Connect with us
SoftSwiss
Playson

Latest News

Swedes are in favor of gaming ads ban

George Miller

Published

on

Swedes are in favor of gaming ads ban
Reading Time: 2 minutes

 

The population of Sweden seems to overwhelmingly support banning gaming ads. A survey by Sifo indicates that more than 50% of Swedish citizens are in favour of restricting gaming advertising. Another 30% of the people believe that at the very least it should be restrained.

As informed by the Swedish gaming portal Svenska-casino.online, the news comes after Sweden’s minister of Civil Affairs Ardalan Shekarabi recently indicated that he was considering restricting gaming ads during live sports broadcasts. It would appear, Sweden might follow the United Kingdom’s similar decision that they made last December. Now, this new survey shows that the wide public is almost unanimously in support of this decision. This doesn’t paint a pretty picture for Sweden’s gaming companies. Swedes are tired of unrestrained ads and increasingly aggressive marketing campaigns initiated by the industry.

Other questions in the survey further strengthen this point of view. When asked if the country should tighten the rules regarding gambling advertising, 76% of Swedes strongly supported the idea. Another 16% of the interviewees were at least partially on board. 87% of people approached agreed that there was far too much gambling advertisement in the country with 10% partially thinking the same. That brings the opinion to 97%. This a degree of the public opinion which is bound to influence regulators and politicians of the country.

Previous concerns

The views expressed in the survey and by the minister are not new. Another survey done in 2018 indicated that just 1% of citizens found gambling advertising credible. The survey included all business sectors. Education/research was the most credible, with 23% of survey participants agreeing on this.

This is partially due to the fact that Sweden’s gaming advertising increased by 45% in 2017, in order to offset new regulations about the gambling business. With a budget of 684 million USD, the industry in a major player in advertising. This further increases the economic concerns voiced by some about the possible ban (link to the article).

Jenny Nilzon, CEO of the Swedish Gambling Association now went on record saying that while she understood society’s frustration, the new economic reality in the country necessitated these actions.

“free competition means that you must be able to market your goods and services.”

With the recently eliminated monopoly on online gambling services, this isn’t all that unusual. This, however, does not change how the public feels about the ongoing processes.

What does the future hold for gambling in Sweden?

The minister of Civil Affairs Ardalan Shekarabi held a meeting with all 69 gambling license holders in the country to discuss the ongoing processes. With the Sword of Damocles approaching closer and closer, the future is looking rather bleak for the marketing teams of Sweden’s gambling companies. The threat of the advertising ban adds to the mounting pressure of international gambling operators.

Even though Sweden based companies like Kindred Group still hold the dominant market share, they’re losing more and more customers to foreign gambling sites. As of 2018, some 58% of Swede players were registered with domestic companies. The rest were using the services of international providers.

It’s not all doom and gloom, however. Sweden’s regulating body and some of the citizens think the changes mustn’t be unreasonable. Shekarabi agrees, saying they need to determine “limits of moderation”. Still, the situation is tough and the regulatory future is uncertain. The public wants changes and the government looks ready to oblige.

Advertisement Kasynos.Online

Industry News

Fast Track Appoints Johnny Tominaga as Head of Marketing

Niji Narayan

Published

on

Fast Track Appoints Johnny Tominaga as Head of Marketing
Reading Time: < 1 minute

 

Fast Track has appointed Johnny Tominaga as its new head of marketing.

Tominaga joins Fast Track’s Malta team with more than 15 years of marketing and advertisement experience, having worked with major corporations such as Microsoft, Intel, Disney and Pepsico.

“We are at a really exciting stage in Fast Track’s growth and Johnny is going to have a pivotal role in shaping how we communicate with the industry as we continue to evolve. We are already impressed with his wide-ranging knowledge and creativity and know that we can expect great things!” Simon Lidzén, Co-founder and CEO of Fast Track, said.

“Fast Track is disrupting the iGaming industry by creating cutting-edge technology that will continue to change the dynamics of the industry. I’m excited to be part of that journey and help the team continue to tell their story,” Johnny Tominaga said.

