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eSports Grows Up in the Middle East

Niji Narayan

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Photo source: venturebeat.com
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ESports has bubbled up from its subculture beginnings into the monoculture. It is estimated that by the end of 2019, the total audience of eSports will have grown to an around 454 million viewers and associated revenues will increase to over $1 billion.

ESports consists of competitive multiplayer videogame competitions between professional players, either as individuals or as teams. Although organised online and offline competitions have long been a part of gaming culture, they were a largely amateur pursuit until the early 2000s. The meteoric rise of eSports over the past decade has been led primarily by South Korea, China, Europe and North America. Other regions including the Arab world are catching up quickly. Gamers have known this for a while but now investors, governments and the general public are getting on board.

Niji Narayan has been in the writing industry for well over a decade or so. He prides himself as one of the few survivors left in the world who have actually mastered the impossible art of copy editing. Niji graduated in Physics and obtained his Master’s degree in Communication and Journalism. He has always interested in sports writing and travel writing. He has written for numerous websites and his in-depth analytical articles top sports magazines like Cricket Today and Sports Today. He reports gaming industry headlines from all around the globe.

eSports

Global Fortnite Tournaments From Super League Gaming And ggCircuit Offer $130,000 In Prizing

George Miller

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Global Fortnite Tournaments From Super League Gaming And ggCircuit Offer $130,000 In Prizing
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$130,000 in Prizing Available Starting with a Worldwide Weekend Fortnite Tournament on October 25 Followed by Eight Weeks of “Manic Mondays” Beginning October 28 at Participating Gaming Centers

Super League Gaming , a leader in bringing live and digital esports entertainment and experiences directly to everyday gamers around the world, and ggCircuit, a leading cloud-based software solutions company for gaming centers, today announced a global schedule of Fortnite Squads and Solo tournaments featuring Fortnite Chapter 2.

Through this first program stemming from their expanded partnership, the organizations will offer the largest activations in Super League history, with a total of $130,000 in prizing. A squads “Weekend Showdown” will begin on October 25, with $50,000 in prizing available to players in five key regions: Asia, Europe, the Middle East, North America East, and North America West.  Then, starting on October 28, the companies will be running weekly Fortnite solo tournaments called Manic Mondays, also across the five key regions, with $10,000 of prizing being available each week.

The Fortnite offering with ggCircuit marks Super League’s first in which mainstream competitive players will be participating from around the world at their local gaming centers on official Fortnite servers located in each key region. Prizing will be distributed evenly across the regions.

“Super League’s vision has been rooted in the idea that competing in your favorite esport is more fun when you’re together with other gamers,” said Matt Edelman, chief commercial officer, Super League Gaming. “This first-of-its-kind program marks the beginning of taking that mission worldwide and is just the start of our commitment to help build and support local gaming center communities from New York to Berlin to Dubai and beyond.”

“To be able to offer global competitions of this nature through our center management software platform ggLeap is a dream come true,” said Zack Johnson, founder and CEO of ggCircuit. “The vision of the company when we started years ago was to build an industry leading solution for centers around the world, and it is now powerful enough to hold events on a scale unlike any other platform.  With five regions now supported, we can focus our sights on adding others over the next year that will continue to make this one of the only software solutions capable of supporting truly worldwide, mass-participation, multi-location tournaments.”

Super League Gaming and ggCircuit formed a partnership in April 2019 to bring Super League esports events and leagues to gaming centers across the world through ggCircuit’s network of gaming centers. In the five ensuing months, Super League’s user base and number of markets more than doubled. Based on the growth of the programs and the overwhelming positive response from gaming center operators, the companies deepened their strategic partnership with a focus on more programming, more player benefits, and an all-new monthly subscription offering called Super League Prime, which will launch later in 2019.

Super League Prime will give players exclusive access to select events, special gamer-centric rewards and giveaways, and valuable perks that can be used at their local gaming center—all designed to make gaming together in-person the best experience possible.

