Connect with us
SIS

Latest News

Swedes are in favor of gaming ads ban

George Miller

Published

on

Swedes are in favor of gaming ads ban
Reading Time: 2 minutes

 

The population of Sweden seems to overwhelmingly support banning gaming ads. A survey by Sifo indicates that more than 50% of Swedish citizens are in favour of restricting gaming advertising. Another 30% of the people believe that at the very least it should be restrained.

As informed by the Swedish gaming portal Svenska-casino.online, the news comes after Sweden’s minister of Civil Affairs Ardalan Shekarabi recently indicated that he was considering restricting gaming ads during live sports broadcasts. It would appear, Sweden might follow the United Kingdom’s similar decision that they made last December. Now, this new survey shows that the wide public is almost unanimously in support of this decision. This doesn’t paint a pretty picture for Sweden’s gaming companies. Swedes are tired of unrestrained ads and increasingly aggressive marketing campaigns initiated by the industry.

Other questions in the survey further strengthen this point of view. When asked if the country should tighten the rules regarding gambling advertising, 76% of Swedes strongly supported the idea. Another 16% of the interviewees were at least partially on board. 87% of people approached agreed that there was far too much gambling advertisement in the country with 10% partially thinking the same. That brings the opinion to 97%. This a degree of the public opinion which is bound to influence regulators and politicians of the country.

Previous concerns

The views expressed in the survey and by the minister are not new. Another survey done in 2018 indicated that just 1% of citizens found gambling advertising credible. The survey included all business sectors. Education/research was the most credible, with 23% of survey participants agreeing on this.

This is partially due to the fact that Sweden’s gaming advertising increased by 45% in 2017, in order to offset new regulations about the gambling business. With a budget of 684 million USD, the industry in a major player in advertising. This further increases the economic concerns voiced by some about the possible ban (link to the article).

Jenny Nilzon, CEO of the Swedish Gambling Association now went on record saying that while she understood society’s frustration, the new economic reality in the country necessitated these actions.

“free competition means that you must be able to market your goods and services.”

With the recently eliminated monopoly on online gambling services, this isn’t all that unusual. This, however, does not change how the public feels about the ongoing processes.

What does the future hold for gambling in Sweden?

The minister of Civil Affairs Ardalan Shekarabi held a meeting with all 69 gambling license holders in the country to discuss the ongoing processes. With the Sword of Damocles approaching closer and closer, the future is looking rather bleak for the marketing teams of Sweden’s gambling companies. The threat of the advertising ban adds to the mounting pressure of international gambling operators.

Even though Sweden based companies like Kindred Group still hold the dominant market share, they’re losing more and more customers to foreign gambling sites. As of 2018, some 58% of Swede players were registered with domestic companies. The rest were using the services of international providers.

It’s not all doom and gloom, however. Sweden’s regulating body and some of the citizens think the changes mustn’t be unreasonable. Shekarabi agrees, saying they need to determine “limits of moderation”. Still, the situation is tough and the regulatory future is uncertain. The public wants changes and the government looks ready to oblige.

Advertisement

Latest News

Lotteritilsynet Offers €3m Aid to Voluntary Groups

Niji Narayan

Published

on

Lotteritilsynet Offers €3m Aid to Voluntary Groups
Reading Time: < 1 minute

 

Lotteritilsynet, the Norwegian lottery and gambling regulator, has distributed NOK30million (€3million) to various voluntary groups in view of the adverse financial impact of Covid-19.

The regulator initiated a crisis fund during the virus outbreak to help government relief programs and provide direct funding to voluntary organizations to help them continue their working during Covid-19 pandemic.

The fund intents to keep the voluntary services running in the face of a slump in operating income during the pandemic.

Lotteritilsynet Director-General, Gunn Merete Paulsen, said the regulator granted funds to 379 of the 400 applications it had received.

He said: “We are planning batch payments as the applications are received so that the organisations that apply receive the money as soon as possible.”

Continue Reading

Latest News

Sports betting leads the Spanish internet gaming industry in the first quarter of 2020

George Miller

Published

on

Sports betting leads the Spanish internet gaming industry in the first quarter of 2020
Reading Time: 2 minutes

 

The Direccion General de Ordenacion de Juego (DGOJ) – Spanish Directorate for Gambling Regulation – has recently published its latest quarterly report on online gambling in the country, referring to the period January to March 2020. 

According to figures from the regulator, the Spanish internet gaming sector recorded a strong performance during the three-month span, with all verticals contributing to increased revenues both on a year-on-year (12.5%) and on quarter-on-quarter (18%) basis.  

