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YGAM student research welcomed by UK Gambling Commission

George Miller

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YGAM student research welcomed by UK Gambling Commission
Reading Time: 3 minutes

 

The results of a survey published by the Young Gamers and Gamblers Education Trust (YGAM), highlighting how university students are using videos games and gambling as an attempt to relieve financial and academic pressures, has been praised by the Gambling Commission for providing ‘further information, detail and understanding.’

Helen Rhodes, Programme Director at the Gambling Commission welcomed the research which was published this week, stating: “There are a variety of actions and educational initiatives which are connected with the research and it is important these are undertaken in a planned, joined-up way. The National Strategy to Reduce Gambling Harms, launched earlier this year, will be the most effective way to ensure this vital coordination and partnership work takes place and drives faster progress to reducing gambling harms.  We look forward to working with colleagues at YGAM in the months ahead.”

The report, which was conducted amongst a sample of 2,000+ students in higher education by Red Brick Research, specialists in higher education and student research, reveals that:

• 48 percent of those who game every day said it has got in the way of friendships and studies.
• The more frequently students game, the greater the impact.  The research revealed that for those who game every day, one fifth have a negative sense of belonging at university, and over one-third say it has got in the way of their social life.
• 264,000 students in the UK are at some risk from gambling with around 88,000 defined as problem gamblers.
• 59 percent of students who gamble say they are always worrying about their financial situation while 16 percent have gambled more than they could afford.

Commenting on the report findings Lee Willows, YGAM CEO said: “There has been growing concern around the impact of gaming and gambling for young people and the purpose of this survey was to better understand a less well researched community, students in higher education.  Students at university are often away from home, managing their finances and their lives independently for the first time. The research shows that we need to continue to expand our university partnerships and work together to raise awareness around financial advice, well-being, support services as well as the potential risks of gambling and gaming.”

Mike Wojick, Chair of the Board for YGAM commented: “This is an extraordinarily insightful piece of research into attitudes and behaviours of students around gaming and gambling, which not only supports YGAM’s University and Student Engagement Programme, but it will ideally result in follow up research, to unpick some of the findings. Earlier in the year when I prepared the initial scope for this research, I was convinced this was a priority for YGAM so as to provide a platform to better inform our support to students, and to provide evidence to ensure the issues become more of a priority for policy makers and Universities. Some of the themes that particularly jump out are the scale of numbers of young people at risk, not just financial or digital resilience but also knock on factors such as mental health and wellbeing, stress, anxiety, sleep deprivation, academic performance and even the potential to drop out of their courses. YGAM continues to be a contemporary and agile charity responding to young adults’ education needs around safer gambling and gaming. I am looking forward to working with the YGAM team, higher education sector and the industries to make this more than just insightful research, it needs to lead to practical action.”

Ben Cooke, Research Director at Red Brick Research who led the study, says “Students provided valuable insights into their experiences of gaming and of gambling, how it relates to their studies, their finances, and social lives.  For me the most interesting finding was the lack of awareness that gaming could be an addiction or of the overall help and information available to students. YGAM’s approach of practical action in response to these findings is reassuring as the challenges students are facing are significant.”

The full report is available to download at www.ygam-research.org

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Affiliate Industry

PartnerMatrix joins forces with Affiliate Guard Dog and AffPapa

George Miller

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PartnerMatrix joins forces with Affiliate Guard Dog and AffPapa
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PartnerMatrix is pleased to announce the inking of two new partnerships with affiliate media platforms Affiliate Guard Dog and AffPapa. The collaboration aims to increase user engagement, content reach for affiliate audiences and help build a trustworthy business environment.

Levon Nikoghosyan, PartnerMatrix CEO, comments: “Affiliate Guard Dog is one of the pioneers of the iGaming affiliate industry. They proved their efficiency in bringing a strong iGaming community, and by helping companies solve certification and other issues easier and faster.

“AffPapa is a newer and very promising platform that has already united hundreds of affiliates and operators. To be represented on such platforms means building new connections and reaching a more targeted audience.”

