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Bwin Signs Shirt Sponsorship with Valencia CF

Niji Narayan

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Bwin Signs Shirt Sponsorship with Valencia CF
Photo Source: footyheadlines.com
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GVC Holdings European sportsbook property, bwin, has signed a three season shirt sponsorship with the Spanish football club Valencia CF. Valencia President Anil Murthy and Marcus Silva, Managing Director of Bwin Spain & LATAM, have confirmed the bookmaker’s position as “Main Global Partner.”

In addition to serving as Valencia Shirt Sponsor, Murthy confirmed that the bwin brand would secure the highest visibility across the club’s Mestalla Stadium and training ground facilities.

“bwin is a leader in its sector, renowned for its technological innovation, transparency and dynamism. Valencia CF shares these virtues and are convinced that strengthening this alliance will be something tremendously beneficial for both parties, we hope to make history together,” Murthy said.

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Digitain boosts gaming catalogue with ReelNRG integration

George Miller

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Digitain boosts gaming catalogue with ReelNRG integration
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Global platform provider adds to award-winning casino offering

Leading sportsbook and casino platform provider Digitain has partnered with dynamic slot supplier ReelNRG.

The integration of ReelNRG’s UKGC and MGA-licenced portfolio of premium slots, jackpots and promotional tools reinforces Digitain’s track-record of providing its 70+ operator network with a diverse variety of revenue streams.

Famous for its pitch-perfect sounds, flawless graphics and innovative features, ReelNRG’s action-packed portfolio has been making significant waves in the industry following its launch in 2016.

The deal will see popular ReelNRG releases including Wild KaraokeReel Hunters and Riches of Moscow added to Digitain’s market-leading casino platform, comprised of an immersive in-house game collection along with over 3,000 titles from leading industry suppliers.

Delivered alongside its diverse selection of sports betting markets, Digitain’s award-winning casino suite can be easily integrated via its modular and flexible APIs.

Commenting on the deal, Samvel Mrktumyan, Head of External Communications at Digitain said: “ReelNRG’s multi-lingual, multi-currency and stunningly animated portfolio is a must-have for any operator, and this agreement yet again demonstrates Digitain’s commitment to equipping its partners with content of the highest calibre.

“ReelNRG is one of the industry’s most exciting suppliers, and we look forward to cultivating a fruitful and long-term commercial relationship.”

Harsharan Gill, Head of Product at ReelNRG added“Digitain’s widely-acclaimed package of ground-breaking casino and sportsbook solutions powers a diverse and extensive international operator portfolio, so we are immensely proud to sign with the company.

“With advanced graphics, innovative gamification features and immersive sound-effects, our product offering is sure to be a hit with Digitain’s partners and their players.” 

Fully customised for the varied challenges of diverse legislative environments, Digitain’s comprehensive package of sports betting and casino solutions received multiple awards for excellence in 2019, including the EGR, RGW, CEEGC and BEGE Awards.

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Central Europe

Ever more people 60 years and older are gaming

George Miller

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Ever more people 60 years and older are gaming
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  • More than 34 million Germans play computer and video games
  • Over 5 million seniors are gamers
  • Average age of gamers increases to 37.5 years

Ever more seniors are discovering an affinity for games. Over 5 million people 60 years or older in Germany currently play computer and video games – an increase of around 700,000 players compared to the figure of about 4.4 million in 2019. A total of more than 34 million people play computer and video games in Germany. These are the numbers released today by game – the German Games Industry Association, based on data collected by the market research company GfK. As in all other age groups, players over 60 are equally divided between women and men. Seniors most often reach for their smartphone or tablet to play; around 50 per cent of players in this age group make use of these devices for gaming.

‘For many people 60 years and older, a virtual round of skat, a construction simulation or a crossword puzzle is just as much a part of everyday life as reading the newspaper or watching the news,’ says game Managing Director Felix Falk. ‘Games often open the door to the digital world for older people. They don’t merely entertain; they make possible digital participation. The ongoing corona crisis brings into even sharper focus just how important access to the digital world is for older people too.’

The average age of gamers in Germany continues to increase

Currently, around 34 million people play computer and video games in Germany. Half of these players are women (about 48 per cent). The average age of gamers in Germany has increased compared to last year, from 36.4 years in 2019 to 37.5 years currently. This is in part a result of the continual increase in the numbers of gamers in the 50–59 and 60-plus age groups in Germany. In part, it is due to the fact that many long-time players have remained true to the medium and are now in these age categories.

About the market data

Please note: for the first time, the current market data includes analyses for the 60-plus age group. This data is visualised in the corresponding market data graphic.

The market data is based on statistics compiled by the GfK Consumer Panel and App Annie. The methods used by GfK to collect data on Germany’s digital games market are unique in terms of both their quality and their global use. They include an ongoing survey of 25,000 consumers who are representative of the German population as a whole regarding their digital game purchasing and usage habits, as well as a retail panel. The data collection methods provide a unique insight into the German market for computer and video games.

game – the German Games Industry Association:

We are the association of the German games industry. Our members include developers, publishers and many other games industry actors such as esports event organisers, educational establishments and service providers. As a joint organiser of gamescom, we are responsible for the world’s biggest event for computer and video games. We are an expert partner for media and for political and social institutions, and answer questions relating to market development, games culture and media literacy. Our mission is to make Germany the best games location.

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Industry News

Arrow&Square offers COVID 19 advice for iGaming B2B comms

George Miller

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Arrow&Square offers COVID 19 advice for iGaming B2B comms
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PR & content consultancy launches in Malta for iGaming sector

Arrow&Square, a B2B comms and content consultancy with a footprint in Malta and London, is offering free advice for iGaming companies whose marketing communications activity for 2020-2021 has been disrupted by the Coronavirus outbreak.

Jools Moore, director at Arrow&Square, commented, “Notwithstanding the global health crisis, this is a tricky time for businesses everywhere, but the show must go on.  We’re keen to support the iGaming community, and offering some free advice is a great way to introduce ourselves, no strings attached. In the short term we all have to adapt marketing strategies to this ‘new normal’, with no end in sight for the current disruption.”

Any companies interested in discussing their marketing communications in 2020 should visit www.arrowandsquare.com to get in touch with the team for a complimentary review.

With COVID-19 disrupting various marketing activities in the iGaming sector, the events calendar has been particularly hard hit. Both marketing and commercial teams now need to adjust their approach to communications to offset the loss of the global events roster.

Industry events have traditionally provided a platform for networking, sharing new products and services, key messaging, thought leadership, branding and more.  With the postponement of these staples in the industry calendar, marketers will need to refocus their efforts with comms and content activity to take on more heavy lifting when it comes to B2B marketing.

Moore has provided comms and content services for the iGaming sector since 2004, most recently as Comms and Publishing director for SiGMA Group, the Malta-based events company.

He added, “During this testing period, Arrow&Square will offer free counsel to iGaming companies concerned about losing share of voice while the world locks down to prevent further spread.   We’ll audit your social media presence, suggest new ways to use content marketing to connect new leads and business connections, and advise on how to approach B2B communications with trade media.”

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