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BetVictor introduces LED fence advertising

Niji Narayan

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BetVictor introduces LED fence advertising
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BetVictor, a Gibralter-based betting company, has introduced a first ever LED steeplechase fence advertisement.

The company launched this innovative initiative in partnership with Priority Sports Marketing. The LED digital board will be used at Stratford-upon-Avon racecourse for the first time ever this weekend. . It will feature an animation graphics of the BetVictor logo.

BetVictor believes the fence advertisement will offer “fantastic exposure and great advertising value”. In a statement it added that “the growth potential for the technology is also promising, with the possibility of brands being able to advertise odds and special offers live on the boards in the near future”.

Shane Stafford, BetVictor’s head of brand, said: “We are proud to become the first gaming company in the world to utilise LED advertising on a steeplechase fence. We’re excited to see our brand take centre space on the final fence at Stratford this weekend and interested to see where this advertising platform can take our brand in the near future.”

Priority Sports Marketing has been testing the technology for the last eight months, working closely with the British Horseracing Authority (BHA).

Illona Barnett, managing director at Stratford Racecourse, said: “Stratford Racecourse is honoured to be the first racecourse in the world to use interactive LED underneath a steeplechase fence this Saturday. We believe this represents a significant step change for racing.”

Last month BetVictor introduced a lay-to-lose guarantee on every race in Britain and Ireland after discussions with the Horseracing Bettors Forum. In an industry-first covering online betting, BetVictor customers now have the chance to win up to £500 by selecting a Guaranteed Bet option.

 

Source: igamingbusiness.com

Niji Narayan has been in the writing industry for well over a decade or so. He prides himself as one of the few survivors left in the world who have actually mastered the impossible art of copy editing. Niji graduated in Physics and obtained his Master’s degree in Communication and Journalism. He has always interested in sports writing and travel writing. He has written for numerous websites and his in-depth analytical articles top sports magazines like Cricket Today and Sports Today. He reports gaming industry headlines from all around the globe.

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Rise in Staffing Costs Results in Full-year Revenue Loss for Genius Sports

Niji Narayan

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Rise in Staffing Costs Results in Full-year Revenue Loss for Genius Sports
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Genius Sports Group has posted a loss of £7.6m for the year 2018 despite a 23.9% yearly rise in revenue for the 12-month period.

Revenue for the year ended December 31, 2018, amounted to £65.8m, up from £53.1m in the year 2018. Genius Sports experienced momentous growth in its rest of world business, with revenue up from £200m to £31.3m. UK revenue also climbed from £6.1m to £7.3m, while rest of Europe revenue increased a little from £26.9m to £27.2m.

Though, GS also noted a growth in expenses for the year, with the cost of sales rising 52.4% from £18.4m to £28.0m and administrative expenses up from £23.3m to £29.5m. Hiring more staff costs particularly hit Genius, with this jumping from £22.3m to £29.7m as the business increased its employee numbering from 669 to 901 in the year.

The increased costs drove Genius from an operating profit of £5.9m in 2017 to an operating loss of £4.2m for the full year. Evaluating the results, Regulus Partners said that Genius’s historical pattern of growing revenue at the expense of profitability also need to be changed in order to deliver viable potential.

Market Analyst at Regulus also emphasised Genius’s acquisition of English and Scottish football official betting data from what is now Stats Perform, saying that this is “transformational to Genius and potentially transformational to the betting as well as sports rights sectors.”

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Svenska Spel Launches Verisec’s Freja eID Technology

Niji Narayan

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Svenska Spel Launches Verisec’s Freja eID Technology
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Svenska Spel has launched Verisec’s Freja eID to enhance its customer identification process.

The new gambling legislation that came into force on 1 January this year requires gaming companies to use an e-ID for registration of their customers. This is to increase safety and to ensure players’ age and identity. Until now, the customers of Svenska Spel have been referred to a single e-ID but with the introduction of Freja eID is given both greater choice and independence, by not being locked to a specific login method.

“Most companies that digitize their services put considerable resources on good user experience and to eliminate eventual friction for users who want to access the digital service. Thus, not keeping users locked to a specific sign-in solution is an important step. We believe that this is not only positive for the users, we also believe it is a strong competitive factor in that Svenska Spel is the first gaming company with a gaming license that offers its users more than one e-ID,” Johan Henrikson, CEO of Verisec said.

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Trustly Launches its New Product Trustly Live

Niji Narayan

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Trustly Launches its New Product Trustly Live
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Online banking payments provider Trustly has launched Trustly Live, the product built specifically for land-based gaming. With the introduction of Trustly Live, Trustly is helping to remove the need for cash at land-based casinos and sportsbooks.

With Trustly Live, players can scan a Trustly QR code with their smartphone and instantly deposit funds from their online bank account. This helps operators to lower cash handling costs while also catering to the preferences of their players. Additionally, Trustly Live can strengthen KYC and AML checks, ultimately helping to enhance the trackability of players and meet increasingly strict regulatory requirements. Trustly Live is currently live with Cherry Spelglädje in 45 locations in Sweden and plans to expand across Europe in the coming months.

“The launch of Trustly Live will help land-based operators thrive in today’s increasingly cashless economies. Cash handling is expensive, unsafe and, frankly, outdated. Consumers are already adopting safer and more convenient ways to pay and Trustly is excited to be bringing innovation to the land-based gaming world by helping operators keep pace with their players’ preferences,” Samuel Barrett, Director of Gaming at Trustly said.

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