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LaLiga Partners with Hollywoodbets

Niji Narayan

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LaLiga Partners with Hollywoodbets
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LaLiga, Spain’s top division football league, has announced its first partnership deal in South Africa with sports betting company, Hollywoodbets. After signing a deal until the end of the 2019/20 season, the Durban-based organisation has become the official LaLiga Betting Partner in South Africa.

The partnership will include the appearance of Hollywoodbets on Digital Board Replacements (DBR) and 3D Carpet during the LaLiga Santander Matches. There is also a trade exchange of tickets and merchandise that Hollywoodbets will use for upcoming campaigns.

South Africa is a strategic market for LaLiga. This partnership further reinforces LaLiga’s investment in the country and mission to develop football at a local level.

“We are proud to be a partner of one of the best football leagues in the world. South Africans are devoted to football and LaLiga is widely enjoyed throughout the country. We are confident that this will be a long-term and effective partnership with LaLiga. As a company that believes in investing in our communities, we look forward to touching more lives in collaboration with a brand like LaLiga that shares in this vision. We are confident that this is the beginning of a new era in South African football entertainment where our future SA stars will be touched anew by their international football heroes,” Sandisiwe Bhengu, Operations Executive of Hollywoodbets, said.

“Strategic partnerships like these help us to penetrate and expand across new markets. We want to keep growing in the South African market, as we endeavour to increase our fan base and bring LaLiga even closer to our fans. Further, this partnership allows us to keep working on developing football in Mzansi, as we have been doing in various community tournaments in places like Soweto, Port Elizabeth and Polokwane. This has been a shared driver for both brands to partner on, and it is also an important objective for Hollywoodbets,” Marcos Pelegrín, LaLiga South Africa Managing Director, said.

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Africa

Delasport strikes a deal with MTN Group Limited for launching their flagship brand AfricaWinner

Zoltan Tundik

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Lead software solutions provider Delasport announces a new partnership with smart cashier giant Praxis
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Lead high-end software solutions provider Delasport collaborates with MTN Group Limited in launching a flagship brand AfricaWinner by combining Delasport’s high-end sportsbook and casino offerings and the network of MTN Group.

The partnership sees AfricaWinner take advantage of Delasport’s proprietary sportsbook and iGaming solutions and quickly take leading positions on the African market.

‘’Delasport are renowned for their cutting-edge software solutions and choosing their sportsbook platform we’ll be able to skyrocket our platform and offer the player base unrivalled betting experience unlike anything available on the market. Our local market expertise and Delasport’s advanced technology are a great match and we are looking forward to working together to see the results of this partnership’’- Mr. Mike-Johnson MTN Group Limited spokesperson commented.

The eminent Delasport Sportsbook Platform is an excellent solution to new and existing operators. It offers a vast range of betting options with thousands of sports markets, a highly effective risk management system, comprehensive backend capabilities, and much more. The online casino offering holds a world-class suite of titles from the most famous casino providers.

“We are delighted with the opportunity to work together with MTN Group Limited in bringing our market-leading solutions to their new brand. Together, we will look to quickly capitalize on our advantages and corner the market until we can be considered the gold standard for sports betting in Africa!” – Eli Moscovich – B2B Director

This collaboration represents Delasport’s entry into another regulated jurisdiction, continuing the company’s international development strategy. Delasport’s world-class technology solutions are tailored to fit big and small operator’s needs. With unmatched expertise in trading and risk management, KYC and Anti-fraud, and the highest standards of regulatory compliance, Delasport’s partners consistently achieve rapid growth, enhanced brand loyalty, and record revenues.

 

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Africa

Incentive Games Signs Partnership With Betsson Group To Provide A Suite Of Games To Its Betsafe Brand In Africa

Zoltan Tundik

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Gambling giant Betsson Group has agreed on a deal with Incentive Games, to provide a suite of titles to launch on its Betsafe brand in Kenya.

The British games provider, based in Edinburgh, has helped establish several brands in the African market – as well as its free-to-play customer acquisition and retention games, Incentive Games offers bespoke African virtual and jackpot products.

Incentive Games’ products have proven to be powerful customer acquisition and retention tools, because Incentive Games has specifically developed the games for markets where cellular data costs can be a significant barrier for users.
Plus, Incentive Games’ offerings are sport-focused, which appeal to players that are not usually drawn to casino products – a huge draw in regions with limited live sport.

John Gordon, CEO of Incentive Games, said: “We are delighted to be aligned with the Betsson Group and providing bespoke free-to-play and pay-to-play games for the Betsafe brand. We do not take a “copy and paste” approach to deliver games for clients. We pride ourselves on providing real value, and we are looking forward to helping another gaming brand launch effectively in the region.”

Ciara Nic Liam, Product Director at Betsson Group, said: “Africa is a new region for Betsson and we see its potential as one of the fastest growing online sports betting regions in the world. As with other regions, we are taking a localised approached to the Kenyan market.
“To that end, we believe offering free to play and pay to play virtual sports games will be a major acquisition channel for us, and Incentive Games is one of the leaders in this area. We look forward to launching its games to our players shortly.”

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Africa

BtoBet Signs Multi-channel Partnership with BetXperience

Niji Narayan

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BtoBet Signs Multi-channel Partnership with BetXperience
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BtoBet, together with its Certified Partner for Africa STM Gaming, has entered into a deal with Nigerian bookmaker BetXperience for the provision of the Neuron 3 platform to power its betting shops and online channels.

BetXperience will be integrating the Neuron 3 platform to capitalise on the digital transformation characterising the local betting market in Nigeria from retail to online gambling.

Taking advantage of BtoBet’s coverage of 65 different sports, BetXperience will be able to provide a sportsbook complete with odds for over 25,000 events per month. The sportsbook offering will also be complimented by a wide portfolio of other verticals such as online and live casino, and a selection of virtual sports.

“We are glad to announce a partnership with BetXperience. The Nigerian market is one of the most advanced when it comes to the growth registered in the online channels. Nonetheless retail is still very much the predominant channel. BetXperience’s approach strikes the right balance, whereby through Neuron 3’s 360° omnichannel approach – where all the channels are interlinked with one another – players are able to place and follow their bets on whichever channel or device of their preference. We will ensure the support and development of BetXperience’s strategy to become a point of reference in the local market,” Sabrina Soldà, Chief Marketing Officer of BtoBet, said.

“In BtoBet we have found the ideal technological partner to power all our brand and all its channels. A true omnichannel approach was fundamental for us, given the possibilities that this approach provides us in terms of not only providing our players with an optimal betting experience, but also cross-selling and retention opportunities. I am positive that this will be a fruitful and lengthy partnership,” Gideon Odushola, Director of BetXperience, said.

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