In the first quarter, Gross Gaming Revenue (GGR) reached barely €218m, with sports betting leading the way. Despite the suspension of sporting events in the country from mid-March, this vertical contributed with €111m, accounting for 51% of the total while recording a yearly growth of 8.7%. 

The sports betting revenue was primarily driven by in-play betting with €61.3m up to March, as well as fixed odds betting; which accounted for €46.3m and rose 13% compared to the same quarter of the previous year.

Casino, poker, and bingo… on the rise as well

The online casino segment recorded a GGR of €78m, up 16% year-on-year. The biggest rise within this vertical was Live Roulette, up 35% to contribute with €18.5m, but Slots remain the largest contributor with €43.2m – 55% of the total revenue for casino. 

Poker, a vertical that has enjoyed a worldwide boom during the sports suspension, increased its contribution to the Spanish online gambling revenue to €24.2m in the first quarter, with 13% growth in inter-annual terms. 

The remaining verticals, bingo, and contests (where players pay to participate in a prize draw) experienced likewise inter-annual growth; 15% the former and almost 50% the latter, but their contributions remain residual: just above €3m for bingo and less than €2m for online contests. 

Investment in marketing by online operators reached €118m, up 28% from the previous year, led by the 46% increase in spending on bonuses awarded as both welcome offers and prizes, which represents more than a third of the marketing investment in the quarter. However, more than 50% of the marketing spending as a whole remained focused on advertising, as it reached €59.5m on a rise of 24% year-on-year.

Half of the internet operators offer sports betting 

The primacy of sports over the rest of online gambling segments also reflects in the number of companies running sports betting websites – legally – in the country. In March, out of the eighty operators licensed by the Spanish regulatory body, half of them offer betting on sports.  

Aside from the tasks of supervision and regulation, the Direccion General is also in charge of blocking gambling websites operating in Spain without the license. The illegal online operators should be avoided as they do not offer the necessary security guarantees and, on top of that, in many cases are fraudulent companies. 

To stay away from unnecessary risks, one can always use the services of sports betting comparison sites, such as Miscasasdeapuestas. In this portal, you will find analysis and listings of the best betting bonuses and online bookmakers operating in Spain legally; that is, with licensing by the regulator.

Continue Reading

Baltics

Singular Wins Rising Star in Baltic Sports Betting Technology at BSG Awards

George Miller

Published

on

Singular Wins Rising Star in Baltic Sports Betting Technology at BSG Awards
Reading Time: < 1 minute

 

Singular has been awarded “Rising Star in Baltic Sports Betting Technology” at the Baltic and Scandinavian (BSG) Awards 2020 in Tallinn, Estonia.

Traditionally, the MARE Balticum Gaming Summit features the BSG Awards with the gala night moved online this year. Professionals from the sports betting field attending the Gaming Summit casted their vote for the companies that have made a substantial contribution to the industry in the passing year.

“We take particular pride in winning an award that highlights the technology of our Sports Betting Solution. Deep in its DNA, Singular has always been and continues to be a tech company working with gifted people and stellar technology to deliver an outstanding experience.” says Darko Gacov, Singular’s co-founder.

At the end of 2019, Singular released the 4th generation of their Sports Betting Platform that has given player personalization a new flavour. Accompanied by a pro-trading functionality and powerful risk management, the solution has positioned Singular as innovation leader within sports betting. The new upgraded solution has facilitated entry into three newly regulated markets for Singular. Details to be announced after the brands go live later this autumn.

The MARE Balticum Gaming Summit was the first live conference since lockdown measures and travel restrictions were lifted for the majority of the European countries. Adapting to the circumstances the event took a hybrid approach giving the community in the Baltic region an opportunity to meet in person, but also connect with the rest of the iGaming community online.

Continue Reading
Advertisement
NSoft

Global Gaming Industry Newsletter – Weekly Digest (sent every Wednesday)

Please select all the ways you would like to hear from European Gaming Media and Events:

You can unsubscribe at any time by clicking the link in the footer of our emails. For information about our privacy practices, please visit our website.

We use Mailchimp as our marketing platform. By clicking below to subscribe, you acknowledge that your information will be transferred to Mailchimp for processing. Learn more about Mailchimp's privacy practices here. Read more about European Gaming Media and Event's Privacy Policy and Terms of Service.

Subscribe to our News via Email

Enter your email address to subscribe to our news and receive notifications of new posts by email.

Trending

Notice for AdBlock users

We are constantly showing banners about important news regarding events and product launches. Please turn AdBlock off in order to see these areas.