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Europe’s gambling culture is slowly fading away

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Behind the Success of the Growing European Online Gambling Market
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Europe is often regarded as the cultural hotspot of the world. It is home to some of the world’s most celebrated artists, enchanting cities and phenomenons. Countries like France, Spain, Italy and the United Kingdom attract more tourists than any other part of the world. Naturally, such big numbers of international visitors travel long hours for a reason. These countries offer scenarios and landmarks that can not be seen elsewhere.

Over time, the cultural heritage and traditions well-hidden in the depth of the continent made it one of the richest corners of the world. Every period of its history is still reflected on old city walls and once nearly devastated cathedrals. This surely is what attracts so many people from all across the globe. Besides, Europe is the financial center of the world. With hundreds of millions of residents, some of the biggest corporations are headquartered in major financial hubs of Europe.

All of these factors led to the development of a powerful gambling industry which is widely acknowledged as one of the best globally. Cities like Monaco and Nice on the french riviera are modern meccas for gamblers from all around the world. Venues in such cities offer luxury services, sparkling environments and big chances of winning.

Despite Europe’s love for luxury, the continent is not lagging behind in any niche of gambling. The economical development of Eastern and Central Europe saw a rising number of capitals being turned into gambling heavens. Cities like Prague, Warsaw, and Kyiv are some of the top destinations for budget gamblers. They particularly attract crowds from western Europe, where casinos are more sophisticated and gambling, as well as other means of entertainment, is related to higher costs.

All in all, the continent of Europe has developed a well-established gambling culture in almost every nation. Players can find desired venues within any price range in European countries. However, the culture is slowly disappearing amid the spread of online gambling platforms. Recommendations and overall feedback from the community, especially the ones outlined in the Playamo casino review along with others clearly suggest that modern gambling enthusiasts are turning towards online casinos.

At first glance, it is difficult to understand why online gambling is gradually overtaking physical venues across the continent. The thing is that young people, as well as those with high incomes but limited time due to work now prefer more convenient options. For many, getting to the casino is too time-consuming and inefficient. Thus, an increasing number of people choose to enjoy their beloved activity from home.

Moreover, online casinos are popping up faster than physical ones. As a result, the competition between them is higher leading to better offers for customers. Bonuses and free spins are provided for new players by many online gambling platforms. Under such circumstances, it is obvious that many people choose to get online rather than pay a visit to their local casino.

This trend is also affecting the income of casinos, particularly in Eastern Europe. Monaco, London and other grand meccas of gambling will keep having enormous numbers of visitors unlike those located in Prague or Budapest. Their revenues are highly dependant on visitors from other European nations, as well as overseas travelers. As online gambling opportunities arise in almost all corners of the world, some less known venues in Europe are left without visitors.

Furthermore, there is a new wave of legislative changes across the continent that is having a major impact on the industry. Laws are being made stricter in some central and eastern European nations amid the global liberalization of the field. One example is the Czech Republic which recently tightened its rules on gambling. Country’s capital Prague remains a major gambling industry hub but its status in the future is uncertain.

Other countries like Belgium are also making legislation against gambling more comprehensive. None of the countries are banning casinos altogether, however, the added pressure caused by new laws is making maintenance and operation of physical venues more expensive than ever before. Amid such a crisis, online platforms are yet again taking the opportunity, spreading their services into new markets in Europe and beyond.

Despite the views about gambling, it undoubtedly is an important part of European culture. Far before Las Vegas would arise across the Atlantic in Nevada, Europe was already establishing its first formal gambling venues. After its beginning in the 17th century, the industry has become associated with many cities and towns in Europe. Some of them are solely dependant on revenues generated by casinos. Thus, the disappearance of Europe’s gambling culture can only be seen as a big loss for the continent.

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Industry News

IGT Reports First Quarter 2024 Results

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International Game Technology PLC has reported financial results for the first quarter ended March 31, 2024.

