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Bingo in the 21st century, lots of changes and many choices

George Miller

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Bingo in the 21st century, lots of changes and many choices
Reading Time: 3 minutes

 

I didn’t know much about the bingo industry as it wasn’t something that we have been reporting on, however after reading a few stories about how the bingo player sphere is changing, I must say, it is pretty fascinating.

The perception of bingo is mostly categorized as a game traditionally played by groups of middle-aged women over a glass of wine. This game play would take place in a bingo hall or retirement home, but things have certainly evolved with the digital age and lately there has been a huge shift.

Some recent reports show that only 21% of players are over the age of 55 and millennials are well over 25%, meaning the bingo industry has managed to attract a new crowd. A crowd which isn’t easy to please, by the way.

Online Bingo has somehow managed to keep the social spirit of the land-based game alive via integrated live chat, chat games, mobile play option and even forums. These are the favorite ways in which millennials communicate and spend their time.

Four main varieties of bingo

90 Ball Bingo: the most common type of bingo in the UK. The type of bingo game that is most commonly played in bingo halls in the UK, and online by UK players. 90 Ball Bingo is played on a card that features nine columns and three rows.

75 Ball Bingo: 75 ball bingo is the most common type of bingo in the USA, but recently has managed to gain popularity online with players in the UK. The game is played on a card that features five columns and five rows.

80 Ball Bingo: 80 ball bingo is fairly popular online. It is played on a card that features four columns and four rows.

30 Ball Bingo (aka Speed Bingo): also known as speed bingo, is a fast-paced version of bingo. It is fun to play and enjoyed by many and it has gained a great deal of popularity online. The game only features thirty balls, and it is played on cards that feature three rows and three columns.

Aside from there being four main types of bingo games, many sites also offer a number of different bingo rooms, and themed bingo games, such as Deal or No Deal bingo, and almost all major bingo websites also feature chat rooms. As mentioned above, this feature attract lots of millennials players and it’s evolving daily.

This is the online area on which members can socialize, get to know each other and just have fun. Many chat rooms, however, also feature chat room games.

Bingo operators have understood that by adding live chat and mobile accessibility into the mix, is like a match made in millennial heaven.

But that is not all, players can opt for their favorite choice of bingo and most of them are also available to play for free. Just opt to play free online bingo and win real money.

Not everyone happy that millennials are fans of bingo

It’s pretty strange that not everybody is happy about the new era, The Telegraph reported that bingo loyalists are unhappy about millennial slang creeping into the game, referring to the nicknames for numbers as they are called out – being replaced with modern slang.

These slangs are being heard in in hipster clubs where you can play bingo with your friends while enjoying vegan food and drinking cocktails.

The subject is approached by bingo operators in different manners and not all feel the same way. Large operators, which cater to thousands of bingo fans of all ages across the country, said they have never had any complaints from offended customers. Other have started implementing for the new century players, changing bingo games because millennials want different things from the game compared with previous generations of players.

We are really looking forward to see how bingo will evolve in the next five years and we are certain that the traditional four main varieties will see newcomers.

George Miller started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Trustly Launches its New Product Trustly Live

Niji Narayan

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Trustly Launches its New Product Trustly Live
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Online banking payments provider Trustly has launched Trustly Live, the product built specifically for land-based gaming. With the introduction of Trustly Live, Trustly is helping to remove the need for cash at land-based casinos and sportsbooks.

With Trustly Live, players can scan a Trustly QR code with their smartphone and instantly deposit funds from their online bank account. This helps operators to lower cash handling costs while also catering to the preferences of their players. Additionally, Trustly Live can strengthen KYC and AML checks, ultimately helping to enhance the trackability of players and meet increasingly strict regulatory requirements. Trustly Live is currently live with Cherry Spelglädje in 45 locations in Sweden and plans to expand across Europe in the coming months.

“The launch of Trustly Live will help land-based operators thrive in today’s increasingly cashless economies. Cash handling is expensive, unsafe and, frankly, outdated. Consumers are already adopting safer and more convenient ways to pay and Trustly is excited to be bringing innovation to the land-based gaming world by helping operators keep pace with their players’ preferences,” Samuel Barrett, Director of Gaming at Trustly said.

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Win Systems Completes $125 Million Credit Facility with Fortress and Goldman Sachs

Niji Narayan

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Win Systems Completes $125 Million Credit Facility with Fortress and Goldman Sachs
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Win Systems has successfully completed the $125 million credit facility with Fortress Credit Corp and Goldman Sachs Specialty Lending Group.

“I am incredibly proud to be working with Fortress and Goldman Sachs for the next phase of our growth. We are aggressively looking to expand our global footprint organically and through M&A, and this transaction will allow us to significantly accelerate our growth strategy,” Dario Zutel, Executive Chairman of Win Systems said.

“With the recent expansion of our Lottery business and our successful entrance into the US market, our company is very well positioned for future growth. The new financing package will provide us with sufficient capacity to pursue our growth ambitions,” Eric Benchimol, CEO of Win Systems said.

“Win Systems has a very strong leadership team standing behind the Company’s impressive portfolio of products and services. We have been in dialog with Dario and Eric for many years and are pleased to have the opportunity to support their continued growth plans with this investment,” Adam Rosenberg, Global Head of Gaming & Leisure at Fortress Investment Group said.

“Goldman Sachs is excited to have partnered with Fortress to provide a transformational cross-border credit facility to Win Systems to support their growth throughout Latin America and other jurisdictions. The transaction represents an important investment for the group, and we look forward to seeing the company expand its presence in Mexico, Central and South America, and other new markets over the coming years,” Alex Harris, Vice President of Goldman Sachs Merchant Banking Division said.

“It has been a pleasure working with the Win Systems team and helping them raise capital from some of the world’s largest and most sophisticated investors. This transaction reflects another example of our ongoing commitment to work with fast growing technology companies operating on a global scale,” Nedim Music, Managing Partner of Olympia Capital Partners Europe B.V said.

 

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Play’n GO Announce Integration Agreement with Paddy Power Betfair

George Miller

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Play'n GO Announce Integration Agreement with Paddy Power Betfair
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Play’n GO today announced the signing of an agreement with Paddy Power Betfair, which will see the major UK operator provide their catalogue of games to its customer base.

In a rare move, PaddyPower Betfair has chosen to integrate with Play’n GO via a direct integration into their own platform, a sign of their faith in the quality of the supplier’s range of content.

This partnership represents a great positive for both sides. For Paddy Power Betfair, this agreement continues its successful push into slots, augmenting their strong sportsbook offering and reinforcing their brand in the industry.

For Play’n GO, it signifies another major step forward in the UK region and further cements their reputation as the regulated supplier of choice.

The agreement will see Play’n GO content, including successful titles such as Legacy of Egypt, Sword and the Grail, and the recently released Demon, first rolled out on paddypower.com and betfair.com domains, with more markets to follow globally.

Johan Törnqvist, CEO of Play’n GO, gave his thoughts on the agreement between the companies: “This is another step in our plans to partner with leading operators in the UK, and expand our presence in the region. We are excited to bring Paddy Power Betfair and their players our distinctive brand of entertainment. This year has been extremely fruitful for us, and it’s partnerships such as this that allow us to finish 2019 on a high and move into 2020 with a strong foundation.”

Francesco Borsetti, Commercial Director, Betfair Gaming UK, also spoke about the partnership: “We’re delighted to offer our customers an exciting and entertaining array of content from Play’n GO. We aim to offer the widest selection of high-quality slot content and, with Play’n GO, we can continue to do just that.”

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