Industry News

Parimatch’s people first approach is recipe for sustainable success

Published

5 years ago

March 4, 2019

Reading Time: 4 minutes

Employment in the 21st century is no longer about simply finding a job for life and as the desire for work to engage, educate and enhance employee’s lives increases, companies who can foster talent are akin to bottling lightning. With more than 1,600 employees operating in multiple territories across the globe, Parimatch’s decision to seek out and develop tomorrow’s industry leaders has proven a winning tactic as the company’s expansion strategy continues apace.

The universal language of business has opened the door for more and more forward-thinking companies to embrace and grow their teams internationally as the industry continues to expand into new markets. However, to ensure employee engagement remains a core focus, it’s key to invest in both your employees through a blend of stability and adventure according to Parimatch Head of Corporate Development Katerina Belorusskaya. “Despite the turbulence of the markets in which we operate we are a stable, reliable and honest company with constant growth over the past 25 years. On the other hand, we are ambitious and risk-taking which attracts genius people who are looking for an unusual approach and bold decisions. Parimatch is a big international family where our staff has the opportunity for constant development.”

She continued: “As with every company nowadays we understand that the key to success is talent. Our people are at the heart of the organization. Their ambitions, knowledge, and skills helped us to become who we are today. Our employees are our future.”

With their employee numbers have grown by about 15 – 20% annually since 2016 amid larger recruitment bursts as the company develops in new markets, the need for motivation has naturally grown too. “Engaged employees see their importance, which is the biggest motivation,” continued Belorusskaya. “Here, in Parimatch we realized this fact a long time ago, and now we’re trying to do our best to grow our unique corporate culture where employees are engaged, devoted and feel that they drive the business. Employee engagement can become one of the most significant workplace problems, indeed. Also, vice versa: an engaged employee can form a positive attitude towards the organization and its values which makes them go above and beyond to contribute a lot more.”

Following up on its goal to invest in its people, throughout 2018 the Cyprus-based company delivered 1,300 hours of education across 53 unique pieces of training through its Corporate University of Parimatch initiative, including specialized courses on bookmaking, sports, software and language classes. Discussing its inception, Katerina explained: “Our in-house university has been established to develop employees not only professionally but also mentally helping them to find a balance between work and life. Also, our CSR activities are significant. Philanthropy is a powerful HR tool that strengthens the team, inspires employees, forms parallel connections and shared values among them. So, all the time we try to make social projects truly beneficial for employees for them to want to be a part of this.”

For Parimatch, new markets are key to the recruitment strategy with the company significantly strengthening the local and partner teams in Kazakhstan and Russia recently preparing both territories for some ambitious goals in the coming years. “We are open to new horizons and opportunities,” stated CHRO Tatyana Davydova, who recently joined the company after more than five years at Playtech, where she has taken the role of Head of Global HR. “So there is much more to be done to achieve the ambitious goals of the company for example adopting cultures across our brand is the primary challenge for the HR team in relation to global mobility. In one hand organizations across industries are embracing the benefits of a diverse workforce. However, with benefits come the challenges of working across borders, cultures, and languages.”

To achieve its seamless overcoming of cultural barriers across multiple offices whilst maintaining happy and productive teams, Parimatch has instilled English as its official corporate language for the back office and circulates a holistic environment of common values and corporate unity through consistent, integrated sharing of information. Davydova explained: “It is crucial, and at the same time not easy to create a comfortable environment for everyone regardless of cultural background and location. We have been working on this a lot over the past five years and only today we can say that we feel the ground under our feet for all our employees.

“At some stage, we realized it can be complicated to unite people from different cultural mindsets and places in one, productive team without principles and values that would join them all. Therefore, we have created an integrated information space or flow. We believe it is essential that each employee is aware of what is happening in the life of a group in another country so the flow was developed across multiple information channels to create a monthly digest, video or blog to keep everyone in touch.”

Corporate unity also forms a major aspect of Parimatch’s people first approach exemplified by their bi-annual strategic sessions where the company or its partners hold operations and host employee representatives from all countries at large-scale gatherings. “These strategic sessions are an excellent platform for the exchange of experience, ideas, specific (local) cases between employees from different countries,” Belorusskaya added. “In such an atmosphere, cultural affiliation is replaced by association with the culture that is formed within the company. As for the relocation of employees and their adaptation in another country, in a team with other cultural values – this is a separate and fascinating topic. In short, our people are what drives our business and a unique corporate culture that is one for all, regardless of race, creed or language is key.”

