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What Are the Gambling Trends to Follow in 2020?

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What Are the Gambling Trends to Follow in 2020?
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With fast evolving technology, it’s often “follow the pace or die” in all industries around the world. Such is the case in Europe’s gaming industry where new trends are being created every year and companies that don’t adapt disappear rapidly. What will be those trends in 2020? Here is a brief recap.

Live Dealers and Brand New Exclusive Games

Just like on http://www.betiton.com, the industry is seeing an increase of live dealers for card games as well as roulette and crap tables. Why? It is a way to increase players’ trust in the online casino process, since many persons do not believe in random number generators. Is it working? Very well indeed! Ever since they have adopted them, the live dealers have brought in a brand new clientele to online casinos. It certainly seems that seeing a real person place a card on a table, turn the roulette and throw dices is convincing enough to reassure the users!

As to what exclusive games bring to gaming online, we only have to look at other industries to understand that exclusive perks is a trend in most of them, from clothing to entertainment. Sometimes, these games have a particular design, add prize pools or even feature well know personalities from the music or cinema industries. No doubt that these 2 trends will continue in 2020.

A Safer Environment with Responsible Gaming

These days, it is very uncommon to discover scam casinos online. This is partly due to an increase of awareness into responsible gaming, which the major actors from the industry have been pushing forward for a few years now, but also because of new technologies such as “Fair Go Casino” Login, protecting the players. It should also be noted that new online casino reviews websites have shown-up on the Internet, bringing e-reputation in this industry to the same level as others before them. Here are a few of the novelties which make online casinos safer for its users:

  • Two-factor authentication and advanced login, which include facial recognition
  • The possibility of faster withdrawals
  • The KYC Processes (Known Your Customer)
  • Legal compliance

Increase in Mobile Gaming

Today, all good companies have an app to go along with their website. This revolution is also taking place in the online gaming industry in Europe. The real challenge in this case, is to be able to adapt the visual elements of the games to much smaller screens while still being able to keep the thrill that comes with playing. Let’s bet that they will find a solution to that one quite rapidly…

Industry News

CogniPlay Launches New Social Casino Platform

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CogniPlay has launched its new software product, which aims to provide a robust online sweepstakes or social gaming platform to its clients. The system is designed to be modular, allowing customers to tailor their brand and offering to what they believe will give them optimal performance.

The CogniPlay system has several key integrations which help to deliver the product, including games integrations with the likes of Pragmatic Play, BetSoft, Mascot Gaming and many more, giving them 100s of games for their clients. There are other integration options for their customers to pick from too, including affiliate programme software, CRM platforms and associated products, KYC, ID verification, Geo-IP systems, Gamification and customer support.

They also have a very long and extensive development pipeline which will see the product offering develop at pace, giving clients an extensive list of options and USPs, and of course giving players a great user experience as a result.

As well as the platform itself the CogniPlay team, due to their considerable experience, also offer a whole host of managed services, with almost a menu that clients can choose from to fill any gaps in their own skillsets or experience.

CogniPlay’s Chief Executive Officer Allan Turner said: “We are very proud to take the CogniPlay product to market and are excited that people who want to start a new social or sweeps brand can get in touch with us to see what we can do for them, or in fact established brands that are unhappy with their existing provider.

“Our underlying principles are that we want to provide the most flexible platform in the space, to enable our clients to create the product they want to have, not for us to dictate the product to them. The two other main areas of focus are that we want to be the most future-proof product on the market with plans for any regulatory or legal changes that may arise in the future, and that we have all the right safeguards in place to ensure that we look after both our clients and players with our responsible gaming setup. This of course means having the right tech and processes in the key areas of KYC, Geo-IP tech, anti-money laundering, fraud, risk assessment and ID verification.”

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Industry News

IGT Reports First Quarter 2024 Results

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International Game Technology PLC has reported financial results for the first quarter ended March 31, 2024.

“Innovative game, hardware, and systems solutions drove better-than-expected Global Lottery and Gaming & Digital performance in the first quarter. As a result, we are upgrading our full-year 2024 revenue and profit goals, which reflect broad-based momentum across key performance indicators in the balance of the year. We continue to make progress on separating Global Lottery from Gaming & Digital and preparing for the proposed transaction with Everi,” Vince Sadusky, CEO of IGT, said.

