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FAST TRACK Signs Deal with Dunder

Niji Narayan

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FAST TRACK Signs Deal with Dunder
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Casino technology solutions provider FAST TRACK has signed a deal to provide its customer relationship management (CRM) solution to online casino operator Dunder.

As per the deal, FAST TRACK will provide to Dunder a custom player engagement platform that puts efficiency and ease of use at the centre of the CRM execution process, as well as using a rich stream of data to choose the right moments to communicate with players.

“FAST TRACK CRM is the only tool available that will allow us to work with CRM the same way we do in other aspects of our business. It’s refreshing to partner with a company that truly understands the needs of operators in our industry and provides a solution to the pain points many of us experience when trying to improve our engagement strategies,” Thomas Rosander, CEO of Dunder, said.

“Working with innovative brands like Dunder is hugely rewarding for our team. It’s wonderful to see what these operators can achieve with the platform and we get valuable feedback on potential future developments. We anticipate that Dunder will be producing truly innovative player engagements once we are live,” Simon Lidzén, Co-Founder and CEO of FAST TRACK, said.

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Microgaming Signs Exclusive Supply Deal with GONG Gaming Technologies

Niji Narayan

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Microgaming Signs Exclusive Supply Deal with GONG Gaming Technologies
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Microgaming has signed an exclusive supply deal with game development studio GONG Gaming Technologies.

Launched in 2020 by a team of passionate industry veterans with more than two decades’ experience in the gaming industry, GONG is devoted to the creation of sensational, premium entertainment products.

Prior to this agreement, GONG had previously collaborated with Microgaming on the creation of two new games, the swashbuckling Pirate’s Quest and the gloriously ghoulish Skulls Heap.

GONG’s first exclusive release under the new deal, Inferno Gladiator, is available via Microgaming’s leading online gaming platform. Set in a fiery colosseum, this high-volatility Roman-themed slot comes packed with free spins and sticky wilds.

“We at GONG are honoured and excited to collaborate with Microgaming! Our main goal is to create high-quality, entertaining and engaging games, and we’re constantly looking to improve and innovate. We were really pleased with the feedback we received for our two recent Microgaming releases, Pirate’s Quest and Skulls Heap, and we can’t wait to take our future content to the next level alongside Microgaming,” Dima Farbman, Co-Founder and CEO at GONG Gaming Technologies, said.

“It’s great to see a new studio bringing multiple games to the market so quickly, and we’re thrilled to welcome GONG to our platform. With a maths-first logic, and some great creations to their name already, GONG are actively pursuing innovative content. We believe they have the potential to deliver even more sophisticated gaming technology, wrapped up with strong artwork, into the future,” Andrew Booth, Director of Games at Microgaming, said.

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Industry News

Betsoft Gaming Goes Live on Paf.es

Niji Narayan

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Betsoft Gaming Goes Live on Paf.es
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Betsoft Gaming has extended its ongoing collaboration with the government-owned Finnish gaming company Paf to the Spanish market. The renowned content provider’s award-winning portfolio is now accessible on Paf’s Spanish platform.

“Paf is a trustworthy operator with a substantial customer base. We look forward to growing our business relationship together. The Spanish market is important to Betsoft, hence our commitment to translation and localisation of our games. We are delighted to see our portfolio going live on Paf.es,” Anna Mackney, Sales Executive at Betsoft Gaming, said.

“Paf is all about giving our clients great entertainment and promoting socially aware and responsible gaming. The games we showcase must reflect this, as our clients trust us to provide both quality and integrity. Partnering with companies like Betsoft is part of our commitment to ensuring this. We are very happy to launch their leading, certified titles across our Spanish platform,” Eric Castro, Head of Content and Casino Games at Paf, said.

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888 Establishes New ESG Board Committee

Niji Narayan

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888 Establishes New ESG Board Committee
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888 Holdings has established a new Environment, Social and Governance (ESG) Committee of the Board, effective immediately.

The Committee will be chaired by Non-executive Chairman Jon Mendelsohn. Senior Independent Director Anne de Kerckhove and Non-executive Director Mark Summerfield will also be members of the Committee.

The Committee will provide Board-level oversight of 888’s ESG strategy, targets and progress against key performance indicators.

“As a Board, we are committed to ensuring that issues such as safer gambling, the climate change agenda, diversity and inclusion, and community engagement are consistently incorporated into the Group’s strategy and decision making. The creation of this Committee demonstrates 888’s firm commitment to continuous ESG improvements and ensuring sustainable and ethical best practice across the Group’s activities,” Jon Mendelsohn, Chairman of 888 and Chairman of the ESG Committee, said.

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