Industry News

Meridian Donate: Revolutionizing CSR in the Betting and Gaming Industry

Published

2 days ago

May 3, 2024

Zoltan Tundik

This unique platform allows customers to actively participate in and fund various environmental, societal and humanitarian projects, setting a new standard for customer engagement and community impact.

Reading Time: 2 minutes

Innovative engagement strategy positions MeridianBet as a leader in CSR within the betting and gaming industry
Optimized brand loyalty as active customer participation in CSR strengthens connection and loyalty
Scalable impact, as the model is designed for expansion and could be adapted to new markets, indicating potential for widespread adoption and growth

Transforming Customers into Environmentalists and Humanitarians

MeridianBet’s pioneering initiative, Meridian Donate, is transforming the betting industry by engaging customers directly in corporate social responsibility (CSR) actions. This unique platform allows customers to actively participate in and fund various environmental, societal and humanitarian projects, setting a new standard for customer engagement and community impact.

Key Features of Meridian Donate:

Direct customer involvement: Customers are not just donors but active participants in CSR decisions
Diverse programs: Offers choices from global afforestation to local humanitarian efforts
Partnerships with renowned organizations: Collaborates with entities like the Red Cross and UNICEF

Expanding Impact: A Year-by-Year Growth

The Meridian Donate platform has seen substantial growth in its scope and impact:

Number of individual campaigns: Grew from 8 in 2021 to 20 in 2023
National markets Integrated: Expanded from 3 in 2021 to 8 in 2023
Direct Beneficiaries: Increased from 43 NGOs in 2021 to 159 in 2023

In 2023 alone, the platform’s expansion into eight markets facilitated 20 customer-funded campaigns, directly benefiting 159 NGOs, up from 122 the previous year.

Continued Commitment to Innovation and Community Involvement

Meridian Donate not only showcases MeridianBet’s dedication to CSR but also redefines the role of digital marketing within the industry. By converting sports bettors into active CSR participants, Meridian Donate enhances customer loyalty and brand value, making it a critical element of MeridianBet’s market strategy.

Recent Successes and Future Outlook

In its recent operation, Meridian Donate has launched an ambitious global afforestation initiative, committing to plant 20,000 seedlings across various regions. This project not only underscores our environmental commitment but also enhances our brand’s community presence. Already, several hundred contributions have been recorded in the platform’s first month, indicating robust customer engagement and support.

Industry News

Games Global Announces Launch of IPO

Published

2 days ago

May 3, 2024

Zoltan Tundik

Reading Time: 3 minutes

Games Global Limited (“Games Global”), a leading developer, distributor and marketer of innovative online, casino-style gaming (“iGaming”) content and integrated business-to-business solutions to iGaming operators, announced today that it has launched the roadshow for its initial public offering (“IPO”) of 14,500,000 ordinary shares. The offering consists of 6,000,000 ordinary shares offered by Games Global and 8,500,000 ordinary shares to be sold by Games Global’s existing shareholder (the “Selling Shareholder”). Games Global will not receive any proceeds from the sale of the shares by the Selling Shareholder. The underwriters will have a 30-day option to purchase up to an additional 2,175,000 ordinary shares from the Selling Shareholder at the IPO price, less underwriting discounts and commissions. The IPO price is currently expected to be between $16.00 and $19.00 per share. Games Global has applied to list its ordinary shares on the New York Stock Exchange under the symbol “GGL”.

J.P. Morgan, Jefferies and Macquarie Capital are acting as joint lead book-running managers for the proposed offering. Barclays and BTIG are acting as book-running managers for the proposed offering.

The proposed offering will be made only by means of a prospectus. Copies of the preliminary prospectus relating to the proposed offering, when available, may be obtained from:

J.P. Morgan Securities LLC, c/o Broadridge Financial Solutions, 1155 Long Island Avenue, Edgewood, NY 11717, or by email at [email protected] or [email protected];
Jefferies LLC, Attention: Equity Syndicate Prospectus Department, 520 Madison Avenue, New York, NY 10022, by phone at (877) 821-7388, or by email at [email protected]; or
Macquarie Capital (USA) Inc., Attention: Equity Syndicate Department, 125 West 55th Street, New York, NY 10019, or by email at [email protected]

A registration statement relating to these securities has been filed with the U.S. Securities and Exchange Commission but has not yet become effective. These securities may not be sold, nor may offers to buy be accepted, prior to the time the registration statement becomes effective. This press release does not constitute an offer to sell or the solicitation of an offer to buy these securities, nor shall there be any sale of these securities in any state or jurisdiction in which such offer, solicitation or sale would be unlawful prior to registration or qualification under the securities laws of any such state or jurisdiction.