“Innovative game, hardware, and systems solutions drove better-than-expected Global Lottery and Gaming & Digital performance in the first quarter. As a result, we are upgrading our full-year 2024 revenue and profit goals, which reflect broad-based momentum across key performance indicators in the balance of the year. We continue to make progress on separating Global Lottery from Gaming & Digital and preparing for the proposed transaction with Everi,” Vince Sadusky, CEO of IGT, said.

Key Highlights:

  • Announced Gaming & Digital business to be spun off and combined with Everi Holdings Inc.; transaction expected to close in late 2024/early 2025
  • Recognised with top honours at ICE London 2024 awards programmes including “Lottery Product of the Year” and “Best Diversity and Inclusion Employer”
  • Received a supply contract extension from the UK National Lottery
  • Executed licensing agreement with the Maryland Lottery for IGT’s patented Cash Pop draw-based game
  • Mystery of the Lamp named “Top Performing New Premium Game” at 2024 EKG Slot Awards Show
  • Awarded contract to provide PeakDual 27 video lottery terminals across Quebec
  • Launched iGaming content in Rhode Island
  • Achieved AAA MSCI ESG rating, the highest rating possible, and earned a gold medal sustainability rating from EcoVadis.

“We delivered a record organic profit performance in the first quarter, if we exclude Separation & divestiture costs. The Company is operating from a position of strength with historically low net debt leverage, ample liquidity, and manageable near-term debt maturities,” Max Chiara, CFO of IGT, said.

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eCOGRA Announces Leadership Transition

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eCOGRA, the leading Testing, Inspection, and Certification company serving the iGaming industry, announced two changes to its leadership structure.

Following a period of outstanding international growth, which has seen eCOGRA expand to 39 jurisdictional approvals, including most recently Peru and Brazil, as well as establish new offices in Europe and the US, the business announced Will Shuckburgh has been appointed to the newly created role of Group CEO from 1 July 2024. As part of the transition to a fully global business, the Company also announced Shaun McCallaghan, who has been with the Company for 16 years, the last 6 of which have been as CEO, will take on the new board role of Senior Director, Operations and Regulatory Affairs.

Will Shuckburgh brings a proven track record leading customer focused businesses through periods of high growth and international expansion. Will, who joined eCOGRA in January 2024, is set to assume the role of Group CEO, following a 6-month hand over period. He has previously held positions as Managing Director at Nectar, Executive Vice President & Chief Membership Officer at Rakuten, as well as Chief Executive Officer of Invincible Brands, amongst others. In these roles, he successfully designed and executed strategies, to achieve profitable growth across multiple markets where client experience was essential.

Shaun McCallaghan has been a driving force behind eCOGRA’s success in recent years. Shaun’s approach is underscored by hard work, unwavering client loyalty and service, and the building of robust regulatory business relationships. Shaun has played a key role in securing dual accreditations, expanding jurisdictional coverage, diversifying the service offering, and enlarging eCOGRA’s client and staff base, while also successfully extending Testing, Inspection, and Certification services into North and South America. These, amongst many other achievements, have helped eCOGRA continue to grow and support clients in the ever-changing regulatory environment in which they operate.

Shaun now looks forward to taking up his newly formed role of Senior Director, Operations and Regulatory Affairs. This role will focus on ensuring clients will continue to receive the same high quality and reliable services that they have been accustomed to from eCOGRA. Shaun will continue to be a member of the board.

Mark Brooker, the Group Chairman, said: “Will’s appointment brings fresh energy, insight and strategic vision, aligning perfectly with eCOGRA’s commitment to excellence across each of its markets. The changes also reflect eCOGRA’s commitment to stability and innovation, with Shaun continuing to play a key role in the Company’s future success through his new role of Senior Director, Operations and Regulatory Affairs.”

