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UK Casinos Set to Reopen on July 4

Niji Narayan

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UK Casinos Set to Reopen on July 4
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The land-based casinos in the UK are going to resume their operations from July 4. Every casino in the country has been closed since the lockdown began on March 23.

The Government confirmed last month that hospitality and leisure facilities, such as casinos, may be able to open from July 4 as part of the third and final phase of its plans to ease the restrictions brought in to tackle the virus.

Casino operators have today confirmed that they are prepared to reopen for business again from that date. Stringent hygiene and social distancing measures will be put in place at all casinos to ensure the safety of staff and customers alike.

“Nothing is more important to the casino sector than the safety of staff and customers. I know that the casino operators have been working tirelessly to ensure that when they do reopen for business again, every possible measure will be in place to ensure the health and safety of everyone who enters the premises – from the availability of hand sanitisers and protective equipment to adherence to the latest Government current social distancing rules,” Michael Dugher, chief executive of BGC, said.

“Casinos make a significant contribution to the economy, including through taxation and employment, as part of the leisure, hospitality, entertainment and tourism sectors. They have also played a hugely important role, not just in the national effort to combat covid-19 by keeping their doors shut since March, but also through their support for communities – for example with the provision of food from their kitchens and the use of their venues. It is welcome that they are in line to reopen again from 4 July, but the message to government now is that they are ready, willing and able to open safely,” Michael Dugher added.

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Hisense Announces Global Partnership With Fnatic Esports Organization

George Miller

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Hisense Announces Global Partnership With Fnatic Esports Organization
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Hisense, the global consumer electronics and home appliances market leader, today announced a multi-year partnership with esports organization, Fnatic. Through this partnership, the two companies will produce a variety of content, including product reviews, video collaborations and social engagement, each featuring Hisense appliances and Fnatic’s prominent teams.

“We are thrilled to partner with Fnatic, one of the world’s top esports organizations, in a joint effort to bring a better quality of life to Fnatic and esports fans,” said Alex Zhu, the Vice President of Hisense International. “We hope to make Hisense TV and home appliances truly their friend and right hand in life by constantly exploring the needs of fans, so as to allow them to focus on enjoying every moment of esports games. Supported by the unique VIDAA operation system that launched at Hisense TV, we are dedicated to bringing more esports and Fnatic content to our big screens for fans.”

Hisense provides reliable smart home appliances including televisions, refrigerators, air conditioners, washing machines, cooking appliances among many others, that meet the demands of modern consumers. As a part of the deal, all Fnatic facilities will be upgraded with Hisense products. Fnatic will also have access to Hisense’s global network of customers, allowing for a wider audience and the potential to build a stronger fan base. This partnership represents another strategic milestone in Fnatic’s continued expansion into China.

“We are proud to partner with Hisense, a forward-thinking, innovative company, that is committed to bringing happiness into the homes of millions of families,” said Sam Mathews, Founder and CEO of Fnatic. “As a trusted partner, we are excited to share this collaboration with our fans, players and creators.”

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Latest News

UKGC Publishes New Rules to Clean Up Malpractices in VIP Customer Management

Niji Narayan

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UKGC Publishes New Rules to Clean Up Malpractices in VIP Customer Management
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The UK Gambling Commission (UKGC) has published strict new guidance for operators in order to clean up the malpractices in VIP customer management.

The Commission identified VIP schemes as an area for change and challenged the industry to clean up its act earlier this year, pushing them to work together to address the issue through an industry code of conduct.

Following an extensive consultation, all operators will now need to follow new guidance on these schemes which see “high value” consumers provided with tailored bonuses, gifts, hospitality and preferential service from an operator designed to maintain or increase their custom.

Neil McArthur, chief executive of UKGC, said: “We have introduced these new rules to stamp out malpractice in the management of ‘VIP’ customers and to make gambling safer. Our enforcement work has identified too many cases of misconduct in the management of VIP schemes and this is the last chance for operators to show they can operate such schemes appropriately.

“We understand that the number of customers signed up to ‘VIP’ schemes has already reduced by 70% since we challenged the industry to get its house in order, last year. Whilst that is a sign of the positive impact our innovative approach to collaborative working can have, these new rules are designed to ensure progress continues to be made to protect vulnerable customers.

“Operators can be in no doubt about our expectations. If significant improvements are not made, we will have no choice but to take further action and ban such schemes. These new rules are part of the Commission’s comprehensive programme of tougher enforcement and compliance activity which has also seen the introduction strengthened protections around online age and ID verification, improved customer interaction practices, and the banning of gambling on credit cards.”

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Industry News

Vibra Gaming and First Look Games Strengthen Their Partnership

Niji Narayan

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Vibra Gaming and First Look Games Strengthen Their Partnership
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First Look Games (FLG) has strengthened its partnership with LatAm focused developer Vibra Gaming who will now white-label its cutting-edge client area.

Vibra Gaming joined First Look back in July. By extending the partnership, Vibra will now be able to use FLG’s fully brandable client area to showcase its portfolio of online slots and casino games to its existing and potential operator partners as well as affiliates.

The developer has also taken advantage of FLG’s Premium offering, which allows studios to upload game information two weeks prior to launch so a select number of affiliates can have a “first look” and create content ahead of the official launch.

“We are delighted to extend our already successful partnership with Vibra Gaming and for the studio to be able to leverage the power of our state-of-the-art client area to properly showcase its games. Our white-label client area is intuitive and easy to use, allowing developers to show their games to both operators and affiliates in the best possible way. When this is combined with our First Look Games library, studio’s such as Vibra have a powerful and cost-effective marketing platform,” Tom Galanis, Founder of First Look Games, said.

“Our partnership with First Look Games continues to go from strength to strength and we are thrilled to be white-labelling its market-leading client area allowing us to showcase our games like never before. This is an incredibly competitive sector and with the cost of marketing continuing to rise, up and coming developers such as Vibra need to market smartly and cost-effectively and First Look Games certainly allows us to do that,” Ramiro Atucha, CEO of Vibra Gaming, said.

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