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“The Godfather of Esports Racing” Takes Top Step at Millennial Esports

Zoltan Tundik

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https://www.nissanusa.com/gt-academy.html
Reading Time: 2 minutes

 

Darren Cox, Founder of Nissan’s famed GT Academy, now behind the wheel as CEO

Millennial Esports Corp. (“Millennial” or the “Company,” TSX VENTURE: GAME, OTCQB: MLLLF), has appointed Darren Cox as company CEO and President, effective immediately. The founder of Nissan and Sony’s GT Academy, Cox previously served as Nissan’s Head of Global Motorsport. Also the man behind World’s Fastest Gamer, Cox has spent more than two decades immersed in the automotive, motorsport, and gaming industries, earning the moniker “The Godfather of Esports Racing.”

“Darren has proven throughout his career and during his time with Millennial that he is an innovative thinker with an innate ability to get things done,” said Board member Peter Liabotis. “In appointing Darren as CEO, we have not only secured the best man for the job, we have also reaffirmed our commitment to esports racing and marketing data for the growing esports industry.”

Cox made his mark in the motorsport industry as Global Motorsport Director for Nissan and head of Global Sales and Marketing for the Nissan Motorsport Brand. During his time with Nissan, Cox was responsible for the ground-breaking GT Academy program between 2008 and 2015, which took PlayStation gamers and turned them into international racing drivers for the Japanese manufacturer.

Previously, during his 18-year tenure at the Renault Nissan Alliance, Cox held several senior positions including Digital Marketing Director for Europe where he was responsible for, amongst other areas, customer data for marketing. It was in this role that Cox first realized the incredible value of data collection and analysis.

“I have seen the potential of Millennial Esports from day one and am excited to shape the company’s future with the talented group of people we have assembled,” said Cox in welcoming his move from Global CMO and President to CEO and President.

“That future is an unwavering focus on esports racing and data provision for the esports industry as a whole. These are still white spaces with a huge upside in terms of revenue that we can exploit through a combination of my background and our assets, such as our in-house gaming studio Eden Games and our data experts at Stream Hatchet.”

Cox replaces hospitality and technology industry veteran Steve Shoemaker, who has successfully completed his work in restructuring the company. “Steve has done a tremendous job leading the company to focus on its core esports racing and data analytics assets while reducing its overhead cost structure and moving the company towards profitability. We would like to thank Steve for his efforts in positioning the company for its next phase of growth and wish him well in his next endeavour,” said Board member Bryan Reyhani.

About Millennial Esports Corp.
Millennial Esports Corp. (MEC) recently restructured its business and leadership team. MEC now focuses exclusively on two areas – esports racing and esports data provision. With publishing, IP, content, and data expertise in its portfolio, combined with a new board and management team, MEC is ready to lead the rush to profitability in the esports industry.

MEC aims to revolutionise esports racing and the racing gaming genre via its industry-leading gaming studio Eden Games (Lyon France) which focuses on mobile racing games and its unique motorsport IP, including World’s Fastest Gamer (created and managed by wholly-owned subsidiary IDEAS+CARS, Silverstone UK).

Building on the leading position of Stream Hatchet (a Barcelona, Spain-based wholly-owned subsidiary) MEC provides robust esports data and management information to brands, sponsors, and industry leaders. This data allows the esports industry to use this data to monetize the huge number of eyeballs in the gaming and esports space.

SOURCE Millennial Esports Corp.

After starting out as an affiliate in 2009 and developing some recognized review portals, I have moved deeper into journalism and media. My experience has lead me to move into the B2B sector and write about compliance updates and report around the happenings of the online and land based gaming sector.

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Deloitte and DBS Win Top Prizes in Finals of Singtel’s PVP Corporate League

Niji Narayan

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Reading Time: 1 minute

 

Accounting firm Deloitte and local bank DBS have won top prizes in the finals of Singtel’s PVP Corporate League. DeloitteOne has won the Dota 2 crown and $4000, while Turret Heist of DBS secured $3000 for their skill at MLBB.

The final events were witnessed by guest of honour S Iswaran, the Minister for Communications and Information.

“The increased recognition of esports and its influence on media, technology and culture, holds significant economic potential for the industry,” Iswaran said, adding that Singapore’s “well-connected and resilient infrastructure” put the country “in good stead to become a focal point for gaming and esports in the region.”

The two teams and their runner-ups qualified for spots in the online regional qualifiers, where they will face teams from Indonesia, Malaysia, the Philippines and Thailand.