 

About ggCircuit:

ggCircuit officially started out as a grassroots movement in 2008 by a group of passionate LAN Center owners/managers that wanted to provide better management software for cybercafes, universities and LAN centers worldwide.  Drawing on their collective experience as center owners since 2004, they developed a state-of-the-art software management system, ggLeap, that was not only easy and flexible for centers to use, but also delivered end-user features that kept gamers engaged, offering more benefits than they would get by playing at home. Since ggCircuit’s humble beginnings the company has evolved into a fully-fledged esports services company providing not only center management software solutions, but also rolling out a global competition and rewards system, managed esports events and tournaments and center consulting support services. As the esports scene continues to grow, ggCircuit is expanding and is positioned to iterate, improve and add services and solutions for centers, business partners and gamers across the globe. For more information, please visit: https://corporate.ggcircuit.com/.

 

About Super League Gaming:

Super League Gaming, Inc. (Nasdaq CM: SLGG) is a global leader in the mission to bring live and digital esports entertainment and experiences directly to the more than 2 billion everyday gamers around the world. The company operates premium city-vs-city amateur esports leagues, produces thousands of live competitive and social gaming events around the country, and publishes multiple forms of content celebrating the love of play on its websites and all major platforms including YouTube, Twitch and Instagram. Super League’s vibrant audience of players and viewers spans age groups, skill levels and game titles, including an avid community of Minecraft players on Minehut, highly engaged viewers across one of the largest social video networks in gaming through Framerate, and local communities that have developed through partnerships with high-profile venue owners such as Topgolf, Cinemark Theatres and numerous independent fast-casual restaurants. Super League also is becoming the primary consumer-facing brand on PCs in more than 600 gaming centers around the world through a partnership with ggCircuit, giving the company a daily global footprint on a true grassroots level. With firm conviction that gaming together is more fun than gaming alone, Super League provides players with a global competitive framework and engaging content designed to foster the long-term growth of esports.

 

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eSports

Puma Partners with Cloud9

Niji Narayan

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Puma Partners with Cloud9
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Puma has announced a multiyear partnership with esports brand Cloud9 to create an apparel collection for gamers.

“Tapping into the world of esports, and its broad, dynamic consumer audience, is critical to our marketing strategy moving forward,” Adam Petrick, global director of brand and marketing at Puma said.

“Being able to transcend esports and elevate our brand within a broader global audience is the natural evolution of the growth of Cloud9,” Jordan Udko, executive vice president, commercial partnerships for Cloud9 said.

The effort to capture consumers interested in esports to buy sneakers and apparel may be difficult for Puma and others, according to Matt Powell, a senior industry analyst for market researcher NPD Group.

“It’s really going to be interesting to see if anyone can monetize it. There is an opportunity for a connection. Players want to identify themselves as players. If this is how they choose to do it, there is a monetary opportunity. Whether the esports player is focused on that as much as the real sports player remains to be seen,” Powell said.

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eSports

ProSiebenSat.1 Extends Deal with Virtual Bundesliga

Niji Narayan

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ProSiebenSat.1 Extends Deal with Virtual Bundesliga
Photo Source: mutabor.de
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German media company ProSiebenSat.1 has extended its rights agreement to the Virtual Bundesliga (VBL), the esports competition operated by the German Football League (DFL). ProSiebenSat.1 first secured rights to the VBL in December 2018 and has agreed to extend this commitment into the 2019–20 VBL Club Championship season.

Through the deal between the DFL and 7Sports, the umbrella brand for ProSiebenSat.1’s sports business, fans will be able to follow the 2019–20 VBL Club Championship live on free-to-air television channel ProSieben Maxx, www.eSports.com and virtual.bundesliga.com.

Meanwhile, 7Sports has increased its stake in eSports GSA from 50 to100%. The deal means the brand and domain of the news portal www.eSports.com will be transferred to 7Sports. The acquisition takes effect following the insolvency of 7Sports’ former joint venture partner eSports.com AG.

So far, 7Sports has focused on the German-speaking markets of Germany, Austria and Switzerland. However, through the complete takeover of eSports.com, 7Sports will build its international activities. Stefan Zant, managing director of 7Sports, will head the business of eSports GSA.

“We have already proven with the NFL that we can get sports out of a niche in Germany and make them popular. This is exactly the path we are now taking with esports. The first step is to explain the new sports trend to the public. We do this by means of editorial content on our wide-reaching TV programmes. We offer live broadcasts, show re-runs of key scenes and classify moves, tactics and strategies via our experts – just as the audience knows from major sports. The fact that we now own 100 per cent of eSports.com is a strong starting point for further growth in German-speaking and international markets,” Stefan Zant said.

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