Key Highlights:

  • Announced Gaming & Digital business to be spun off and combined with Everi Holdings Inc.; transaction expected to close in late 2024/early 2025
  • Recognised with top honours at ICE London 2024 awards programmes including “Lottery Product of the Year” and “Best Diversity and Inclusion Employer”
  • Received a supply contract extension from the UK National Lottery
  • Executed licensing agreement with the Maryland Lottery for IGT’s patented Cash Pop draw-based game
  • Mystery of the Lamp named “Top Performing New Premium Game” at 2024 EKG Slot Awards Show
  • Awarded contract to provide PeakDual 27 video lottery terminals across Quebec
  • Launched iGaming content in Rhode Island
  • Achieved AAA MSCI ESG rating, the highest rating possible, and earned a gold medal sustainability rating from EcoVadis.

“We delivered a record organic profit performance in the first quarter, if we exclude Separation & divestiture costs. The Company is operating from a position of strength with historically low net debt leverage, ample liquidity, and manageable near-term debt maturities,” Max Chiara, CFO of IGT, said.

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Industry News

eCOGRA Announces Leadership Transition

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eCOGRA, the leading Testing, Inspection, and Certification company serving the iGaming industry, announced two changes to its leadership structure.

Following a period of outstanding international growth, which has seen eCOGRA expand to 39 jurisdictional approvals, including most recently Peru and Brazil, as well as establish new offices in Europe and the US, the business announced Will Shuckburgh has been appointed to the newly created role of Group CEO from 1 July 2024. As part of the transition to a fully global business, the Company also announced Shaun McCallaghan, who has been with the Company for 16 years, the last 6 of which have been as CEO, will take on the new board role of Senior Director, Operations and Regulatory Affairs.

Will Shuckburgh brings a proven track record leading customer focused businesses through periods of high growth and international expansion. Will, who joined eCOGRA in January 2024, is set to assume the role of Group CEO, following a 6-month hand over period. He has previously held positions as Managing Director at Nectar, Executive Vice President & Chief Membership Officer at Rakuten, as well as Chief Executive Officer of Invincible Brands, amongst others. In these roles, he successfully designed and executed strategies, to achieve profitable growth across multiple markets where client experience was essential.

Shaun McCallaghan has been a driving force behind eCOGRA’s success in recent years. Shaun’s approach is underscored by hard work, unwavering client loyalty and service, and the building of robust regulatory business relationships. Shaun has played a key role in securing dual accreditations, expanding jurisdictional coverage, diversifying the service offering, and enlarging eCOGRA’s client and staff base, while also successfully extending Testing, Inspection, and Certification services into North and South America. These, amongst many other achievements, have helped eCOGRA continue to grow and support clients in the ever-changing regulatory environment in which they operate.

Shaun now looks forward to taking up his newly formed role of Senior Director, Operations and Regulatory Affairs. This role will focus on ensuring clients will continue to receive the same high quality and reliable services that they have been accustomed to from eCOGRA. Shaun will continue to be a member of the board.

Mark Brooker, the Group Chairman, said: “Will’s appointment brings fresh energy, insight and strategic vision, aligning perfectly with eCOGRA’s commitment to excellence across each of its markets. The changes also reflect eCOGRA’s commitment to stability and innovation, with Shaun continuing to play a key role in the Company’s future success through his new role of Senior Director, Operations and Regulatory Affairs.”

David Cowan, representing the majority shareholder Hanover Investors, commented: “This transition signifies a natural evolution in eCOGRA’s leadership landscape in response to the strong growth of the business. Shaun’s transition enables a more hands-on approach to delivery, ensuring eCOGRA’s expansion maintains the highest standards of service to positively elevate the client journey. Meanwhile, Will Shuckburgh, is a seasoned high-growth CEO with an impressive track record, who brings visionary leadership and transformative abilities to the business. Known for identifying and capitalising on emerging opportunities, Will’s focus on fostering a culture of collaboration, and continuous improvement will elevate eCOGRA’s global presence. Together Will and Shaun will maintain our steadfast commitment to excellence and have the full support of the Board and the Shareholders.”

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