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Katowice Hitches its Wagon to esports

Niji Narayan

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Photo source: musically.com
Reading Time: 1 minute

Katowice was once known as a mining town. Today, that arena is best known as the home of Intel Extreme Masters (IEM) Katowice, one of the most prestigious Counter-Strike tournaments in the world. Every year, teams fly in from North America, South America, Asia, Africa, and Europe to compete for esports fame and a $1 million prize pool.

For someone outside Katowice, it is genuinely bewildering to be in a minor Polish municipality, with a population of 294,000, surrounded by twentysomethings and teenagers who ate a layover in Frankfurt in order to watch the action live.

The city is all gray skies and towering tenements, but for a few weeks in February, it’s also the Counter-Strike capital. This year’s tournament attracted 174,000 visitors. The little mining town has hitched its wagon to esports, in the hopes that it can transform its centre of industry.

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The StarLadder Berlin Major 2019 Championship Starts in Less Than 10 Days

Zoltan Tundik

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Photo source: csgo.starladder.com
Reading Time: 4 minutes

 

There are a plethora of annual events that every eSports fan eagerly anticipates, and we are sure that you are familiar with the majority of them. In case you still haven’t heard about this one, we are here to bring the news! Something big is coming your way in just 10 days, and it’s beyond exciting!

Brace yourselves, for the StarLadder Berlin Major 2019 championship which starts on August 23rd! One of the biggest CS:GO championships is bound to make gamers and eSports fans waiting to place their bets, put everything else aside, and enjoy the event!

The Prize Pool

The StarLadder Berlin Major 2019 championship winner is looking at half a million dollars in prize money, out of a purse of $1M total! You can bet that all teams would be extremely motivated to defeat the competition! Better yet, you can place your actual bets, but in order to do it the right way, you should probably get familiar with the favorites this year.

The StarLadder Berlin Major Teams

When it comes to the teams, taking part in this championship, we have to start by presenting the ones that managed to qualify for a Major event for the first time! All five new teams would stop at nothing to perform better than their rivals, regardless of the strong competition. Of course, opinions on these teams’ chances to win vary, but there are many moments in history when teams with fewer chances have turned the tables on everyone against all odds. This is one of the best things about eSports in general, and we’re likely to see some quality action and odds-defying feats!

CR4ZY, Syman Gaming, INTZ, DreamEaters, and forZe were all able to qualify for the StarLadder Berlin Major 2019 championship, which means that we get to witness more action than usual! Betting will be unusually exciting as well.

 

The Underdogs

CR4ZY was formerly known as Valiance & Co. and almost all of the players in its current composition are from Serbia and Bosnia and Herzegovina. However, the organization is officially under the German flag. The team has quite a history and they can brag with a lot of 1st places in different events and tournaments since 2017 when they began competing in CS:GO tournaments.

The Counter-Strike team at the Brazilian INTZ eSports will compete at StarLadder Berlin Major 2019 as well. The Brazilian organization has been around since 2015, and most eSports fans are probably familiar with their participation in numerous other championships like DOTA 2, FIFA, League of Legends, etc., but CR4ZY still has a better chance to win, according to multiple opinions on this topic. Needless to say, everything could change during the event, but this is what makes it interesting, right?

Syman Gaming is an organization based in Russia, but most of the players come from Kazakhstan and Azerbaijan. The team name has been known in the eSports world since 2017, and we expect them to show some skills, despite the fact that they are kind of underrated as well. There is nothing quite like a surprise turn of events!

The Russian organization called DreamEaters is mostly known for their participation in numerous Counter-Strike: Global Offensive and Rainbow Six tournaments, meaning that they might actually have a good chance to be on top of the other teams, but we are yet to see how they perform during this eSports event.

Last but not least: forZe is another Russian team whose history goes a couple of years back when it comes to CS:GO-related activities and events.

The Favorites

Needless to say, the championship favorites Astralis and Liquid would not give up without putting up a fight. These are probably the two most recognizable names among CS:GO fans, and there is a good reason for that. Liquid’s winning spree in the past few months says a lot – they won most of the tournaments they took part in, both in the U.S and in Europe.

Bottom line is: if you have already decided to place some bets, prior to having fun while watching the epic matches, you definitely need to make a lot of decisions. This is considering that six new qualifiers are going to compete in the StarLadder Berlin Major 2019, and they are more or less equally matched, not to mention eager to stand against the favorites.

You can literally expect the unexpected here, which is the main source of excitement! We believe that all the fans keen on eSports betting feel the same way about the second Major championship this year. You simply can’t miss your chance to do some CS:GO betting, and what better way to do so than doing it via BUFF.bet’s outrights.

Keep your fingers crossed and enjoy the show! StarLadder Berlin Major 2019 is almost here.

-end-

 

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