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Blockchain: the new paradigm for iGaming

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Blockchain is the new technological paradigm redefining the way to transact
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The blockchain is the new technological paradigm redefining the way to transact. This type of technology has the potential to change the way we purchase and sell, interact with the authorities and verify the validity of services and things. It merges the openness of the Internet with the security of advanced cryptography and it offers its users a swift, clean and transparent manner to verify key data and build trust.

Why the blockchain though?

There is significant investment in blockchain technology from tech industry giants such as Microsoft and IBM with millions of dollars spent on blockchain-powered projects. Furthermore, it is estimated that the financial and banking industry would be able to save $8 to $12 billion annually if employing blockchain solutions. The technology is already showing potential and it is expected that the global blockchain market to be worth $20 billion by 2024.

Since its inception, there has been an immediate boom of interest due to its potential. In spite of its popularity and the frenzy it has created, this new technological development is often misunderstood and misplaced. But how can the blockchain be applied to different industries? Is it that flexible it can disrupt key industries with its revolutionary idea? Despite the current application of blockchain in various fields and industries, statistics show that an overwhelming 84% of C-Levels are starting to be aware of its potential and are looking at incorporating this revolutionary technology in business operations. Thus, we are not talking about a trend anymore, but we are looking at a viable alternative option to our traditional system.

Is the Blockchain a game changer?

First of all, the blockchain it was created to offer transparency and accountability when transacting. Secondly, this new technology does not represent a universal replacement for systems of production and finance, but it is more beneficial to certain industries only. Thirdly, the blockchain goes beyond transactional security as it creates a public ledger where all transactions are recorded and instantly verified against each other to ensure accuracy.

The rush to pioneer new technologies, or to apply existing ones in innovative new ways, is fierce. Businesses constantly seek to stand out from the crowd, and the fastest way to differentiate one’s self is by delivering the best user-experience. Blockchain’s fundamental feature is to create an engaging user experience rather than being a ubiquitous solution to our traditional operations systems.

Among the industries where blockchain can have a positive impact and set ground for a new experience is the interactive gaming one where different solutions started to flourish as soon as the crypto frenzy made its way out. However, as blockchain started to disrupt the gaming arena, consumers started to get more familiar with the benefits, all in an environment they are already used to.

The gaming industry and blockchain technology are the major actors of a new wave of competitive technological upheaval. New projects, such as the ICOs, provide open source development and economic frameworks that can offer game developers the chance to break new grounds.

So the question is, what can the blockchain do for the gaming industry?

The need for innovation in the gaming industry is acute. But to disrupt the industry, the concept of a fair game, based on transparency and some luck, has to be a top priority when incorporating the blockchain technology. The current consumer demographics is different than a decade ago when the gaming industry took off and users tastes and preferences became much more complex. Thus, blockchain technology represents a natural step in this situation and it is more than an overhyped marketing trigger. It creates new value by designing new generation solutions which are more efficient, trustworthy and transparent.

Despite blockchain being used by several gaming projects, only a few survived and most of them are advertising themselves as “smart casino” platforms offering popular games.

However, blockchain technology proves to be a more fit option for a different type of gaming project that is a full-scale specialized B2B platform aiming to provide the gaming operators with an innovative blockchain experience. One of such projects is SP8DE, whose objective in 2018 is to launch a sophisticated decentralized blockchain-based system for online and offline interactive gaming providers.

Evgeny Borchers, co-founder and Chief Visionary Officer of Sp8de explains. “SP8DE’s protocol is a striking use case that provides actual value not just for the gaming industry, but for anyone who needs to reliably and accurately generate random numbers with an indisputable public “paper trail” that ensures transparency. Numbers cannot be manipulated by anyone and it’s also easy to implement. The platform is specifically designed to address the challenges that publishers would normally face in integrating such a new technology with their existing tech stack. Thus, the SP8DE protocol is combining the benefits of off-chain and on-chain RNGs which makes it easier to implement for different kinds of gaming providers”.

Ensuring a brand new user-experience and security using public ledgers could be the answer for game developers to step up their competition. After all, blockchain seems to be the solution for revamping the world of gaming companies and their users. It is a matter of vision and research for entrepreneurs and projects in the gaming industry to make the most out of the blockchain technology. It is only a matter of time until more smart ideas will emerge and the game arena will do blockchain technology justice.

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SKS365 keeps investing in people: GROW People Management Program took the next level

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11 experienced people managers from the SKS365 group’s 4 locations gathered last week in Belgrade for the new GROW People Management Program. From 15 th to 19 th of April, through trainings, discussions, and social connections, people had the opportunity to further grow individually and as a team, while enjoying Belgrade’s city center and rivers.

Created in 2023 with the purpose of building foundation people management skills across the organization, GROW initiative evolved this year by including a new, advanced program for experienced people managers to further consolidate their skills and prepare for future opportunities.