Continue Reading

Latest News

Casino Guru Launches Academy for Online Casino Customer Support

George Miller

Published

on

Casino Guru Launches Academy for Online Casino Customer Support
Reading Time: 2 minutes

 

As online gambling grows ever more popular, requirements regarding quality, responsible, and fair gambling approaches also increase. Casino Guru, the world’s largest online casino database, has always focused on these values. Its online casino rankings, fair gambling codex, responsible gambling guides, and complaint resolution center should prove as much.

But the company felt it could do more. So, on top of its past projects, Casino Guru launched its first educational course in the Casino Guru Academy series for online casino employees. The series starts with a course detailing online casino customer support basics and hopes to improve online casino player experiences and responsible gambling standards through employee education.

Daniel Dolejsi, who is in charge of Casino Guru’s community projects, describes what inspired the project: “Every day we hear stories and complaints about online casinos mistreating players. We felt a strong desire to do something about the issue, especially seeing as many of the issues players experience are completely preventable through a combination of employee training, player communication, and fair Terms & Conditions agreements.”

Daniel then continues to explain Casino Guru’s approach in tackling this project: “This is a highly ambitious project on our part, and we need to pace ourselves if we wish to succeed. This first course, focusing on online gambling and customer support basics, is supposed to serve as a foundation for our future, more complex courses.”

The Academy’s first course introduces new customer support aspirants to the online gambling ecosystem, hoping to simplify onboarding and, in doing so, open up the customer support employment opportunity to a broader audience. Specifically, it details the most common situations a customer support representative may experience and gives practical advice on dealing with them fairly and professionally.

Daniel, who originally started his online gambling career in customer support himself, explains why Casino Guru chose this topic as the basis for their first Academy course: “Customer support is likely the most common entry-level employment opportunity in online gambling a person may find. However, many new hires are unfamiliar with the industry and often struggle with their job, resulting in bad experiences for employees and players alike. We felt we could fix the problem by giving employees the means of learning everything they need to know, supporting them in growing their careers, and hopefully leading to a more informed online casino environment.”

Casino Guru believes that the first step in improving industry fairness, safety, and responsibility standards is to help casinos choose and nurture suitable candidates. Moving forward, the company hopes to involve partnered entities more heavily in creating the Academy’s various courses, as they think collaboration and sharing their collective know-how will lead to the best results.

Educating a new generation of future industry leaders is no simple task but a crucial one for the gambling industry. With lots of hard work, some patience, and a little luck, the online casino landscape may change for the better forever, thanks to efforts much like this.

Continue Reading

eSports

Tony Hawk Joins GameSquare as Special Advisor

Niji Narayan

Published

on

Tony Hawk Joins GameSquare as Special Advisor
Reading Time: < 1 minute

 

GameSquare Esports has appointed legendary skateboarder, entrepreneur and philanthropist Tony Hawk as a strategic advisor.

Tony Hawk will act as a special advisor to CEO Justin Kenna and the GameSquare group of companies as the Company pursues its mission of bridging the gap between global brands and the large and growing gaming and esports communities.

“Tony is an amazing person that is an iconic brand in his own right. We are humbled that Tony is willing to share his experiences in business, entertainment, sports, video games, and digital media with our leadership team as we grow GameSquare into a leading esports company. We have incredible people with amazing professional experience, and I look forward to working with Tony to accelerate our growth and our progress. In many ways, Tony represents the best of what we do at GameSquare; he is highly sought after by global brands and resonates with an influential group of fans, enthusiasts, and professionals. Tony bridges the gap between brands and fans in an authentic way and has been doing it successfully, and with integrity, for decades,” Justin Kenna, CEO of GameSquare, said.

“GameSquare is an innovator in esports, and I’m already impressed with what Justin and his team are building. Esports and video games are bigger than ever, so it’s paramount for companies to authentically connect great brands with hardcore fans. Throughout my career, I have understood that perseverance, creativity, and self-confidence are critical to success. I believe that Justin is building something special; his vision for GameSquare is inspiring. I look forward to sharing my own experience and my approach to success with the GameSquare team,” Tony Hawk said.

Continue Reading
Advertisement
Lightning Lucky Six by NSoft
Advertisement
EvoPlay
Advertisement
Kasyno Online na HEX Polska

Subscribe to our News via Email

Enter your email address to subscribe to our news and receive notifications of new posts by email.

Trending

Notice for AdBlock users

We are constantly showing banners about important news regarding events and product launches. Please turn AdBlock off in order to see these areas.