David Cowan, representing the majority shareholder Hanover Investors, commented: “This transition signifies a natural evolution in eCOGRA’s leadership landscape in response to the strong growth of the business. Shaun’s transition enables a more hands-on approach to delivery, ensuring eCOGRA’s expansion maintains the highest standards of service to positively elevate the client journey. Meanwhile, Will Shuckburgh, is a seasoned high-growth CEO with an impressive track record, who brings visionary leadership and transformative abilities to the business. Known for identifying and capitalising on emerging opportunities, Will’s focus on fostering a culture of collaboration, and continuous improvement will elevate eCOGRA’s global presence. Together Will and Shaun will maintain our steadfast commitment to excellence and have the full support of the Board and the Shareholders.”

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GambleAware calls for health warnings on gambling ads, as major research highlights need for improved safer gambling messaging

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GambleAware, the leading commissioner of gambling harms prevention and treatment services in Great Britain, has called for enhanced evidence-based health warnings on gambling adverts. The call comes in response to findings published today from an independent research consortium, showing the need for clearer safer gambling messaging that highlights the risks associated with gambling.

The research, based on a survey of over 7,000 people, has called into question the effectiveness of the widely used industry-led slogan ‘Take Time To Think’ (TTTT). The report revealed that the current slogan fails to land the jeopardy of gambling harms or signpost where people can get help.

Alexia Clifford, Chief Communications Officer for GambleAware, said: “Gambling harms are a serious public health issue, and it is vital that people are aware of the risks associated. Today’s landmark study underscores the need to replace the industry-led slogan ‘Take Time To Think’ with more compelling health warnings.

“We’re also concerned about operators’ misuse of the GambleAware logo and the lack of clear signposting to support channels. We urge industry to take heed of the growing body of evidence highlighting the need for better safeguards and restrictions.”

Findings from the study indicate replacing current industry marketing messages with three new health warnings, which were shown to be clearer, more impactful, and more memorable to both the public and people who gamble.

Emphasising addictiveness was shown to prompt behaviour change, with the strapline ‘Gambling can be addictive’ having greater cut-through (46% of people who gamble vs. 35% for TTTT) and prompting the most people setting the lowest deposit limit. The warning ‘Gambling comes at a cost’ was seen by people who gamble as more impactful and memorable, especially compared to TTTT (22% of people who gamble say this vs. 12% for TTTT). It effectively conveyed implications beyond financial harms. ‘Gambling can grip anyone’ also performed well across metrics.

Dr Raffaello Rossi, a lecturer in marketing at Bristol University and co-author of the research, said: “In the absence of strict gambling marketing restrictions, it is absolutely vital that we see warnings on gambling advertising that highlight the addictive nature of gambling, paired with clear, unambiguous signposting for people to access support if needed. We need to see better regulation of gambling operators who are widely bombarding us with their ads.”

Additional findings showed that the inclusion of a clear and separate GambleAware health warning at the end of a 30-second gambling advert was more than twice as effective than Take Time To Think at showing people where to get support (72% vs. 30% agree). The analysis will form the basis of a new guidelines3 providing operators with clear guidance and recommendations on how to promote safer gambling and prevent harm.

The latest report findings align with the recent Government response, which clearly set out the need for public health messaging to be integrated and reinforced to effectively reduce harm and have impact. They also follow recent research from GambleAware highlighting the role advertising plays in normalising gambling for children and young people, who described feeling their online world was “saturated” with betting promotions and gambling-like content.

Sam Starsmore, who has lived experience of gambling harm, said: “I’ve experienced first-hand the profound impact of gambling harm on every aspect of life – mentally, physically, emotionally, and financially. Sadly, there are potentially millions more people out there at risk of harm, and if they or a loved one are concerned about their gambling, they need to know where they can get help.

“Gambling operators spend millions on advertising, but there isn’t nearly enough regulation and signposting to support services has to be improved. Reflecting on my personal experiences, the safer gambling messages never had an impact in providing me with a platform or direction to seek the support I crucially needed. Change is needed and could help prevent so many people from more serious consequences further down the line.”

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