short term we all have to adapt marketing strategies to this ‘new normal’, with no end in sight for the current disruption.”

Any companies interested in discussing their marketing communications in 2020 should visit www.arrowandsquare.com to get in touch with the team for a complimentary review.

With COVID-19 disrupting various marketing activities in the iGaming sector, the events calendar has been particularly hard hit. Both marketing and commercial teams now need to adjust their approach to communications to offset the loss of the global events roster.

Industry events have traditionally provided a platform for networking, sharing new products and services, key messaging, thought leadership, branding and more.  With the postponement of these staples in the industry calendar, marketers will need to refocus their efforts with comms and content activity to take on more heavy lifting when it comes to B2B marketing.

Moore has provided comms and content services for the iGaming sector since 2004, most recently as Comms and Publishing director for SiGMA Group, the Malta-based events company.

He added, “During this testing period, Arrow&Square will offer free counsel to iGaming companies concerned about losing share of voice while the world locks down to prevent further spread.   We’ll audit your social media presence, suggest new ways to use content marketing to connect new leads and business connections, and advise on how to approach B2B communications with trade media.”

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Industry News

App Store’s App Conversion Deadline Extended Again

Niji Narayan

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App Store’s App Conversion Deadline Extended Again
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Tech giant Apple has decided to extend the app conversion deadline again. Last year, the Company issued a directive that required that all of the mobile apps on its App Store be fully native to iOS, its mobile operating system.

Apple now extended the deadline for compliance with the new directive to June 30. Until then, the HTML5-powered mobile gaming apps will still be available on the App Store.

This is the third time that Apple is postponing the deadline. The first extension was up to September 2019. The second postponement took the deadline to March 31. Both the extensions seemingly did not work out. That is why the company announced the third extension, which sets July 31 as the new deadline.

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Industry News

Hexopay Appoints James Fleming as Global Director of Payments

Niji Narayan

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Hexopay Appoints James Fleming as Global Director of Payments
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Hexopay, a leading global payments company, has appointed James Fleming as its Global Director of Payments. Fleming has been in the online gambling industry management, especially in the payments domain, for more than 17 years.

Fleming started his career as the Managing Director of iGaming recruitment specialist BettingJobs.com in 2003. Later, he joined EML Payments as Commercial Director.

“I’m delighted to add a person of James’s calibre and experience to the Hexopay family and wish him every success as we continue on this amazing journey. James will be leading the sales function and managing a team who work with our partners in every part of the world and we’re hugely excited to have him as part of our leadership team,” Bryan Blake, CEO of Hexopay, said.

“Joining Hexopay was too exciting an opportunity to walk away from. I’ve been watching with interest as the company navigated its way through the start-up phase and it’s been amazing to see it achieve such huge success in a very short period of time. I’m now looking forward to joining the team and helping build on the fantastic technology, partners and clients already in place,” James Fleming said.

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