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Scottish FA to Cut Ties with William Hill

Niji Narayan

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Scottish FA to Cut Ties with William Hill
Photo Source: heraldscotland.com
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The Scottish FA is going to end its partnership with William Hill, after the current season. William Hill is the title sponsor of the Scottish Cup and Official Betting Partner of the Scotland National Team since 2011.

The news follows on from Everton and Kenyan betting firm SportPesa cutting ties two years into a five-year deal and the English FA having dropped its deal with Ladbrokes in 2017 getting into hot water this season after the sale of FA Cup broadcast rights to Bet365 that could only be watched by Bet365 account holders.

The announcement of the William Hill and the SFA does not give a specific reason for the end of the almost 10-year partnership, though it would appear to be a friendly parting of the ways in light of the increased focus on the role of betting sponsorships in football.

“The Scottish FA would like to thank William Hill for their investment in Scottish football over the past decade. Their sponsorship has enabled development in many aspects of the game, through the Scottish Cup, men’s national team and Hampden Park, but has also supported key initiatives such as the Hampden Sports Clinic’s mental health programme,” Ian Maxwell, Chief Executive of Scottish FA, said.

“The Scottish Cup is a unique and vibrant competition and it has been honour to be associated with it. We would like to thank the Scottish FA for being a great partner and wish Ian Maxwell and his team the best of luck in the future,” Liam McKee, Head of Media and Sponsorship at William Hill, said.

Industry News

Virtuix Releases “Blackbeard: The Trials of Skull Island”

Niji Narayan

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Virtuix Releases “Blackbeard: The Trials of Skull Island”
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Virtuix, developer of the Omni virtual reality treadmill and Omni Arena, has unveiled “Blackbeard: The Trials of Skull Island,” its latest game for the Omni Arena VR attraction.

The game can be played by up to four people, who will be challenged to take on the role of pirates and work as a team to find treasure and fight enemies as they battle for the top spot on the leaderboard.

Players will go through four separate rounds during the game, including a puzzle challenge where they must work together and a final showdown with the boss. This variety encourages a high level of repeat play.

“Blackbeard is Omni Arena’s most kid-friendly game to date. It’s also a blast for adults and esports players. We designed the game for high repeat play. It’s easy for everyone to play, but thanks to its variety and depth, it’s hard to master. No two rounds are ever the same,” Jan Goetgeluk, founder and CEO of Virtuix, said.

The new game will be a part of Virtuix’s weekly and monthly esports tournaments for the Omni Arena. Teams who reach the top of the world leaderboard will win cash prizes from the $100,000 prize pool, sponsored by Virtuix and HP.

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Latest News

Pragmatic Play Launches a New Live Casino Game: Mega Sic Bo

George Miller

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Pragmatic Play Launches a New Live Casino Game: Mega Sic Bo
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Pragmatic Play, a leading content provider to the gaming industry, brings up their latest Live Casino game, Mega Sic Bo. It is a modern take on an ancient game of chance which involves predicting the outcome of three rolled dice.

Mega Sic Bo has a layout of 52 betting positions, players being able to cover one or more at the same time. Each game round comes with several betting options selected randomly while the standard odds are replaced with “Mega Multipliers” right before showing the result, giving players a chance to win up to x1000 their initial stake. If the bets placed are among the “Mega Lucky Combinations”, players will achieve a “Megawin”. This is the first game in the supplier’s live offering with random “Mega Multipliers”.

Just as the other Live Casino games at Pragmatic Play, Mega Sic Bo will be available 24/7, live-streamed 4K from the supplier’s studio in Bucharest, with HTML5 technology and a luxurious atmosphere.

Lana Bleichyk, Live Casino Operations Manager at Pragmatic Play, said: “Our Live Casino offering showed very impressive results since its launch, and we’re not planning to stop here. Sic Bo is a widely popular game and adding it with “Mega Multipliers” included to our portfolio after the launch of Baccarat turns the corner of our game selection towards a conjunction of cultures and tastes.

We’re sure our customers will encounter fantastic success with the addition of Mega Sic Bo, and players have plenty of winning possibilities. We expect it to stir a lot of appreciation in the industry.”

Pragmatic Play continues to grow its multi-product offering with Live Casino products, up to four new video slots each month, as well as Bingo variants and other games. All products are available through one single API integration.

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eSports

INTRALOT Launches E*SOCCER Betting in Malta

Niji Narayan

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INTRALOT Launches E*SOCCER Betting in Malta
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INTRALOT has announced the launch of E*SOCCER betting on its U*BET sportsbook in Malta. E*SOCCER will be available across the retail network of Maltco Lotteries, the Maltese subsidiary of INTRALOT.

Through E*SOCCER, Maltco Lotteries will offer players the opportunity to bet on some of the most popular worldwide electronic football leagues of FIFA20, powered by SPORTRADAR. E*SOCCER is a groundbreaking sport in which authentic players and their respective teams compete for top prizes at the world’s major sports tournaments.

“Maltco Lotteries is always seeking to innovate and differentiate its offering by introducing new games in Malta. INTRALOT has been instrumental in our company’s wide modernization by providing us with next-generation solutions. As the pioneers of betting in Malta and having established U*BET as a leading and trusted brand, it was only natural for Maltco Lotteries to take the next step and expand its sports offering with electronic leagues. Our aim is to offer E*SOCCER players with a comprehensive betting option that features a simple participation method, and to responsibly enhance their player experience,” Vasileios Kasiotakis, CEO of Maltco Lotteries, said.

“We are proud to see Maltco Lotteries at the forefront of retail transformation elevating the digital experience of players. INTRALOT has built upon a broad portfolio of next-generation solutions and operational expertise across verticals that enable lottery and gaming operators to forge new opportunities in unprecedented times and drive growth,” Dr. Chris Dimitriadis, CEO of INTRALOT Group, said.

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