In any member state of the European Economic Area (the “EEA”) this announcement, and the offering, are only addressed to and directed at persons who are “qualified investors” (“Qualified Investors”) within the meaning of Regulation (EU) 2017/1129 (the “Prospectus Regulation”). In the United Kingdom, this announcement, and the offering, are only addressed to and directed at persons who are “qualified investors” within the meaning of the Prospectus Regulation as it forms part of domestic law in the United Kingdom by virtue of the European Union (Withdrawal) Act 2018 who (i) have professional experience in matters relating to investments falling within Article 19(5) of the Financial Services and Markets Act 2000 (Financial Promotion) Order 2005, as amended (the “Order”), (ii) are high net worth entities who fall within Article 49(2)(a) to (d) of the Order, or (iii) are persons to whom it may otherwise lawfully be communicated (all such persons being referred to as “relevant persons”).

This announcement must not be acted on or relied on (i) in the United Kingdom, by persons who are not relevant persons, and (ii) in any member state of the EEA, by persons who are not Qualified Investors. Any investment or investment activity to which this announcement relates is available only to and will only be engaged with (i) in the United Kingdom, relevant persons, and (ii) in any member state of the EEA, Qualified Investors.

Industry News

Genome and Chilli Partners join forces to revolutionize iGaming affiliate payouts

Published

2 days ago

May 3, 2024

Zoltan Tundik

Reading Time: 2 minutes

Leading the charge in the convergence of financial technology and iGaming, Genome, a cutting-edge electronic money institution, is thrilled to announce its strategic partnership with Chilli Partners, a prominent iGaming affiliate program specializing in casino games.

The collaboration marks a pivotal moment in the iGaming industry, bringing together Genome’s expertise in online financial services and Chilli Partners’ prowess in affiliate marketing. The partnership is set to redefine the landscape of affiliate payouts, offering an array of benefits to both affiliates and the iGaming community at large.

“We are excited to embark on this journey with Chilli Partners. By combining our financial expertise with their influential position in the iGaming affiliate space, we aim to set new standards for efficiency and innovation in affiliate payouts,” – noted Genome’s CEO Daumantas Barauskas.

For one, the partnership offers efficient payouts. Affiliates can now enjoy expedited and secure payouts through Genome’s state-of-the-art financial infrastructure, enhancing their overall experience and satisfaction.

It also provides global reach for Chilli Partners, as it can extend its reach to affiliates worldwide with Genome’s international payment capabilities. This allows Chilli Partners to foster a more diverse and expansive network.

The partnership streamlines financial workflows, ensuring seamless transactions and reducing administrative overhead for Chilli Partners, allowing them to focus on delivering top-notch affiliate services.

Genome is all about innovation in payments and online financial services. This approach brings new possibilities for payment options, providing flexibility and convenience for affiliates participating in the Chilli Partners program.

Lastly, the collaboration prioritizes compliance and risk management, assuring affiliates of secure and compliant transactions in accordance with industry regulations.

“This partnership aligns perfectly with our commitment to providing the best possible experience for our affiliates. Genome’s advanced financial services will play a crucial role in elevating our affiliate program to new heights”, – added Clayton Zammit Cesare, Head of Affiliates at Chilli Partners.

As the iGaming industry continues to evolve, Genome and Chilli Partners stand united in their dedication to driving positive change, innovation, and reliability. The partnership is poised to create a ripple effect, positively impacting the entire iGaming ecosystem.

About Genome

Genome is a leading EMI that provides innovative financial services, including batch payouts, SWIFT, and SEPA transfers. With a focus on efficiency and compliance, Genome empowers businesses across various industries, including iGaming, to streamline financial operations and enhance user experiences.

For more information, please visit https://genome.eu/

About Chilli Partners

Chilli Partners is a prominent iGaming affiliate program specializing in casino games. With a commitment to excellence, Chilli Partners connects affiliates with top-tier iGaming brands, offering a lucrative partnership that includes competitive commission structures and tailored support.

For more information, please visit https://chillipartners.com/