Josh Chan, Affiliate Guard Dog owner, says: “Our platform is all about providing support, knowledge and connecting iGaming affiliates with tools, resources and like-minded individuals. We believe PartnerMatrix is a good fit as it provides a useful management system to help boost user acquisition and efficiently manage affiliate campaigns and reporting.”

Lisa Stainfield, AffPapa Head, also shares that this partnership will bring value to both projects by benefiting the clients on all sides: “AffPapa is thrilled to be collaborating with PartnerMatrix – a system that makes affiliates’ lives easier to manage. We are looking forward to a multi beneficiary partnership, where we can aid PartnerMatrix operators by linking up with valid affiliates offering high-quality traffic from any location.”

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Latest News

SBOTOP Becomes Principal Sponsor of Leed United

George Miller

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SBOTOP Becomes Principal Sponsor of Leed United
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Leeds United and SBOTOP have entered into a multi-year partnership which will see the global sports betting brand become principal sponsor of the club.

The deal will see the SBOTOP logo feature on the front of our famous white shirt from the start of the 2020/21 season.

The sponsorship represents the largest commercial deal in the club’s history.

SBOTOP, part of the Celton Manx Group, are held in high regard across the global betting industry.

Leeds United Executive Director Paul Bell said: “Today’s announcement with SBOTOP represents a landmark day for Leeds United’s commercial strategy as we attract new global brands to our official partners programme”

“We have been in discussions with Bill Mummery and his team at SBOTOP/Celton Manx for some time, looking at various ways to work together and I’ve been very impressed by their experience and the proactive way in which they have looked to engage with the club.

“Now that we have returned to the Premier League, we are in a position to work with SBOTOP on a truly global platform as we both look to achieve our goals.”

Bill Mummery, Executive Director at Celton Manx/SBOTOP added: “We are thrilled to enter into a relationship with Leeds United, a club with rich heritage and an enormous fan base.

“We have experience of working in the Premier League and this strategic partnership allows us to work closely with the club as they enter into this next phase of their history, back in the top flight.

“These are exciting times for all concerned and we can’t wait to get started.”

The SBOTOP logo will feature on the front of our new adidas kit, due to launch later this month, as well as appearing as a sponsor on the club’s official training wear.

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eSports

Game on for the Global Esports Federation With Top Ranking Esports Athlete Tokido

George Miller

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Game on for the Global Esports Federation With Top Ranking Esports Athlete Tokido
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The Global Esports Federation enhances its Athletes and Players Commission with the inclusion of Japan’s top gamer, Hajime Taniguchi, better known as Tokido.

“Esports is now among the fastest growing sport and entertainment globally. Skills and commitment alone are not enough to guarantee long-term success in esports, health and wellbeing are as important to ensure a sustainable career in esports. I’m honored to be a part of a worldwide organization that places equal emphasis on the overall wellbeing of players and athletes, empowering them to keep levelling-up their game, and at the same time establishing a sustainable career pathway for esports athletes to succeed,” said Tokido, Esports Champion, Member of Athletes and Players Commission, Global Esports Federation.

“We are thrilled to welcome an esports legend onto the Athletes and Players Commission. I trust that the Global Esports Federation will benefit greatly from his expansive experience having competed on some of the most prestigious world stages in esports,” said Charmaine Crooks, Vice President and Chair, Athletes and Players Commission, Global Esports Federation. “Tokido’s involvement in the Commission will help further the detailed work we have already put in to shape the organization, convening this incredible community, while enhancing the representation of the world’s esports athletes.”

Recognized by fans and the esports community as one of the “Five Gods” of Japanese Street Fighter with a long legacy of winning at the game across multiple eras, Tokido has won many global and domestic titles including, Evo (2002, 2007 and 2017), Canada Cup (2018 and 2019) and Topanga Championship 2020. Hailing from Okinawa, he grew up in Yokohama, Japan and graduated from Tokyo University. Tokido became a professional gamer in 2010 and was a member of Team Mad Catz from 2011 to 2016 and Echo Fox between 2017 and 2019. He has also published two books that chronicle his journey to becoming a professional esports champion; and explain his personal philosophy on commitment and determination that expanded his esports career.

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