Building and fostering connections, sharing experiences, and enjoying team building experiences – all these activities have been part of the GROWpmp agenda for the 11 people managers coming from Commercial, Product and Development, Finance, and Sportsbook departments of the group’s 4 locations – Malta, Italy, Austria, Serbia.

GROWpmp included a variety of topics that people managers in SKS365 recognized as the key areas for management development. Topics such as influence through communication, team effectiveness, DEI, through to presentation skills and business topics like understanding finance and management reporting, were delivered with the support of external professionals and internal experts, while designed and organized by the SKS365 People & Culture team.

 

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Kindred’s Share of Revenue from High-risk Players Shows Slight Increase

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Kindred Group plc’s (Kindred) share of revenue from high-risk players showed a slight increase to 3.2% (Q4 2023 3.1%) in the first quarter of 2024. Compared to the first quarter of 2023, the high-risk revenue share decreased marginally. The percentage of detected customers who exhibited improved behaviour after interventions came in at 87.1% (compared to 87.4% in Q4 2023 and 83.0% in Q1 2023). This sustained trajectory in the improvement effect after interventions, observed over an extended period, serves as a testament to the strong dedication and collective efforts throughout the company. It reflects Kindred’s ongoing commitment to fostering positive change within the industry.

“We continue to see our share of revenue from high-risk players fluctuate quarter to quarter, and we are working closely with all teams across the company to support customers towards a more sustainable gambling experience. However, it is encouraging to see that our Journey towards Zero data has steadily decreased since 2020. A similar trend can be seen across the healthier gambling behaviour effect after interventions. This tells us two things: our work is paying off, but we need to continue to push ourselves to propel a sustainable progression,” Alexander Westrell, Director of Communications at Kindred Group, said.

“It was very encouraging to witness the open and transparent discussions at the Sustainable Gambling Conference in London on 20 March, where those with lived experience shared their important stories. Also, it is evident that technology is moving forward, and will provide greater opportunities to detect and intervene in the future. We hope to see more regulators engage with the industry and with experts to secure a more sustainable industry for everyone,” Alexander Westrell added.

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PENN Entertainment Names Aaron LaBerge as Chief Technology Officer

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PENN Entertainment announced that Aaron LaBerge has been named Chief Technology Officer (CTO) effective July 1, 2024, subject to customary regulatory approvals. Mr. LaBerge will report directly to PENN CEO & President Jay Snowden.

In his new role, Mr. LaBerge will be responsible for driving the technology strategy and execution for PENN, while leading the multinational team of technologists and serving as the key business leader for the company’s Interactive division.

Mr. LaBerge spent more than 20 years at The Walt Disney Company, in two stints separated by five and a half years as a technology entrepreneur. He was most recently President & Chief Technology Officer for Disney Entertainment and ESPN where he was responsible for driving all technology and product development in support of The Walt Disney Company’s two media divisions. In that role, he helped set the vision and strategic leadership for how Disney uses technology to enable storytelling and innovation, drive its business, and create unparalleled consumer experiences with entertainment and sports content.

“We are thrilled to have someone of Aaron’s caliber join our PENN executive team. Having overseen a global organization of thousands of engineers, product developers, designers, technologists, and data scientists that created some of the largest scale and most successful media properties in the world, there is no better candidate to lead our Technology and Interactive division into its future. I know Aaron is looking forward to working with Todd George, our head of operations, and our entire Executive Team to continue growing our position as a leader in online gaming, sports betting, and digital sports media,” Mr. Snowden said.

“I’m excited to join another talented team at PENN Interactive and lead our technology strategy. PENN Entertainment is at the forefront of the fast-changing gaming and sports media industry. I plan to use my experience from Disney and ESPN to help make ESPN BET an essential piece of the sports fan experience. Together, we’ll push the limits and redefine how fans interact with sports and gaming,” Mr. LaBerge said.

Prior to his most recent role at the Walt Disney Company, Mr. LaBerge was Executive Vice President and Chief Technology Officer at ESPN from 2015 to 2018. At ESPN he played an instrumental role in the growth of ESPN’s consumer-facing digital media products and services – leading many of ESPN’s most ambitious and challenging projects and helping establish ESPN’s position as the leader in digital sports and innovative sports technology development. He was a key architect in the design, development, and engineering of ESPN’s state-of-the-art facilities in Bristol, CT; Los Angeles, CA; Charlotte, NC; and Austin, TX, as well as data centers and infrastructure that connect those facilities around the world, as well as the technology design and development to support the launch of the multi-platform SEC Network.

Between 2007 and 2012, LaBerge was co-founder and CEO of Fanzter, Inc. – a venture-funded consumer software and digital product development company. At Fanzter, he directed all day-to-day operations and led the development and launch of a variety of consumer-focused internet and mobile products, ground-breaking social and commerce technologies and more.

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