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138Poker.vn launched a Tournament Partnership with Pro Poker Club (Ho Chi Minh City, Vietnam) and has revealed HOGO as Official Marketing Partner

Zoltan Tundik

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In a series of press releases, Vietnam-based poker lifestyle brand 138Poker.vn has announced that the company has selected HOGO as their marketing partner, but also that they are officially launching a Tournament Partnership with Pro Poker Club, Ho Chi Minh City, Vietnam

The 138Poker.vn brand will work with HOGO to develop a strategy for exponential growth within the Vietnam market. This will begin with the focus on a lifestyle poker brand for Vietnamese via 138Poker.vn as well as through a formal partnership with licensed poker house Pro Poker Club in Ho Chi Minh City. HOGO will work with the team via their local office in Vietnam to manage all aspects of branding, marketing and compliance. This will include the development of merchandise, player partnerships and more to further build on and attract new players to the Vietnamese poker lifestyle.

Chris Wieners, Managing Partner of HOGO, stated: “I am very happy to announce our formal agreement to work with 138Poker.vn in their plans to further develop poker lifestyle in Vietnam. We appreciate their desire to develop the game of poker through lifestyle branding and are excited about the prospect of helping them work in the Vietnam market place and beyond.”

138Poker.vn will launch in Q4 2018 as a lifestyle site for the poker community in Vietnam. The brand’s first sponsored tournament will take place 21 to 25 February 2019 at the Pro Poker Club and is expected to attract more than 300 players to the Ho Chi Minh City venue. A full-blown players party is set to happen during the tournament at the Xing Xing Nightclub.

Other news revealed that 138Poker.vn and Pro Poker Club have come together to bring the Vietnam poker community the inaugural 138Poker.vn Dragon Poker Tour being held on 21 to 25 February 2019.

This is the pre-cursor to the further development of a long-term partnership, between all parties, to promote poker lifestyle and enhance the vibrant poker community in Vietnam.

The 138Poker.vn brand will, as part of this initiative, launch a new poker lifestyle site aimed at the Vietnamese market. 138Poker.vn will focus on the poker community, events, news and relevant poker happenings in Vietnam and further afield. In addition to lifestyle content, the brand will focus on initiatives to grow 138Poker.vn into a household name in Vietnam through the launch of merchandising as well as unique sponsorship deals, starting with the 138Poker.vn Dragon Poker Tour, expected to draw a large field of players.

In addition to the development of tournaments throughout the country, 138Poker.vn aims to develop key partnerships with high profile Vietnamese players. The aim is to showcase the game to the Vietnamese poker community and develop interest amongst new potential players. Merchandise, events and player parties on par with those held in Macau and Las Vegas are all part of the 138Poker.vn plan to build interest and excitement around the game and within the Vietnamese poker community.

Mr. Hoang Anh – Manager of Pro Poker Club,  stated: “Pro Poker Club is delighted to be partnering with 138Poker.vn. Their dedication to expanding the poker lifestyle in Vietnam is of great interest to us as we look to expand the ability for potential Vietnamese players to engage with the game of poker and the thriving poker community. Pro Poker Club welcomes 138Poker.vn and we are excited to work together in
2019 and beyond.”

After starting out as an affiliate in 2009 and developing some recognized review portals, I have moved deeper into journalism and media. My experience has lead me to move into the B2B sector and write about compliance updates and report around the happenings of the online and land based gaming sector.

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Asia

Asia Gaming Expert Jeffery Fong Joins BMM Testlabs as Vice President of Sales, Asia

George Miller

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Asia Gaming Expert Jeffery Fong Joins BMM Testlabs as Vice President of Sales, Asia
Jeffrey Fong, BMM Testlabs Vice President of Sales, Asia
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BMM Testlabs, the world’s best gaming testing laboratory and technical consultancy, is pleased to announce the addition of Jeffrey Fong as the new Vice President of Sales, Asia. Fong will further develop BMM‘s leading position in compliance testing for iGaming and land-based products and casino services in the region.

Kirk White, EVP & GM Asia Pacific and Africa commented, “BMM is continually pushing for excellence in customer support and service offerings via our sales and service delivery teams. We consider it our mission to drive innovation and provide value at every turn. Jeffrey has a unique blend of business development, strategic planning, project management and gaming product knowledge that is going to help drive this mission.”

Fong has worked across multiple industries related to gaming and hospitality over the past 15 years, in both Asia and the United States.

White continued, “Asia remains a fast growing gaming market with many new market opportunities. Jeffrey’s experience with different cultures and industry segments including, land-based gaming, iGaming, casino products and operations, account management and business operations will be a real asset to BMM and our customer base.”

Fong concluded, “BMM has a stellar reputation in the industry as the go-to lab in Asia. I’m thrilled at the opportunity to join BMM and continue to provide quality testing and customer service to the gaming industry in the area.”

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Asia

Yabo Sport Becomes International Presenting Sponsor Asia for Serie A

Niji Narayan

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Yabo Sport Becomes International Presenting Sponsor Asia for Serie A
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Yabo Sport has become the International Presenting Sponsor Asia for Italy’s Lega Serie A. With this, the company’s brand will be featured in match graphics, idents, and virtual goalmat advertising in all live Serie A TIM matches broadcast throughout Asia.

Yabo Sport CEO Martin Novak said : “ We are a sports betting platform with global aspirations. Serie A has produced more great footballers than any other league. It is no exaggeration that a relationship with Serie A means we are working with one of the very best.”

The package is delivered by Interregional Sports Group (ISG) who are now in their fourth season of providing this tailored approach to sponsorship in Serie A TIM. “We are delighted to have entered into this agreement with such a prestigious brand as Yabo Sport and are looking forward to working closely with them for the rest of this season and beyond,” said ISG’s Group CEO Chris Buckley. “Yabo Sport have a long track record of working with clubs and even national teams but this is their first league-wide deal and demonstrated just what a major force they have become,” he added. “Delivering regional audiences to our brand partners through globally popular sports events is at the core of our business.”

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Asia

Silver Heritage negotiates a $5.2m settlement over Vietnam casino

Niji Narayan

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Silver Heritage negotiates a $5.2m settlement over Vietnam casino
Photo Source: agbrief.com
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Australia-based Silver Heritage Group has successfully completed the negotiation of a $5.2m settlement with the owner of the Phoenix International Club in Vietnam. The company had to go for settlement after its recent closure owing to complications with its investment certificate.

The settlement will be paid in two instalments and represents about two years of expected EBITDA contributions from Phoenix. Silver Heritage expects to record a loss on disposal of about $1.2m, related to the remaining unamortised value of the entertainment services agreement with the club, the transfer of assets and shutdown costs.

Silver Heritage said it views the settlement as “generally favourable,” given the recent underperformance of the club and the uncertainty regarding its Investment certificate and whether it will be amended to allow table games.

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